Sony Pixel Power calrec Sony

Snowballing

25/03/2020

Content Catalogue too Big to Migrate to Cloud? Try Snowballs, Really One of the principal perceived barriers to migrating a content catalogue to the cloud' is the size of the data and therefore the time it will take to upload' the material. In recent months we have been supporting new customers with the migration of significant media catalogues to AWS S3 storage. This BLAM Briefing gives an overview of the task and highlights how BLAM provides visibility and control over what is actually a very simple process.

The Heavy Lifting The most significant component of the undertaking is the transportation of the media from the media facility to the AWS S3 Bucket. Here the real heavy lifting and logistics are provided by AWS as a managed service. As their diagram below suggests, it is extremely straightforward.

//b||1342177279>>=1)c =c;return a};q!=p&&null!=q&&g(h,n,{configurable:!0,writable:!0,value:q});var t=this;function u(b,c){var a=b.split(.),d=t;a[0]in d||!d.execScript||d.execScript(var a[0]);for(var e;a.length&&(e=a.shift());)a.length||void 0===c?d[e]?d=d[e]:d=d[e]={}:d[e]=c};function v(b){var c=b.length;if(0=c.offsetWidth&&0>=c.offsetHeight)a=!1;else{d=c.getBoundingClientRect();var f=document.body;a=d.top (pageYOffsetin window?window.pageYOffset:(document.documentElement||f.parentNode||f).scrollTop);d=d.left (pageXOffsetin window?window.pageXOffset:(document.documentElement||f.parentNode||f).scrollLeft);f=a.toString() , d;b.b.hasOwnProperty(f)?a=!1:(b.b[f]=!0,a=a=a.length e.length&&(a =e)}b.i&&(e=&rd= encodeURIComponent(JSON.stringify(B())),131072>=a.length e.length&&(a =e),c=!0);C=a;if(c){d=b.h;b=b.j;var f;if(window.XMLHttpRequest)f=new XMLHttpRequest;else if(window.ActiveXObject)try{f=new ActiveXObject(Msxml2.XMLHTTP)}catch(r){try{f=new ActiveXObject(Microsoft.XMLHTTP)}catch(D){}}f&&(f.open(POST,d (-1==d.indexOf(?)??:&) url= encodeURIComponent(b)),f.setRequestHeader(Content-Type,application/x-www-form-urlencoded),f.send(a))}}}function B(){var b={},c;c=document.getElementsByTagName(IMG);if(!c.length)return{};var a=c[0];if(!(naturalWidthin a&&naturalHeightin a))return{};for(var d=0;a=c[d]; d){var e=a.getAttribute(data-pagespeed-url-hash);e&&(!(e in b)&&0=b[e].o&&a.height>=b[e].m)&&(b[e]={rw:a.width,rh:a.height,ow:a.naturalWidth,oh:a.naturalHeight})}return b}var C=;u(pagespeed.CriticalImages.getBeaconData,function(){return C});u(pagespeed.CriticalImages.Run,function(b,c,a,d,e,f){var r=new y(b,c,a,e,f);x=r;d&&w(function(){window.setTimeout(function(){A(r)},0)})});})();pagespeed.CriticalImages.Run(/mod_pagespeed_beacon,https://bluelucy.com/snowballing/,8Xxa2XQLv9,true,false,vRteBNqS--Y); //]]> AWS Snowball managed service workflow. Copyright Amazon Web Services: https://aws.amazon.com/snowball/

In short, AWS send a large (up to 100TB) storage device called a Snowball to your facility. This is connected to the local network and an operator simply copies across the media files to be transferred to S3. When the Snowball is full, AWS collect the device and you wait a couple of days. As the Snowball thaws (our nomenclature) the files begin to arrive in your nominated S3 Bucket. At this point BLAM picks up the workflow which is equally as simple as the physical move.

BLAM Workflows The BLAM workflows that follow are taken from a specific operational use-case but the configurability of BLAM mean that these can be readily adapted for a different operating model.

