Sony Pixel Power calrec Sony

X-Rite Appearance Solution Now Measures and Visualizes Effect Finishes Used in Plastics, Fabrics, and Structured Coatings

12/06/2023

X-Rite Appearance Solution Now Measures and Visualizes Effect Finishes Used in Plastics, Fabrics, and Structured Coatings

X-Rite MA-T12 spectrophotometer and PANTORA software now characterize complex material finishes in molded plastics, leathers, and coatings to improve virtual prototyping and quality control.

GRAND RAPIDS, Mich., June 12, 2023 X-Rite Incorporated and Pantone LLC, global leaders in color science and technology, announce new capabilities to the MA-T12 multi-angle handheld spectrophotometer and the PANTORA desktop software that enable automotive, electronics, and durable goods customers to measure and visualize a broader range of materials, including plastics, leather, fabrics, and structured coatings. The new updates make it easier and more affordable to capture and digitize color and appearance characteristics of complex materials using one measurement device. With this solution, customers can transform a physical material into a digital twin or virtual prototype for remote visual approval, minimizing the need to ship samples between design teams, suppliers, and partners.

The use of effect finishes and textures to improve a product's aesthetic appeal have expanded beyond automotive paints to vehicle interiors, said Matthew Adby, Product Management Director, X-Rite. The new capabilities in the MA-T12 and PANTORA enable automotive manufacturers to measure, visualize, and control color on both interior and exterior components using one handheld device. It eliminates the need for multiple devices and can be used anywhere from the design center to the assembly floor, streamlining the digital design and quality control process.

The MA-T12 measures effect finishes and complex materials with 12 angles of measurement and a calibrated camera. This allows manufacturers to verify color, sparkle, coarseness, and surface texture. MA-T12 measurement data and PANTORA software's new SVBRDF (Spatially Varying Bidirectional Reflectance Distribution Function) capabilities enable users to create accurate digital representations of complex materials that include color, effect finishes, and surface structure.

In addition to effect paints, the combined solution now characterizes a range of materials used across automotive, electronics, and durable goods. This includes:

Plastics and Injection Molding Digitally communicate how a molded or textured plastic material looks to meet tolerance and reduce variances in appearance that lead to added rework and cost. This creates a more sustainable process with less waste and downtime.

Leathers and Fabrics Measure and visualize natural or embossed leather and textured fabrics for precise virtual prototyping and improved quality control.

Powdered Coatings Accurately visualize the color and appearance of applied textured powder coatings to a final product and track product variances for remote approval.

The combined MA-T12 and PANTORA solution supports digital workflows to accelerate the design to manufacturing process. Designers can use the solution to visualize product designs and digitally communicate color and appearance requirements across a global supply chain. Manufacturing partners can now measure and compare production parts to ensure they are within tolerance and remotely assess variations. Final inspection and quality control professionals can measure and capture all aspects of an assembled good or vehicle.

For more information on the MA-T12 multi-angle spectrophotometer and PANTORA desktop software, visit https://www.xrite.com/categories/portable-spectrophotometers/ma-family/ma-t12

About X-Rite

Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company's corporate headquarters are located in Grand Rapids, Michigan, USA, with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit www.xrite.com. For the latest news, information, connect with X-Rite on LinkedIn, Twitter, and Facebook.

About Pantone

Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at www.pantone.com.

# # #

2023 X-Rite, Inc. All rights reserved.
LINK: https://www.xrite.com/about-us/news-events/press-releases/x-rite-now-m...
See more stories from xrite

Most recent headlines

24/12/2024

PARTICIPATE AT SERIES MANIA FORUM 2025

The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...

24/12/2024

FCC Fines Paramount Global $244,952 for Emergency Alert Violations

WASHINGTON, D.C. The Federal Communications Commission Enforcement Bureau said Paramount Global is being fined $244,952 for violations of emergency alerting rul...

24/12/2024

Streamer Carnegie Hall+ Features Holiday Programming and Music

NEW YORK Carnegie Hall's video-streaming channel, Carnegie Hall+, said it will celebrate the holiday season by offering a wide selection of holiday-themed o...

24/12/2024

PlayersTV Acquires Cloud Media Center

LOS ANGELES PlayersTV, an athlete and fan-owned media company, has announced the acquisition of Cloud Media Center, an AI-driven sports adtech and media distrib...

24/12/2024

The Best Playlists of 2024

The Best Playlists of 2024 The top playlists we created in 2024, from dad rock to dembow. By Tara Bellucci December 23, 2024 Image by Kelly Davidson Tak...

24/12/2024

From Generative to Agentic AI, Wrapping the Year's AI Advancements

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, softwa...

23/12/2024

Broadcast and the IT industry: an inevitable evolution?

