Sony Pixel Power calrec Sony

3D Animation: Make Some Noise!

16/06/2017

PROJECT: MAKE SOME NOISE Giants stadium scoreboard prompt used during Giants home games at MetLife Stadium on the 4 large video boards.

One of Ferro's contractual responsibilities during the NFL season is to support the Giants in game show . This includes videos and graphics played during time outs throughout the game. Some of those graphics include stadium prompts. These are used to motivate or direct the crowd to an action. This particularprompt was to have the crowd cheer or Make Some Noise . The prompt was to be based on the older version prompt, which was a simulation of a group of audiometers increasing with the level of the crowd noise. A few other design considerations were the project's color scheme, which had to incorporate the blue and red of the Giants' team colors and the enormous size of the stadium's boards.

To ensure his design would scale the an enormous stadium screens of 28 ft. X 113ft. and accommodate the unique video formatting framing of those boards, Swen built a custom playback template in Cinema. Swen said his biggest concern was working at such a huge scale, When your working with a monitor that is 23 inches X 14 inches you have to constantly remember that a 2 text character on your desktop monitor will be 2 ft on the stadium boards. That's an insane ratio to be working in.

When I think of audio meters I always think of the meters on an audio sound board /mixing board (see BEHIND THE WIZARDS CURTAIN Note: 1)

Like the ones found in music recording studios or at concerts. States Ferro senior graphic designer and animator, Matt Swen Swensen. Swen started the project by researching different mixing consoles. He was looking for ones that had the coolest style and looked realistic . Swen ended up on the Turbo Squid site. There he found a model that he thought would work. While working on the design one of Ferro's audio engineers saw his project file and mentioned that the model he chose was not a realistic console used in a stadium audio suite. Swen sarcastically asked himself, Is it of value to have a diverse group of experts around all the time or is it a curse, because I'm sure the client would have never noticed? In the world of Ferro Production, Right is always right even if no one will ever notice.

Swen finally landed on realistic console that had the perfect look and coincidentally the same color scheme as the Giants. Fortunately, the image was also a high-resolution large-scale overhead view, perfect for modeling.

CONCEPT:

Swen's concept for the animation would have the faders on the console moving up while the bar graph VU meters would increase thereby simulating the crowd getting loud . To achieve an exciting animation he would simulate several different camera angles of the console and moving faders revealing the text GET LOUD .

My first attempt at molding and animating the faders was a bust , Swen admits. What I attempted to do was bring in the entire flat image into Cinema and then animate new faders over the ones from the original image. After my first test I realized that when the faders animated / moved from their original position, it relieved the static faders from the original image. The genius of a genius is knowing there are several ways to achieve your goal.

Swen continues, This was a trap I unintentionally set for myself. Usually, rushing through a project causes you to jump passed steps in your normal workflow, which always means more rework in the end. That was exactly the case with this attempt. After abandoning his initial approach and rethinking his attack plan, he nailed it.

RESTART

STEP ONE: Prepare console for animated faders

Knowing that in the final animation he wanted the channel faders (see BEHIND THE WIZARDS CURTAIN Note: 2) to be moving, Swen had to find a way to animate the faders over the still image of the console. Swen recalls, In order to move the faders the first thing I needed to do was separate them from the still model . To achieve this he imported the 2D console image into Photoshop and removed each fader. This left him with a flat image of the console with no channel faders.

STEP TWO: Flat image to 3D model

He then imported the new faderless console image into Cinema (this is the program used for 3D modeling) and transformed the 2D console into a 3D model. (For details on this process please refer to Swen design blog) http://www.ferroproductions.com/reel-ferro-open-breakdown/

STEP THREE: Adding animated faders

Animating the faders without running into the same problem I approached things a little differently Swen states. To replicate the faders he first had to make new faders. To do this he selected one fader from the original image, the one furthest to the left, and then applied the MoGraph > Cloner (see BEHIND THE WIZARDS CURTAIN Note: 3) to that fader. He tweaked the setting to CLONE (see BEHIND THE WIZARDS CURTAIN Note: 4) this one fader 11 times along the X axis (see BEHIND THE WIZARDS CURTAIN Note: 5). In doing this he knew he could now control the positioning of each fader in relation to the console's front panel and each adjacent fader. This would give him a perfect replication of the original image and still allow fader movement. He now had a perfect 3D model of the console with faders that he could determine their movement.

STEP FOUR: Camera angles and edits

From the beginning I knew they wanted a highly stylized final piece. Swen reveals. I knew I'd need several simulated camera angles timed with the movement of the console and meters. He set camera one positioned at the back of the console angled to reveal faders moving towards camera. The second camera set on the same plan as the faders looking up to the VU meters.

STEP FIVE: Animating the faders

There are several key stages of animating the faders
LINK: http://www.ferroproductions.com/3d-animation-make-some-noise/...
See more stories from ferro

Most recent headlines

12/03/2025

Jeff Lilly Named WGN-TV Director Of Technology

CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....

