Sony Pixel Power calrec Sony

PGA Championship Digital Platforms Get Full Redesign With Focus on Video

07/08/2017

PGA Championship Digital Platforms Get Full Redesign With Focus on Video Turner Sports, PGA of America promise four times the video of last year's tournament By Brandon Costa, Director of Digital

Monday, August 7, 2017 - 12:48 pm

Print This Story

Story Highlights

Prior to the highly anticipated PGA Championship Aug. 10-13 from Quail Hollow Club in Charlotte, NC, Turner Sports and PGA of America are set to launch a completely redesigned suite of digital products and platforms that promise to deliver a fresh and engaging experience for fans.

The upgrades put even more video at the center of the experience (Turner says the amount of produced video content will quadruple over last year), and significant attention has been given to the mobile web product.

Besides emphasizing video, coverage of the PGA Championship will consider different platforms and different times of consumption.

We've seen a tremendous shift in the way sports fans consume sports content, particularly live events, says Gary Treater, GM for PGA.com, Turner Sports. We looked at this as an opportunity to start from scratch and redesign or upgrade all the digital platforms and products to address that paradigm shift and those changing patterns. We're really excited that we're going to be delivering a [website] and products that address those changes and make it easier for sports fans to consume the event and find the content they're looking for.

One aspect of user behavior that has become evident is that the leaderboard is the most popular feature of the mobile experience. However, in previous years, it proved to be a missed opportunity: users would check the leaderboard and quickly leave. This year, the goal is to make that leaderboard more interactive and spotlight more video content and links to live streaming video.

Back this year is the option to watch Featured Group channels, with each day offering complete-round coverage of four marquee pairings (two groups in the morning, two in the afternoon). Unique for this year will be live video coverage of The Green Mile : Quail Hollow's infamous three-hole final stretch.

According to Turner Sports' Director of Technical Operations Chris Brown, the Featured Group shows a complete live production with three RF cameras that are intermixed with regular broadcast coverage acquisition sources. The digital team is also able to cue up its own graphics, short feature videos, and replays to tell a unique story.

The need to provide strong, consistent experiences across all platforms is particularly critical for a multiday tournament like the PGA Championship. Many sports are designing digital experiences to cater to an individual's viewing habits, but a follower of a major golf tournament like this one may actually touch all the platforms over the course of the event.

[Early in the tournament], people are consuming [the event] in their office on desktop, and, as they get into the evening, they're looking at television, Treater explains. On the weekends, they're mobile, so a lot of the consumption is on devices rather than desktop computers. We're taking all that into account and not only presenting it in a better way but creating and programming content to address those varying patterns.

As a fan on Thursday and Friday, he continues, I may be sitting in my office and watching the Featured Group on my computer, but, on Saturday, I'm out with the kids at a soccer game. Maybe I don't really have the time and attention to watch an hour of live video, but I'm still interested. So the mobile products have to deliver content in a different way than the desktop, and they have to deliver it in a different way on Saturday versus on Thursday.

The digital team and its facilities for this event are also impressive. Upwards of 60 staffers will be onsite in Charlotte, with another 30-40 people at Turner Sports' facility in Atlanta dedicated to digital-content production, delivery, and operations. In addition, there's a full truck (NEP's TS2) in the compound dedicated to the digital output, and, with the Featured Groups and The Green Mile feeds produced from there, anyone visiting the truck might think it's a regular live linear truck.
LINK: http://www.sportsvideo.org/2017/08/07/pga-championship-digital-platfor...
See more stories from svg

Most recent headlines

15/03/2025

Editing and Color Grading Promo Codes for Audiio and MotionVFX!

Editing and Color Grading Promo Codes for Audiio and MotionVFX! Kasia Jarco March 14, 2025 0 Comments I wanted to share some promo codes for great too...

15/03/2025

Avid Makes Key Additions to Executive Leadership Team to Meet the Needs of the Evolving Media Landscape

Avid Makes Key Additions to Executive Leadership Team to Meet the Needs of the E...

15/03/2025

NAB 2025: Cobalt Announces Plans to Bring Plug and Play ST 2110 Experience to NAB with Expanded Line of IPMX-Compliant Products

NAB 2025: Cobalt Announces Plans to Bring Plug and Play ST 2110 Experience to NA...