At IBC2024, Grass Valley CTO Ian Fletcher told attendees at GV Forum that broadcast is now an IT industry. During our discussions at the show, TVBEurope heard v...

23/12/2024

Cracking creation: Fun facts from Wallace & Gromit: Vengeance Most Fowl

According to co-director Nick Park, the production team embraced technology to help create the iconic duos latest adventure By Jenny Priestley Published: Dec...

23/12/2024

Mapping the great wave: how Lux Aeterna produced data-centric visuals for Tsunami: Race Against Time

VFX house Lux Aeterna used wave height data from the National Oceanic & Atmosphe...

23/12/2024

DAZN acquires Australia's Foxtel in $2.2 billion deal

We are committed to supporting and investing in Foxtel's television and streaming services, across both sports and entertainment, using our world-leading te...

23/12/2024

Looking back at 2024: the industry trends that stood out

From AI to IP, the cloud to virtual production, key industry executives take a look back at some of the biggest trends that impacted the media and entertainment...

23/12/2024

BOOST GRAPHICS THE SPECIALIST INTERNATIONAL GRAPHICS SUBS...

Boost Graphics, the specialist international graphics and virtual production subsidiary of EMG / Gravity Media, the leading force in production and content & me...

23/12/2024

LucidLink Earns TPN Gold Certification to Advance Secure...

LucidLink, the leading storage collaboration platform revolutionizing how global teams work, proudly announces its achievement of the prestigious Trusted Partne...

23/12/2024

Mediagenix Welcomes Bruno Langlais as Business Developmen...

Mediagenix, a leader in software solutions for content strategy, content value management, and content scheduling, announces the appointment of Bruno Langlais a...

23/12/2024

NextGen TV Live Spanish Captions Debut on PMVG Test Bed S...

WCTEPublic Media Venture Group (PMVG) has announced that it is now providing real-time translation of closed captioning from English to Spanish on PMVG's Ne...

23/12/2024

Deltatre Appoints Charlie Mitchell to Head Up Sports in t...

Deltatre, the tech company behind the media and sporting moments that matter, has appointed Charlie Mitchell as Head of Sports for the Americas. Charlie will sp...

23/12/2024

Media Excel Welcomes Industry Veteran Matthew Goldman to...

Media Excel, a global leader in real-time video solutions, proudly announces the appointment of Matthew Goldman to its Technical Advisory Board. A distinguished...

23/12/2024

Disguise Nikon and MRMC bring Studio Extreme immersive ac...

Disguise the company behind the virtual production technology used on commercials for Apple Music and Lenovo, as well as feature film Daddio starring Sean Pen...

23/12/2024

Moments Lab and Bitcentral Partner for AI-Powered Content...

Leading AI and video search company Moments Lab is pleased to announce its integration with Bitcentral. The integration enables Bitcentral Oasis MAM users to en...

23/12/2024

ABC Commercial Partners With Amagi to Launch Suite of FAS...

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that ABC Commercial has partnered with Amagi to la...

23/12/2024

Digital Alert Systems Vice President of Global and Govern...

Digital Alert Systems, the global leader in emergency communications solutions for media providers, today announced that Ed Czarnecki, the company's vice pr...

23/12/2024

New Matthews Multipurpose Adapter for Moving Lights

Matthews Studio Equipment, known for the heftiest hardware, has a new solution to simplify mounting live production moving lights to standard grip equipment. Th...

23/12/2024

Matthews Studio Equipment Debuts RoadBags

Matthews Studio Equipment expands its trusted Road-line with the launch of RoadBags, durable fillable sandbags available in three sizes. Whether in the studio o...

23/12/2024

Sport Lisboa e Benfica Enhances Stadium Communications wi...

Sport Lisboa e Benfica, one of Portugal's most prestigious football clubs, has partnered with Clear-Com to upgrade the communications system at the Est dio...

23/12/2024

Black Box at Hamburg Open 2025

At stand B6.734, Black Box will showcase its Emerald KVM-over-IP solution, which enables smarter studio control with secure remote access from anywhere, along...

23/12/2024

OOONA Partners with Audio Description Associates

OOONA, a leading provider of professional management and production tools for the media localization industry, announced today a partnership with Audio Descript...

23/12/2024

Dunk The Halls: ESPN Refines Animated Altcast Tech and Ops with a Helping Hand From Mickey and Minnie

Dunk The Halls: ESPN Refines Animated Altcast Tech and Ops with a Helping Hand F...

23/12/2024

Leading Through Change: In Conversation with Michal Masset, Chief People Officer

With the holiday season in full swing, we are delighted to bring you a special digital event, Leading Through Change with Technicolor Group's Chief People O...

