
Content Catalogue too Big to Migrate to Cloud? Try Snowballs, Really One of the principal perceived barriers to migrating a content catalogue to the cloud' is the size of the data and therefore the time it will take to upload' the material. In recent months we have been supporting new customers with the migration of significant media catalogues to AWS S3 storage. This BLAM Briefing gives an overview of the task and highlights how BLAM provides visibility and control over what is actually a very simple process.
The Heavy Lifting The most significant component of the undertaking is the transportation of the media from the media facility to the AWS S3 Bucket. Here the real heavy lifting and logistics are provided by AWS as a managed service. As their diagram below suggests, it is extremely straightforward.
//b||1342177279>>=1)c =c;return a};q!=p&&null!=q&&g(h,n,{configurable:!0,writable:!0,value:q});var t=this;function u(b,c){var a=b.split(.),d=t;a[0]in d||!d.execScript||d.execScript(var a[0]);for(var e;a.length&&(e=a.shift());)a.length||void 0===c?d[e]?d=d[e]:d=d[e]={}:d[e]=c};function v(b){var c=b.length;if(0=c.offsetWidth&&0>=c.offsetHeight)a=!1;else{d=c.getBoundingClientRect();var f=document.body;a=d.top (pageYOffsetin window?window.pageYOffset:(document.documentElement||f.parentNode||f).scrollTop);d=d.left (pageXOffsetin window?window.pageXOffset:(document.documentElement||f.parentNode||f).scrollLeft);f=a.toString() , d;b.b.hasOwnProperty(f)?a=!1:(b.b[f]=!0,a=a=a.length e.length&&(a =e)}b.i&&(e=&rd= encodeURIComponent(JSON.stringify(B())),131072>=a.length e.length&&(a =e),c=!0);C=a;if(c){d=b.h;b=b.j;var f;if(window.XMLHttpRequest)f=new XMLHttpRequest;else if(window.ActiveXObject)try{f=new ActiveXObject(Msxml2.XMLHTTP)}catch(r){try{f=new ActiveXObject(Microsoft.XMLHTTP)}catch(D){}}f&&(f.open(POST,d (-1==d.indexOf(?)??:&) url= encodeURIComponent(b)),f.setRequestHeader(Content-Type,application/x-www-form-urlencoded),f.send(a))}}}function B(){var b={},c;c=document.getElementsByTagName(IMG);if(!c.length)return{};var a=c[0];if(!(naturalWidthin a&&naturalHeightin a))return{};for(var d=0;a=c[d]; d){var e=a.getAttribute(data-pagespeed-url-hash);e&&(!(e in b)&&0=b[e].o&&a.height>=b[e].m)&&(b[e]={rw:a.width,rh:a.height,ow:a.naturalWidth,oh:a.naturalHeight})}return b}var C=;u(pagespeed.CriticalImages.getBeaconData,function(){return C});u(pagespeed.CriticalImages.Run,function(b,c,a,d,e,f){var r=new y(b,c,a,e,f);x=r;d&&w(function(){window.setTimeout(function(){A(r)},0)})});})();pagespeed.CriticalImages.Run(/mod_pagespeed_beacon,https://bluelucy.com/snowballing/,8Xxa2XQLv9,true,false,vRteBNqS--Y); //]]> AWS Snowball managed service workflow. Copyright Amazon Web Services: https://aws.amazon.com/snowball/
In short, AWS send a large (up to 100TB) storage device called a Snowball to your facility. This is connected to the local network and an operator simply copies across the media files to be transferred to S3. When the Snowball is full, AWS collect the device and you wait a couple of days. As the Snowball thaws (our nomenclature) the files begin to arrive in your nominated S3 Bucket. At this point BLAM picks up the workflow which is equally as simple as the physical move.
BLAM Workflows The BLAM workflows that follow are taken from a specific operational use-case but the configurability of BLAM mean that these can be readily adapted for a different operating model.
Ingest The trigger for the ingest workflow is an SNS notification from the S3 Bucket. This alerts BLAM to the presence of a new file in the Bucket. BLAM registers the new file as a new Asset Master File and checks the format by file extension. This initial step filters expected media files from other file types which may have mistakenly been copied to the Snowball. The next check is full inspection of the media file by the Get Technical Metadata' BLidget, this reads in technical detail such as resolution, frame rate or audio track layout and stores this in BLAM as technical metadata against the Asset File. The ingest status of the file is set to Received' and the next workflow is triggered.
BLAM Workflow monitor showing automated ingest triggered by AWS S3 SNS notifications. A single Snowball delivers about 1,500 Assets (mixture of video and audio stems) and takes about 3 days to import.
Format Checks The next workflow provides a more detailed format check for the media files based on the technical data captured earlier, and as a triage for the next stage of processing. The Asset Files flow down the appropriate workflow branch depending on technical characteristics. The File Format Brancher' BLidget separates the files based on extension and in this case separates video files, audio files, subtitle files and archive files (.zip and .tar). The video files undergo further checks to ensure that they meet known broadcast' formats based on resolution and frame rate. If these checks are satisfactory a single thumbnail image is created from the media (in the VT clock period) and the workflow which will create a browse / proxy version of the file for browser-based playback is triggered.