15/03/2025

Student Spotlight: Rachel McFarlane

Student Spotlight: Rachel McFarlane The Canadian composer talks about being drawn to the storytelling power of scoring for film and video games, working with ...

14/03/2025

Give Me the Backstory: Get to Know Emilie Blichfeldt, the Writer-Director of The Ugly Stepsister

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

14/03/2025

Bill Simmons Reflects on Five Years of The Ringer

Time flies when you're having fun and we can confidently say that Bill Simmons, founder of The Ringer and Spotify's Head of Talk Strategy, is having not...

14/03/2025

Call for NFVF Funding Applications To Attend Film Festivals and Markets Taking Place From 14 April 2025 To 31 May 2025.

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

14/03/2025

NAB Show 2025 Exhibitor Insight: Bitcentral

TV Technology: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...

14/03/2025

Dalet welcomes you to NAB Show 2025

The Dalet NAB 2025 showcase will feature its market-leading enterprise News, Media Management and Supply Chain solutions designed for faster deployment and acce...

14/03/2025

IMAX to Unveil Breakthrough Quality Innovation for Premiu...

IMAX Corporation (NYSE: IMAX) will debut its latest advancements for premium live streaming at NAB 2025 (booth W1401), introducing new AI-driven technologies d...

14/03/2025

TAG Video Systems and Harmonic Partner to Deliver Enhance...

TAG Video Systems, the leader in software-based IP media probing, monitoring, visualization, and analytics, and Harmonic (NASDAQ: HLIT), the worldwide leader in...

14/03/2025

Unicanal and Trece TV revolutionize Digital TV in Paragua...

Unicanal and Trece TV, two of Paraguay s leading broadcasters, have successfully launched digital TV services in three main cities: Encarnaci n, Ciudad del Este...

14/03/2025

IP Showcase Returns to 2025 NAB Show With a Focus on IPMX...

The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF) today announced that the IP Showcase ...

14/03/2025

Nebraska Public Media Standardizes on Digital Alert Syste...

Digital Alert Systems, the global leader in emergency communications solutions for media providers, today announced that Nebraska Public Media is deploying the ...

14/03/2025

Comcast Technology Solutions Achieves Enhanced QC Efficie...

Interra Systems, a leading provider of end-to-end quality assurance solutions for the digital media industry, today announced that Comcast Technology Solutions ...

14/03/2025

Rightsline Unveils New AI Features and Media Workflow Eff...

At the 2025 National Association of Broadcasters (NAB) Show, Rightsline will showcase innovations designed to make rights and royalties management smarter, fast...

14/03/2025

PK Sound Launches Tx Series Intelligent Point Source Modu...

PK Sound, the robotic line array company, has formally released the Tx Series of intelligent multi-purpose point source modules, beginning with the ultra-versat...

14/03/2025

Avid Makes Key Additions to Executive Leadership Team to...

Avid today announced the expansion of its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as Chief Technology ...

14/03/2025

DigitalGlue Invites NAB Visitors to Experience New Featur...

DigitalGlue, a trusted systems integrator and provider of end-to-end media solutions, is redefining storage workflows with its innovative platform, creative.spa...

14/03/2025

CVP Supports Innovative Large Format Short Films Competit...

CVP, one of Europe s leading resellers and providers of professional video and broadcast solutions, is partnering with renowned director and cinematographer Joe...

14/03/2025

Cobalt Announces Plans to Bring Plug and Play ST 2110 Exp...

Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...

14/03/2025

Keepit named Best Cybersecurity Backup Service by Busines...

Keepit, a global provider of a comprehensive cloud backup and recovery platform, announced today its success at the Business Awards UK, 2025 Cybersecurity and R...

14/03/2025

Lightware simplifies complex AV integrations through stra...

Lightware, an industry-leading manufacturer of signal management solutions, has announced its commitment to fostering strong relationships with top technology c...

14/03/2025

Editing and Color Grading Promo Codes

Editing and Color Grading Promo Codes Kasia Jarco March 14, 2025 0 Comments I wanted to share some promo codes for great tools for your video editing ...