12/03/2025

Survey: Consumers Want More Shoppable TV Experiences

MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...

12/03/2025

IP Showcase To Focus On IP, Broadcast Tech Convergence at 2025 NAB Show

BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...

12/03/2025

Comcast Boosts Internet Speeds for More Than 20 Million Customers

PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....

12/03/2025

Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14

Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14 Brie Clayton March 11, 2025 0 Comments Makin' Waffles with Elly Wade During Marc...

11/03/2025

Give Me the Backstory: Get to Know Amel Guellaty, the Writer-Director of Where the Wind Comes From

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

11/03/2025

Salsa's Rhythmic Revival: A New Generation Discovers the Genre's Timeless Appeal

Salsa is making a comeback, captivating new listeners with its infectious energy...

11/03/2025

Canada's Own Rupi Kaur Curates the Latest Edition of Local Spot, Revealing the Songs and Artists That Shaped Her

For many people, music can serve as a reflection of their roots and upbringing. ...

11/03/2025

ST Engineering iDirect's Public Safety Solution Wins MSUA Satellite Mobile Innovation Award 2025

The solution delivers reliable, scalable and secure connectivity for critical pu...

11/03/2025

Weigel Broadcasting Taps Harmonic for Cloud-Based Playout-to-Delivery

SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...

11/03/2025

Wheatstone To Unveil Linux Audio Driver At 2025 NAB Show

NEW BERN, N.C. Wheatstone will introduce a Linux audio driver for its WheatNet IP audio network during the 2025 NAB Show, April 5-9, at the Las Vegas Convention...

11/03/2025

Study: Women's Sports Are a Big Win for Advertisers

NEW YORK A new study finds that as TV viewership for women's sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad im...

11/03/2025

Al Sharqiya prepares for Ultra HD with FOR-A

Powerful switcher for news studio FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, has installed its HVS-1200 ...

11/03/2025

Intinor Unveils Advancements in Video Quality and Workflo...

Intinor, Sweden's leading developer of high-quality video over the internet, is unveiling significant advancements to its Direkt series at NAB 2025. With a ...

11/03/2025

Glensound extends yet further its market-leading communic...

Glensound, a leader in high-quality audio systems, is bringing yet more innovation to NAB Show 2025 (Booth N2270, Las Vegas Convention Center, 6-9 April). Well-...

11/03/2025

Anaconda Street Productions Uses Laser Projectors for Cos...

Whittier, Calif.-based Anaconda Street Productions (ASP) is a leading film and television production company known for creating captivating content that resonat...

11/03/2025

DNAV and Sierra Automated Systems Introduce Intelligent R...

DNAV, a full-service systems integrator, consultant, and manufacturer's representative of leading broadcast, AV, lighting, and display equipment, announces ...

11/03/2025

MNC Software appoints Darren Frearson as CEO

MNC Software Inc., a global leader in network solutions, is pleased to announce the appointment of Darren Frearson as its new Chief Executive Officer, effective...

11/03/2025

Polar Graphics announces a new product line powered by Xe...

Polar Graphics, a UK leading distributor for the broadcast, post and pro-AV industries, has signed a licensing agreement with XenData to include its XenData Arc...

11/03/2025

Chyron PAINT 9.9 Delivers Sharper Visuals and Smoother Workflows for Sports Telestration

Chyron PAINT 9.9 Delivers Sharper Visuals and Smoother Workflows for Sports Tele...

11/03/2025

Alice in Wonderlight Filmed with URSA Mini Pro 12K OLPF

Alice in Wonderlight Filmed with URSA Mini Pro 12K OLPF Brie Clayton March 11, 2025 0 Comments Play captured in 8K60p as part of national initiative t...

11/03/2025

Twisting in the Wind - An Apple Motion Tutorial

Twisting in the Wind - An Apple Motion Tutorial Simon Ubsdell March 11, 2025 0 Comments Another very simple text-based project that uses an unusual co...

11/03/2025

The secret to looking inside a Project in Premiere Pro

The secret to looking inside a Project in Premiere Pro Colin Smith March 11, 2025 0 Comments This tutorial demonstrates the incredible capabilities of...

11/03/2025

New Book Explores How the Quiet Storm Shaped Modern R&B

New Book Explores How the Quiet Storm Shaped Modern R&B In The Quiet Storm, Berklee Online alumnus Amani Roberts explores how the radio format defined America...

11/03/2025

Slapshot app makes AI-powered VFX accessible to all

Slapshot aims to make VFX available for a range of users including independent editors, colourists, content creators and established visual effects companies B...

11/03/2025

Estonian campus to be first modern film complex in the Baltics'

Aiming to attract international film production, the 16 million complex is scheduled to open next year By Matthew Corrigan Published: March 11, 2025 Aimi...

11/03/2025

Meet the support and projects manager

Kamil Pietrzyk, support and projects manager at CueScript, tells TVBEurope how an interest in electronics and IT prompted a career in the broadcast industry By...

11/03/2025

Underwater DoP Ian Seabrook Lights Last Breath with Aster...

