New York Islanders Augment HomeIce Digital Experience With Virtual Watch Parties Powered by BlueJeans by Verizon, the platform is connecting fans around the globe By Kristian Hern ndez, Associate Editor
Wednesday, June 22, 2022 - 7:00 am
Print This Story | Subscribe
Story Highlights
The New York Islanders have a deep connection with fans that extends throughout Metro New York. If you include the team's new venue, there's a lot of buzz surrounding the NHL franchise, and that's why the club is pushing a new capability for its HomeIce digital platform: virtual watch parties via BlueJeans by Verizon that feature domestic and international Isles fans.
It's all about keeping our community engaged, says Ryan Halkett, SVP, event presentation and production experiences, New York Islanders. Wherever they are in the world, our fans have the opportunity to celebrate with each other and feel like they're a part of game day with us.
Born Out of the Pandemic: A New Form of Entertainment Needing a way to entertain fans after the National Hockey League returned from the COVID-19 pandemic in 2020, clubs resorted to virtual applications developed to keep friends and families in touch while in isolation. HomeTurf, a second-screen platform that replicates the in-venue show and is deployed by many professional teams, was rebranded as HomeIce by the Islanders. Introduced during the 2020-21 NHL regular season within the New York Islanders app, the digital environment features such elements as videoboard prompts, fan trivia, poll questions, chances to win prizes, hype videos, and other forms of content, live statistics, and analytics.
One of the functions that made this activation a success with fans is the ability to chat with other fans. During a period when going to bars and large-scale gatherings wasn't possible, participating in a live chat satisfied the need for community in the best possible way. Although it was a viable solution from the start, Halkett and his production team wanted to push the platform even further by leveraging the relationship of a trusted partner.
The New York Islanders' HomeIce platform debuted during the 2020 COVID-impacted regular season.
We asked ourselves how to extend our reach further and bring our fanbase closer, he says. That's when Verizon came on with us to talk about this technology.
In the effort to improve the platform, real-time video was added along with a live chat. Launched on April 28 vs. the Washington Capitals and used for the season finale on April 29 vs. the Tampa Bay Lightning, the feature enables fans to create their own watch-party rooms and share the experience with friends.
Even though it debuted at the end of the season, the timing of the integration was deliberate. It was important for us and Verizon to get it launched this year, Halkett explains. We wanted to get the awareness of fans now, so we can really lean into it as we head into next year.
Game-Day Workflows: Crew Handles Two Productions at Once One challenge for the team is carrying out two simultaneous operations: the game-day atmosphere is produced both at UBS Arena and for the virtual HomeIce show. So as not to compromise either effort, the crew pre-packages the second-screen experience.
HomeIce allows fans to chat together in real time during any home game.
From a production perspective, the hardest challenge was the timing associated with HomeIce. Says Halkett, We needed to figure out when to start the application: whether to start it 30 minutes before or right at game time.
In juggling both responsibilities, the in-house production team sets a predestined run of show for HomeIce and handles the impromptu changes of the in-person event.
Since our lead producers run the show, says Fritz Stillings, game presentation coordinator, New York Islanders, I'll touch base with them on what we want to run and compile these new elements. I'll also send them what we're doing in the arena, so they can line [their show] up at the exact same time.
Full Slate of Programming: Inside the Improved HomeIce Platform Two seasons ago, HomeIce was operational for both home and away games, which required the production team to be available for all 82 games on the schedule. Last year, though, the app was used for the 41 home games. A smaller number of shows means that each virtual show can be filled with a higher quality of material. Now with the inclusion of video, alumni and franchise legends like four-time Stanley Cup champion Butch Goring are able to join in on the fun. Working closely with the team's community-relations staff, the game-presentation department is able to align these icons with specific games on the schedule.
Leading up to this game, says Stillings, we would tease and promote it by creating content like trivia questions around that specific alumnus. The fans absolutely loved it, and they thought it was really cool to be able to chat with him.
