The Gauge: NFL Scores in September as Audiences Continue to Adapt to Multi-Platform Viewing
15/10/2024
Disney notches platform-best 2.5% of TV in September.
YouTube continues to lead streaming platforms, maintaining 10.6% of total TV usage.
NEW YORK - October 15, 2024 - Football season officially kicked off in September to the delight of fans across the country, as the highly anticipated return of NFL and college games attracted viewers by the millions. Nielsen's September 2024 report of The Gauge revealed that NFL viewership this month notably reflected audiences' familiarization with the cross-platform distribution of its games. This was most clearly indicated by the 12% bump in Amazon Prime Video viewership in September*, which was driven largely by Thursday Night Football, and ultimately led it to match its platform-best share of TV (set in September 2023 and tied in October 2023) at 3.6%.
Peacock also benefited from NFL-driven audiences with its exclusive coverage of Green Bay vs. Philadelphia on September 6. The NFL's debut in S o Paulo, Brazil garnered 2.6 billion viewing minutes, making the game the 11th most streamed program in September. The resurgence of the NFL was also evident on the broadcast side, as NFL games accounted for 14 of the top 15 broadcast telecasts in September, with the top three garnering over 3 billion viewing minutes each on NBC, CBS and FOX. Additionally, broadcast sports viewing was up nearly 9% compared to August, despite already coming off a 44% increase the previous month due to the surge from the Olympics.
Streaming maintained its 41.0% share of TV in September despite viewership declining slightly from August (-2.2%), in line with seasonal trends. Prime Video exhibited the largest monthly growth among all reported streaming platforms in September ( 12%), driven by the aforementioned Thursday Night Football, as well as its original series The Rings of Power, which was this month's third most watched streaming title with 4.3 billion viewing minutes.
Disney was next in line for streaming service growth with a 5.2% bump in viewership to notch a platform-best 2.5% share of TV in September ( 0.2 pt.). The gain for Disney was partially due to it benefitting from making Hulu content available on the platform for package subscribers, in addition to a 4.2 billion minute month for Bluey (4th overall). Netflix retained its 7.9% share of TV and owned September's best performing streaming title, its original series The Perfect Couple, which garnered 5.5 billion viewing minutes. YouTube also maintained its share of TV from August and continued to lead all streaming platforms with 10.6% of TV usage in September.
Streaming has climbed 11% on a year-over-year basis, and most of the gain has been disproportionately driven by platforms with over 30% YOY growth, including Disney , Peacock and Tubi. The Roku Channel was the biggest mover of the year, however, as viewership on the FAST platform has grown 42% compared with last September.
The broadcast category gained 0.6 share points to account for 22.6% of overall TV in September. In addition to the boost from NFL programming, broadcast drama viewing received an 11% uptick following seasonal debuts for several scripted series. On the broadcast news side, ABC's simulcast of the Harris-Trump presidential debate also gave the category a lift as 67.1 million viewers tuned in across all 17 airing networks, and over 45 million viewers watched on one of the nine broadcast networks that aired the debate.
Cable viewing in September accounted for 26.1% of overall TV, down 0.2 share points from August. The loss was a partial result of the large volume of sports and news content provided by the Olympics and four-day DNC last month, as the cable sports and news genres were down 17.1% and 4%, respectively. The ABC presidential debate provided some support for the category, with coverage netting nearly 22 million viewers across eight airing cable networks, including over 9 million viewers on FOX News Channel. The top cable telecast in September, however, would go to the NFL Monday Night Football matchup between the Atlanta Falcons and Philadelphia Eagles on ESPN with over 13 million viewers.
* The measurement month of September 2024 included five weeks: 08/26/2024 through 09/29/2024. Nielsen measurement weeks run Monday through Sunday.
--
About The Gauge The Gauge is Nielsen's monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
About Nielsen Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Press Contact Lauren Pabst
lauren.pabst@nielsen.com
LINK: | https://www.nielsen.com/news-center/2024/the-gauge-nfl-scores-in-septe... |
See more stories from arbitron |
Most recent headlines
09/12/2024
Dalet Named an IDC Innovator in Media and Entertainment
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
09/11/2024
Dalet Expands Leadership Team to Fuel Next Stage of Growth
Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...
15/10/2024
Music Videos in Beta Brings an Improved Viewing Experience to New Markets
Earlier this year, Spotify introduced music videos in beta, giving Premium subscribers in 12 markets another way to connect with the songs and artists they love...
15/10/2024
Revisit Some of Music's Most Iconic Hits With Our Spotify Anniversaries' Video Series
Music serves as a powerful memory booster, and Spotify recently introduced a new...
15/10/2024
Statement on the passing of George Negus
Statement on the passing of George Negus 15 October, 2024 Media releases We are deeply saddened by the passing of George Negus, a giant of Australian journ...
