
EMG Italy makes positive inroads in live AR test at Milan versus Fiorentina match By Roberto Landini, Italian Correspondent
Wednesday, January 17, 2024 - 14:01
Print This Story
EMG Italy and Boost Graphics tested augmented reality (AR) live at the San Siro stadium in Milan for the Milan versus Fiorentina match late last year
In November 2023, EMG Italy and its specialist department Boost Graphics successfully tested live augmented reality (AR) graphics during coverage of AC Milan versus Fiorentina in Serie A.
According to Tommaso Gargaro, technical manager at EMG Italy, who led the event production at the San Siro stadium in Milan, the test was designed to ascertain whether or not AR could be added to, and improve, the output without interfering with the standard broadcast set-up used for match coverage.
He said: We tested AR in collaboration with the American company Ncam (now part of the Zeiss group) and the Italian distributor Video Progetti, a company at the forefront of innovation in virtual production and augmented reality with a team of specialists made available on the field' during the tests.
We conducted this test at the San Siro stadium in Milan with the intention of adding AR in a real on-field condition and verifying the potential of these technologies to enhance the television product without interfering with the normal shooting set up. We also invited Serie A director, Angelo Carosi, to assess the opinion of a great expert on this new frontier of entertainment, capable of seamlessly combining live actors and three-dimensional graphic content in motion with the scene. The goal was also to assess the extent to which these effects can enrich the graphic landscape of sports, starting with football, and verify its live technical feasibility.
Ncam technology was used in combination with the Vizrt graphics engine to evaluate the accuracy of real-time tracking in the scene and the system's stability in complex conditions such as a football stadium. Virtual elements (3D graphics) were created ad hoc and aimed to enrich the narrative of the sports event by adding data and statistics. The system was based on a Sony 4300 camera in one of the typical configurations used in football matches and many sports events, with a Canon 12X lens.
Ncam technology was used in combination with the Vizrt graphics engine by EMG to evaluate the accuracy of real time tracking in the scene and the system's stability in complex conditions such as a football stadium
Precision and reliability
The results of the test were promising from a technical point of view, said Gargaro. Ncam technology was able to provide precise and reliable real time tracking, even in the presence of strong light contrasts or moving objects and subjects, as in the case of the journalist's walk along the field. In particular, the test showed that Ncam technology is capable of precisely tracking camera movements, even in the presence of strong light contrasts or moving objects and overlaying virtual graphics realistically and without distortion.
These results indicate that, in our opinion, Ncam technology has the potential to be used in new augmented reality applications in sports and television. In particular, it could be used to create new viewing experiences, such as overlaying live statistics or virtual images but with a decidedly innovative look.
The test
In some ways, football offers the best opportunity to test the system because the shooting condition is a bit more critical here, given the size of the fields, compared to other sports where the arenas and work areas are smaller and usually uniformly lit. The discontinuous lighting could indeed challenge the system, which fundamentally generates real time tracking of images with respect to 3D graphic elements.
Another test that had to be carried out and gave positive results is related to the actual lack of reference points typical of the football field. Here, the continuous green of the grass prevents the placement of markers on the floor, which is typical of the studio setting. In similar systems it is precisely the markers that kept out of the frame make it possible to precisely track and synchronise the graphics with real elements; on the field it is not possible to place any because they would be visible in the shot. This makes the preliminary calibration part much more complex, as the grass field is typically a continuous expanse of green.
In this test, the camera was located to the left of the field, on the longer side, and a couple of typical usage situations were chosen: inside a small set on the field, as in the typical unilateral commentary position with a micro-studio and guests, perhaps for the integration of the local broadcaster; and also in the typical walk of the journalist along the field.
Final effect
Instead of the usual overlay graphics, AR makes the inserts on stage more spectacular, as if they were autonomous elements on the field, becoming another protagonist alongside the talents and players.
Cups, statistics, shields, lineups, coaching assistance in the pre-match, and a thousand other concepts come to life and can move in perfect synchrony with the talents commenting on the highlights and who, in turn, can be static in a commentary position or walk along the field edge. These shots are ideal in moments of game stops, during substitutions, or in a corner kick, and become a driving element from an editorial point of view, flexible and highly creative in the hands of a capable director.
Gargaro concluded: The Ncam machine acts as a tracker and manages all the aspects related to motion by identifying where the camera is in the shots. Then it transforms the visual information into position metadata relative to the external environment and represents them with coordinates in a three-dimensional space.
Most recent headlines
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...