The Weather Channel Invests in Panasonic AJ-PX5000G Shoulder-mount P2 HD Camcorders for Rigorous EFP

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The Weather Channel (Atlanta, GA) has recently purchased four AJ-PX5000G 2/3-inch 2.2M 3-MOS P2 HD AVC-ULTRA shoulder-mount camcorders for the production of long-form programming. These camcorders replace an earlier generation of P2 gear that the Weather Channel, a longtime Panasonic P2 customer, had used for EFP since the mid-2000s.

According to Michael Smereski, Vice President/Broadcast Engineering for The Weather Channel, Our original investment in P2 was driven by the fact that the format is rugged, solid state and involves no moving parts, all characteristics ideal for covering severe weather situations.

Regardless of our longevity with P2, we did solicit input from field operations and conducted a competitive camera demo, he continued. Their clear choice was the PX5000G, based on its full-sized camera feel, versatile audio and, especially, its sophisticated Wi-Fi and uplink device support with LiveU.

Smereski said that the overall PX5000G feature set was considerably more advanced than the network's 10-year old EFP gear, and that the camcorders presented no learning curve to the news photographers, who are all well-versed in P2 operations.

We're a LiveU house, so we anticipate integrating the PX5000G with LiveU's Central cloud-based IP management platform, he said. We also plan to take advantage of the PX5000G's ability to wirelessly transmit high-resolution proxies.

The Weather Channel shoots segments in 1080i, and edits in Adobe Premiere Pro.

About The Weather Channel Television Network

For more than 34 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet. For six years in a row, Harris Poll has ranked The Weather Channel as the TV News Brand of the Year. With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network's mission. With the recently launched community platform,

weloveweather.tv, the network created a two-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. For more information visit weathergroup.com.

About Panasonic AVC-ULTRA Camcorders

The latest series of Panasonic's P2 HD camcorders with built-in wireless/wired streaming capabilities, the AJ-PX5000G, AJ-PX800, AJ-PX380 and AJ-PX270, are all AVC-ULTRA capable, with the same recording formats, codec and file structure. When used in modern field production--whether fast -breaking news or scheduled interviews-- the tool kits provided are similar, with the camcorders differing only in the lens / imager format and pricing. In many cases a mixture of cameras can used by various crews with, for example, the PX270 utilized for lightweight, handheld use by VJs, the PX800 a more traditional yet affordable 2/3 camera and the flagship PX5000G used by news photographers where the reach of a 2/3 camera and lens is required.

For more information about Panasonic professional video products, visit www.panasonic.com/broadcast or contact Panasonic at 877-803-8492.

About Panasonic Broadcast, Cinema and Professional Video Systems

Panasonic offers leading products to acquire, transmit and view high-quality video, over both video and IP networks. Professional products include VariCam cinema cameras, P2 HD camcorders, 4K and HD handheld cameras, Pan/Tilt/Zoom cameras, studio and box cameras, switchers and monitors. These products serve customers in cinema, broadcast, professional sports, higher education, enterprise and other markets.

About Panasonic Corporation of North America

Newark, NJ-based Panasonic Corporation of North America is a leading technology partner and integrator to businesses, government agencies and consumers across the region. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. Panasonic was featured in Fortune Magazine's 2016 ranking of 50 companies that are changing the world and doing well by doing good. Specifically cited were its smart and sustainable technologies, including its contributions to smart cities and the electric vehicle revolution. Learn more about Panasonic at us.panasonic.com/news.

Panasonic Corporation of North America

Two Riverfront Plaza Newark, NJ 07102

Tel: 201.348.7000 www.panasonic.com

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