Sony Pixel Power calrec Sony

Ooyala Acquires Videoplaza to Expand into Fast-Growing Video Advertising Market

20/10/2014

SANTA CLARA, Calif., LONDON and SYDNEY (October 20, 2014) -- Ooyala, a Telstra subsidiary and the leading innovator in video streaming, personalization and analytics, today announced a definitive agreement to acquire Videoplaza, a leader in video advertising technology and monetization. Videoplaza operates one of the world's largest premium video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by the most successful broadcasters and media companies in Europe and the Asia Pacific region to maximize video monetization.

This acquisition allows Ooyala to tap into the fast-growing video ad market and build out a new business dimension in advertising. As more premium video viewing moves away from traditional TV to web and mobile consumption, major media agencies are recommending their clients move up to 25% of their TV ad budgets to digital. In the U.S. alone, digital video ad revenues will increase more than 40% this year, compared to just over three percent growth for TV advertising.

For Ooyala, this acquisition is the first step in a multi-step strategy aimed at establishing global leadership in personalized cloud TV and video, following Ooyala's acquisition by Telstra, the world's tenth largest telecommunications and information services company. For Videoplaza, joining forces with Ooyala enables a rapid expansion into the U.S. and helps address a broader range of customers around the world through Ooyala's global sales force.

With Videoplaza, Ooyala will offer an expanded product portfolio addressing a full range of customer needs. These include content acquisition and workflow, playback experience, ad serving, programmatic trading, personalized content recommendation, and real-time analytics for audience behavior as well as content and ad performance. Each company's individual offerings will remain in the market on a standalone basis. Over time, Ooyala will also offer a unified platform leveraging the strengths of both companies' technologies and expertise.

Ooyala helps media companies build the largest possible audiences online, while Videoplaza helps them extract as much value as possible from that audience. Our combined platforms will offer a more holistic view of content and ad performance across a broadcaster's entire business, including granular data on not only what, how and where people are watching, but also where and how they can make the most money, said Ooyala Chief Executive Officer Jay Fulcher. Videoplaza's team has clearly demonstrated strong leadership in the fast-growing video advertising market, and are closely aligned with our vision for growth and innovation in this new line of business.

Videoplaza Founder and Chief Executive Officer Sorosh Tavakoli said, We are excited to join forces with Ooyala and Telstra. We share their vision and believe their strong appetite to invest for the long term in building a global market leader will set us apart. This acquisition will allow us to expand our mission in helping broadcasters and premium publishers build highly profitable and sustainable businesses.

Telstra Software Group's President, Charlotte Yarkoni, said, The combination of Videoplaza and Ooyala establishes a leading global personalized cloud TV and video company. Telstra is pleased to be facilitating this combination and is excited by the prospects of what this means for Ooyala's market leadership. With Telstra's support, Ooyala will continue to look at investment opportunities to continue to build the leading personalized video company.

Tavakoli and his executive team will lead Ooyala's video advertising business line, as its ad serving solution, Karbon, and programmatic trading platform, Konnect, are added to the Ooyala product portfolio. These solutions will be sold both in conjunction with, and separately from, Ooyala's video platform.

Videoplaza already powers video advertising for some of the world's largest video publishers, including half of Europe's broadcasters and several tier-one media owners in the Asia Pacific region. Videoplaza's client

Singapore's Mediacorp.

On its own, Ooyala powers video for hundreds of broadcasters and media companies. While many large customers such as ESPN and Univision are in the U.S., over half of its business is international. Ooyala sees billions of analytics events on a daily basis from 150 million viewers each month using Ooyala technology in nearly every country in the world.

ABOUT OOYALA

Ooyala, a subsidiary of Telstra Corporation Limited, delivers personalized video experiences across all screens and is a leader in online video management, publishing, analytics and monetization. Ooyala's integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video.

Companies using Ooyala technology include Univision, Foxtel, Comedy Central, NBC Universal, Telstra, ESPN, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell and Sephora. Headquartered in Silicon Valley, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information, visit www.ooyala.com.

-- --
LINK: http://www.ooyala.com/about/press/ooyala-acquires-videoplaza-expand-fa...
See more stories from ooyala

Most recent headlines

02/01/2025

The Spotify Partner Program Is Here, Offering New Ways for Creators to Monetize in the US, UK, Canada, and Australia

With more than 640 million users and more than 250 million subscribers, Spotify ...

02/01/2025

TV Tech's Top 20 NextGen TV Stories of 2024

NextGen TV, aka ATSC 3.0, continued to advance in 2024, with some notable developments and renewed hopes that a deregulatory-minded Federal Communications Commi...

02/01/2025

TV Tech's Top 20 AI Stories of 2024

Artificial intelligence is undoubtedly the hottest topic in the tech industry today, displaying all the excitement, apprehension and hype of the early days of t...

02/01/2025

Olympics, NFL Give NBC Sports Its Best Year Since 2016

STAMFORD, Conn. NBC Sports said 2024 was its best year in terms of ratings since 2016. Its success was fueled by the Paris Summer Olympics as well as its NFL co...