14/03/2025

Singaporean singer-songwriter JJ Lin on Craft, Courage, and Creativity

Singaporean Singer-Songwriter JJ Lin on Craft, Courage, and Creativity The artist shared candid insights into his musical evolution, personal challenges, and ...

14/03/2025

Avid appoints new CTO and grows executive leadership team

Three strategic appointments aims to bolster the leadership team at Avid, reinforcing the companys commitment to remain at the forefront of innovation By Matth...

14/03/2025

Confidence-boosting $215 million funding package announced for Cinesite

Coming at a pivotal time for the sector, the funding underscores Cinesites ambition and confidence in the media and entertainment industry By Matthew Corrigan ...

14/03/2025

Unmissable innovation: previewing NAB Show 2025

Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next...

14/03/2025

Avid Appoints New CTO, Adds to Its Executive Leadership Team

BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...

14/03/2025

TVU Networks Celebrates 20 Years of Innovation at 2025 NAB Show

CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...

14/03/2025

Telos Alliance To Demonstrate New Next Generation Audio Features at 2025 NAB Show

Telos Alliance To Demonstrate New Next Generation Audio Features at 2025 NAB Sh...

14/03/2025

Live From THE PLAYERS: RED Cameras Help Cosm Capture Unique Looks for Cosm Venues

Live From THE PLAYERS: RED Cameras Help Cosm Capture Unique Looks for Cosm Venue...

14/03/2025

NWSL Kickoff 2025: League Operations Team Preps for NEP-Driven Remote Productions for CBS, ESPN, ION, NWSL+

NWSL Kickoff 2025: League Operations Team Preps for NEP-Driven Remote Production...

14/03/2025

NWSL Kickoff 2025: Scripps Sports Introduces New On-Air Team for Second Year of Coverage on ION

NWSL Kickoff 2025: Scripps Sports Introduces New On-Air Team for Second Year of ...

14/03/2025

SVG Sit-Down: Marie Margolius on the Thrill of Directing New Prime Video Docuseries For the Win: NWSL

SVG Sit-Down: Marie Margolius on the Thrill of Directing New Prime Video Docuser...

14/03/2025

Live From THE PLAYERS: NBC Sports Tees Up Drone Tracing, Taps Into NEP Compound Connect

Live From THE PLAYERS: NBC Sports Tees Up Drone Tracing, Taps Into NEP Compound ...

14/03/2025

Get a Glimpse of the Epic Battles in First Look at Record of Ragnarok ' Teaser Trailer

Back to All News Get a Glimpse of the Epic Battles in First Look at Record of ...

14/03/2025

Celebrating the Italian Historical Drama Il Gattopardo' Across the Globe

Back to All News Celebrating the Italian Historical Drama Il Gattopardo' Across the Globe The series' creative team speaks at the Rome premiere. Ent...

14/03/2025

The Electric State' Brings Cosmo and The Billbots to Life for a One-of-a-Kind Worldwide Tour

Back to All News The Electric State' Brings Cosmo and The Billbots to Life...

14/03/2025

Thales Delivers the World's First Autonomous Mine Hunting System to the Royal Navy

Facebook Twitter LinkedIn Thales has reached a historic milestone by deliv...

14/03/2025

RT 2FM's fresh weekend lineup goes live this Saturday as a host of new presenters take to the airwaves

2FM's fresh weekend lineup goes live this Saturday as a host of new presente...

13/03/2025

You Will Leave Opus Singing the Original Bops Performed by John Malkovich

(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...

13/03/2025

How Spotify Is Driving Growth, Discovery, and Innovation in the Audiobook Market

Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...

13/03/2025

Spotify Audiobooks Launches a New Publishing Program for Independent Authors

At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...

13/03/2025

Evolving EO/IR Technology For All-Domain Airborne Law Enforcement

Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...

13/03/2025

Craft Interview: Jamie McCombs, Audio Consultant / Sr. Audio

Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...

13/03/2025

Craft Interview: Paul Sandweiss, Production Sound Mixer/Audio Director

On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...

13/03/2025

Riedel To Showcase New StageLink Smart Edge Devices At 2025 NAB Show

WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...

13/03/2025

TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring for VOS360 Streaming Workflows at the 2025 NAB Show

TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...

13/03/2025

DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage Platform that Empowers Video Teams to Scale Effortlessly

DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...