Sony Pixel Power calrec Sony

Snowballing

25/03/2020

Content Catalogue too Big to Migrate to Cloud? Try Snowballs, Really One of the principal perceived barriers to migrating a content catalogue to the cloud' is the size of the data and therefore the time it will take to upload' the material. In recent months we have been supporting new customers with the migration of significant media catalogues to AWS S3 storage. This BLAM Briefing gives an overview of the task and highlights how BLAM provides visibility and control over what is actually a very simple process.

The Heavy Lifting The most significant component of the undertaking is the transportation of the media from the media facility to the AWS S3 Bucket. Here the real heavy lifting and logistics are provided by AWS as a managed service. As their diagram below suggests, it is extremely straightforward.

//b||1342177279>>=1)c =c;return a};q!=p&&null!=q&&g(h,n,{configurable:!0,writable:!0,value:q});var t=this;function u(b,c){var a=b.split(.),d=t;a[0]in d||!d.execScript||d.execScript(var a[0]);for(var e;a.length&&(e=a.shift());)a.length||void 0===c?d[e]?d=d[e]:d=d[e]={}:d[e]=c};function v(b){var c=b.length;if(0=c.offsetWidth&&0>=c.offsetHeight)a=!1;else{d=c.getBoundingClientRect();var f=document.body;a=d.top (pageYOffsetin window?window.pageYOffset:(document.documentElement||f.parentNode||f).scrollTop);d=d.left (pageXOffsetin window?window.pageXOffset:(document.documentElement||f.parentNode||f).scrollLeft);f=a.toString() , d;b.b.hasOwnProperty(f)?a=!1:(b.b[f]=!0,a=a=a.length e.length&&(a =e)}b.i&&(e=&rd= encodeURIComponent(JSON.stringify(B())),131072>=a.length e.length&&(a =e),c=!0);C=a;if(c){d=b.h;b=b.j;var f;if(window.XMLHttpRequest)f=new XMLHttpRequest;else if(window.ActiveXObject)try{f=new ActiveXObject(Msxml2.XMLHTTP)}catch(r){try{f=new ActiveXObject(Microsoft.XMLHTTP)}catch(D){}}f&&(f.open(POST,d (-1==d.indexOf(?)??:&) url= encodeURIComponent(b)),f.setRequestHeader(Content-Type,application/x-www-form-urlencoded),f.send(a))}}}function B(){var b={},c;c=document.getElementsByTagName(IMG);if(!c.length)return{};var a=c[0];if(!(naturalWidthin a&&naturalHeightin a))return{};for(var d=0;a=c[d]; d){var e=a.getAttribute(data-pagespeed-url-hash);e&&(!(e in b)&&0=b[e].o&&a.height>=b[e].m)&&(b[e]={rw:a.width,rh:a.height,ow:a.naturalWidth,oh:a.naturalHeight})}return b}var C=;u(pagespeed.CriticalImages.getBeaconData,function(){return C});u(pagespeed.CriticalImages.Run,function(b,c,a,d,e,f){var r=new y(b,c,a,e,f);x=r;d&&w(function(){window.setTimeout(function(){A(r)},0)})});})();pagespeed.CriticalImages.Run(/mod_pagespeed_beacon,https://bluelucy.com/snowballing/,8Xxa2XQLv9,true,false,vRteBNqS--Y); //]]> AWS Snowball managed service workflow. Copyright Amazon Web Services: https://aws.amazon.com/snowball/

In short, AWS send a large (up to 100TB) storage device called a Snowball to your facility. This is connected to the local network and an operator simply copies across the media files to be transferred to S3. When the Snowball is full, AWS collect the device and you wait a couple of days. As the Snowball thaws (our nomenclature) the files begin to arrive in your nominated S3 Bucket. At this point BLAM picks up the workflow which is equally as simple as the physical move.

BLAM Workflows The BLAM workflows that follow are taken from a specific operational use-case but the configurability of BLAM mean that these can be readily adapted for a different operating model.

Ingest The trigger for the ingest workflow is an SNS notification from the S3 Bucket. This alerts BLAM to the presence of a new file in the Bucket. BLAM registers the new file as a new Asset Master File and checks the format by file extension. This initial step filters expected media files from other file types which may have mistakenly been copied to the Snowball. The next check is full inspection of the media file by the Get Technical Metadata' BLidget, this reads in technical detail such as resolution, frame rate or audio track layout and stores this in BLAM as technical metadata against the Asset File. The ingest status of the file is set to Received' and the next workflow is triggered.

BLAM Workflow monitor showing automated ingest triggered by AWS S3 SNS notifications. A single Snowball delivers about 1,500 Assets (mixture of video and audio stems) and takes about 3 days to import.