02/01/2025

Altice USA Drops MSG Networks

MSG Networks has been dropped from Altice USA's Optimum-branded pay TV offerings after the operator and the regional sports provider were unable to reach a ...

02/01/2025

How color film and analog color TV works with bluescreen / chromakey

How color film and analog color TV works with bluescreen / chromakey Graham Quince January 2, 2025 0 Comments A deep dive into VFX History looking at ...

02/01/2025

Hulu Series Interior Chinatown Graded with DaVinci Resolve Studio

Hulu Series Interior Chinatown Graded with DaVinci Resolve Studio Brie Clayton January 2, 2025 0 Comments Colorist Aidan Stanford delivers complex gra...

02/01/2025

Bulk Font Replacement in Premiere Pro

Bulk Font Replacement in Premiere Pro Andy Ford January 2, 2025 0 Comments If you want to change the font of multiple text layers in Premiere Pro, the...

02/01/2025

TV Tech's Top 20 Streaming Stories of 2024

Streaming media's impact on the media and entertainment industry continued to widen in 2024, as more sports rights moved to streaming platforms and the rapi...

02/01/2025

Gray Television is Now Officially Gray Media, Inc.

ATLANTA The board of directors for Gray Television Inc. has unanimously voted to change the company's name to Gray Media, Inc. effective Jan. 1....

02/01/2025

Saving the past of TV and film for the future

Official television and film archives exist to preserve the history and creativity of media. But even these formal institutions do not contain everything that h...

02/01/2025

Rich Welsh appointed SMPTE president

Welsh succeeds Renard Jenkins, who has reached the end of his two-year tenure in the role By Jenny Priestley Published: January 2, 2025 Welsh succeeds Ren...

02/01/2025

Creator Economy Isn't Really Like Film/Show Entertainment

Creator Economy Isn't Really Like Film/Show Entertainment Andy Marken January 1, 2025 0 Comments Come on Barry, you're good at this sort of s...

02/01/2025

Blackmagic Design Announces New Lower Price for Blackmagic Pocket Cinema Camera 4K!

Blackmagic Design Announces New Lower Price for Blackmagic Pocket Cinema Camera ...

02/01/2025

Hollywood Lighting Hacks: Big Looks, Tiny Budget

Hollywood Lighting Hacks: Big Looks, Tiny Budget Sean Alami January 1, 2025 0 Comments Discover how to create stunning Hollywood-style lighting using ...

02/01/2025

PDC World Darts Championship: Sky Sports on the Oche for the Nuke's' Return

PDC World Darts Championship: Sky Sports on the oche for the Nuke's' re...

02/01/2025

PGA TOUR's Mike Raimondo on the Highlights and Impact of the PGA's New Centralized Media Production Facility

PGA TOUR's Mike Raimondo on the Highlights and Impact of the PGA's New C...

02/01/2025

SVG Year in Review - Audio Edition: More Music, More Mergers, Fewer A1s

SVG Year in Review - Audio Edition: More Music, More Mergers, Fewer A1s Spectrum, sports betting, AI are other factors in sound for both broadcast and streaming...

02/01/2025

SVG Year in Review: Our Most Read Stories, A Look Back at Paris 2024, and the Biggest Productions of the Year

SVG Year in Review: Our Most Read Stories, A Look Back at Paris 2024, and the Bi...

02/01/2025

Comscore Appoints New Chief Marketing Officer

Comscore Appoints New Chief Marketing Officer Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing e...

02/01/2025

RT UNVEILS NEW YEAR SLATE WITH NEW ENTERTAINMENT, LIVE SPORTING ACTION AND GROUND-BREAKING DOCUMENTARIES

A fresh start to 2025 with new faces, familiar voices and plenty of Irish music ...

02/01/2025

GeForce NOW Rings in the New Year With 14 New Games

GeForce NOW is kicking off 2025 by delivering 14 games to the cloud this month, with two available to stream this week so members can get started on their New Y...

01/01/2025

How newsrooms can adapt to evolving audience demands

Marcy Lefkovitz, Dalet SVP product innovation, details the findings of the companys report into the future of newsrooms, including leveraging AI, optimising mul...

01/01/2025

PGA TOUR Centers Media Operations in Transformative New Studio

PGA TOUR Centers Media Operations in Transformative New Studio Fully integrated ST 2110 facility enhances production for fans domestic and international By Ken...

31/12/2024

Inside the Archives: Spotlighting Sundance-Supported Alums in the 2025 Sundance Film Festival Program

Rashad Frett shares a moment with Michelle Satter at the 2023 Directors Lab. Pho...

31/12/2024

What's Ahead in 2025? OWC's Larry O'Connor Offers Some Bold Predictions

What's Ahead in 2025? OWC's Larry O'Connor Offers Some Bold Predicti...

31/12/2024

Blackmagic Design Announces New Features for Blackmagic Cloud

Blackmagic Design Announces New Features for Blackmagic Cloud Brie Clayton December 31, 2024 0 Comments New thumbnail icon view, clip metadata inspect...

