
Luma Pictures answered the call for Marvel Studios new Iron Man 3, the latest installment in the hit franchise, adding extensive full-body CG armor replacements for both Iron Man and Iron Patriot The VFX house, which now boasts locations in Santa Monica and Melbourne, also added weaponry, environmental and particle effects as well as CG backgrounds. This is the first Iron Man for Luma, however the project marks its 4th collaboration with Marvel and 3rd with VFX
Supervisor Christopher Townsend.
We were all excited at the opportunity to push Iron Man through our pipeline, this kind of work is always fun for any VFX artist, said Vince Cirelli, Luma Pictures VP and VFX Supervisor Its great have such a solid history with Chris and to have earned his trust to allow us to help create such an iconic character. Hes a brilliant supervisor who really works through his shots and puts a lot of effort into pre-planning, which ultimately makes the project so much more fun to work on.
For many of the shots featuring Iron Man and Iron Patriot, a full CG replacement was needed to achieve the performance and the battle worn look that director Shane Black was looking for. Every aspect of the suit with the exception of Downeys (and Don Cheedles) face was a replacement. Luma used the performers faces as projections on the animated geometry in order to add realistic reflections and diffusion back onto the CG body armor. The armor itself was rendered in Arnold using a series of complex shading networks that approximated the special metallic properties of the Mark 3 suit.
Keeping with the evolving technology of Tony Starks Mark Series Armors, a great deal of detail was added to show some of the inner workings of the suits in these predominantly close up shots.
The rigging for the Iron Man and Iron Patriot suits was some of the more complex work in the show, said Cirelli There were hundreds of small parts that needed to have articulation within the suit such as little pistons, and other types of mechanical gear.
For other shots, Luma utilized its in-house motion capture studio to create 3D reference, and sometimes as the actual animation in the final shot. One instance in particular has Iron Man comically slipping down a short flight of stone stairs, a performance Luma needed to create from scratch.
Our Animation Supervisor Raphael A. Pimentel nailed Iron Mans body language in certain key sequences during mocap, said Steven Swanson, Lumas Senior VFX Producer.
The companys work on Iron Patriot included scenes both on the ground and in the air. During one set of shots Iron Patriot rockets through clouds, created with FumeFX for Maya, which Luma helped port from 3DS Max. Cloud volumes were rendered as fluid simulations and then combined with a complex, layered card system in Nuke to create the environment for the shots. In another, indoor scene, a CG Iron Patriot was created, including a pop-up minigun that was designed and implemented into the arm of the character.
Luma puts emphasis on designing tools for the easy management of complex simulations, and Iron Man 3 utilized several in-house tools, as well as open-source programs to which Luma has contributed. PartIO Vizualizer for Maya, the procedural shaders for Arnold, as well as many new cache formats, all created at Luma by FX TD John Cassella, are part of toolset that was used to generate the contrails and thruster throughout the sequence.
To handle the various bullet and spark hits needed for some of the fight sequences, Luma created another tool dubbed Sprite-o-Mater which draws from a large, in house, database of practical FX elements and allows compositors to randomize the FX and project them onto 3D cards in Nuke.
About Luma Pictures
Luma Pictures is a leading provider of visual effects services to Hollywood with a reputation for artistic integrity, technical innovation and efficient production. The studio recently completed work on GI Joe: Retaliation (Paramount Pictures) and Oz the Great and Powerful (Disney). Other credits include The Avengers (Marvel Entertainment), Prometheus (Scott Free Productions/20th Century Fox), Captain America: The First Avenger (Marvel Entertainment) and Thor (Marvel Entertainment). http://www.lumapictures.com
###
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...