Sony Pixel Power calrec Sony

Snowballing

25/03/2020

Content Catalogue too Big to Migrate to Cloud? Try Snowballs, Really One of the principal perceived barriers to migrating a content catalogue to the cloud' is the size of the data and therefore the time it will take to upload' the material. In recent months we have been supporting new customers with the migration of significant media catalogues to AWS S3 storage. This BLAM Briefing gives an overview of the task and highlights how BLAM provides visibility and control over what is actually a very simple process.

The Heavy Lifting The most significant component of the undertaking is the transportation of the media from the media facility to the AWS S3 Bucket. Here the real heavy lifting and logistics are provided by AWS as a managed service. As their diagram below suggests, it is extremely straightforward.

//b||1342177279>>=1)c =c;return a};q!=p&&null!=q&&g(h,n,{configurable:!0,writable:!0,value:q});var t=this;function u(b,c){var a=b.split(.),d=t;a[0]in d||!d.execScript||d.execScript(var a[0]);for(var e;a.length&&(e=a.shift());)a.length||void 0===c?d[e]?d=d[e]:d=d[e]={}:d[e]=c};function v(b){var c=b.length;if(0=c.offsetWidth&&0>=c.offsetHeight)a=!1;else{d=c.getBoundingClientRect();var f=document.body;a=d.top (pageYOffsetin window?window.pageYOffset:(document.documentElement||f.parentNode||f).scrollTop);d=d.left (pageXOffsetin window?window.pageXOffset:(document.documentElement||f.parentNode||f).scrollLeft);f=a.toString() , d;b.b.hasOwnProperty(f)?a=!1:(b.b[f]=!0,a=a=a.length e.length&&(a =e)}b.i&&(e=&rd= encodeURIComponent(JSON.stringify(B())),131072>=a.length e.length&&(a =e),c=!0);C=a;if(c){d=b.h;b=b.j;var f;if(window.XMLHttpRequest)f=new XMLHttpRequest;else if(window.ActiveXObject)try{f=new ActiveXObject(Msxml2.XMLHTTP)}catch(r){try{f=new ActiveXObject(Microsoft.XMLHTTP)}catch(D){}}f&&(f.open(POST,d (-1==d.indexOf(?)??:&) url= encodeURIComponent(b)),f.setRequestHeader(Content-Type,application/x-www-form-urlencoded),f.send(a))}}}function B(){var b={},c;c=document.getElementsByTagName(IMG);if(!c.length)return{};var a=c[0];if(!(naturalWidthin a&&naturalHeightin a))return{};for(var d=0;a=c[d]; d){var e=a.getAttribute(data-pagespeed-url-hash);e&&(!(e in b)&&0=b[e].o&&a.height>=b[e].m)&&(b[e]={rw:a.width,rh:a.height,ow:a.naturalWidth,oh:a.naturalHeight})}return b}var C=;u(pagespeed.CriticalImages.getBeaconData,function(){return C});u(pagespeed.CriticalImages.Run,function(b,c,a,d,e,f){var r=new y(b,c,a,e,f);x=r;d&&w(function(){window.setTimeout(function(){A(r)},0)})});})();pagespeed.CriticalImages.Run(/mod_pagespeed_beacon,https://bluelucy.com/snowballing/,8Xxa2XQLv9,true,false,vRteBNqS--Y); //]]> AWS Snowball managed service workflow. Copyright Amazon Web Services: https://aws.amazon.com/snowball/

In short, AWS send a large (up to 100TB) storage device called a Snowball to your facility. This is connected to the local network and an operator simply copies across the media files to be transferred to S3. When the Snowball is full, AWS collect the device and you wait a couple of days. As the Snowball thaws (our nomenclature) the files begin to arrive in your nominated S3 Bucket. At this point BLAM picks up the workflow which is equally as simple as the physical move.

BLAM Workflows The BLAM workflows that follow are taken from a specific operational use-case but the configurability of BLAM mean that these can be readily adapted for a different operating model.

Ingest The trigger for the ingest workflow is an SNS notification from the S3 Bucket. This alerts BLAM to the presence of a new file in the Bucket. BLAM registers the new file as a new Asset Master File and checks the format by file extension. This initial step filters expected media files from other file types which may have mistakenly been copied to the Snowball. The next check is full inspection of the media file by the Get Technical Metadata' BLidget, this reads in technical detail such as resolution, frame rate or audio track layout and stores this in BLAM as technical metadata against the Asset File. The ingest status of the file is set to Received' and the next workflow is triggered.

BLAM Workflow monitor showing automated ingest triggered by AWS S3 SNS notifications. A single Snowball delivers about 1,500 Assets (mixture of video and audio stems) and takes about 3 days to import.