31/12/2024

5 Features in DaVinci Resolve You're Not Using (But You Should Be)

5 Features in DaVinci Resolve You're Not Using (But You Should Be) Kasia Jarco December 31, 2024 0 Comments In this video we are going to talk abo...

31/12/2024

NFL Christmas Day Games on Netflix Average Over 30 Million Global Viewers

Back to All News NFL Christmas Day Games on Netflix Average Over 30 Million Global Viewers Entertainment 31 December 2024 Global Link copied to clipboard ...

31/12/2024

Squid Game' Season 2 Smashes Top 10 Records as Millions Worldwide Take Part in Fan Activations and Experiences

Back to All News Squid Game' Season 2 Smashes Top 10 Records as Millions W...

30/12/2024

21 Years of Media Development: Lessons, Challenges and Change

Leaving Thomson after 21 years, former Managing Director David Quin reflects on a career spent navigating the shifting sands of global media development. From r...

30/12/2024

Release Rundown: The 100 Sundance-Supported Projects Released in 2024

[Pictured: a still from Love Lies Bleeding, one of the 100 Sundance-supported titles that opened to wider audiences in 2024]...

30/12/2024

Digital Domain Creates Groundbreaking VFX for Venom: The Last Dance, Bringing Klyntar and Knull to Life

Digital Domain Creates Groundbreaking VFX for Venom: The Last Dance, Bringing ...

30/12/2024

Internet Giant GMP Builds Tokyo Virtual Event Space with URSA Broadcast G2

Internet Giant GMP Builds Tokyo Virtual Event Space with URSA Broadcast G2 Brie Clayton December 30, 2024 0 Comments Blackmagic URSA Broadcast G2 and ...

30/12/2024

Renderboxes launches Photon, a no-compromise transportable high-performance workstation for creative professionals

Renderboxes launches Photon, a no-compromise transportable high-performance work...

30/12/2024

Shinobi II Monitor Supports Canon, Sony, Nikon - Touch to Focus with New Feature Update

Shinobi II Monitor Supports Canon, Sony, Nikon - Touch to Focus with New Feature...

30/12/2024

In a Groundbreaking Agreement, VEON and Starlink to Bring Starlink Direct-to-Cell Satellite Connectivity to Kyivstar Customers

30 Dec 2024 In a Groundbreaking Agreement, VEON and Starlink to Bring Starlink ...

30/12/2024

Research Galore From 2024: Recapping AI Advancements in 3D Simulation, Climate Science and Audio Engineering

The pace of technology innovation has accelerated in the past year, most dramati...

29/12/2024

Gyeongnam Culture and Arts Foundation Invests in Ikegami...

Gyeongnam Culture and Arts Foundation (GCAF), an active promotor of cultural and artistic diversity, has chosen Ikegami UHK-X700 camera chains for integration i...

27/12/2024

2024 in Review: Streaming Into Deals and Turmoil

After starting 2024 with hopes that the transition to streaming might finally produce a more stable, profitable businesses, the media and entertainment industry...

27/12/2024

TV Tech's Top Regulatory Stories of 2024

Broadcasters ended the year with hopes and fears about how the federal government will regulate the TV industry in 2025. While the incoming Trump administration...

27/12/2024

Have You Heard? 5 AI Podcast Episodes Listeners Loved in 2024

NVIDIA's AI Podcast gives listeners the inside scoop on the ways AI is transforming nearly every industry. Since the show's debut in 2016, it's gar...

26/12/2024

M&E Not Ready to Fully Embrace AI in 2024

Talking about artificial intelligence in 2024 is akin to talking about the internet in 1994 everyone's excited about it and thinks it will have an enormous ...

26/12/2024

Netflix NFL Christmas Gameday Reaches 65 Million US Viewers

Back to All News Netflix NFL Christmas Gameday Reaches 65 Million US Viewers Entertainment 26 December 2024 GlobalUnited States Link copied to clipboard U...

26/12/2024

Check Out All the Must-See Trailers From Netflix's NFL Christmas Gameday Live

Back to All News Check Out All the Must-See Trailers From Netflix's NFL Chr...

26/12/2024

Beyonc Delivers Epic Gift of a Halftime Performance + "Beyonc Bowl" Is Coming to Netflix Soon!

Back to All News Beyonc Delivers Epic Gift of a Halftime Performance "Beyonc...

26/12/2024

Get in the Game With Squid Game' Season 2 Complete Coverage Guide

Back to All News Get in the Game With Squid Game' Season 2 Complete Coverage Guide Entertainment 26 December 2024 Global Link copied to clipboard Are...

26/12/2024

Cheers to 2024: GeForce NOW Recaps Year of Ultimate Cloud Gaming

This GFN Thursday wraps up another incredible year for cloud gaming. Take a look back at the top games and new features that made 2024 a standout for GeForce NO...

24/12/2024

PARTICIPATE AT SERIES MANIA FORUM 2025

The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...