
The AI revolution returned to where it started this week, putting powerful new tools into the hands of gamers and content creators.
Generative AI models that will bring lifelike characters to games and applications and new GPUs for gamers and creators were among the highlights of a news-packed address Monday ahead of this week's CES trade show in Las Vegas.
Today, NVIDIA is at the center of the latest technology transformation: generative AI, said Jeff Fisher, senior vice president for GeForce at NVIDIA, who was joined by leaders across the company to introduce products and partnerships across gaming, content creation, and robotics.
A Launching Pad for Generative AI As AI shifts into the mainstream, Fisher said NVIDIA's RTX GPUs, with more than 100 million units shipped, are pivotal in the burgeoning field of generative AI, exemplified by innovations like ChatGPT and Stable Diffusion.
In October, NVIDIA released the TensorRT-LLM library for Windows, accelerating large language models, or LLMs, like Llama 2 and Mistral up to 5x on RTX PCs.
And with our new Chat with RTX playground, releasing later this month, enthusiasts can connect an RTX-accelerated LLM to their own data, from locally stored documents to YouTube videos, using retrieval-augmented generation, or RAG, a technique for enhancing the accuracy and reliability of generative AI models.
Fisher also introduced TensorRT acceleration for Stable Diffusion XL and SDXL Turbo in the popular Automatic1111 text-to-image app, providing up to a 60% boost in performance.
NVIDIA Avatar Cloud Engine Microservices Debut With Generative AI Models for Digital Avatars NVIDIA ACE is a technology platform that brings digital avatars to life with generative AI. ACE AI models are designed to run in the cloud or locally on the PC.
In an ACE demo featuring Convai's new technologies, NVIDIA's Senior Product Manager Seth Schneider showed how it works.
First, a player's voice input is passed to NVIDIA's automatic speech recognition model, which translates speech to text. Then, the text is put into an LLM to generate the character's response.
After that, the text response is vocalized using a text-to-speech model, which is passed to an animation model to create a realistic lip sync. Finally, the dynamic character is rendered into the game scene.
At CES, NVIDIA is announcing ACE Production Microservices for NVIDIA Audio2Face and NVIDIA Riva Automatic Speech Recognition. Available now, each model can be incorporated by developers individually into their pipelines.
NVIDIA is also announcing game and interactive avatar developers are pioneering ways ACE and generative AI technologies can be used to transform interactions between players and non-playable characters in games and applications. Developers embracing ACE include Convai, Charisma.AI, Inworld, miHoYo, NetEase Games, Ourpalm, Tencent, Ubisoft and UneeQ.
Getty Images Releases Generative AI by iStock and AI Image Generation Tools Powered by NVIDIA Picasso Generative AI empowers designers and marketers to create concept imagery, social media content and more. Today, iStock by Getty Images is releasing a genAI service built on NVIDIA Picasso, an AI foundry for visual design, Fisher announced.
The iStock service allows anyone to create 4K imagery from text using an AI model trained on Getty Images' extensive catalog of licensed, commercially safe creative content. New editing application programming interfaces that give customers powerful control over their generated images are also coming soon.
The generative AI service is available today at istock.com, with advanced editing features releasing via API.
NVIDIA Introduces GeForce RTX 40 SUPER Series Fisher announced a new series of GeForce RTX 40 SUPER GPUs with more gaming and generative AI performance.
Fisher said that the GeForce RTX 4080 SUPER can power fully ray-traced games at 4K. It's 1.4x faster than the RTX 3080 Ti without frame gen in the most graphically intensive games. With 836 AI TOPS, NVIDIA DLSS Frame Generation delivers an extra performance boost, making the RTX 4080 SUPER twice as fast as an RTX 3080 Ti.
Creators can generate video with Stable Video Diffusion 1.5x faster and images with Stable Diffusion XL 1.7x faster. The RTX 4080 SUPER features more cores and faster memory, giving it a performance edge at a great new price of $999. It will be available starting Jan. 31.
Next up is the RTX 4070 Ti SUPER. NVIDIA has added more cores and increased the frame buffer to 16GB and the memory bus to 256 bits. It's 1.6x faster than a 3070 Ti and 2.5x faster with DLSS 3, Fisher said. The RTX 4070 Ti SUPER will be available starting Jan. 24 for $799.
Fisher also introduced the RTX 4070 SUPER. NVIDIA has added 20% more cores, making it faster than the RTX 3090 while using a fraction of the power. And with DLSS 3, it's 1.5x faster in the most demanding games. It will be available for $599 starting Jan. 17.
NVIDIA RTX Remix Open Beta Launches This Month There are over 10 billion game mods downloaded each year. With RTX Remix, modders can remaster classic games with full ray tracing, DLSS, NVIDIA Reflex and generative AI texture tools that transform low-resolution textures into 4K, physically accurate materials. The RTX Remix app will be released in open beta on Jan. 22.
RTX Remix has already delivered stunning remasters in NVIDIA's Portal with RTX and the modder-made Portal: Prelude RTX. Now, Orbifold Studios is using RTX Remix to develop Half-Life 2 RTX: An RTX Remix Project, a community remaster of one of the highest-rated games of all time.
Check out this new Half-Life 2 RTX gameplay trailer:
Twitch and NVIDIA to Release Multi-Encode Livestreaming Twitch is one of the most popular platforms for content creators, with over 7 million streamers going live each month to 35 million dai
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...