Ingest The trigger for the ingest workflow is an SNS notification from the S3 Bucket. This alerts BLAM to the presence of a new file in the Bucket. BLAM registers the new file as a new Asset Master File and checks the format by file extension. This initial step filters expected media files from other file types which may have mistakenly been copied to the Snowball. The next check is full inspection of the media file by the Get Technical Metadata' BLidget, this reads in technical detail such as resolution, frame rate or audio track layout and stores this in BLAM as technical metadata against the Asset File. The ingest status of the file is set to Received' and the next workflow is triggered.

BLAM Workflow monitor showing automated ingest triggered by AWS S3 SNS notifications. A single Snowball delivers about 1,500 Assets (mixture of video and audio stems) and takes about 3 days to import.

Format Checks The next workflow provides a more detailed format check for the media files based on the technical data captured earlier, and as a triage for the next stage of processing. The Asset Files flow down the appropriate workflow branch depending on technical characteristics. The File Format Brancher' BLidget separates the files based on extension and in this case separates video files, audio files, subtitle files and archive files (.zip and .tar). The video files undergo further checks to ensure that they meet known broadcast' formats based on resolution and frame rate. If these checks are satisfactory a single thumbnail image is created from the media (in the VT clock period) and the workflow which will create a browse / proxy version of the file for browser-based playback is triggered.

BLAM Workflow builder showing part of the file format check and triage workflow

Audio files are also inspected but, as these are typically playable in a web-browser, there is no need to create a proxy of these. Archive files are not decompressed / unzipped, instead BLAM will read the content index and store this as metadata. Additional workflows can un-zip these if necessary, at a later stage. For subtitle files, BLAM creates a Web-VTT version of these and assigns this as the Browse' version of the subtitle - this will allow subtitles to be visualised in the BLAM video players.

Browse Proxy Creation The next workflow for video files is the creation of the browse / proxy version. This is the medi
LINK: https://bluelucy.com/snowballing/...
See more stories from bluelucy

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

19/10/2026

NBA Expands Content Creator Relationships; X, TikTok Offer Dedicated NBA Experience for New Season

The NBA 2026/2027 is about to tip off and with it the NBA is enhancing its digit...

19/10/2026

Net Insight Names Mario von Dahn as New CFO

Net Insight has appointed Mario von Dahn as its new Chief Financial Officer (CFO) and member of the Executive Management Team. He will assume his position no la...

19/10/2026

Miami Heat Announce 2026-27 Broadcast Partnership With WTCN in West Palm Beach

The Miami HEAT have announced a television broadcast partnership with My15 WTCN in West Palm Beach for the 2026-27 season. The agreement began Friday, Oct. 16, ...

19/10/2026

NAB NY 2026: KOKUSAI DENKI to Show 4K Cameras, Plus New Control Panel and Viewfinder

KOKUSAI DENKI Electric America will show its broadcast cameras, remote control p...

19/10/2026

Bridge Technologies Joins Grass Valley's MXL-Native AMPP Ecosystem

Bridge Technologies has announced its participation in the Media eXchange Layer (MXL) initiative following IBC2026, saying the work has supported the containeri...

19/10/2026

PSSI Global Services Promotes Tracy Michaels to Vice President of Engineering

PSSI Global Services has promoted Tracy Michaels to Vice President of Engineering, a newly created position. Michaels has been a member of PSSI's engineerin...

19/10/2026

SVG New Sponsor Spotlight: PTZ Optics Partnership Manager Jon Roberts on Providing Affordable Solutions to the Community

Gone are the days of needing a large budget or a full army of technologies to ex...

19/10/2026

MOTU introduce the OctaLite

New compact interface packs in eight mic pres MOTU's latest audio interface manages to pack a generous amount of connectivity into compact portable encl...

19/10/2026

ADDAC System expand the Four String Series

Eurorack string range gains three new modules ADDAC System have just announced the launch of three new modules for their innovative Four Strings Series, a s...

