Sony Pixel Power calrec Sony

comScore Continues to Attract New Leadership with Key Additions to Technology & Digital Partnerships Teams

12/09/2018

comScore Continues to Attract New Leadership with Key Additions to Technology & Digital Partnerships Teams Measurement Company Brings in New Talent to Accelerate Strategic Cross-Platform Initiatives on Heels of Appointing its New President

RESTON, Va., Sept. 12, 2018 - comScore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has made several key hires aimed at accelerating key cross-platform and data science initiatives designed to help partners navigate and grow their businesses amid an increasingly complex and splintered media environment.

Ajay Sravanapudi, former CTO of Videology, will join the company as senior vice president of technology architecture and engineering; Kumar Rao, former chief of measurement science at Broadcast Audience Research Council (BARC), as vice president of analytics; and Sumit Shukla, former vice president of strategic partnerships & corporate development at Neustar, as senior vice president of strategic partnerships at comScore. The appointments come on the heels of the announcement that award-winning marketing executive Sarah Hofstetter, current chairwoman of 360i and former CEO of the Dentsu-owned agency, will join comScore as President in October.

Ajay Sravanapudi will play an integral role in streamlining the company's product stacks to enable and accelerate true cross-platform measurement. Sravanapudi joins comScore's development team from Videology, a pioneer in addressable video advertising technology, and has 15 years of experience in building ad tech solutions to solve for complex business challenges. He has a track record as an industry change agent, creating a team culture that inspires a focus on quality, velocity, scale and reliability.

I am excited by the opportunity to join an organization that is dedicated to delivering trusted, innovative solutions that support every part of the media and marketing ecosystem, said Sravanapudi. comScore is ripe to win in the marketplace. I look forward to bringing my expertise in development, implementation and continuous improvement to help streamline comScore's current offerings and accelerate the company's rapid progression.

Commenting on Sravanapudi's appointment, Brian Pugh, executive vice president of product technology at comScore, said, This is a pivotal moment for the comScore development team. Ajay is a critical hire as we advance our mission to be a transformative cross-platform currency. Ajay's extensive experience in pioneering advanced video technologies and dynamic leadership style will help comScore continue to build its momentum in the marketplace. We could not be more elated to welcome him to the team.

Kumar Rao brings over 14 years of data science expertise and practice to help further boost comScore's product innovation and analytical capabilities. Rao has extensive experience designing and developing digital (desktop, mobile, and over-the-top) and television measurement products. As a results-driven data analytics executive, Rao will help lead a team of data scientists to develop new analytical methodologies and solutions designed to solve the unique media measurement challenges born out of an increasingly cross-platform world.

I have a long history of working in the measurement space and I'm looking forward to bringing my skill set to comScore, said Rao. Cross-platform measurement is ready for innovation, specifically when it comes to data science applications, and I know comScore has the assets and talent to lead in the new measurement landscape.

On Rao's appointment, Michael Vinson, senior vice president of statistical operations at comScore commented, Kumar is yet another strategic hire for the comScore technology team. He has been developing measurement solutions across channels (OTT, TV, mobile, desktop) for over 7 years and has a deep understanding of the current complexities that exist in this space. Adding Kumar to the team will continue to enhance our analytical capabilities, especially in regard to data science.

Sumit Shukla joins comScore's strategic partnerships team to lead its relationships and strategic plans with major digital platforms. Shukla has extensive marketing analytics, data and strategic partnerships experience, and most recently led business development, corporate development and strategy for Neustar's Marketing Solutions division. Prior to that, Shukla also worked at Rocket Fuel (now Sizmek), [X+1] and Microsoft in similar functional capacities.

This is an important moment in our industry and I look forward to joining comScore to help strengthen and grow the strategic partnerships that are central to cross-platform measurement, said Shukla. As consumer behavior continues to evolve within a dynamic media environment, building strong and trusted partnerships with the leading digital platforms is increasingly critical to providing actionable reporting and insights.

On Shukla's appointment, Cathy Hetzel, executive vice president of commercial at comScore, said, Sumit has ample experience in building and managing partnerships across the data, identity, media, and walled garden ecosystems. These are complex and ever-evolving ecosystems, so bringing in someone with a deep understanding of the digital space will only help strengthen comScore's position as a trusted currency and partner for both media buyers and sellers.

