
NVIDIA and Google Cloud have announced a new collaboration to help startups around the world accelerate the creation of generative AI applications and services.
The announcement, made today at Google Cloud Next 24 in Las Vegas, brings together the NVIDIA Inception program for startups and the Google for Startups Cloud Program to widen access to cloud credits, go-to-market support and technical expertise to help startups deliver value to customers faster.
Qualified members of NVIDIA Inception, a global program supporting more than 18,000 startups, will have an accelerated path to using Google Cloud infrastructure with access to Google Cloud credits - up to $350,000 for those focused on AI.
Google for Startups Cloud Program members can join NVIDIA Inception and gain access to technological expertise, NVIDIA Deep Learning Institute course credits, NVIDIA hardware and software, and more. Eligible members of the Google for Startups Cloud Program also can participate in NVIDIA Inception Capital Connect, a platform that gives startups exposure to venture capital firms interested in the space.
High-growth emerging software makers of both programs can also gain fast-tracked onboarding to Google Cloud Marketplace, co-marketing and product acceleration support.
This collaboration is the latest in a series of announcements the two companies have made to help ease the costs and barriers associated with developing generative AI applications for enterprises of all sizes. Startups in particular are constrained by the high costs associated with AI investments.
It Takes a Full-Stack AI Platform In February, Google DeepMind unveiled Gemma, a family of state-of-the-art open models. NVIDIA, in collaboration with Google, recently launched optimizations across all NVIDIA AI platforms for Gemma, helping to reduce customer costs and speed up innovative work for domain-specific use cases.
Teams from the companies worked closely together to accelerate the performance of Gemma - built from the same research and technology used to create Google DeepMind's most capable model yet, Gemini - with NVIDIA TensorRT-LLM, an open-source library for optimizing large language model inference, when running on NVIDIA GPUs.
NVIDIA NIM microservices, part of the NVIDIA AI Enterprise software platform, together with Google Kubernetes Engine (GKE) provide a streamlined path for developing AI-powered apps and deploying optimized AI models into production. Built on inference engines including NVIDIA Triton Inference Server and TensorRT-LLM, NIM supports a wide range of leading AI models and delivers seamless, scalable AI inferencing to accelerate generative AI deployment in enterprises.
The Gemma family of models, including Gemma 7B, RecurrentGemma and CodeGemma, are available from the NVIDIA API catalog for users to try from a browser, prototype with the API endpoints and self-host with NIM.
Google Cloud has made it easier to deploy the NVIDIA NeMo framework across its platform via GKE and Google Cloud HPC Toolkit. This enables developers to automate and scale the training and serving of generative AI models, allowing them to rapidly deploy turnkey environments through customizable blueprints that jump-start the development process.
NVIDIA NeMo, part of NVIDIA AI Enterprise, is also available in Google Cloud Marketplace, providing customers another way to easily access NeMo and other frameworks to accelerate AI development.
Further widening the availability of NVIDIA-accelerated generative AI computing, Google Cloud also announced the general availability of A3 Mega will be coming next month. The instances are an expansion to its A3 virtual machine family, powered by NVIDIA H100 Tensor Core GPUs. The new instances will double the GPU-to-GPU network bandwidth from A3 VMs.
Google Cloud's new Confidential VMs on A3 will also include support for confidential computing to help customers protect the confidentiality and integrity of their sensitive data and secure applications and AI workloads during training and inference - with no code changes while accessing H100 GPU acceleration. These GPU-powered Confidential VMs will be available in Preview this year.
Next Up: NVIDIA Blackwell-Based GPUs NVIDIA's newest GPUs based on the NVIDIA Blackwell platform will be coming to Google Cloud early next year in two variations: the NVIDIA HGX B200 and the NVIDIA GB200 NVL72.
The HGX B200 is designed for the most demanding AI, data analytics and high performance computing workloads, while the GB200 NVL72 is designed for next-frontier, massive-scale, trillion-parameter model training and real-time inferencing.
The NVIDIA GB200 NVL72 connects 36 Grace Blackwell Superchips, each with two NVIDIA Blackwell GPUs combined with an NVIDIA Grace CPU over a 900GB/s chip-to-chip interconnect, supporting up to 72 Blackwell GPUs in one NVIDIA NVLink domain and 130TB/s of bandwidth. It overcomes communication bottlenecks and acts as a single GPU, delivering 30x faster real-time LLM inference and 4x faster training compared to the prior generation.
NVIDIA GB200 NVL72 is a multi-node rack-scale system that will be combined with Google Cloud's fourth generation of advanced liquid-cooling systems.
NVIDIA announced last month that NVIDIA DGX Cloud, an AI platform for enterprise developers that's optimized for the demands of generative AI, is generally available on A3 VMs powered by H100 GPUs. DGX Cloud with GB200 NVL72 will also be available on Google Cloud in 2025.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...