Sony Pixel Power calrec Sony

BMW Using Game Technology For Vehicle Development

14/04/2016

MUNICH, GERMANY - BMW is one of the first car manufacturers to introduce a mixed reality system into vehicle development that has been devised entirely using components from the computer games industry. This offers some significant advantages over the VR systems that have existed to date, and is the first step towards making virtual reality a very real part of many developer workstations in the not-too-distant future.

The adoption of this computer system makes it possible to save a great deal of time and effort, especially during the early stages of development. VR investigations could previously only be conducted at costly specialized facilities. By incorporating consumer electronics, the developers gain an unprecedented degree of flexibility, because any modifications can be implemented and tested very quickly. In addition to this, developers around the globe will be able to take part in the decision-making process from their own office without having to travel too far. Only once the draft designs have been approved with the help of the 3D headsets will they actually be built for further testing.

BMW has been employing VR systems in the development process since the 1990s. It is now reaffirming its pioneering status by systematically implementing technology from a sector which has not previously been the focal point of industrial applications. Since this spring, components from the computer games industry have been allowing engineers and designers to immerse themselves more and more often in virtual worlds that are increasingly realistic. The shorter innovation cycles of consumer electronics result in a far wider scope of functions together with lower costs. This thereby enables more vehicle functions to be translated to a VR model in ever more realistic fashion. It is furthermore possible to scale the system to many different developer workstations with little effort.

This lends itself ideally to the BMW strategy with its focus on innovative technologies and digitization. Vehicle functions and new interior designs can quickly be modeled with the aid of the visual experiences. This makes it possible to simulate drives through a city while testing what the all-round view of the surrounding area is like or whether a display is poorly legible or awkward to reach depending on the viewing angle or seat position. All the time, the development engineer has the impression of sitting in a real car in a real driving situation.

Following thorough evaluation over the course of 2015, BMW has opted to implement the most powerful solutions currently available. Thanks to the timely support provided by mobile computing manufacturer HTC, several HTC Vive developer kits have already been in use in pilot projects since autumn 2015.

This headset's core components consist of two high-resolution screens and a laser-based tracking system that covers an area of 5 x 5 meters in the BMW application. The graphics are computed by software that normally serves to produce the very best computer gaming graphics. BMW uses Unreal Engine 4 from Epic Games for this task. This enables stable rendering of 90 frames per second while achieving photo-realistic quality too. The computation is performed using high-end gaming computers with water-cooled, overclocked components (including Intel Core i7 and two Nvidia Titan X graphic cards). Further advances are expected in terms of both the headset hardware and software, and these will be evaluated at regular intervals.

Visual sensations alone are not enough though. For this reason, BMW employs a reusable interior assembly which, thanks to the use of rapid prototyping, further enhances perception by producing a mixed reality experience. Precise, stereoscopic acoustic playback, e.g. for the characteristic BMW engine sound, further intensifies the immersive experience. This, combined with the VR model enables to experience the vehicle in different environments. The completely realistic vehicle impression produced by this method is so far unique in the automotive industry.

The HTC Vive Lighthouse tracking system that is used floods the room with an invisible light field that is tracked by sensors on the VR headset and the controllers. The system's lasers refresh the tracking field at intervals of just a few milliseconds, thereby enabling ultra-precise tracking of every body movement and even the slightest alteration in the viewing direction. It is thanks to this supremely accurate and stable tracking that the wearer is able to move around in the virtual environment with zero interference - this is essential not just for creating a spatial impression that is as true to life as possible and maximizing the level of immersion, but also for making the VR headset easy to get accustomed to. The overall mixed reality system that was developed in-house by BMW ensures optimum interaction between the individual devices and components, such as the VR model, rapid prototyping, VR headset and tracking.
LINK: http://www.cgw.com/Press-Center/Web-Exclusives/2016/BMW-Using-Game-Tec...
See more stories from cwg

Most recent headlines

26/12/2024

Cheers to 2024: GeForce NOW Recaps Year of Ultimate Cloud Gaming

This GFN Thursday wraps up another incredible year for cloud gaming. Take a look back at the top games and new features that made 2024 a standout for GeForce NO...

24/12/2024

PARTICIPATE AT SERIES MANIA FORUM 2025

The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...

24/12/2024

FCC Fines Paramount Global $244,952 for Emergency Alert Violations

WASHINGTON, D.C. The Federal Communications Commission Enforcement Bureau said Paramount Global is being fined $244,952 for violations of emergency alerting rul...

24/12/2024

Streamer Carnegie Hall+ Features Holiday Programming and Music

NEW YORK Carnegie Hall's video-streaming channel, Carnegie Hall+, said it will celebrate the holiday season by offering a wide selection of holiday-themed o...

24/12/2024

PlayersTV Acquires Cloud Media Center

LOS ANGELES PlayersTV, an athlete and fan-owned media company, has announced the acquisition of Cloud Media Center, an AI-driven sports adtech and media distrib...