Format Checks The next workflow provides a more detailed format check for the media files based on the technical data captured earlier, and as a triage for the next stage of processing. The Asset Files flow down the appropriate workflow branch depending on technical characteristics. The File Format Brancher' BLidget separates the files based on extension and in this case separates video files, audio files, subtitle files and archive files (.zip and .tar). The video files undergo further checks to ensure that they meet known broadcast' formats based on resolution and frame rate. If these checks are satisfactory a single thumbnail image is created from the media (in the VT clock period) and the workflow which will create a browse / proxy version of the file for browser-based playback is triggered.

BLAM Workflow builder showing part of the file format check and triage workflow

Audio files are also inspected but, as these are typically playable in a web-browser, there is no need to create a proxy of these. Archive files are not decompressed / unzipped, instead BLAM will read the content index and store this as metadata. Additional workflows can un-zip these if necessary, at a later stage. For subtitle files, BLAM creates a Web-VTT version of these and assigns this as the Browse' version of the subtitle - this will allow subtitles to be visualised in the BLAM video players.

Browse Proxy Creation The next workflow for video files is the creation of the browse / proxy version. This is the medi
LINK: https://bluelucy.com/snowballing/...
See more stories from bluelucy

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/10/2026

Rich Welsh Joins Molinare as Chief Innovation Officer

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

John Towers Joins Zixi as CFO

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

Applications Open for 2026 LAUNCH Mentorship Program

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

Imaginary Forces Paints a Portrait of Conflict in War

Imaginary Forces Paints a Portrait of Conflict in War Brie Clayton October 6, 2026 0 Comments Director Ronnie Koff of Imaginary Forces (IF) transforms...

06/10/2026

Hollywood River Studios Breaks Ground On Major Production St. Louis Campus

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

TiVo One Ad Platform Sets New Revenue Record With 6.3 Million Monthly Users

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

SBT expands playout operations with Pebble Automation

Pebble, a leading specialist in automation, content management and integrated channel solutions, is supporting the continued modernisation of playout at Brazili...

06/10/2026

Techex Addresses C-Band Transition with Combined Satellit...

Techex, a specialist in software-defined live video workflows, will demonstrate the how tx darwin platform combines satellite and IP delivery at NAB New York 20...

06/10/2026

NVIDIA DGX Spark 64GB Gives Developers More Ways to Build and Scale Local AI

NVIDIA DGX Spark 64GB Gives Developers More Ways to Build and Scale Local AI Allen Bourgoyne October 5, 2026 0 Comments Local AI is becoming more usef...

06/10/2026

Cannes Premiere Documentary The Match Shot with Blackmagic URSA Cine

Cannes Premiere Documentary The Match Shot with Blackmagic URSA Cine Brie Clayton October 5, 2026 0 Comments Portraiture and archival footage bring pl...

06/10/2026

Boston Conservatory Artists Turn Chairs on The Voice

Boston Conservatory Artists Turn Chairs on The Voice Watch Lexi Stephens (BFA 25) and Marcus Ladden Jr. (BFA 30) wow the celebrity coaches during their blind au...

06/10/2026

Supreme Court Rejects Nexstar Bid to End DirecTV Dispute

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

SBE Adds Andrew Sveum as Marketing and Growth Director

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

Cobalt Digital to Exhibit IPMX Ecosystem at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

06/10/2026

RT to explore C.S. Lewis's Belfast roots in new documentary, The Lion, The Witch and the Ulsterman

Andrew Trimble delves into the author's Belfast upbringing Thursday, 8 Octo...

06/10/2026

Why Telecom Operators Are Building Their AI Strategy on Open Models

Telecom operators are increasingly building their AI strategies on open models - and the reasons go beyond mere cost. Open models give telcos the ability to t...

05/10/2026

Eutelsat Ships First 32 New OneWeb LEO Satellites for Upcoming SpaceX Launch

Eutelsat has announced that Airbus Defence and Space has completed the first 32 new OneWeb Low Earth Orbit satellites at its facility in Toulouse, France. The s...

05/10/2026

Racecourse Media Group Appoints Andrew Demaria as First Chief Content Officer

Racecourse Media Group (RMG) has appointed Andrew Demaria as its first Chief Content Officer, effective October 6. Demaria joins from a career spanning more th...

05/10/2026

SMPTE to Host Full-Day Precision Timing Bootcamp at NAB Show New York

SMPTE will host SMPTE Bootcamp: Precision Timing for ST 2110 on Wednesday, October 21, 2026, from 9:20 a.m. to 4:30 p.m. in Room 3D03 at the Javits Center durin...

05/10/2026

Nexstar and DAZN to Simulcast 15 Indiana Pacers Games Across Central Indiana

Nexstar Media Group and DAZN have announced a partnership to simulcast 15 regular season Indiana Pacers games on Nexstar television stations and free on DAZN si...

05/10/2026

Behind The Mic: Tony Romo to Depart From CBS Sports Permanently

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

05/10/2026

Telos Alliance Announces Zephyr Connect SE Now Shipping

Telos Alliance has announced that Zephyr Connect SE, a new hardware codec, is now shipping. The unit joins the Telos iPort High Density multi-codec gateway and ...

