Sony Pixel Power calrec Sony

Sharing stories on-air, online, and OTT: A NAB 2018 interview with Vizrt

01/04/2018

TVBEurope interviewed Alex Micallef, Vizrts General Manager, UK and Ireland, about the state of the media industry and Vizrts NAB 2018 plans.

Originally published by TVBEurope.

What are the greatest technological challenges in your area of the market?For Vizrt, as well as for our customers, the need to publish content to a steadily growing list of new platforms is a real challenge for allocating personnel and technology to accommodate these platforms. There is a real need in the market for fast, efficient, and automated tools to make multi-platform publishing a reality.

What changes/trends/developments in the industry are having the most dramatic impact on your business? The conversion from traditional SDI workflows to IP-based workflows is on the radar of broadcasters everywhere. It's not a question of if they will make the conversion, it's when. When the change happens it affects their entire infrastructure, from video ingest, to live production and distribution. It forces broadcasters to make a choice on what will be their new standard . Do they choose SMPTE 2110, NDI, or a new format that might pop up next week? Vizrt has built its systems to be agile in this respect, so that we can work with any standard that arises, this ensures that the broadcaster's investment in our software is well protected.

How much of your business is non-broadcast? Are you seeing a growing demand for your expertise from different industries? Non-broadcast customers make up close to 10% of our business. We've seen that grow in a relatively short time, with the number of media companies that are now producing video content for online and digital. Media companies such as newspapers and digital publishers face, in many ways, the same video production needs as a traditional broadcaster, but without having the legacy of traditional production tools. This means we are able to adapt for them the very latest IP tools for live video production and publishing without being held back by legacy workflows. What's been really interesting is to see new workflows and ways of working that we're learning from outside of broadcast and being able to implement these ideas and ways of working into the changing broadcast landscape.

What do you believe will be the main talking points emanating from NAB? NAB is going to be all about publishing or broadcasting your content anywhere and adapting for every channel (i.e. broadcast, online, OTT, social media, etc.) where viewers consume content. From a tools perspective we expect to see a continuation of the themes from recent years - cloud computing, higher resolutions and HDR as well as the increased use of Augmented and Virtual Reality in storytelling.

What are you showcasing at NAB? We will be demonstrating the latest tools for media companies to create and share their stories on-air, online, and OTT with local and cloud-based production systems. We are also going to highlight the latest capabilities of augmented reality tools in the studio as well as how media companies can use videowalls for powerful storytelling. 2018 is also a major sports year with the Olympics and the World Cup, so we are highlighting how to captivate and engage audiences with high-quality sports analysis while generating new revenue streams from sports rights.

What is your business focus for the remainder of the year?As the market leader for broadcast graphics and enhancements, we will continue on our path to bring more powerful, automated tools that deliver visually compelling stories to TV audiences. We will also provide broadcasters with automated tools for branding their content on digital video platforms. Since it is a big sports year, we are also debuting a new tool for advanced sports analysis in the studio, showing efficient tools to drive content in stadium screens, and giving sports rights holders new ways to monetize their live games.

Tead the full interview from TVBEurope.

Related articles

NAB 2018

Vizrt brings immersive football analysis to the studio with the new Viz Libero AR

Vizrt's Viz One MAM now available on AWS at NAB 2018

Related articles

NAB 2018

Vizrt brings immersive football analysis to the studio with the new Viz Libero AR

Vizrt's Viz One MAM now available on AWS at NAB 2018
LINK: http://www.vizrt.com/news/newsgrid/54697/Sharing_stories_on-air_online...
See more stories from vizrt

Most recent headlines

09/12/2024

Dalet Named an IDC Innovator in Media and Entertainment

Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...

23/11/2024

Heartwarming Out of My Mind Highlights the Importance of Disability Advocacy

PARK CITY, UTAH - JANUARY 19: (L-R) Judith Light, Rosemarie Dewitt, Luke Kirby, Michael Chernus, Phoebe-Rae Taylor, Sharon M. Draper, Amber Sealey, and Courtney...

23/11/2024

TCLtv+ Adds 23 CBS Fast Channels

LOS ANGELES/NEW YORK TCL's streaming service TCLtv+ has struck a content deal with Paramount Streaming that will add 23 CBS FAST channels to its lineup....

23/11/2024

Viamedia Signs Ad Rep Deals with 7 More Service Providers

LEXINGTON, Ky. The independent advertising rep firm Viamedia has further expanded its sales network with news that it has agreements to manage advertising sale...

