
SAN DIEGO, CA, Cisco Partner Summit- March 2, 2016 - Digitization is transforming businesses in every industry, opening up a $2.1 trillion global market opportunity by 2019, according to IDC*. The path to digitization requires a digital network that evolves beyond just connectivity. This new network will enable business innovation, generate insights and create customer experiences. It will reduce cost and complexity with new orchestration and automation capabilities, while helping protect the business with an architecture designed for security.
At the same time that enterprises are addressing how to move to digitization, there has been tremendous innovation in networking, including software defined networking (SDN), network function virtualization (NFV), model-driven programming, overlay networks, open API's, cloud management, orchestration, analytics and more. These innovations have great promise to improve operational efficiency and enable digital applications, yet adoption has been slow due to the difficulty in consuming these many new technologies. The market needs a solution that integrates the critical innovations in networking software -virtualization, automation, analytics, cloud service management, and open and extensible programmability- into an architecture that can achieve these promises in an integrated and easy to consume manner.
Cisco today announces Digital Network Architecture (DNA), an open, extensible and software driven architecture for digital business. Cisco DNA complements Cisco's market leading, data center based Application Centric Infrastructure (ACI) technology by extending the policy driven approach and software strategy throughout the entire network: from campus to branch, wired to wireless, core to edge. Cisco DNA is delivered within the Cisco ONE Software family, enabling simplified software-based licensing, and helping with investment protection and flexibility.
Cisco DNA is built on five guiding principles:
Virtualize everything to give organizations freedom of choice to run any service anywhere, independent of the underlying platform - physical or virtual, on premise or in the cloud.
Designed for automation to make networks and services on those networks easy to deploy, manage and maintain - fundamentally changing the approach to network management.
Pervasive analytics to provide insights on the operation of the network, IT infrastructure and the business - information that only the network can provide.
Service management delivered from the cloud to unify policy and orchestration across the network - enabling the agility of cloud with the security and control of on premises solutions.
Open, extensible and programmable at every layer - Integrating Cisco and 3rd party technology, open API's and a developer platform, to support a rich ecosystem of network-enabled applications.
The digital network is the platform for digital business, said Rob Soderbery, SVP for Enterprise Products and Solutions, Cisco. Cisco DNA brings together virtualization, automation, analytics, cloud and programmability to build that platform. The acronym for the Digital Networking Architecture - DNA - isn't an accident. We're fundamentally changing the DNA of networking technology.
Cisco DNA News Highlights
Today Cisco is announcing automation, virtualization and cloud management capabilities in support of the DNA architecture:
DNA Automation: APIC-Enterprise Module (APIC EM) Platform
APIC-EM Platform: A new version of Cisco's enterprise controller is now generally available. With 100+ customer deployments and running up to 4000 devices from a single instance, APIC-EM meets the enterprise scale and resiliency required for our largest customers, with the broadest set of network services and device support. The APIC-EM platform supports a range of automation services, including new services announced today and described below.
Cisco Plug and Play: This automation software removes the need for any staging for pre-configuration or truck roll-outs to remote locations, which typically cost IT around $200-$2000 per device. The Plug and Play agent sits on Cisco routers and switches and talks directly to the network controller, reducing deployment time from up to 4 weeks to a few days, and providing up to 79 percent decrease in Day 0 deployment costs over traditional methods.
Easy Quality of Service (EasyQoS): The EasyQoS service enables the network to dynamically update network wide QoS settings based on application policy. With EasyQoS IT departments can ensure that the right application is prioritized to provide the best experience for users.
Cisco Intelligent WAN Automation Services:
This service automates IWAN deployment and management, providing greater WAN deployment flexibility and allowing IT to quickly configure and deploy a full-service branch office with just 10 clicks. IWAN automation eliminates configuration tasks for advanced networking features, and automatically enables Cisco best practices, application prioritization, path selection and caching to improve the user experience.
DNA Virtualization: Evolved IOS-XE and Enterprise NFV
Evolved Cisco IOS XE, is a network operating system optimized for programmability, controller-based automation, and serviceability. The new OS provides open model-driven APIs for third party application development, software-defined management, application hosting, edge computing and abstraction from the physical infrastructure to enable virtualization. It supports the Cisco Catalyst 3850/3650, ASR 1000 and ISR 4000 today, and will continue to be expanded across the Enterprise Network portfolio.
Evolved Cisco IOS XE includes Enterprise Network Function Virtualization (Enterprise NFV) that decouples hardware from software and gives enterprises the freedom of choice to run any feature anywhere.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...