05/10/2026

Sofascore and NHL Announce Multiyear Global Partnership

Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore's platform beginning...

05/10/2026

New Orleans Pelicans Announce 2026-27 Broadcast Plans

The New Orleans Pelicans have announced broadcast coverage for the 2026-27 season. Gray Media and the Gulf Coast Sports and Entertainment Network (GCSEN) will c...

05/10/2026

SVG New Sponsor Spotlight: Rezzil Co-Founder Andy Etches on Bringing Movement Intelligence to Broadcast

As sports broadcasters look for new ways to make live action more immersive, ins...

05/10/2026

Austrian Audio introduce the OC616

New multi-pattern LDC revealed Austrian Audio have announced the upcoming launch of a new multi-pattern large-diaphragm capacitor mic that occupies the midd...

05/10/2026

IK Multimedia Tonex 2 Player now available

Software gains Tonex Board rig support When IK Multimedia launched the Tonex Board, they mentioned that it would soon be followed by a significant update to...

05/10/2026

fedDSP release quadCHO

Offers a modern take on classic chorus effects fedDSP's latest creation has been designed to offer a modern take on the classic chorus effect, combining...

05/10/2026

SMPTE to Offer Full-Day Precision Timing Bootcamp for ST 2110 at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

05/10/2026

Matthews Studio Equipment Ships Sliding Leg C-Stand 2-Pack

Share Copy link Facebook X Linkedin Bluesky Email...

05/10/2026

From Spots to Audiences: How Advanced Advertising Is Reshaping Local TV

Share Copy link Facebook X Linkedin Bluesky Email...

05/10/2026

Combined Paramount-WBD Studio to be Named Skydance

Share Copy link Facebook X Linkedin Bluesky Email...

05/10/2026

URSA Cine 12K LF Captures Poste Italian's Anniversary Film

URSA Cine 12K LF Captures Poste Italian's Anniversary Film Brie Clayton October 4, 2026 0 Comments Jacopo Mutti reveals the practical choices behi...

05/10/2026

Green Hippo Estuary Series MC1 and MC2 Media Controllers are Now Shipping

Green Hippo Estuary Series MC1 and MC2 Media Controllers are Now Shipping Brie Clayton October 4, 2026 0 Comments Made for Shows that Don't Have T...

05/10/2026

Telos Alliance Announces Telos Zephyr Connect SE Is Now Available

Telos Alliance Announces Telos Zephyr Connect SE Is Now Available Search Cleveland, Ohio (October 5, 2026) - Telos Alliance , trusted global leader in br...

05/10/2026

RT to provide comprehensive coverage of Budget 2027 on TV, radio and online

RT will provide comprehensive coverage and analysis of Budget 2027 across online, radio and television on Tuesday 6 October, with extensive reporting and analy...

05/10/2026

From Scan to Treatment Plan, AI Helps Close Breast Cancer's Deadliest Gaps

Breast cancer is the most commonly diagnosed cancer among American women - yet the gaps in care are wide. A majority of women over age 40 skip the recommended a...

04/10/2026

Shure's MV6 gets Gen 2 upgrade

Dedicated streaming mic gets an overhaul Following on from the success of their dedicated streaming microphone, the MV6, Shure have announced the launch of ...

03/10/2026

MLB Network's Secaucus Facility Transforms Into Production Hub for Live Game Coverage on JioStar in India, BBC in UK

The broadcaster's capability as an internal production house continues with ...

03/10/2026

Ratings Roundup: NFL Ratings Down Slightly Through 3 Weeks; Ravens-Cowboys in Rio Is Top NFL International Game Ever

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

03/10/2026

Release Rundown: What to Watch in October, From Wicker to Once Upon a Time in Harlem

Olivia Colman stars in Wicker, which premiered at the 2026 Sundance Film Festi...

03/10/2026

Nielsen to Introduce New Content Measurement Solutions in Early 2027

Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry studios, distributors, content creators, right...

03/10/2026

FCC Updates EEO Rule WordingNo Form 395-B

Share Copy link Facebook X Linkedin Bluesky Email...

03/10/2026

EDO: Spanish-Language TV Ads Outperform Spots in English

Share Copy link Facebook X Linkedin Bluesky Email...

03/10/2026

Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences with AJA

Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences wit...

02/10/2026

NESN, SportsNet Pittsburgh Debut New-Look Scorebug, Graphics for NHL Season

Design reflects feedback on graphics introduced for MLB Red Sox and Pirates games Boston Bruins games on NESN and Pittsburgh Penguins games on SportsNet Pittsb...

02/10/2026

NBC Sports Leans Into Image Quality, Drones, Distinct Camera Positions, REMI as College-Football Slate Hits Big Stretch

NEP SS7/ST7 anchors Big Ten Saturday Night; nine Peacock games are produced from...