24/12/2024

The Best Playlists of 2024

The Best Playlists of 2024 The top playlists we created in 2024, from dad rock to dembow. By Tara Bellucci December 23, 2024 Image by Kelly Davidson Tak...

24/12/2024

From Generative to Agentic AI, Wrapping the Year's AI Advancements

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, softwa...

23/12/2024

Broadcast and the IT industry: an inevitable evolution?

At IBC2024, Grass Valley CTO Ian Fletcher told attendees at GV Forum that broadcast is now an IT industry. During our discussions at the show, TVBEurope heard v...

23/12/2024

Cracking creation: Fun facts from Wallace & Gromit: Vengeance Most Fowl

According to co-director Nick Park, the production team embraced technology to help create the iconic duos latest adventure By Jenny Priestley Published: Dec...

23/12/2024

Mapping the great wave: how Lux Aeterna produced data-centric visuals for Tsunami: Race Against Time

VFX house Lux Aeterna used wave height data from the National Oceanic & Atmosphe...

23/12/2024

DAZN acquires Australia's Foxtel in $2.2 billion deal

We are committed to supporting and investing in Foxtel's television and streaming services, across both sports and entertainment, using our world-leading te...

23/12/2024

Looking back at 2024: the industry trends that stood out

From AI to IP, the cloud to virtual production, key industry executives take a look back at some of the biggest trends that impacted the media and entertainment...

23/12/2024

BOOST GRAPHICS THE SPECIALIST INTERNATIONAL GRAPHICS SUBS...

Boost Graphics, the specialist international graphics and virtual production subsidiary of EMG / Gravity Media, the leading force in production and content & me...

23/12/2024

LucidLink Earns TPN Gold Certification to Advance Secure...

LucidLink, the leading storage collaboration platform revolutionizing how global teams work, proudly announces its achievement of the prestigious Trusted Partne...

23/12/2024

Mediagenix Welcomes Bruno Langlais as Business Developmen...

Mediagenix, a leader in software solutions for content strategy, content value management, and content scheduling, announces the appointment of Bruno Langlais a...

23/12/2024

NextGen TV Live Spanish Captions Debut on PMVG Test Bed S...

WCTEPublic Media Venture Group (PMVG) has announced that it is now providing real-time translation of closed captioning from English to Spanish on PMVG's Ne...

23/12/2024

Deltatre Appoints Charlie Mitchell to Head Up Sports in t...

Deltatre, the tech company behind the media and sporting moments that matter, has appointed Charlie Mitchell as Head of Sports for the Americas. Charlie will sp...

23/12/2024

Media Excel Welcomes Industry Veteran Matthew Goldman to...

Media Excel, a global leader in real-time video solutions, proudly announces the appointment of Matthew Goldman to its Technical Advisory Board. A distinguished...

23/12/2024

Disguise Nikon and MRMC bring Studio Extreme immersive ac...

Disguise the company behind the virtual production technology used on commercials for Apple Music and Lenovo, as well as feature film Daddio starring Sean Pen...

23/12/2024

Moments Lab and Bitcentral Partner for AI-Powered Content...

Leading AI and video search company Moments Lab is pleased to announce its integration with Bitcentral. The integration enables Bitcentral Oasis MAM users to en...

23/12/2024

ABC Commercial Partners With Amagi to Launch Suite of FAS...

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that ABC Commercial has partnered with Amagi to la...

23/12/2024

Digital Alert Systems Vice President of Global and Govern...

Digital Alert Systems, the global leader in emergency communications solutions for media providers, today announced that Ed Czarnecki, the company's vice pr...

23/12/2024

New Matthews Multipurpose Adapter for Moving Lights

Matthews Studio Equipment, known for the heftiest hardware, has a new solution to simplify mounting live production moving lights to standard grip equipment. Th...

23/12/2024

Matthews Studio Equipment Debuts RoadBags

Matthews Studio Equipment expands its trusted Road-line with the launch of RoadBags, durable fillable sandbags available in three sizes. Whether in the studio o...

23/12/2024

Sport Lisboa e Benfica Enhances Stadium Communications wi...

Sport Lisboa e Benfica, one of Portugal's most prestigious football clubs, has partnered with Clear-Com to upgrade the communications system at the Est dio...

23/12/2024

Black Box at Hamburg Open 2025

At stand B6.734, Black Box will showcase its Emerald KVM-over-IP solution, which enables smarter studio control with secure remote access from anywhere, along...

23/12/2024

OOONA Partners with Audio Description Associates

OOONA, a leading provider of professional management and production tools for the media localization industry, announced today a partnership with Audio Descript...

23/12/2024

Dunk The Halls: ESPN Refines Animated Altcast Tech and Ops with a Helping Hand From Mickey and Minnie

Dunk The Halls: ESPN Refines Animated Altcast Tech and Ops with a Helping Hand F...

