FOR IMMEDIATE RELEASE Adobe Advances Data-Driven Marketing Across Mobile Devices San Jose, Calif. - Nov. 18, 2014 - Adobe (Nasdaq:ADBE) today launched new data-driven marketing capabilities in Adobe Marketing Cloud that deliver highly personalized mobile experiences. Intelligent Location Marketing features enable companies to engage their customers with relevant content and messages based on a user's proximity to iBeacons. Marketers can deliver location based in-app messages to drive real-time engagement and then follow up with email campaigns that leverage intelligence about a customer's past interactions in a retail store, sports stadium and other points-of-interest. Additional data-driven marketing innovations include real-time mobile app testing, an intuitive dashboard that lets marketers view all their app data on one screen and multi-dimensional portfolio bidding to place search ads across mobile devices.
With Intelligent Location Marketing we are delivering new, innovative ways for marketers to engage customers and prospects across mobile screens, said Suresh Vittal, vice president, Digital Marketing at Adobe. The tight integration of our six Marketing Cloud solutions gives Adobe the unique advantage to enable consistent, cross-channel experiences that keep the individual interests of customers in mind regardless of the device they are using.
Adobe Marketing Cloud, which was named a leader with highest overall scores in Forrester's recent Marketing Cloud Wave report, is used by over two thirds of Fortune 50 companies and handles 2.5 trillion mobile transactions annually. Mobile marketing innovations are used by major brands worldwide including A+E Networks, Ancestry.com, Apollo Education Group, CBS Interactive, First Energy, NBCUniversal, Starwood Hotels & Resorts Worldwide, Wyndham Hotel Group and more. New mobile capabilities include:
In-App Messages: Marketers can create, manage, publish and measure in-app messages to engage with users that interact with apps. New functionality in Adobe Mobile Services, a core service in Adobe Marketing Cloud, helps companies promote new content like videos or breaking news and cross promote apps, products and services to users that have launched the app. Messages can be triggered by user behaviors, lifecycle metrics, or location data collected from iBeacons. With Adobe Target, in-app message placement, design and frequency can also be tested and optimized for specific audiences to further personalize content and drive higher conversions. Mobile Services offer pre-built templates for message types including full-screen banners that can be linked to custom Web content, alerts and local notifications.
Mobile Campaign Management: The new Digital Content Editor (DCE) in Adobe Campaign allows marketers to create responsive design emails to ensure emails are rendered appropriately. Marketers can edit, personalize and preview how the content will look across devices. Adobe is also expanding its iBeacon support through integration with Adobe Campaign. Using iBeacon interactions including promotional offers enables marketers to send personalized follow-up emails to customers based on recent store visits or other app experiences. Marketers can also use the location data to refine audience segmentation for future campaigns.
Mobile App Management: New features in Adobe Experience Manager make management and testing of mobile apps performance easier and faster. The new Mobile App Dashboard allows brands to keep app content fresh and relevant and understand how the app is performing in one intuitive view at all times. Flexible tiles display in real time what app experiences have been updated and how often, what path users are taking with the app, how often they've launched it, and more. Developers and marketers can also test the performance of apps during the development, production and staging phases and deliver updates across app versions on all major mobile platforms with the new preview app.
Mobile Search Advertising: Adobe Media Optimizer now offers multi-dimensional portfolio modeling. Marketers can use the industrys first automated Mobile Bid Adjustments (MBAs) to place search ads across mobile devices for the lowest cost at maximum return. MBAs allow marketers to adjust bids in milliseconds based on the targeted device, audience, time-of-day and location. When calculating the optimal keyword bid, Adobe Media Optimizer also takes unique parameters into account such as different conversion rates for retail ad campaigns on tablets and desktops versus smartphones. The new, multi-dimensional portfolio modeling enables marketers to reliably forecast expected clicks, cost-per-click (CPC) and revenue for search ads by specific devices.
Adobe Social App: The new, easy-to-use native Adobe Social App allows brands to view and manage their social activities on-the-go. Marketers can publish, route and approve social content in real-time, upload assets including photos, capture and share ideas with internal teams, suspend posts in crisis situations and leverage automated campaign tracking to measure social impact on downstream conversions. The app will be available as a beta on iOS for iPhone and support social activities across Facebook and Twitter first. Additional functionality and support for other mobile platforms will be delivered over the coming months.
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one spot. It's called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to ac
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
FOR IMMEDIATE RELEASE Adobe Advances Data-Driven Marketing Across Mobile Devices San Jose, Calif. - Nov. 18, 2014 - Adobe (Nasdaq:ADBE) today launched new data-driven marketing capabilities in Adobe Marketing Cloud that deliver highly personalized mobile experiences. Intelligent Location Marketing features enable companies to engage their customers with relevant content and messages based on a user's proximity to iBeacons. Marketers can deliver location based in-app messages to drive real-time engagement and then follow up with email campaigns that leverage intelligence about a customer's past interactions in a retail store, sports stadium and other points-of-interest. Additional data-driven marketing innovations include real-time mobile app testing, an intuitive dashboard that lets marketers view all their app data on one screen and multi-dimensional portfolio bidding to place search ads across mobile devices.
