Sony Pixel Power calrec Sony

Atlanta Braves SunTrust Park Takes Shape with Plenty of LED, Hybrid IP Workflow

25/01/2017

Two decades after Turner Field opened to welcome the Atlanta Braves - following a successful stint as Centennial Olympic Stadium during the 1996 Summer Olympic and Paralympic Games - the famed venue will close this chapter in its short history as the Braves embark on the next chapter of theirs at SunTrust Park.

Located 15 miles away in Cobb County, SunTrust Park will be the Braves' third home in their 51-year history. As Turner Field is converted into a football stadium for Georgia State University, SunTrust Park - under construction since 2014 - is in the final countdown to Opening Day 2017. BravesVision, the team responsible for creating all team video content - including the game-day presentation on the main video display, which has the same name - is up for the challenge.

I'm expecting it to really make a difference in the eyes of the fans, says Scott Cunningham, senior director, fan experience, Atlanta Braves/executive producer, BravesVision. It's going to be cool to be operating new equipment and learning new equipment and learning new ways to improve our workflow.

BravesVision Enters a New Era

Earlier this month, the Braves announced that Panasonic Enterprise Solutions will design and install the SunTrust Park's primary BravesVision videoboard, as well as a wealth of other LED displays throughout the stadium.

Flyover view of SunTrust Park, located in Cobb County (rendering)

BravesVision, located in center field, measures approximately 64 ft. tall by 121 ft. wide and features 16-mm resolution. The team added five Grass Valley LDX 86 hard cameras, four positioned under the videoboard and facing out at the crowd; the fifth LDX hard camera will be positioned at high home. Rather than position the cameras in traditional broadcast locations, the Braves plan to rely on the home broadcast feed for game coverage and use their own cameras to capture fan reaction, crowd shots, and more. Two additional wireless cameras will roam the stadium and provide extra coverage as needed.

We experimented with the idea when we did the [July 3 game against the Miami Marlins] at Fort Bragg. For production purposes, it makes for a better show for the stadium side, says Cunningham. We're not covering the game for game footage; our broadcast partners are, and we're pulling feeds from all the cameras to use for replays. As far as between innings and the fan-experience piece go, everyone's looking at the board anyway, so they'll be looking straight into the cameras.

From now until March 31, when the Braves open SunTrust with a preseason game against the New York Yankees, Panasonic will install approximately 30 LED displays around the stadium with resolutions ranging from the 16-mm BravesVision display to a 6-mm display in the stadium's Xfinity Rooftop in right field. A 90- by 30-ft. out-of-town scoreboard will be installed in left center field, and two LED displays - each measuring 90 by 6 ft. - will be installed above each bullpen in right center field. An 830-ft. LED display will stretch from foul pole to foul pole in three sections along the terrace level: first baseline, home plate, and third baseline.

Rounding out the LED signage at SunTrust Park will be a handful of closed-captioning displays, sponsorship signage (including an LED sign in place of the iconic Chik-Fil-A cow's sandwich board), highway marquees, and plaza displays. The plaza will also feature a giant baseball wrapped in a spherical NanoLumens LED display.

To IP or Not To IP, That Is the Question

To implement their creative vision, the Braves turned to Alpha Video for assistance with vendor and equipment selection. The Braves deliberated going all-in on IP and eventually decided on a hybrid approach. The team, with the help of Alpha Video, chose a Grass Valley hybrid router that can serve the current need to deliver 1080p/60 video throughout the stadium with the option to upgrade in the future as IP-based technologies become more commonplace.

Since IP standards continue to evolve and were not as evolved when the Braves had to make a final purchasing decision as they are today, a hybrid approach made sense for a variety of reasons, explains Jeff Volk, VP/director, sports and entertainment, Alpha Video. It allows us to give the Braves an IP infrastructure today that they can use to interface with their primary production partners, should they have trucks with IP technologies today. Further, while technologies like 4K and high frame rate were not requirements of the Braves today, the IP infrastructure allows them to easily add those technologies when and if they choose to deploy them.

The view from home plate (rendering)

The Braves also decided on a full suite of gear from Ross Video, including the company's Acuity production switcher, XPression character generators, and XPression Tessera graphics designer/controller.

We went with the Ross package. Everything works really, really well together that way, [which is] something that we didn't have over at Turner Field, says Cunningham. I believe that's going to improve our workflow and overall product here at SunTrust Park.

Rounding out the big-ticket items in the press-level video-control room, the Braves selected Evertz DreamCatcher for replay. It will take in the truck feeds and enable Cunningham's team to cut its own unique show for BravesVision.

Our LED boards should look significantly different with this equipment and allow us to [work] easily without too much disruption inside the control room, says Cunningham. A lot of the workflow efficiencies aren't really noticed by the fans - it's more efficiencies that are behind the scenes - [but] I think it's going to translate to where the fans can actually see the difference.