Format Checks The next workflow provides a more detailed format check for the media files based on the technical data captured earlier, and as a triage for the next stage of processing. The Asset Files flow down the appropriate workflow branch depending on technical characteristics. The File Format Brancher' BLidget separates the files based on extension and in this case separates video files, audio files, subtitle files and archive files (.zip and .tar). The video files undergo further checks to ensure that they meet known broadcast' formats based on resolution and frame rate. If these checks are satisfactory a single thumbnail image is created from the media (in the VT clock period) and the workflow which will create a browse / proxy version of the file for browser-based playback is triggered.

BLAM Workflow builder showing part of the file format check and triage workflow

Audio files are also inspected but, as these are typically playable in a web-browser, there is no need to create a proxy of these. Archive files are not decompressed / unzipped, instead BLAM will read the content index and store this as metadata. Additional workflows can un-zip these if necessary, at a later stage. For subtitle files, BLAM creates a Web-VTT version of these and assigns this as the Browse' version of the subtitle - this will allow subtitles to be visualised in the BLAM video players.

Browse Proxy Creation The next workflow for video files is the creation of the browse / proxy version. This is the medi
LINK: https://bluelucy.com/snowballing/...
See more stories from bluelucy

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/03/2026

BIScience Adds Linear TV to its AdClarity Analysis Platform

Share Copy link Facebook X Linkedin Bluesky Email...

12/03/2026

Gray Stresses Importance of DRM for NextGen TV in FCC Sports Probe

Share Copy link Facebook X Linkedin Bluesky Email...

12/03/2026

Nebraska's HuskerVision Deploy Lawo IP Tech for Studio Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

12/03/2026

Comcast NBCU, Telemundo Station Group Announce $600,000 In Grants

Share Copy link Facebook X Linkedin Bluesky Email...

12/03/2026

EditShare To Highlight Analytical AI Capabilities At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

12/03/2026

FreeWheel Launches AI Agent Infrastructure

Share Copy link Facebook X Linkedin Bluesky Email...

12/03/2026

COW Jobs: Editor de Vdeo - Direct Response, Performance Ads - Brazil, Remote

COW Jobs: Editor de V deo - Direct Response, Performance Ads - Brazil, Remote Brie Clayton March 11, 2026 0 Comments Editor(a) de V deo (Direct Respon...

12/03/2026

Avatar: Fire and Ash Graded with DaVinci Resolve Studio

Avatar: Fire and Ash Graded with DaVinci Resolve Studio Brie Clayton March 11, 2026 0 Comments Colorist delivers premium cinematic color across 2D, 3D...

12/03/2026

Boston Conservatory to Timothe Chalamet: We Care About Ballet and Opera

Boston Conservatory to Timoth e Chalamet: We Care About Ballet and Opera Boston Conservatory at Berklee students and faculty respond to the actors recent comm...

12/03/2026

Jam-packed weekend of Irish entertainment, sport and music across RT for St Patrick's Day

The Late Late Show Show St Patrick's Day special Dancing with the Stars f...

12/03/2026

GeForce NOW Raises the Game at the Game Developers Conference

GeForce NOW is bringing the game to the Game Developers Conference (GDC), running this week in San Francisco. While developers build the future of gaming, GeFor...

11/03/2026

Calrec To Unlock Hybrid Workflows At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Matrox Video Enables the Next Era of Software-Defined Med...

Matrox Video will showcase its vision for the future of live production at NAB 2026 in Las Vegas, April 19-22, highlighting how broadcasters and media organizat...

11/03/2026

GlobalM Showcases Distributed Video Gateway Architecture...

Geneva-based technology company, GlobalM SA, is presenting its GMX Distributed Video Gateway, a software-defined IP media transport platform designed to replace...

11/03/2026

Video is King - 2026 Iconik Media Stats Report Finds Vide...

Backlight (booth #N2829), the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, has released the ...

11/03/2026

QuickLinks Latest StudioEdge Models to Make North America...

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, presents its latest StudioEdge models at The NAB Show ...

11/03/2026

Telestream Expands Its Cloud Services with the Introducti...

Telestream, a global leader in media workflow technologies, today announced the expansion of Telestream Cloud Services with the introduction of UP, a new cloud-...

11/03/2026

Operative Launches AOS Configuration for Digital-First Mo...

Operative, the preferred advertising management provider for the world's leading media brands, today announced the launch of AOS for digital media, an AI-po...

11/03/2026

Calrec Redefines Broadcast Workflows at NAB 2026

Calrec will be located in Central Hall, on Booth C6907 Choice without compromise The broadcast industry is going through a rapid evolution that s signalling a...