15/10/2024
EXTENSION OF: INVITATION TO SUBMIT DOCUMENTARY SLATE PROPOSALS 2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
15/10/2024
Viasat Selects ST Engineering iDirect's Next-Generation Ground Technology to Accelerate Customers' Digital Transformation
Long-term partnership expands with new technology, paving the way for further ef...
15/10/2024
L3Harris Introduces New Autonomous Ground Vehicle
WASHINGTON, Oct. 15, 2024 - L3Harris Technologies (NYSE:LHX) debuted its new autonomous reconnaissance and security vehicle system, Diamondback , at the Associa...
15/10/2024
Electric vehicle market set for growth as 15% of Aussie car buyers looking to purchase an EV in next 12 months, according to Nielsen
Australia's most desired EV models revealed More than half a million Austra...
15/10/2024
The Gauge: Poland | September 2024
September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to the start of the school year and the end o...
15/10/2024
The Gauge: NFL Scores in September as Audiences Continue to Adapt to Multi-Platform Viewing
Amazon Prime Video exhibits the highest monthly growth among streaming platforms...
15/10/2024
Adobe Brings Generative AI to Premiere Pro
Adobe has expanded its Firefly family of creative generative AI models to video, in addition to new breakthroughs in its Image, Vector and Design models. The Fi...
15/10/2024
Nick Pemberton Joins Lawo as Global Partner Development Director
RASTATT, Germany Lawo said it hired Nick Pemberton as global partner, business development director, responsible for leading the strategic and commercial develo...
15/10/2024
WOWOW's Yours Shot and Graded with Blackmagic Cinema Camera 6K and DaVinci Resolve Studio
WOWOW's Yours Shot and Graded with Blackmagic Cinema Camera 6K and DaVinci R...
15/10/2024
Making the dragons fly
Martin Pelletier, visual effects supervisor at Rodeo FX, explains how House of the Dragon's fantastic flying beasts are able to take to the air By Matthew ...
15/10/2024
Adobe adds Gen AI video extension capabilities to Premiere Pro
The company has also unveiled updates to Frame.io and plans to help 30 million people develop AI literacy and content creation skills by 2030 By Jenny Priestle...
15/10/2024
Watch: What caught our AI at IBC
Watch a panel featuring TVBEuropes content director Jenny Priestley discuss some of the biggest talking points from IBC2024 By TVBEurope Staff Published: Oct...
15/10/2024
Ofcom extends Channel 4's licence for a further decade
The new licence is designed to support Channel 4's digital content and distribution strategy, while safeguarding its investment in UK content, said Ofcom B...
15/10/2024
Mid-Month Drop: AEAF Awards, Dark Matter, NHL 25, Saudi Film Confex, and more.
We're halfway through a thrilling October, so it's time to take a beat and celebrate our wicked achievements so far. Caroline Parot, CEO Technicolor G...
15/10/2024
Red5's Chris Allen on Syncing Low-Latent Video Feeds to Deliver Unique Experiences to Fans
Red5's Chris Allen on Syncing Low-Latent Video Feeds to Deliver Unique Exper...
15/10/2024
Olympic Gold: Warner Bros. Discovery Sports Europe's Scott Young Breaks Down Summer Success In Paris
Olympic Gold: Warner Bros. Discovery Sports Europe's Scott Young Breaks Down...
15/10/2024
SVG All-Stars: Sarah Backerman, Senior Director, Production Operations, Big Ten Network
SVG All-Stars: Sarah Backerman, Senior Director, Production Operations, Big Ten ...
15/10/2024
New SVG Sponsor Spotlight: Ateliere's Andy Hooper on Tapping Into Artifical Intelligence for More Efficiency, Leaning Into Sustainability
New SVG Sponsor Spotlight: Ateliere's Andy Hooper on Tapping Into Artifical ...
15/10/2024
NBA App Adds Multiview Capabilities on Connected Devices
NBA App Adds Multiview Capabilities on Connected Devices Fans can view up to four games simultaneously on TV with NBA League Pass subscription By Brandon Costa...
15/10/2024
Rohde & Schwarz drives AirFuel Alliance RF standardization efforts with first RF wireless power tester prototype
Rohde & Schwarz drives AirFuel Alliance RF standardization efforts with first RF...
15/10/2024
Top 10 Week of Oct. 7: Outer Banks' and The Menendez Brothers' Debut at #1
Back to All News Top 10 Week of Oct. 7: Outer Banks' and The Menendez Bro...
15/10/2024
HMS Networks changes organization to strengthen customer focus and cross-selling
HMS Networks changes organization to strengthen customer focus and cross-selling 15 Oct 2024 at 07:30 GMT+2 Regulatory press release HMS Networks AB (publ)...
15/10/2024
2024-10-15
CUPERTINO, CALIFORNIA Apple today introduced the new iPad mini, supercharged by the A17 Pro chip and Apple Intelligence, the easy-to-use personal intelligence s...
