Blackmagic Design wins the prestigious Red Dot Award
18/04/2016
Blackmagic He has joined the list of the selected companies that have achieved the prestigious Red Dot Award, joining Apple, who won it in 2001, BMW (2007), Bose (2008), Porsche (2012) or Lenovo (2013).
Thus becomes the first Australian company that wins one of the most prestigious design awards in the world. These awards are chosen by 5,200 professionals of 57 nationalities that evaluate specific criteria such as the degree of innovation, functionality, ergonomics, longevity, sustainability and functionality.
The annual award recognizes design teams whose work is constantly characterized by innovative achievements. Blackmagic has grown rapidly in the last decade to become one of the leading and innovative audiovisual technology manufacturers around the world. Its commitment to innovation, quality and fast product development, has led to the release of products that have revolutionized the industry by allowing high-quality video affordable for everyone.
Headquartered in Port Melbourne (Australia), Blackmagic has offices in United States, Europe and Asia, and employs more than 800 professionals.
Ten years betting on design
Peter Zec, founder and President of the Red Dot Award, has ensured that "the Blackmagic Design team has developed a reputation by the combination of design focused on the user with a highly innovative engineering to deliver products that are a challenge for markets in continuous change constantly. Its powerful language of product is backed by a design philosophy of deep roots, which focuses on the use and function in an uncompromising manner. Blackmagic Design that makes the deserved winner of the Red Dot Award in 2016 ".
In addition to the design team award, four Blackmagic Design products were recognized at the Red Dot Awards: the popular Mini Ursa, its Micro Camera, EVF camera Ursa and its system for video assistance.
Grant Petty, CEO, Blackmagic, said that "we have a proud history of innovation and this award is confirmation of our determination to bring to our clients an exceptional high quality design with exciting products that make the creative process easier for them. The prize is the best testimony of the creative work of Simon Kidd and all the design team and we are delighted that the team has been recognized with this prestigious award."
Simon Kidd, quien dirige el equipo de dise o de Blackmagic desde su creaci n hace diez a os, ha afirmado que contamos con un equipo incre ble de dise adores de gran talento, apasionados y dedicados. Cuando alguien est ante uno de nuestros productos, creo que se puede ver el compromiso que nuestro equipo ha hecho para crear el mejor producto posible .
Los premios ser n entregados en una ceremonia que tendr lugar en el Teatro Aalto en Essen, Alemania el pr ximo 4 de julio de 2016.
LINK: | http://www.panoramaaudiovisual.com/en/2016/04/13/Blackmagic-design-win... |
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