23/11/2024

The Trade Desk Jumps Into Streaming TV With Ventura OS

VENTURA, Calif. Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating system called Ventura....

23/11/2024

Writers Guild, 3 PBS Stations Reach Tentative Agreement for New Contract

BOSTON, LOS ANGELES AND NEW YORK The Writers Guild of America has announced that it has reached a tentative agreement with management at PBS member stations WGB...

23/11/2024

Supreme Court to Consider Legality of FCC's Universal Service Fund

WASHINGTON, D.C. The U.S. Supreme Court has agreed to hear an appeal in a case that alleges the FCC does not have the authority to decide how funds from the Uni...

22/11/2024

Michelle Satter to Be Honored at 2025 Sundance Film Festival Gala Celebrating Sundance Institute Presented by Google TV

Sean Wang, Julian Brave NoiseCat, and Emily Kassie to Receive Annual Vanguard Aw...

22/11/2024

Spotify Inks a New Partnership With Bloomsbury To Offer A Greater Assortment of Audiobooks

Our library continues to grow. In 2022, we announced the addition of audiobooks ...

22/11/2024

SBS wins Australian Podcast Publisher of the Year for third year running

SBS wins Australian Podcast Publisher of the Year for third year running 22 November, 2024 Media releases An outstanding slate of multilingual, multicultur...

22/11/2024

Film Lighting: a Cinematic Guide w/ Free Lighting Plots

Home Applications Film Lighting: a Cinematic Guide w/ Free Lighting Plots Your Guide to Film Lighting In this guide, we'll explore the history of fil...

22/11/2024

Fox, Hulu Renew Content Deal

Fox Entertainment and Hulu have renewed a multi-year content distribution agreement that will keep in-season streaming rights for Fox's programming slate on...

22/11/2024

Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA

Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA Brie Clayton November 22, 2024 0 Comments Academy Award-winning independent film stud...

22/11/2024

A Creative Alliance for Black Friday: Independent Software Makers Unite for Photographers

A Creative Alliance for Black Friday: Independent Software Makers Unite for Phot...

22/11/2024

Partial Bold Text using After Effects expressions UPDATED

Partial Bold Text using After Effects expressions UPDATED Graham Quince November 22, 2024 0 Comments Now with an improved expression for Per Word Se...

22/11/2024

John Lawson Steps Down as AWARN Executive Director

WASHINGTON John Lawson, longtime broadcast alerting advocate and founder of the AWARN Alliance, said he is stepping down as its executive director to work full-...

22/11/2024

Red, white and Blue Lucy UK media tech provider reaches across the Pond

Entering the American market follows a period of significant growth for the company By Matthew Corrigan Published: November 22, 2024 Entering the American...

22/11/2024

Warner Bros. Discovery Introduces Shop With Max and Moments

NEW YORK Warner Bros. Discovery Advertising Sales has incorporated Kerv's AI-enhanced technology into its ad-tech platform and launched two new ad offerings...

22/11/2024

EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact

NEW YORK Vizio's Inscape, a smart-TV data provider, and EDO said they have extended their longstanding data partnership....

22/11/2024

New Pixotope Reveal Enables AR, Virtual Production Without Green Screens

OSLO, Norway Live augmented reality and virtual production specialist Pixotope Technologies has launched Pixotope Reveal, an AI-powered background segmentation ...

22/11/2024

Nominations Open for 2025 NAB Technology Awards

The National Association of Broadcasters has opened nominations for the 2025 NAB Technology Awards, recognizing excellence in broadcast engineering, digital lea...

22/11/2024

Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million

In between helpings of turkey and other Thanksgiving Day fare, viewers will see companies dishing up hefty portions of ads on sports programming, with the natio...

22/11/2024

8 Channels Added to MyFree DirecTV Streaming Lineup

Following the recent launch of the MyFree DirecTV free-ad supported package of 70-plus streaming channels, DirecTV has launched eight new channels catering to s...

22/11/2024

Viant, Disney Advertising Expand CTV Ad Collaboration

IRVINE, Calif. Viant Technology said it has expanded its agreement with Disney Advertising that's focused on making premium connected TV, video and display ...

22/11/2024

Xumo To Make Ad Inventory Available Programmatically With PubMatic

PHILADELPHIA and REDWOOD CITY, Calif. Xumo, the streaming platform joint venture of Comcast and Charter Communications, has reached an agreement to make its pre...

22/11/2024

Mediaocean To Acquire Innovid, Will Merge It With Flashtalking

NEW YORK Privately-held ad tech giant Mediaocean has inked a definitive agreement to acquire Innovid, an independent software platform for advertising creation,...

