
Same Storm - Different Boats posted: 14/05/2020
by Michael T. Strickland, Chair, Bandit Lites, Inc.
As we all go through the COVID 19 situation, a great many sayings have emerged. Most were, at first, clever, uplifting, and catchy. Now, as we enter weeks nine and beyond, some of them do not ring so true to many people. Perhaps the most problematic catch phrase is now We Are All In This Together. As many people have now been without any form of income for eight weeks, a clear distinction has come to the forefront. Yes, we are all in this together, but it is deeper than that.
The truth is, Same Storm - Different Boats.
For those people fortunate enough to have a job that continues to pay them fully through this time, or those with large personal wealth, this is a tough time or an inconvenience , but it is not life or death. For those people and companies that have little to no income, and wonder how much longer they can survive, this COVID 19 situation is indeed life or death. We are all in the same storm, but some of us are in 300-foot yachts, and some of us are in leaking row boats, wondering exactly when the boat will sink.
Greater than 60% of the companies in America are at risk and an even greater number of people are either now unemployed or at risk.
The end result for many people is either unemployment, or a career change. The Enhanced Unemployment Income stops on July 31. After that, those on unemployment will drop to an amount of funding that may not sustain their lifestyle. Those people that have sought other employment have, or may, in many cases, work for a wage far below what they were once earning. Nevertheless, there is a small level of income for most people.
Many companies, on the other hand, cannot continue to exist on 25% to 60% income levels. The reduced income will simply not cover their fixed operating costs. Once the companies cease to exist, there is no place for the former employees to return to work. For the last two months, and most likely for the next two or more months, all Live Entertainment Production companies are at zero income. Zero. No one really knows when large crowds will be permitted again. No one.
The reopening will be a slow train, by all accounts. Live Entertainment is the caboose of the reopening train, with Live Entertainment Production people and firms sitting in the rear of the caboose. Entertainers can, will, and have come up with new ways to sell their products. Online streaming, live events with no crowds, small socially distanced public events and other events of this nature have and will occur more frequently. This provides some level of income for all of those at the top of the Live Entertainment food chain, but it does nothing for the millions of sound, light, video, staging, pyro, rigging, bussing, trucking, backline and production people and firms in the industry. The entire Live Entertainment Production community will sit at zero income until large crowds are allowed to assemble. That is a fact.
The Live Entertainment Production community has looked at every possible way to pivot and reinvent themselves. Both of these are also clever terms used in the last eight weeks. Again, the truth is that the billions of dollars of equipment owned by the Live Entertainment Production firms has one function: To deliver large live events. There is no pivot that works. None. We all know that.
Thus, we are all in the same storm, but in very different boats. As we move forward, Live Entertainment Production may be the only industry in this position. Hair salons, restaurants, bars, clubs, theaters, tattoo parlors, cruise lines, hotels and the wide variety of other leisure industries can and will slowly open with reduced numbers of people and social distancing. They will certainly struggle, but, eventually, they have a chance and a path to a full recovery. Live Entertainment Production companies and people are in an all or nothing situation. Until large crowds of 10,000 to 100,000 can gather, Live Entertainment Production companies are sitting idle. These firms simply cannot create a version of themselves that supports the firm and the people to do shows for small crowds. Live Entertainment Production is a high dollar, high volume business. The firms have billions of dollars invested in equipment and training people. Imagine if Ford, Chevrolet, or any car company produced 5% of their output. They could not sustain the factory and the business. The auto businesses and the auto industry would collapse.
The Live Entertainment industry in the US is estimated to be a 35 billion dollar a year business. There are over 10 million people that work in this industry. Most all of the Live Entertainment Production people and companies are all out of work until large crowds are allowed to gather.
To quote someone I heard speak a few weeks ago, They do not know we exist .
It is imperative that we all do everything that we can to make our elected officials aware that Live Entertainment Production exists as an industry, and that we will sit at zero income until such time as large crowds can and do gather. We are not advocating a plan or a guideline. We are simply making all of our elected leaders aware that we exist as an industry. No amount of saying We are all in the together or any other catchy phrase will solve our issue or our needs.
A final piece of our message concerns legal liability. In my opinion, until legislation is passed that removes all liability from any type of COVID 19 related lawsuits, there will be no Live Entertainment. No one could afford the risk of class action lawsuits.
I urge everyone to use the attached link, https://www.usa.gov/elected-officials, and contact your local, State and Federal elected officials. Send them this article, or, create a letter of your own. Whatever you do, let them know we exist a
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...