Underwater DoP Ian Seabrook on Last Breath Credit: Jon Borg / 2024 FOCUS FEATURES LLC Canadian/British Director of Photography, Ian Seabrook is one of the ...

11/03/2025

Los Angeles iconic Sound Factory installs custom mains wi...

Originally opened in the early 1960s as Moonglow Records, The Sound Factory name was coined by Producer David Hassinger, who purchased the studio in 1969. A lit...

11/03/2025

BCNEXXT Celebrates 10 Years of Innovation as Customers Co...

BCNEXXT, a trailblazer in virtualized, cloud-native systems for Linear, VoD, and OTT publishing, proudly marks a decade of redefining broadcast playout. This mi...

11/03/2025

Experience Commerce of Cheil India Wins Social and Media...

Experience Commerce, an integrated marketing agency within the Cheil Network, has been appointed as the official digital partner for Parle Candy Culture, reinfo...

11/03/2025

Survey: More Viewers Turn to Streaming for Sports

PORTSMOUTH, N.H. A new survey highlights how far major streaming platforms have come in terms of offering sports, with findings that show the number of people ...

11/03/2025

Tegna Names John Trevio President and GM at WKYC in Cleveland

TYSONS, Va. Tegna Inc. has announced today that John Trevi o has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio, ef...

11/03/2025

Canela Media Selects Brightcove to Power Streaming Service

BOSTON Brightcove has announced that Canela Media is using Brightcove's technologies to power its streaming operations....

11/03/2025

Chunghwa Telecom Taps Broadpeak for Dynamic Ad Insertion

CESSON-SEVIGNE, France Chunghwa Telecom, the leading telecommunications operator in Taiwan, has selected Broadpeak to provide solutions for its streaming servic...

11/03/2025

Leader sets US debut of LPX500 Waveform Monitor for NAB 2025

Leader sets US debut of LPX500 Waveform Monitor for NAB 2025 Brie Clayton March 10, 2025 0 Comments Test & measurement innovator, Leader Instruments C...

11/03/2025

The Berklee Institute of Jazz and Gender Justice Presents the Grand Gathering

The Berklee Institute of Jazz and Gender Justice Presents the Grand Gathering The Signature Series concert will feature performances by all nine of the instit...

11/03/2025

Space42 and Viasat Announce Partnership to Explore Shared Global 5G Non-Terrestrial Network Initiative

Abu Dhabi, UAE and Carlsbad, California 12 March 2025 Space42, (ADX: SPACE42...

11/03/2025

Tribeca Enterprises, SIC, and the Lisbon City Council Announce Second Annual Tribeca Festival Lisboa October 30-November 1

March 11th, 2025 Tribeca Enterprises, SIC, and the Lisbon City Council Announce...

11/03/2025

Drones, Flycam To Highlight 60+-Camera Coverage of THE PLAYERS This Weekend

Drones, Flycam To Highlight 60+-Camera Coverage of THE PLAYERS This Weekend 60+ cameras, NEP's PGA TOUR fleet, 25 talent will be deployed at TPC Sawgrass B...

11/03/2025

The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video

The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video Leaders from the corporate space share their advice and success stories By SVG St...

11/03/2025

SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl LIX With New Multi-Use Stage

SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl ...

11/03/2025

New Sponsor Spotlight: Ventuz's David Paniego on the Increasing Synergy Between Broadcast Graphics and In-Venue Displays

New Sponsor Spotlight: Ventuz's David Paniego on the Increasing Synergy Betw...

11/03/2025

Best Snow Day Ever: NESN, Bruins Roll Out NHL's Latest Animated Data-Visualization Altcast With a STEM Twist

Best Snow Day Ever: NESN, Bruins Roll Out NHL's Latest Animated Data-Visuali...

11/03/2025

Trailer revealed for Sky Exclusive comedy series Hacks season 4, coming to screens 11 April

To view this content, please enable our use of cookies. To do so, click Privacy ...

11/03/2025

Netflix Reveals Official Trailer for 'The Lady's Companion'

Back to All News Netflix Reveals Official Trailer for The Ladys CompanionPlay Video Play Video Entertainment 11 March 2025 GlobalSpain Link copied to clip...

11/03/2025

Geeta Gandbhir's 'The Perfect Neighbor' to Release on Netflix in 2025

Back to All News Geeta Gandbhir's The Perfect Neighbor to Release on Netfli...

11/03/2025

The ROI of AI: New research on how AI is transforming B2B...

The ROI of AI: New research on how AI is transforming B2B sales Published on Mar 11, 2025 Categories: Research, Data and insights LinkedIn Corporate Commun...

11/03/2025

Weigel Broadcasting Embraces Cloud-Based Playout-to-Delivery Solution from Harmonic

SAN JOSE, Calif. - March 11, 2025 - Harmonic (NASDAQ: HLIT) today announced that...

11/03/2025

Al Sharqiya prepares for Ultra HD with FOR-A

Powerful new switcher for news studio...