22/11/2024

Viz University introduces new Viz Artist certifications aimed at upskilling designers of all levels

Viz University introduces new Viz Artist certifications aimed at upskilling desi...

22/11/2024

NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff Will Impact Sports Ops

NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff W...

22/11/2024

NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts With Saturday's Final in Kansas City

NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts Wi...

22/11/2024

Premier League To Establish In-House Media-Operations Business for 2026-27 Season

Premier League To Establish In-House Media-Operations Business for 2026-27 Seaso...

22/11/2024

SailGP Season 5 Set to Be Most Expansive Yet'

SailGP Season 5 set to be most expansive yet' By George Bevir Friday, November 22, 2024 - 10:34 Print This Story SailGP: The New Zealand Sail Grand P...

22/11/2024

SailGP Season 5: New Broadcasters, New Requirements

SailGP Season 5: New broadcasters, new requirements By George Bevir Friday, November 22, 2024 - 10:34 Print This Story The Germany SailGP team in action a...

22/11/2024

SailGP Season 5: AI Cameras to Get Viewers Closer to the Action

SailGP Season 5: AI cameras to get viewers closer to the action By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Getting viewers closer ...

22/11/2024

SailGP Season 5: Getting Umpires Onscreen and More Studio-Based Content

SailGP Season 5: Getting umpires onscreen and more studio-based content By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Australia SailG...

22/11/2024

SailGP Season 5: Enhanced LiveLine Graphics Bring Augmented Reality to Chase Boats

SailGP Season 5: Enhanced LiveLine graphics bring augmented reality to chase boa...

22/11/2024

Full House: Inside Production of the European Curling Championships

Full house: Inside production of the European Curling Championships By Kevin Hilton Thursday, November 21, 2024 - 12:40 Print This Story Curling star Anna...

22/11/2024

NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff Will Impact Sports Ops

NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff W...

22/11/2024

Sky and Peacock's Original hit drama series The Day of the Jackal scores a second season renewal

Sky and Peacock's Original hit drama series The Day of the Jackal scores a s...

22/11/2024

Rugged Rugby: Conquer or Die' Premieres December 10: A Battle for Supremacy Begins

Back to All News Rugged Rugby: Conquer or Die' Premieres December 10: A Ba...

22/11/2024

Standards Pavilion elevates the role of standards in advancing climate action at COP29

Friday 22 November, Baku, Azerbaijan: As COP29 wraps up in Azerbaijan, the Stand...

22/11/2024

Let's Make Toy Show Day Official

Let's Make Toy Show Day Official The Late Late Toy Show | Friday December 6th | 9:35PM Watch Below The Late Late Toy Show is fast approaching and kids al...

22/11/2024

COOPANS, the Alliance Managing Europe's Largest Air Traffic Volume, Upgrades its Air Traffic Control (ATC) System with Thales

Facebook Twitter LinkedIn COOPANS is a leading international cooperation b...

22/11/2024

Press release

Facebook Twitter LinkedIn Thales confirms that the Parquet National Financier (PNF) in France and the Serious Fraud Office (SFO) in the United Kingdom hav...

22/11/2024

RT General Election 2024: Critical Election Period

The broadcasting regulator, Coimisi n na Me n has removed the traditional broadcast Moratorium for television and radio. In the past, this applied from 14:00 ...

21/11/2024

Neneh Cherry Takes Us on a Musical Journey Inspired by Her Memoir, A Thousand Threads'

Neneh Cherry, a musical trailblazer for more than three decades, is full of stor...

21/11/2024

6 Spotify Audiobook Features That Level Up Your Listening Experience

Since launching our audiobooks offering, we've continuously upped our game on designing a user experience that provides seamless and engaging listening. You...

21/11/2024

SEP 2024 / PAG launches new MPL150 Battery at IBC24

1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end portable power systems for the film and television industry, has announced the introduction...

21/11/2024

SEP 2024 / PAG Introduces new Cinergy Battery

1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end, portable power systems for the film and television industry, has announced the introductio...

21/11/2024

Celebrating The Best Of The Best

The HPA Awards exist to honor and recognize the accomplishments of the talented HPA community and to support their efforts with increased awareness and celebrat...

21/11/2024

L3Harris Co-Founder, Chair and CEO Chris Kubasik: Arsenal of Democracy 2.0 Will Require New Ways of Doing Business

He writes in POLITICO: When it comes to protecting our country, innovation and s...