Kempen Indahkan Senyuman, Eratkan Jalinan' sempurnakan Ramadan Raya 2020 bersama Astro
Date Released:15 Apr 2020
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KehadiranRamadan Al-Mubarak semestinya dinantikan oleh setiap umat Islam di seratapelusuk dunia. Bulan mulia penuh keampunan yang cukup sinonim dengan amalanibadah ini menjanjikan pelbagai ganjaran pahala yang berlipat kali gandaberbanding bulan-bulan lain. Namun begitu, kedatangan Ramadan 1441H kali inidilihat sedikit berbeza apabila kita diduga dengan pandemik COVID-19 yang manasedikit sebanyak mengubah corak perjalanan rutin seharian masing-masing.Sebagai sebuah stesen penyiaran utama tanah air, Astro peka akan hal ini danterus komited memainkan peranan penting dalam memastikan rakyat Malaysiasentiasa bersama dan menyemarakkan semangat dalam diri setiap kita bahawasituasi ini akan beransur pulih kelak.
Justeru, padatahun ini, Astro sekali lagi tampil dengan sebuah tema utama diapit denganmesej yang kuat di sebaliknya bagi melatari kempen Ramadan Raya 2020.Mengangkat tema Indahkan Senyuman, Eratkan Jalinan', Astro bakal memberikansajian hiburan serta aktiviti-aktiviti kempen yang mengutamakan hubunganpersaudaraan dengan penggunaan komunikasi maya menerusi kesemua platformnyayang didukung dengan pelbagai intisari rancangan. Malah aktiviti mahupunrancangan yang bakal disajikan diyakini mampu mengukir senyuman sertamenggembirakan setiap lapisan masyarakat. Astro percaya bahawa keutuhansesebuah ikatan bermula daripada senyuman dan ini membolehkan rakyat Malaysiabersatu dalam menghadapi apa jua cabaran.
Menarik tahunini, Astro menggandingkan tujuh personaliti popular tanah air sebagai duta kempen Indahkan Senyuman, Eratkan Jalinan' yang hadir khusus buat pelanggan Astro,demi memberikan sinar harapan bagi hari-hari yang akan datang. Duta-duta kempenini adalah barisan selebriti, Nabil Ahmad, Sherry Alhadad, Ben Amir, HaelHusaini, Ernie Zakri, Shiha Zikir dan Chubb-E, yang masing-masing mempunyaidaya tarikan yang tersendiri. Kehadiran ketujuh-tujuh mereka ini adalah sebagaipemangkin kepada kempen Ramadan Raya Astro 2020, bertujuan untuk membawakansenyuman menerusi pengacaraan, lakonan, persembahan serta pembabitan merekasecara amnya kepada penonton. Ia secara tidak langsung merapatkan jurang sertamengeratkan jalinan di antara rakyat Malaysia.
Malah, HaelHusaini, di bawah pengurusan Rocketfuel Entertainment, juga tampil dengansebuah lagu istimewa sempena bulan Ramadan ini berjudul Senyuman Ramadan'.Tulisan lirik dan gubahan lagu yang penuh inspirasi ini merupakan hasil tanganHael Husaini sendiri bersama MFMF. Lagu istimewa Ramadan ini merupakan usahaAstro sebagai obor untuk menyinari lagi bulan yang penuh dengan rahmat ini.
Naib Presiden& Ketua Bahagian Melayu dan Nusantara, Kumpulan Kandungan Astro, DatukKhairul Anwar Salleh berkata, Kami di Astro sentiasa komited untuk menyajikanprogram-program terbaik yang menepati citarasa setiap individu. Walaupun kitadilanda musibah dan dugaan yang tidak disangka, dengan penularan wabakberbahaya COVID-19, penjarakan sosial dan perintah kawalan pergerakan; Ramadanini, Astro tetap dengan usaha proaktifnya untuk melakar senyuman indah anda denganpengisian yang mengukuhkan hablum minallah wa hablum minannas' atau dalam ertikata lain hubungan manusia dengan Allah SWT (hablumminallah) dan hubunganmanusia dengan manusia yang lain (hablumminannas). Setiap platform di Astroseperti televisyen, radio, digital dan sebagainya memainkan peranan utamamasing-masing dalam menyusun sajian program terbaik bagi menemani rakyatMalaysia di saat-saat yang memerlukan ini. Kami menawarkan banyak rancanganbaharu yang merangkumi genre keagamaan, telefilem, dokumentari, drama bersiri,sketsa, animasi, komedi serta rancangan khas seperti variasi serta bual bicara.
Bukan itusahaja, kami juga tampil dengan podcast dan drama audio melalui aplikasi SYOK,waktu solat dan arah kiblat melalui aplikasi AWANI, komik digital bersamaGempak, solat tarawih secara virtual bersama personaliti radio ZAYAN, danbanyak lagi. Terdapat juga pelbagai promosi hebat dan hadiah istimewa khasuntuk pelanggan setia Astro yang sentiasa dekat di hati kami. Jadi, janganketinggalan untuk sama-sama memeriahkan bulan penuh keberkatan ini. Gunakanlahpeluang ini untuk sentiasa indahkan senyuman dan terus eratkan jalinan bersamayang tersayang. Bersama-sama kita terus mengamalkan penjarakan sosial demikelangsungan keselamatan dan kesejahteraan kita semua. Jarak akan menguatkankita, untuk esok yang lebih bermakna. Indahkan senyuman, eratkan jalinan danterus setia bersama kami di Astro.
Berikut adalahpengisian menarik dari Astro sempena Ramadan 1441H, yang juga boleh distrimmelalui aplikasi Astro GO di mana sahaja, pada bila-bila masa:
Saluran gayahidup Muslim, Astro Oasis HD (106) dan Oasis (126) turut menghiasi bulan muliaini dengan program-program hebat dan berinformasi bernas dengan rancangan AlaKazim musim ke-2' mulai 20 April, setiap Isnin, jam 7.30 malam dan KemahKeming Ustaz Azhar Idrus' mulai 21 April, setiap Selasa hingga Khamis, jam 7.30malam. Selain dari Astro Oasis, saluran Naura (109) pula tampil dengan program Art of Healing' mulai 4 Mei, setiap Isnin, jam 9 malam, dan Jodoh Talk' mulai7 Mei, setiap Khamis, jam 9 malam.
Di Astro Ria HD(104) dan Ria (124), ikon fesyen Dato' Rizalman akan menghiasi program PungPang Rizalman' mulai 27 April, setiap Isnin hingga Rabu, jam 6 petang bersamabarisan artis seperti Neelofa, Amy Search, Alif Satar dan ramai lagi. Juara BigStage musim ke-2, Hanbyul pula akan berkongsi pengalaman menyambut puasa diMalaysia dengan program The Cuba Show Edisi Puasa' yang bakal menemui peminatmulai 30 April setiap Khamis dan Jumaat, jam 6 petang. Manakala di Astro PrimaHD (105) dan Prima (125) pula menampilkan chef terkemuka tanah air, Dato' ChefWan kembali dengan Rasa Nostalgia Ramadan musim k
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Kempen Indahkan Senyuman, Eratkan Jalinan' sempurnakan Ramadan Raya 2020 bersama Astro 