Ajay Sravanapudi Bio

Ajay Sravanapudi is a strategic technology visionary and entrepreneur. Prior to joining comScore, he was the CTO of Videology until the company was acquired by Amobee/Singtel. At Videology he led the development of their world class ad decisioning and optimization technologies. Ajay joined Videology when his company, LucidMedia was acquired in 2012. As the CEO of LucidMedia,
LINK: https://www.comscore.com/Insights/Press-Releases/2018/9/comScore-Conti...
See more stories from comscore

Most recent headlines

15/03/2025

'The Last Of Us' Season 2 Trailer Hits Record 158 Million Views

Warner Bros. Discovery is reporting that the trailer for The Last of Us season two amassed 158 million global views across platforms in its first three days, ...

15/03/2025

Scripps Sports to Air Las Vegas Aces Games on Vegas 34

LAS VEGAS & CINCINNATI The Las Vegas Aces and Scripps Sports have signed a multiyear agreement to make Scripps Vegas 34 station the official broadcast home of W...

15/03/2025

Cobalt Digital To Feature New IPMX Support, IP Multiview At 2025 NAB Show

CHAMPAIGNE, Ill. Cobalt Digital will feature IPMX-compliant products, including its SAPPHIRE mini converters and PACIFIC encoders enhanced with IPMX support, du...

15/03/2025

Sharp Smart TVs Powered by TiVo Launch in the U.S.

SAN JOSE, Calif. TiVo has announced that the latest release of Sharp Smart TVs Powered by TiVo are now available for purchase in the U.S....

15/03/2025

EditShare to Unveil Next-Generation Media Solutions at 2025 NAB Show

BOSTON Collaborative media workflow solution provider EditShare has announced that it will be showing a wide range of new innovations at the 2025 NAB Show that ...

15/03/2025

SES and Lynk Global Announce Strategic Partnership for Direct-to-Device (D2D) Services

SES to introduce a suite of integrated services that enhance Lynk Global's s...

15/03/2025

Editing and Color Grading Promo Codes for Audiio and MotionVFX!

Editing and Color Grading Promo Codes for Audiio and MotionVFX! Kasia Jarco March 14, 2025 0 Comments I wanted to share some promo codes for great too...

15/03/2025

Avid Makes Key Additions to Executive Leadership Team to Meet the Needs of the Evolving Media Landscape

Avid Makes Key Additions to Executive Leadership Team to Meet the Needs of the E...

15/03/2025

NAB 2025: Cobalt Announces Plans to Bring Plug and Play ST 2110 Experience to NAB with Expanded Line of IPMX-Compliant Products

NAB 2025: Cobalt Announces Plans to Bring Plug and Play ST 2110 Experience to NA...

15/03/2025

Student Spotlight: Rachel McFarlane

Student Spotlight: Rachel McFarlane The Canadian composer talks about being drawn to the storytelling power of scoring for film and video games, working with ...

14/03/2025

Give Me the Backstory: Get to Know Emilie Blichfeldt, the Writer-Director of The Ugly Stepsister

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

14/03/2025

Bill Simmons Reflects on Five Years of The Ringer

Time flies when you're having fun and we can confidently say that Bill Simmons, founder of The Ringer and Spotify's Head of Talk Strategy, is having not...

14/03/2025

Call for NFVF Funding Applications To Attend Film Festivals and Markets Taking Place From 14 April 2025 To 31 May 2025.

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

14/03/2025

NAB Show 2025 Exhibitor Insight: Bitcentral

TV Technology: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...

14/03/2025

Dalet welcomes you to NAB Show 2025

The Dalet NAB 2025 showcase will feature its market-leading enterprise News, Media Management and Supply Chain solutions designed for faster deployment and acce...

14/03/2025

IMAX to Unveil Breakthrough Quality Innovation for Premiu...

IMAX Corporation (NYSE: IMAX) will debut its latest advancements for premium live streaming at NAB 2025 (booth W1401), introducing new AI-driven technologies d...

14/03/2025

TAG Video Systems and Harmonic Partner to Deliver Enhance...

TAG Video Systems, the leader in software-based IP media probing, monitoring, visualization, and analytics, and Harmonic (NASDAQ: HLIT), the worldwide leader in...

14/03/2025

Unicanal and Trece TV revolutionize Digital TV in Paragua...

Unicanal and Trece TV, two of Paraguay s leading broadcasters, have successfully launched digital TV services in three main cities: Encarnaci n, Ciudad del Este...

14/03/2025

IP Showcase Returns to 2025 NAB Show With a Focus on IPMX...

The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF) today announced that the IP Showcase ...

14/03/2025

Nebraska Public Media Standardizes on Digital Alert Syste...

Digital Alert Systems, the global leader in emergency communications solutions for media providers, today announced that Nebraska Public Media is deploying the ...

14/03/2025

Comcast Technology Solutions Achieves Enhanced QC Efficie...