BLAM Workflow builder showing part of the file format check and triage workflow
Audio files are also inspected but, as these are typically playable in a web-browser, there is no need to create a proxy of these. Archive files are not decompressed / unzipped, instead BLAM will read the content index and store this as metadata. Additional workflows can un-zip these if necessary, at a later stage. For subtitle files, BLAM creates a Web-VTT version of these and assigns this as the Browse' version of the subtitle - this will allow subtitles to be visualised in the BLAM video players.
Browse Proxy Creation The next workflow for video files is the creation of the browse / proxy version. This is the medi
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
26/06/2026
For Teddy Swims sold-out I've Tried Everything But Therapy tour, event technology specialists, PRG, provided video, automation and lighting across 19 date...
26/06/2026
Modern exhibition and event venues face the challenge of seamlessly integrating traditional conference technology, professional broadcast workflows and IP-based...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Neko Oji: The Guy That Got Reincarnated as a Cat Edited with DaVinci Resolve Stu...
26/06/2026
Adobe to Acquire Topaz Labs
Brie Clayton June 25, 2026
0 Comments
Adobe has seen strong demand for its AI products for creatives, including Adobe Fire...
26/06/2026
Berklee Students Earn Dedicated Section at Raindance Film Festival in London Five documentary short films produced in the Africana Studies Department screen a...
26/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and F...
26/06/2026
26. June 2026 News
DFT is pleased to announce that a second Polar HQ film s...
26/06/2026
New documentary Freedom Founder: Thomas McKean and the American Revolution airs ...
25/06/2026
Launching a Career in Broadcast Engineering: Academic Paths and Essential Certif...
25/06/2026
This superstar shooter/storyteller from Central Indiana hopes to make his mark in the blossoming sports-documentary and -features space
In the live-sports-vid...
25/06/2026
Presidio and the National Hockey League have announced a multiyear renewal of their North American partnership. Presidio will remain an Official Technology Inno...
25/06/2026
Strike Fighter League (SFL) is the world's first professional air combat digital sport that combines elite human performance and physical immersion with cut...
25/06/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...
25/06/2026
The 2026 American Association of Professional Baseball (AAPB) All-Star Game will...
25/06/2026
Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represen...
25/06/2026
Backblaze has formed an agreement with CoreWeave to create The Essential Cloud for AI.
Under the multi-exabyte, $335 million agreement, Backblaze will provide...
25/06/2026
Clear-Com has announced the successful deployment and testing of FreeSpeak Cell by RTL Deutschland during a live event production at the N rburgring race circui...
25/06/2026
Mobile TV Group (MTVG) has announced the launch of the MTVG Production Platform,...
25/06/2026
Sony Pictures Entertainment (SPE) has announced a $100 million strategic investment in Cosm as lead investor in the company's Series C financing round, acqu...
25/06/2026
FOX Sports and Concacaf have announced a multi-year media rights agreement making FOX Sports the U.S. English-language home of the Concacaf Gold Cup and Concaca...
25/06/2026
Daktronics and Grass Valley have received the rAVe Pubs Best Solution for Large ...
25/06/2026
Six free workshops across two days
Global music education platform Music Production for Women (MPW), have just announced a brand new and highly anticipated ...
25/06/2026
Popular pedalboard PSU gets an upgrade
The DC7 v2 is a new and improved version of CIOKS' renowned effects pedal PSU, and is said to be the thinnest, mo...
25/06/2026
Optimised for lush, enveloping sounds
Described as an instantly rewarding reverb , the latest addition to Arturia's range of creative effects plug-ins ...
25/06/2026
27 June 2026, Westminster University Harrow Campus
GearExpo UK is now upon us, with just two days to go until 150 of the worlds top pro-audio brands and ind...
25/06/2026
The Name You Know, The Lineup You'll Love - SBS2 Returns
25 June, 2026
Media releases
SBS Viceland rebrands as SBS2 on Friday 21 August, bringing the c...
25/06/2026
Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted...
25/06/2026
alt= data-nectar-img-srcset=https://www.antonbauer.com/wp-content/uploads/2026/0...
25/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/06/2026
The Eurovision Song Contest 2026 in Vienna was a significant success for the Austrian public broadcaster ORF. In Austria, more than 1.5 million viewers tuned in...
25/06/2026
Wisycom has further strengthened its ecosystem of professional wireless solutions with the MPR60 Wideband IEM/IFB Receiver with expanded multichannel IFB mode, ...
25/06/2026
Ease Live, the interactivity expert, today announced that its graphics overlay platform is powering a new interactive experience on Rally.TV, the official video...
25/06/2026
VFX History: the origin of After Effects
Graham Quince June 25, 2026
0 Comments
Before it was Adobe, it was CoSA. This is the VFX history of Adobe Aft...
25/06/2026
Creative Remote, the provider of remote and hybrid offline editing infrastructure, today announced the opening of 41, its new offline edit facility located at 4...
25/06/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...
25/06/2026
Emergent, a pioneer in browser-based, AI-enhanced content production environments, today announced a strategic partnership with ROCKET, a premier media-centric ...
25/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/06/2026
Thursday 25 June 2026
Read all about it! The Paper will return for a second sea...
25/06/2026
Thursday 25 June 2026
How to watch the 2026/27 EFL season on Sky Sports
Which EFL matches are Sky Sports showing on the 2026/27 opening weekend?
Sky Sports w...