15/10/2024
Thales radios successfully tested by the German Armed Forces to be deployed within the NATO enhanced Forward Presence
Facebook Twitter LinkedIn The German Armed Forces conducted operational te...
15/10/2024
KNDS selects Thales Power Systems Solution for the Leopard 2 A8
Facebook Twitter LinkedIn KNDS awarded Thales a contract to deliver compact, programable and scalable High-Power Solid-State Power Distribution Boards (SS...
15/10/2024
Thales Alenia Space signs a contract with OHB to develop two radar instruments for ESA's 10th exciting new Earth Explorer Harmony mission
Facebook Twitter LinkedIn Leveraging its longstanding experience in radar-...
15/10/2024
RT Player debuts new original sitcom Good Boy exploring comedy, career and coming to terms with ADHD
RT Player debuts new original sitcom Good Boy exploring comedy, career and comi...
14/10/2024
Indigenous People Will Save the World: A Spotlight on Sundance Institute's Merata Mita Fellowship
Libby Hakaraia speaking at the 2024 Sundance Film Festival. Photo by Jovelle Tam...
14/10/2024
Spotify Launches Audiobooks in France, Belgium, the Netherlands, and Luxembourg-and Premium Listeners Get Instant Access
Since its launch just over a year ago, Spotify's Audiobooks in Premium offer...
14/10/2024
RADAR Artists Give FC Barcelona an Assist With Their Matchday Takeover
Through our first-of-its kind partnership, Spotify and FC Barcelona are committed to uniting the worlds of music and sport. And when the Bar a men's squad r...
14/10/2024
L3Harris and Palantir Demonstrate Successful Integration of New AI/ML Capabilities
WESCAM MX -20 on a fixed wing aircraft....
14/10/2024
UK creative industries named as growth driver' in government's Industrial Strategy
A green paper published today outlines the governments aim to attract investment...
14/10/2024
Tim Kiely, Longtime Producer of Inside the NBA, Returns to TNT Sports as VP & Executive Producer of NBA Studio Production
Tim Kiely, Longtime Producer of Inside the NBA, Returns to TNT Sports as VP & Ex...
14/10/2024
Bring Back the Heat! 'Culinary Class Wars' Returns for a Sizzling Second Season
Back to All News Bring Back the Heat! Culinary Class Wars Returns for a Sizzlin...
14/10/2024
Helping Brands Engage and Influence Buyers with New...
Helping Brands Engage and Influence Buyers with New Advertising Capabilities Published on Oct 14, 2024 Categories: Product News, Company News, Europe, EMEA ...
14/10/2024
ESPRIT module for Lunar Gateway orbital outpost set for a significant upgrade
Facebook Twitter LinkedIn Thales Alenia Space and ESA sign contract amendment to extend and optimize ESPRIT module Milan, October 14, 2024 - Thales Aleni...
14/10/2024
VEON Announces Plan to Move its Headquarters to Dubai International Financial Center
14 Oct 2024 VEON Announces Plan to Move its Headquarters to Dubai International...
14/10/2024
VEON appoints Andrey Pyatakhin as the incoming CEO of Beeline Uzbekistan
14 Oct 2024 VEON appoints Andrey Pyatakhin as the incoming CEO of Beeline Uzbekistan Amsterdam and Tashkent, 14 October 2024: VEON Ltd. (Nasdaq: VEON, Euronext...
14/10/2024
SVG New Sponsor Spotlight: JetWave Wireless' Jim Dugan on Delivering Wireless Comms for Large-Scale, Small-Scale Events
SVG New Sponsor Spotlight: JetWave Wireless' Jim Dugan on Delivering Wireles...
14/10/2024
Carving Powder: Austrian Broadcaster ORF on the Challenges of Bringing the Alpine Ski World Cup on the Rettenbach Glacier to Viewers
Carving powder: Austrian broadcaster ORF on the challenges of bringing the Alpin...
14/10/2024
On the Piste: ORF on Bringing New Innovations in Sound and Interactivity to Ski Coverage
On the piste: ORF on bringing new innovations in sound and interactivity to ski ...
14/10/2024
ESPN's Adam Whitlock on the Under-discussed Side of Live Sports Video Transmission
ESPN's Adam Whitlock on the Under-discussed Side of Live Sports Video Transm...
14/10/2024
March to Victory+: A Parent Media Company Starts From Scratch To Give Dallas Stars, Anaheim Ducks a New Broadcast Home
March to Victory : A Parent Media Company Starts From Scratch To Give Dallas Sta...
14/10/2024
FOX Sports, TNT Sports Elevate Production Plans For MLB's Star-Studded League Championship Series
FOX Sports, TNT Sports Elevate Production Plans For MLB's Star-Studded Leagu...