
Samsung's Side-by-Side premium refrigerator Bespoke' becomes the showstopper' in this latest TVC The Era of Bespoke Begins'. The film is scripted by Cheil India and EC Studios managed the end-to-end production of the TVC.
EC Studios, a renowned production company and a part of Experience Commerce, is pleased to announce the creation of a stunning TV commercial for Samsung s latest and innovative premium refrigerator series, Bespoke . The script, expertly crafted by Samsung's agency Cheil India, was brought to life by EC Studios, who managed the entire production process.
The Bespoke Side By Side refrigerator is an innovative premium product that has not been seen in the market before. It is a one-of-a-kind premium product designed for modern, flexible lifestyles. The TV commercial highlights the unique features of Bespoke Side By Side refrigerators like auto open door, AI Energy Savings and a choice of elegant colours, which elevates its aesthetic appeal making it the ultimate showstopper.
Directed by Kamlesh Soni, the TVC aims at communicating the idea that the Indian kitchen has undergone a significant transformation and is now seamlessly integrated into the social fabric. By highlighting the urban lifestyle, the TVC depicts the changing behavioural patterns and offers a glimpse into a typical day in the lives of consumers, emphasizing the central role the kitchen plays in their daily routines.
Srijib Mallik - Head of Business - Samsung Cheil India said; The New Samsung TVC is anchored in the idea that the kitchen has transformed into a conviviality hub for consumers. At any social occasion, there's a second, a better party happening in the kitchen - The SBS Refrigerator is built to be the True Centrepiece of the New Age Kitchen. This TVC manages to capture Samsung's commitment to offering innovations that cater to consumers' evolving lifestyles. The film was an exceptional partnership between Cheil India and EC Studios and we look forward to more such collaborations in the future.
"EC Studios exceptional creativity and expertise in crafting compelling advertising films is exemplified in our work on the Samsung Bespoke refrigerator commercial," remarked Umesh Bopche, CEO of EC Studios and Experience Commerce., "The Bespoke series is an experience in and of itself, and our efficient team of skilled professionals, including the director, producer, and creative director, successfully brought this experience to life through this TV commercial. The film received high praise from both Samsung India and its agency partner Cheil India. We take great pride in having been a part of this project and are excited to work on future projects with Cheil India."
Watch the film here: https://www.youtube.com/watch?v=-cVj1nkyFyI
The TVC is being aired across national and regional TV, covering general entertainment, movies, news and infotainment channels. It is also being showcased on digital platforms including Samsung's social channels, YouTube, OTT channels and Samsung TV Plus.
EC Studios was launched as the content production arm of Experience Commerce in September last year. Since then, they have worked on several notable campaigns like #ShukarHaiSUGARHai ft. Ranveer Singh for SUGAR Cosmetics, #CelebrationKaSeason ft. Smriti Mandhana for PlayerzPot, #SurprisinglyHuman for Wipro Consumer Care and Lightings, and the Musical film #HomeComing for Linen Club, among others. In a short span of time, EC Studios has achieved remarkable success in the production world.
EC Studios: Creative. Production. New-Age Content
Credits:
Agency - Cheil India
Production House - EC Studios with Conversation Films
Director - Kamlesh Soni
Executive Producer Umesh Bopche & Azad Anesh
Producer - Abhisek Sharma Roy & Preshit Bhagatt
Films Head - Bijal Sunil Majithia
Director of Photography - Kaushal Shah
Production Designer - Nidhi Rungta
Line Producer - Kapil Tyagi
1ST AD - Abhisekh
Associate Director - Sayantani Saha
Director s Assistant - Shruti Shrivastava
DA - Shayoni Chaudhuri
Production Team - Siddharth Bhandari, Naval Yadav, Dhruv Joshi
Costume Stylist - Tanya Sharma
Focus Pullar - Sachin Gupta
Hair and Makeup - Rishina
Casting Director - Mukesh Chhabra
Most recent headlines
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...
12/03/2025
New HVS-Q12 Represents a Quantum Leap in Switcher Design...
12/03/2025
Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...
12/03/2025
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
12/03/2025
Facebook
Twitter
LinkedIn
Moonlight: ESA program to create a satellite con...
12/03/2025
Facebook
Twitter
LinkedIn
In 2025, Thales ranks among the top 0.01% of the...
12/03/2025
Consumer show back following hugely successful first series
10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
11/03/2025
The solution delivers reliable, scalable and secure connectivity for critical pu...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...