Lighting and Sound Play Their Part

It's no secret that fans have
LINK: http://www.sportsvideo.org/2017/01/24/atlanta-braves-suntrust-park-tak...
See more stories from svg

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

19/04/2025

SDVI Earns Both Product and Project of the Year Awards at...

SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...

19/04/2025

Ateliere Announces CEO Transition

Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...

19/04/2025

Marshall CV574 Miniature 4K UHD Camera Revolutionizes Off...

As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...

19/04/2025

Lightware Launches Dual Screen Extended Desktop Taurus

A next-generation collaboration device that redefines connectivity for meeting environments Lightware, an industry-leading manufacturer of signal management so...

19/04/2025

Calrec Wins 2025 NAB Show Product of the Year Award for N...

Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...

19/04/2025

Appear and NBCUniversal Win Project of the Year at NAB Sh...

Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...

19/04/2025

Deity Microphones Announces The Deity THEOS DIFB at NAB 2...

Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...

19/04/2025

LiveU IQ Technology Delivers Breakthrough Network Perform...

A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...

19/04/2025

BitFire Wins 2025 NAB Show Project of the Year and Produc...

BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...

19/04/2025

BitFire Wins Three Top Awards at 2025 NAB Show

BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...

19/04/2025

Moments Lab and Satisfaction Group Form Unique Strategic...

AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...

19/04/2025

The Infrastructure of Creative Flow DigitalGlues creative...

As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...

19/04/2025

Miri Technologies Wins Two Prestigious Awards for X510 Bo...

Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...

19/04/2025

Tablo Adds 45 New FAST Channels From Warner Bros. Discovery

CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....

19/04/2025

Court Overrules FCC's $57 Million Fine Against AT&T

In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...

19/04/2025

FCC Chair Carr Blasts Comcast Over MSNBC Coverage

WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...

19/04/2025

Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC

Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...

18/04/2025

Everyone Is Cordially Invited to Celebrate Queer Joy in The Wedding Banquet

Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...

18/04/2025

U.S. Judge Rules Google Illegally Monopolized Ad Technologies

In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...

18/04/2025

TV News Outlets See March Spike in Social Media Usage

Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....

18/04/2025

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition. By Maddie...

18/04/2025

Boston Conservatory Alums Bring Real Women Have Curves to Broadway

Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...

18/04/2025

UPDATED: Broadcasters Urge FCC to Hit the Delete Button on Antiquated Regs

WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...

18/04/2025

Federal Judge Rules Google Illegally Monopolized Ad Technologies

In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...

18/04/2025

AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement

PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...

18/04/2025

Netflix Reports Strong Q1 Revenue, Operating Income

Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...

18/04/2025

NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile Units from NEP Group, Game Creek Video

NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...

18/04/2025

EVS's Sbastien Verlaine on U.S. Expansion, Next-Generation Products

EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...

18/04/2025

ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC

ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...

18/04/2025

Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports

Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...

18/04/2025

NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remote-Production Models in U.S., Canada

NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...

17/04/2025

The Ugly Stepsister: A Cinderella Body Horror Story That Will Leave a Crowd in Shambles

Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...

17/04/2025

Why Resilient GPS (R-GPS) Matters for US Military Superiority: We Must Address GPS Vulnerabilities

R-GPS gives warfighters a decisive battlefield advantage by punching through adv...

17/04/2025

What NAB told us about the future of media tech

This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...

17/04/2025

Changing Sustainable Production in Wales and Beyond

class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...

17/04/2025

Roku to Collaborate with Adobe on Real-Time Customer Data

SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...

17/04/2025

IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024

NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...

17/04/2025

SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show

SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show Brie Clayton April 17, 2025 0 Comments Left to right, Geoff Stedman, CMO, SDVI...

17/04/2025

Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions with AJA

Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...

17/04/2025

Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0

Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0 Brie Clayton April 17, 2025 0 Comments Image: The Calrec True Control 2.o on ...

17/04/2025

In Return to Berklee, Lucius Looks Back and Moves Forward

In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...

17/04/2025

MyFree DirecTV Adds 8 NBCU Channels

DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....

17/04/2025

GameChanger Launches in the U.S.

LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...

17/04/2025

IBCAP Launches Automated VOD Monitoring and Takedown System

DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...

17/04/2025

Pixalate: Roku Continues to Dominate U.S. CTV Device Market

Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...

17/04/2025

Edward J. Lewis III Named Senior Vice President of Institutional Advancement

Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...

17/04/2025

The Curling Group Puts On Inaugural Curling All-Star Game in Nashville

The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...

17/04/2025

Tribeca Festival 2025 Announces TV and NOW Lineup

April 17th, 2025 Press Materials Available Here Tribeca Festival 2025 Announces TV & NOW Lineup World Premieres and Exclusive Cast Panels with Apple TV '...

17/04/2025

SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clients, How Industry Trends Impact Workflows

SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...