
The coverage was Alston Elliots first foray into UHD, in partnership with Vizrt and Matrox.
Originally published by SVG Europe
The recent Cricket World Cup ushered in a new Ultra HD service for Star India, with all the graphics being done in UHD by Alston Elliot. Star India was host broadcaster for the Cricket World Cup in Australia and New Zealand, and wanted UHD coverage on matches played in Australia involving India, plus the Semi-Final in Sydney and the Final in Melbourne.
It was Alston Elliot's first foray into UHD, in partnership with Vizrt and Matrox. Viz were kind enough to loan us a machine - the first time we've been able to get our hands on something suitable for UHD - and Matrox also came to the party with high-spec graphics cards. Both of their assistance was invaluable, said Nick Baily, CEO, Alston Elliot.
We augmented this setup with an Nvidia Quadro K6000 card, which is basically the best on the market, with a vast amount of texture memory, which is key to running those graphics, added Stuart Coles, sales director. We were pleasantly surprised by how it went after that. Building and using the UHD graphics went remarkably well .
Vizrt is Alston Elliot's preferred graphics engine. We've been using it since 2000 and were among the very first in Europe to adopt it, so the workflow wasn't very different in terms of working with 4K. It was just a case of making sure that the core elements we put into it were good enough for that resolution, said Baily. He had been worried that having to increase the resolution by four times would lead to performance issues, but it performed really well.
Style-wise, they were the exact same graphics being used on the standard [HD] broadcast, but the graphics we used on the Cricket World Cup for the world feed were 4:3 safe, explained Coles, but for UHD the graphics could be re-formatted to 16:9 as no one was going to see them on an old SD set. The extra clarity of UHD also allowed them to reduce the size of some graphics.
We had heard some scare stories from other suppliers in the industry about when they tried to use 4K graphics, and the difficulties they had had, so initially we were planning to offer quite a scaled-down service in terms of the number of graphics that we'd make available; it would just be the real key graphics that they needed, he added.
Once they started using them, however, we were pleasantly surprised that we didn't need to cut down the range of graphics. This was partly because the graphics were driven by its own, in-house software applications, which allow it to quickly populate graphics with data and remove the chances of errors. There were also some manual graphics, created using Viz Trio, with these and the software-driven main scene graphics created in different layers on the Viz machine. Which is something you quite often can't do because of a performance issue, but even with 4K we managed to deliver both those types of graphics, added Coles.
Star of the HD firmamentBesides seeing the production live in Adelaide, Baily had been in Mumbai to see the results for himself, and was very impressed with the end-result. Star were very keen to be right there at the forefront [of UHD] and I think they achieved it, he said. It was particularly important as the draw of cricket for Indian TV viewers is huge, with an estimated one billion viewers for the India v Pakistan match in February. Everybody in those countries was in front of a TV set, even if the vast majority were probably 4:3 CRTs.
The graphics were produced as four quad HD feeds, and Baily had been nervous about getting these synched correctly, but I was surprised, it was such a smooth process, and NEP Australia (the facilities provider) were impressed by how quickly the graphics worked. They, obviously, had a lot of firsts in their truck in terms of bringing everything together for a live 4K OB, so it was great that the graphics just worked, and came together with no real issues, he said.
Because the decision to go UHD was taken close to broadcast, they didn't have the creative latitude to go much beyond the HD look. If you approached this now with a decent lead up time I think you'd re-design the graphics for the 4K feed, said Baily. The picture content is so rich, there is so much clarity, you can reduce the size of the graphics. You can think a lot more about the layout, making sure the picture is key and the graphics complement it.
When Alston Elliot and Star India's Broadcast Design department designed the style, it had to be legible not only in 4:3, SD, but also in Hindi typefaces, for which there was a slave feed, originated in Mumbai, taking the data from Australia and New Zealand. Hindi text is less legible on screen than English, so they normally make the graphics deeper to make them easier to read. The UHD broadcast was in English, but in UHD tests Hindi was incredibly legible .
Baily loved the extraordinary clarity that UHD brought to the pictures, particularly for crowd shots, and full-frame graphics could be displayed without any artefacts in the photos. He believes that Star India may now use UHD on other sports, particularly as it has recently been expanding its coverage into new sports, such as kabaddi, which was hugely successful last year, and became the second most popular sport in India in one fell swoop, and the Indian Super League, a Star India-backed football venture that started last year.
They are a very ambitious company, which is great for us, said Baily. We are working very closely with them, and they are pushing us as well. They demand innovation and a high standard from us at all times. They are an exciting client.
Workflow analysis Star choice: Coles and Baily worked closely with Star India on bringing Ultra HD to the Cricket World Cup had a
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...