11/03/2026

Worldstream and Cubbit launch sovereign S3 cloud storage...

The new service is hosted and operated entirely in the Netherlands, combining data sovereignty, resilience, scalability, and predictable costs without relying...

11/03/2026

Ease Live powers interactive Premier Padel experiences on...

Ease Live, an Evertz company and leader in interactive graphical overlays, today announced the successful deployment of its platform on Red Bull TV for Premier ...

11/03/2026

Mediagenix Title Management Accelerates Content Monetizat...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, is advancing its Semantic Intelligence cap...

11/03/2026

Emergent Launches Fusion- The Interactive Anything Platfo...

Emergent, a leading provider of AI-enhanced media production solutions, today announced the official launch of Fusion, a powerful, no-code application builder d...

11/03/2026

Techex Names Matt McKee as Senior Director of Sales, Americas

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

IAB Tech Lab Announces Content Monetization Protocol for AI LLMs

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Mondae Hott Joins Kokusai Denki as Northeast Sales Manager

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Gray Media to Air Cincinnati Reds' Games on WXIX FOX19

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Shure Audio Solutions Deliver Super Bowl Win

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

UK's First Live Broadcast Using New n40 Private 5G Spectrum

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Utah Scientific Expands Technology Partner Program With I...

Utah Scientific today announced the expansion of its Technology Partner Program with the addition of Audinate, Bitfocus, and Skaarhoj, three industry leaders wh...

11/03/2026

DigitalGlue Ends the Post Production Tax creativespace In...

DigitalGlue, creator of the creative.space on-premise managed storage platform, today revealed plans to launch creative.space Intelligence (CSI) at NAB 2026 (Bo...

11/03/2026

Maxon and Tencent Cloud Partner to Integrate HY 3D into C...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, has annou...

11/03/2026

NUGEN Audio Halo Vision Plug In Serves as Spatial Compass...

Composer and Re-recording Mixer Michael Phillips Keeley has built his career around immersive storytelling. Working from his Dolby Atmos-equipped studio, Sound ...

11/03/2026

YES selects Synamedia Iris to power advanced advertising

Leading video software provider Synamedia today announced that YES, the pay-TV subsidiary of the telco Bezeq (TASE: BEZQ), has selected Synamedia Iris to delive...

11/03/2026

Cost Savings Scalability and Smarter Monetization Viacces...

As media companies face increasing cost pressures and operational complexity, at the 2026 NAB Show in Las Vegas, Viaccess-Orca (VO), a global leader in OTT / TV...

11/03/2026

Digital Alert Systems Unveils Version 6 Software for DASD...

Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced the release of Version 6 software for its DASD...

11/03/2026

SES Brings Satellite Connectivity to Refugees in Chad

First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...

11/03/2026

Foundry releases Nuke 17.0

Foundry releases Nuke 17.0 Brie Clayton March 1, 2026 0 Comments Native Gaussian Splat support, new 3D system based on USD, expanded machine learning ca...

11/03/2026

Preserving UNESCO World Heritage with URSA Cine Immersive

Preserving UNESCO World Heritage with URSA Cine Immersive Brie Clayton March 1, 2026 0 Comments The Explorers turned to France's cultural landmark...

11/03/2026

I Clicked This By Accident And It Made After Effects SO Much Faster

I Clicked This By Accident And It Made After Effects SO Much Faster Graham Quince March 1, 2026 0 Comments Discover how Region of Interest in Adobe A...

11/03/2026

Cine Gear Connect Brings a Focused All-Day Experience to Industry City, NY

Cine Gear Connect Brings a Focused All-Day Experience to Industry City, NY Brie Clayton March 4, 2026 0 Comments Registration is now open for Cine Gea...

11/03/2026

La Vorgine Edited and Finished with DaVinci Resolve Studio

La Vor gine Edited and Finished with DaVinci Resolve Studio Brie Clayton March 4, 2026 0 Comments One of Colombia's most ambitious projects goes g...

11/03/2026

SoundMarket Launches 18,000+ Tracks of Real Music by Award-Winning Composers for Editors and Post Professionals

SoundMarket Launches 18,000 Tracks of Real Music by Award-Winning Composers for...

11/03/2026

Capta Center Supports NOVO19 Remote Production with Blackmagic Design

Capta Center Supports NOVO19 Remote Production with Blackmagic Design Brie Clayton March 5, 2026 0 Comments The facility provides production and playo...

11/03/2026

DigitalGlue Ends the Post-Production Tax: creative.space Intelligence (CSI) Unifies On-Premise Storage with Forensic AI at NAB 2026

DigitalGlue Ends the Post-Production Tax: creative.space Intelligence (CSI) Unif...