Since the April 28 game vs. Washington, HomeIce has featured the ability to host watch parties with friends and family.
Last season's theme nights garnered a lot of attention - 3,000 users interacted during Nickelodeon Day on March 19 vs. the Dallas Stars - but HomeIce has been used even by fans in the stands at UBS Arena. Ultimately, that was the goal for this application when it was conceived.
We started to see people use it inside of the arena to create their own small gatherings, says Halkett. We'd see people comment what section they were in on the live chat, and it turned into a hangout that was exclusively made through HomeIce.
Deepening the Connection: Celebrating the 50th-Anniversary Season Aside from the home games designated as special occasions, an average of 400-500 fans used the second-screen portal throughout the 2021-22 season. Many teams
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
23/04/2025
In 2024, Thomson's Total Turnout project played a pivotal role in elevating ethical election reporting and strengthening journalist safety in Pakistan.
Wit...
23/04/2025
We heard that you could use a little pick-me-up, so get ready to sh-sh-shake it ...
23/04/2025
WBD's Max viewership climbs 6%, boosted by The White Lotus' and The Pi...
23/04/2025
March shows a further downward trend of time spent watching television; following the February period when winter holidays contributed to a shorter time spent. ...
23/04/2025
During March, audiences in Mexico increased their streaming usage by 2.1 points compared to the previous month, accounting for 24.4% of TV viewing.
Disclaimer:...
23/04/2025
AANHPI audiences over index the total U.S. for share of time spent with Netflix ...
23/04/2025
SAN JOSE, Calif. Roku has announced new TVs, new streaming devices and significant upgrades to its user interface and software platforms that are designed to st...
23/04/2025
COW Job Listing: Opportunity for a Passionate Feature Film Editor - London-Based...
23/04/2025
RM Equity Partners Acquires MAGIX Software, Appoints Robert Rutkowski as CEO to ...
23/04/2025
All Men Are Wicked Western Shot with Blackmagic Design
Brie Clayton April 23, 2025
0 Comments
Blackmagic Pocket Cinema Camera 4Ks were put to the test...
23/04/2025
NEW YORK Warner Bros. Discovery captured the largest monthly viewership increase among media distributors in March, according to Nielsen's latest Media Dist...
23/04/2025
MIAMI, Fla. Hemisphere Media Group has inked a deal with Samsung to launch WAPA+ as a FAST channel on Samsung TV Plus, a free TV streaming service that comes pr...
23/04/2025
HEBDEN BRIDGE, U.K. Calrec Audio has promoted Sid Stanley to managing director. Stanley, who joined the company in July 2018 as general manager, has been instru...
23/04/2025
WASHINGTON Federal Communications Commission Commissioner Nathan A. Simington has announced a series of staff appointments made in March and April 2025, includi...
23/04/2025
WASHINGTON The Federal Communications Commission has set its agenda for the Monday, April 28, 2025 Open Meeting, which is scheduled to start at 10:30 a.m. in th...
23/04/2025
COW Job Listing: Full-Time Video Editor, Remote
Brie Clayton April 22, 2025
0 Comments
Full-Time Video Editor
April 23, 2025COW Job Listing: Opportu...
23/04/2025
Berklee Abu Dhabi's Jazz Night Kicks off Global Celebration of Music and Cul...
23/04/2025
The E.W. Scripps Co. said it was shutting down its Scripps News over-the-air channel effective November 15 and eliminating at least 200 jobs....
23/04/2025
Audio Helps Chess.com Checkmate Cheating Matches are produced using REMI workflows By Dan Daley, Audio Editor
Wednesday, April 23, 2025 - 7:00 am
Print Th...
23/04/2025
Tech Focus: Intercoms, Part 1 - Key to Onsite, REMI, Hybrid Operations Intercoms keep increasingly disparate production locations together By Dan Daley, Audio ...
23/04/2025
Speaking my language: Bringing AI to the fore with real time audio translation f...