19/10/2026

Erica Synths reveal the Konstrukt-8 Assembled

Drum modules now available as pre-built system Erica Synths have just introduced a new bundle that brings their praised Eurorack drum modules together into ...

19/10/2026

SOS Awards: Voting Open!

Pick your favourite gear from 2026 The annual SOS Awards are now underway, and as always, we're asking readers to help us choose the best pro-audio rele...

19/10/2026

Polsat claims Top Spot in Poland's content distributor rankings

Live volleyball propels Polsat to the number one position for the first time in 2026 Warsaw, Poland, 19.10.26 - Nielsen, a global leader in audience measuremen...

19/10/2026

Proton To Feature New PROTON IS Mini Broadcast Camera At NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

19/10/2026

Fox Advertising Expands Agentic AI Capabilities to Live, Linear

Share Copy link Facebook X Linkedin Bluesky Email...

19/10/2026

Apple Finally Gives its Home Devices Some Deserved Attention

Share Copy link Facebook X Linkedin Bluesky Email...

19/10/2026

Scripps Research garners major support for AI innovations in biomedicine with compute grant from Jen-Hsun and Lori Huang Foundation

LA JOLLA, CA-Artificial intelligence has already demonstrated great promise in m...

19/10/2026

Hiltron Gears for Space Tech Expo Europe 2026

Building on nearly five decades of experience, Hiltron Communications is one of Europes longest established specialists in the design, integration and maintenan...

19/10/2026

Sobatech Group Takes Its Production Model Remote with Blackmagic Design

Sobatech Group Takes Its Production Model Remote with Blackmagic Design Brie Clayton October 18, 2026 0 Comments Multi output production supports loca...

19/10/2026

Brits are saying sorry, my Wi-Fi is playing up almost twice a week

Slow internet leaves millions apologising for their connectionMonday 19 October 2026 Brits are saying sorry, my Wi-Fi is playing up almost twice a week Brit...

19/10/2026

Designing for trust in the quantum age

The future of quantum technologies will depend not only on scientific breakthroughs, but on whether nations, sectors and communities are given a meaningful voic...

19/10/2026

NVIDIA Advances Agentic Security for Media, From European Public Service Broadcasting to Global Content Production

At a creative industry event that took place today in Berlin - hosted in collabo...

18/10/2026

Pliant Technologies Showcases New CrewCom Flex at NAB New York 2026

Pliant Technologies Showcases New CrewCom Flex at NAB New York 2026 Brie Clayton October 18, 2026 0 Comments Pliant Technologies is highlighting its n...

18/10/2026

Dolby Cinema Expands Its India Footprint with Keralam Debut at EVM Cinemas in Kochi

October 18 2026, 21:30 (PDT) Dolby Cinema Expands Its India Footprint with Kera...

17/10/2026

PBR Executive Producer Jason Jacquette on Producing PBR Team Series and the Art of Eight-Second Storytelling

At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executi...

17/10/2026

What to Watch: 13 Sundance Institute-Supported Documentaries About Speaking Up and Speaking Out

By Ramona Flume Speaking out against injustice rarely comes without a price. Th...

17/10/2026

Roland update the TD-07 V-Drums line-up

Two new kit options introduced Roland's entry-level V-Drum series has just been refreshed, gaining two new kit options that promise the best balance of ...

17/10/2026

Former NBC, Skydance Executive Seeks Linear TV Assets

Share Copy link Facebook X Linkedin Bluesky Email...

17/10/2026

Scripps Sports Network Brings Hit YouTube Show to Streaming TV

Share Copy link Facebook X Linkedin Bluesky Email...

17/10/2026

Net Insight Names Mario van Dahn as CFO

Share Copy link Facebook X Linkedin Bluesky Email...

17/10/2026

2026 NAB Show New York Exhibitor Insight: Imagine Communications

Share Copy link Facebook X Linkedin Bluesky Email...

17/10/2026

Oklahoma filmmaker Elijah Felkins launches crowdfunding campaign to shoot Kairath, his dystopian action feature about grief

Oklahoma filmmaker Elijah Felkins launches crowdfunding campaign to shoot Kairat...