23/12/2024

Netflix Kicks Off NFL Christmas Games: Behind the Scenes With the Streaming Giant and Its Production Partners

Netflix Kicks Off NFL Christmas Games: Behind the Scenes With the Streaming Gian...

23/12/2024

ESPN's Tina Thornton on Producing The Simpsons Funday Football, Upcoming Dunk the Halls Alternative Broadcast on Christmas Day

ESPN's Tina Thornton on Producing The Simpsons Funday Football, Upcoming Dun...

23/12/2024

Dunk The Halls: ESPN Refine Animated Altcast Tech and Ops with a Helping Hand From Mickey and Minnie

Dunk The Halls: ESPN Refine Animated Altcast Tech and Ops with a Helping Hand Fr...

23/12/2024

NFL Christmas Gameday Live Comes to Netflix With Blimps, Hot Cocoa Trucks and Two Superstar Performances

Back to All News NFL Christmas Gameday Live Comes to Netflix With Blimps, Hot C...

22/12/2024

News Corp Announces Agreement to Sell Foxtel to DAZN for Enterprise Value of A$3.4 Billion

News Corp Announces Agreement to Sell Foxtel to DAZN for Enterprise Value of A$3...

22/12/2024

Netflix Showcases Global Anime Hits and New Releases at Jump Festa 2025

Back to All News Netflix Showcases Global Anime Hits and New Releases at Jump Festa 2025 Entertainment 22 December 2024 GlobalJapan Link copied to clipboar...

21/12/2024

L3Harris Thrusters Position NASA Probe for Closest Approaches to the Sun

Artist's concept of the Parker Solar Probe spacecraft approaching the sun. Credit: NASA/Johns Hopkins APL...

21/12/2024

Dallas Mavericks Roll Out New Streaming Platform

DALLAS and NEW YORK The NBA's Dallas Mavericks, working with Endeavor Streaming, Softtek and the NBA, have launched an official streaming platform for MavsT...

21/12/2024

Former FCC Chair Expresses Concern' Over Musk's Influence

As tech billionaire Elon Musk takes an increasingly high-profile policy role in the incoming Trump administration, a former Federal Communications Commission ch...

21/12/2024

Gray Media Renews Comscore Measurement Deal

RESTON, Va. Comscore has announced that it has renewed and expanded its measurement deal with Gray Media....

21/12/2024

Sinclair, Gray Media to Broadcast Columbus Blue Jackets NHL Games

The Columbus Blue Jackets, Sinclair and FanDuel Sports Network have signed a deal that will allow Sinclair and Gray Media stations in select markets to simulcas...

21/12/2024

Our Favorite Songs of 2024

Our Favorite Songs of 2024 Explore a playlist featuring some of the top songs of the year, as picked by members of the Berklee community. By Tara Bellucci De...

21/12/2024

Berklee Wrapped 2024: Our Top News and Stories

Berklee Wrapped 2024: Our Top News and Stories Take a look at some of our best stories of the year, including announcing our next president, hosting Andr 300...

21/12/2024

Alumna Allison de Groot Awarded 2024 Steve Martin Banjo Prize

Alumna Allison de Groot Awarded 2024 Steve Martin Banjo Prize De Groot, a former student of the American Roots Music Program, was recognized for her unique so...

20/12/2024

Thinking of Launching a Podcast? Let Our New Guide Show You How

Podcasting has become one of the most popular ways to tell stories and connect with audiences, but getting started can be intimidating, especially when it comes...

20/12/2024

2025 Sundance Film Festival Reveals 92 Projects for Feature Film and Episodic Programs

Top L-R: The Legend of Ochi, Rabbit Trap, East of Wall, Seeds Center Row L-R: Re...

20/12/2024

Spotify Presents the First-Ever Billions Club Live Show With The Weeknd

For any song to rack up billions of streams is an impressive accomplishment, but being a part of Spotify's Billions Club is something The Weeknd knows quite...

20/12/2024

Curl Up Under the Mistletoe With These Holiday Romance Audiobooks

It's the most wonderful time of the year, but if you seek an escape, pop in your headphones and enjoy the soothing sounds of a story. And this season, a rom...

20/12/2024

Revisit 2024 With Some of Your Favorite Podcasts From The Ringer

As the year draws to a close, Spotify's The Ringer is celebrating the best of 2024 with an exciting lineup of retrospective podcast episodes. This December,...

20/12/2024

HPA Award Delivered To New Zealand!

HPA Award Committee co-founder Carolyn Giardina was in New Zealand recently and had the opportunity present the Outstanding Visual Effects - Live Action Feature...

20/12/2024

2025 HPA Tech Retreat Reveals Additional Unmissable Programming and Activities

On its 30th anniversary this year, one constant of the HPA Tech Retreat is its unique and consistently engaging programming that goes hand in hand with unparall...