23/12/2024

Leading Through Change: In Conversation with Michal Masset, Chief People Officer

With the holiday season in full swing, we are delighted to bring you a special digital event, Leading Through Change with Technicolor Group's Chief People O...

23/12/2024

Netflix Kicks Off NFL Christmas Games: Behind the Scenes With the Streaming Giant and Its Production Partners

Netflix Kicks Off NFL Christmas Games: Behind the Scenes With the Streaming Gian...

23/12/2024

ESPN's Tina Thornton on Producing The Simpsons Funday Football, Upcoming Dunk the Halls Alternative Broadcast on Christmas Day

ESPN's Tina Thornton on Producing The Simpsons Funday Football, Upcoming Dun...

23/12/2024

Dunk The Halls: ESPN Refine Animated Altcast Tech and Ops with a Helping Hand From Mickey and Minnie

Dunk The Halls: ESPN Refine Animated Altcast Tech and Ops with a Helping Hand Fr...

23/12/2024

NFL Christmas Gameday Live Comes to Netflix With Blimps, Hot Cocoa Trucks and Two Superstar Performances

Back to All News NFL Christmas Gameday Live Comes to Netflix With Blimps, Hot C...

22/12/2024

News Corp Announces Agreement to Sell Foxtel to DAZN for Enterprise Value of A$3.4 Billion

News Corp Announces Agreement to Sell Foxtel to DAZN for Enterprise Value of A$3...

22/12/2024

Netflix Showcases Global Anime Hits and New Releases at Jump Festa 2025

Back to All News Netflix Showcases Global Anime Hits and New Releases at Jump Festa 2025 Entertainment 22 December 2024 GlobalJapan Link copied to clipboar...

21/12/2024

L3Harris Thrusters Position NASA Probe for Closest Approaches to the Sun

Artist's concept of the Parker Solar Probe spacecraft approaching the sun. Credit: NASA/Johns Hopkins APL...

21/12/2024

Dallas Mavericks Roll Out New Streaming Platform

DALLAS and NEW YORK The NBA's Dallas Mavericks, working with Endeavor Streaming, Softtek and the NBA, have launched an official streaming platform for MavsT...

21/12/2024

Former FCC Chair Expresses Concern' Over Musk's Influence

As tech billionaire Elon Musk takes an increasingly high-profile policy role in the incoming Trump administration, a former Federal Communications Commission ch...

21/12/2024

Gray Media Renews Comscore Measurement Deal

RESTON, Va. Comscore has announced that it has renewed and expanded its measurement deal with Gray Media....

21/12/2024

Sinclair, Gray Media to Broadcast Columbus Blue Jackets NHL Games

The Columbus Blue Jackets, Sinclair and FanDuel Sports Network have signed a deal that will allow Sinclair and Gray Media stations in select markets to simulcas...

21/12/2024

Our Favorite Songs of 2024

Our Favorite Songs of 2024 Explore a playlist featuring some of the top songs of the year, as picked by members of the Berklee community. By Tara Bellucci De...

21/12/2024

Berklee Wrapped 2024: Our Top News and Stories

Berklee Wrapped 2024: Our Top News and Stories Take a look at some of our best stories of the year, including announcing our next president, hosting Andr 300...

21/12/2024

Alumna Allison de Groot Awarded 2024 Steve Martin Banjo Prize

Alumna Allison de Groot Awarded 2024 Steve Martin Banjo Prize De Groot, a former student of the American Roots Music Program, was recognized for her unique so...

20/12/2024

Thinking of Launching a Podcast? Let Our New Guide Show You How

Podcasting has become one of the most popular ways to tell stories and connect with audiences, but getting started can be intimidating, especially when it comes...

20/12/2024

2025 Sundance Film Festival Reveals 92 Projects for Feature Film and Episodic Programs

Top L-R: The Legend of Ochi, Rabbit Trap, East of Wall, Seeds Center Row L-R: Re...

20/12/2024

Spotify Presents the First-Ever Billions Club Live Show With The Weeknd

For any song to rack up billions of streams is an impressive accomplishment, but being a part of Spotify's Billions Club is something The Weeknd knows quite...

20/12/2024

Curl Up Under the Mistletoe With These Holiday Romance Audiobooks

It's the most wonderful time of the year, but if you seek an escape, pop in your headphones and enjoy the soothing sounds of a story. And this season, a rom...

20/12/2024

Revisit 2024 With Some of Your Favorite Podcasts From The Ringer

As the year draws to a close, Spotify's The Ringer is celebrating the best of 2024 with an exciting lineup of retrospective podcast episodes. This December,...

20/12/2024

HPA Award Delivered To New Zealand!

HPA Award Committee co-founder Carolyn Giardina was in New Zealand recently and had the opportunity present the Outstanding Visual Effects - Live Action Feature...