17/10/2026

Secret Weapon Post Powers New Remote Workflows with DaVinci Resolve Studio

Secret Weapon Post Powers New Remote Workflows with DaVinci Resolve Studio Brie Clayton October 16, 2026 0 Comments Going remote: redefining what post...

17/10/2026

Danilo Prez Premieres New Work Honoring Architect Frank Gehry

Danilo P rez Premieres New Work Honoring Architect Frank Gehry Commissioned by the Herbie Hancock Institute, P rez performed The Ever-Changing World at its In...

17/10/2026

RTX Spark Ignites Global Celebration as New Windows PCs Arrive

NVIDIA RTX Spark laptops are now available, bringing NVIDIA Blackwell RTX graphics, up to 128GB of unified memory and the full NVIDIA AI platform to slim, premi...

16/10/2026

LA Clippers Relaunch ClipperVision for 2026-27 Season, Unveils DTC and OTA TV Plans

The LA Clippers have announced their local television plan for the 2026-27 seaso...

16/10/2026

NFL Media Chief Hans Schroeder Talks Fragmentation, ESPN-NFL Network Deal, and Potential for Early Rights Opt-Out

At sports-media summit, he describes the success of the one-year-old agreement a...

16/10/2026

Parks Associates, InterDigital Release White Paper on HDR and the Future of Video

Parks Associates, in partnership with InterDigital, has published a white paper ...

16/10/2026

Cisco Expands Work With Hawks, Cavaliers, Brooklyn Sports & Entertainment

Cisco is expanding its work with the Atlanta Hawks, Cleveland Cavaliers, and Brooklyn Sports & Entertainment (BSE) as the 2026-27 NBA season gets underway, prov...

16/10/2026

BMG Introduces Media Command Managed Media Operations Platform

Broadcast Management Group (BMG) has introduced Media Command, a private cloud broadcast platform that integrates recording, media asset management (MAM), chann...

16/10/2026

TNDV, GameTime Productions Expand REMI Role for Team Boxing League Season 4

TNDV and GameTime Productions have expanded their remote production responsibilities for Team Boxing League (TBL) for the league's recently completed fourth...

16/10/2026

SVG GameDay, Ep. 35: San Francisco 49ers Laura Johnson - Live Events by the Bay

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...

16/10/2026

BBright White Paper: Design Services. Deliver Channels.

Broadcast and streaming are converging around live media. Traditional broadcasters increasingly distribute their linear services through streaming platforms alo...

16/10/2026

DAZN, Guardians League Announce Free-to-View Surf Racing Partnership

DAZN and Guardians League, a new professional franchise surf racing series, have announced a multi-year global broadcast partnership. Guardians League events wi...

16/10/2026

Sobatech Group Uses Blackmagic Design for Remote Production of F4 Spanish Championship and Eurocup-3

Sobatech Group is producing live coverage of the F4 Spanish Championship and Eur...

16/10/2026

Disney, Dude Perfect Announce Creative Partnership

The Walt Disney Company and Dude Perfect have announced an integrated creative partnership. Dude Perfect will develop original content for its own channels insp...

16/10/2026

NBC Sports Set To Produce Games 1 and 4 as WNBA Finals Return to NBC for First Time Since 2002

Onsite studio show will accompany game productions in San Francisco and Atlanta ...

16/10/2026

SVG Sit-Down: Grass Valley CTO Ian Fletcher on the Strengths of Avora and Why DMF, MXL, and Third-Party Relationships are Important

Grass Valley s AMPP platform continues to grow in popularity, especially with th...

16/10/2026

FloSports, NLL Announce Exclusive Multiyear Global Streaming Partnership

FloSports and the National Lacrosse League (NLL) have entered a multiyear media partnership that makes FloSports the exclusive global streaming home of the NLL....

16/10/2026

PBR's Jason Jacquette on Producing the Team Series at UBS Arena

At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executive Producer Jason Jacquette took a few minutes with SVG to discuss how his team ...