23/04/2025
Back to All News
Netflix Drops Trailer for Crime Drama Secrets We Keep, Set in ...
23/04/2025
Back to All News
World Book Day: Netflix Announces New TV Adaptations and Impac...
23/04/2025
Comscore to Announce First Quarter 2025 Financial ResultsRESTON, VA, April 23, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
23/04/2025
In an email to RT staff today, RT Director-General, Kevin Backhurst confirmed that RT 's Voluntary Exit Programme (VEP) 2025 is open from today, Wednesday...
23/04/2025
RT will air live coverage on television, radio and online of the funeral of Pope Francis which takes place this Saturday, 26 April 2025.
Beginning at 8.30am o...
23/04/2025
As AI models evolve and adoption grows, enterprises must perform a delicate balancing act to achieve maximum value.
That's because inference - the process ...
23/04/2025
Financial services has long been at the forefront of adopting technological innovations. Today, generative AI and agentic systems are redefining the industry, f...
23/04/2025
Facebook
Twitter
LinkedIn
Enables Michelin to focus on development of its ...
23/04/2025
AI is rapidly reshaping what's possible on a PC - whether for real-time image generation or voice-controlled workflows. As AI capabilities grow, so does the...
23/04/2025
An AI agent is only as accurate, relevant and timely as the data that powers it....
23/04/2025
April 23 2025, 02:00 (PDT) Dolby Ushers in the Future of In-car Entertainment at Auto Shanghai 2025
Dolby and industry partners demonstrate robust momentum ...
22/04/2025
Chloe Sevigny at the Magic Farm premiere (photo by Michael Hurcomb/Shutterstock for Sundance Film Festival)...
22/04/2025
Music has the power to connect us to one another and to the world around us. Spotify is once again teaming up with the Museum for the United Nations - UN Live&#...
22/04/2025
Spotify has an unwavering commitment to supporting emerging artists across all g...
22/04/2025
This year marks the 55th anniversary of Earth Day, celebrated annually on April 22. On Spotify, listeners can explore a world of stories about our planet in our...
22/04/2025
McAvaney takes the lead for SBS' Coverage of the World Athletics Championshi...
22/04/2025
Virtual idols are poised to revolutionize entertainment, with the market projected to top $4 billion by 2029. Crafted with motion capture and game engine techno...
22/04/2025
As the audiovisual (AV) industry rapidly evolves, educational institutions are preparing the next generation of AV professionals for the future. Singapore Polyt...
22/04/2025
DENVER A new survey highlights just how important streaming has become in the entertainment landscape. Data compiled by Adtaxi shows streaming isnt just an alte...
22/04/2025
Samsung TV Plus has announced that it is now offering nearly 700 streaming channels in the U.S. more than any of the other major FAST platforms, the streaming s...
22/04/2025
PORTSMOUTH, N.H. New findings from Hub Research's latest survey on sports and television coverage reveal Amazon may have cracked the code of how to use tech...
22/04/2025
DETROIT Rockbridge Growth Equity has sold a controlling stake in GSTV to MidOcean Partners. Rockbridge will retain a minority stake in the video network which i...
22/04/2025
ATLANTA Gray Media has promoted Dana Neves to senior managing vice president, overseeing a number of Gray's television markets in the Northeast and Mid-Atla...
22/04/2025
The Infrastructure of Creative Flow: DigitalGlue's creative.space Wins NAB 2...
22/04/2025
iZotope unveils Equinox: the ultimate reverb plugin for Post and Music productio...
22/04/2025
Every way to export transparent videos from After Effects
Graham Quince April 21, 2025
0 Comments
In this video, I break down each way you can export ...
22/04/2025
April 22nd, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Short Film Lineup
Featuring How I Learned to Die Executive Produced by Osca...
New York Islanders Augment HomeIce Digital Experience With Virtual Watch Parties Powered by BlueJeans by Verizon, the platform is connecting fans around the globe By Kristian Hern ndez, Associate Editor 
