
Made In Network is a YouTube-certified multichannel network (MCN) based in Nashville, TN, that creates original video programming and series with an influential collection of creators, in addition to successful custom video integrations for their clients, which include some of the world's top consumer brands.
In 2015, Made In Network was in search of equipment to build out their new production facility, in the heart of one of the most creative cities in the country. As two companies working to elevate the production values and quality of online content creation, Made In Network ultimately decided to outfit their new studio with Sony's 4K and HD professional cameras, lenses, wireless audio and monitors.
Made in Network soundstage
Kevin Grosch launched Made In Network at the end of 2013 after producing and executing digital marketing for music releases in Nashville. Being passionate about music his whole life, it was during his experience in the music industry that he fell in love with the idea of being able to build and interact directly with an audience, and realized video was one of the most engaging ways to do just that.
When I first started working with companies like Google and YouTube, I was really fascinated to see and learn about how they built such massive audiences online, says Grosch. Whether it was music or comedy or vlogs, the creators were building communities that were tuning in regularly, much like we'd been used to experiencing with the traditional television model. Once I began really understanding how these companies worked, and realizing the potential of where these platforms were headed and what new technology was on the horizon, I wanted to bring that power and impact to the creators in Nashville.
As Grosch got Made In Network off the ground, the company rapidly expanded, hiring more staff members and taking on additional content creators and clients. Naturally, the company outgrew their old space and decided to design a new office outfitted with a high-end studio, to meet their unique needs. They turned to Sony to ensure their new space afforded employees and users the highest quality experience, using the most advanced production tools.
We wanted to create a space that serves as the creative center of Nashville; something for the music industry and the local filmmakers to be able to come in and use to create content that becomes a part of their release strategy, he says. As we kept growing, we were constantly searching for a place in Nashville that had all of our specific requirements a production facility, a place to film, a place to record music. Ultimately, we decided to build a space that was suited to our exact needs; creating web content. There are different conditions needed for shooting a music video versus an episodic series, both of which we are doing multiple times a week. In designing our own space, and outfitting it with Sony's products, we now have the flexibility to create really high quality web content, build our own sets and have a seamless workflow.
By offering access to their facility equipped with Sony's latest 4K and HD technology to the content creators and brands they work with, Made In Network has been able to help musicians, artists, clients, and the local community in ways they never could before, while still outputting a final product that features the highest production values - something they adamantly refused to compromise on.
We never want our creators to look at a high quality production as a barrier to entry, so we've given them access to all of the best tools in our own facility, Grosch says. Now we can invite the community in, let them use our space to learn, to work, to network and collaborate.
Sony's cameras, technology and equipment have been incredible in giving us a level of quality that you just can't achieve without really great gear, he continues. As YouTube evolved from cat videos and kids in their bedrooms with webcams to original programming, the quality of the productions have increased, as have the delivery methods and the gear needs to be reflective and aid in that. The expectation for quality extends beyond content creators, with an audience looking for polished projects that rival what can be found on television.
Grosch detailed how 4K resolution, which offers four times the detail, information and clarity of full HD and is supported by the latest Sony camera and display technology, helps elevate the quality of YouTube content creation.
Made In Network recently teamed with Sony to create a 4K YouTube video for Sony's 4K Creators channel, which can be seen here. The video, which captures the art of coffee roasting and features a local Nashville business, The Frothy Monkey, was shot using Sony's 4K FS7 camera and is another way the two companies are working together to heighten production values online.
Working with Sony, especially their 4K YouTube channel is really exciting, Grosch says. We at Made in Network are really proud of the work we do, so to see Sony be able to showcase what we're doing as creatives is really impactful to help drive traffic back to us. We're thrilled about working with Sony and to be able to say we can produce content at a really high level because of their equipment that we're working with is a huge asset to us and hopefully we're able to shine a light on their cameras and gear that way.
Don VanCleave, VP of Special Projects, also started in the music industry, but brings different skills and experience to the team. VanCleave started in the record business in 1988, opening a record store in Birmingham, Alabama with his wife. During his successful 14 years at the helm of Magic Platter, he won numerous accolades and broke a lot of new bands in the market. When the independent record stores
Most recent headlines
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...