Interra Systems, a leading provider of end-to-end quality assurance solutions for the digital media industry, today announced that Comcast Technology Solutions ...

14/03/2025

Rightsline Unveils New AI Features and Media Workflow Eff...

At the 2025 National Association of Broadcasters (NAB) Show, Rightsline will showcase innovations designed to make rights and royalties management smarter, fast...

14/03/2025

PK Sound Launches Tx Series Intelligent Point Source Modu...

PK Sound, the robotic line array company, has formally released the Tx Series of intelligent multi-purpose point source modules, beginning with the ultra-versat...

14/03/2025

Avid Makes Key Additions to Executive Leadership Team to...

Avid today announced the expansion of its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as Chief Technology ...

14/03/2025

DigitalGlue Invites NAB Visitors to Experience New Featur...

DigitalGlue, a trusted systems integrator and provider of end-to-end media solutions, is redefining storage workflows with its innovative platform, creative.spa...

14/03/2025

CVP Supports Innovative Large Format Short Films Competit...

CVP, one of Europe s leading resellers and providers of professional video and broadcast solutions, is partnering with renowned director and cinematographer Joe...

14/03/2025

Cobalt Announces Plans to Bring Plug and Play ST 2110 Exp...

Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...

14/03/2025

Keepit named Best Cybersecurity Backup Service by Busines...

Keepit, a global provider of a comprehensive cloud backup and recovery platform, announced today its success at the Business Awards UK, 2025 Cybersecurity and R...

14/03/2025

Lightware simplifies complex AV integrations through stra...

Lightware, an industry-leading manufacturer of signal management solutions, has announced its commitment to fostering strong relationships with top technology c...

14/03/2025

Editing and Color Grading Promo Codes

Editing and Color Grading Promo Codes Kasia Jarco March 14, 2025 0 Comments I wanted to share some promo codes for great tools for your video editing ...

14/03/2025

Singaporean singer-songwriter JJ Lin on Craft, Courage, and Creativity

Singaporean Singer-Songwriter JJ Lin on Craft, Courage, and Creativity The artist shared candid insights into his musical evolution, personal challenges, and ...

14/03/2025

Avid appoints new CTO and grows executive leadership team

Three strategic appointments aims to bolster the leadership team at Avid, reinforcing the companys commitment to remain at the forefront of innovation By Matth...

14/03/2025

Confidence-boosting $215 million funding package announced for Cinesite

Coming at a pivotal time for the sector, the funding underscores Cinesites ambition and confidence in the media and entertainment industry By Matthew Corrigan ...

14/03/2025

Unmissable innovation: previewing NAB Show 2025

Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next...

14/03/2025

Avid Appoints New CTO, Adds to Its Executive Leadership Team

BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...

14/03/2025

TVU Networks Celebrates 20 Years of Innovation at 2025 NAB Show

CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...

14/03/2025

Telos Alliance To Demonstrate New Next Generation Audio Features at 2025 NAB Show

Telos Alliance To Demonstrate New Next Generation Audio Features at 2025 NAB Sh...

14/03/2025

Live From THE PLAYERS: RED Cameras Help Cosm Capture Unique Looks for Cosm Venues

Live From THE PLAYERS: RED Cameras Help Cosm Capture Unique Looks for Cosm Venue...

14/03/2025

NWSL Kickoff 2025: League Operations Team Preps for NEP-Driven Remote Productions for CBS, ESPN, ION, NWSL+

NWSL Kickoff 2025: League Operations Team Preps for NEP-Driven Remote Production...

14/03/2025

NWSL Kickoff 2025: Scripps Sports Introduces New On-Air Team for Second Year of Coverage on ION

NWSL Kickoff 2025: Scripps Sports Introduces New On-Air Team for Second Year of ...

14/03/2025

SVG Sit-Down: Marie Margolius on the Thrill of Directing New Prime Video Docuseries For the Win: NWSL

SVG Sit-Down: Marie Margolius on the Thrill of Directing New Prime Video Docuser...

14/03/2025

Live From THE PLAYERS: NBC Sports Tees Up Drone Tracing, Taps Into NEP Compound Connect

Live From THE PLAYERS: NBC Sports Tees Up Drone Tracing, Taps Into NEP Compound ...

14/03/2025

Get a Glimpse of the Epic Battles in First Look at Record of Ragnarok ' Teaser Trailer

Back to All News Get a Glimpse of the Epic Battles in First Look at Record of ...

14/03/2025

Celebrating the Italian Historical Drama Il Gattopardo' Across the Globe

Back to All News Celebrating the Italian Historical Drama Il Gattopardo' Across the Globe The series' creative team speaks at the Rome premiere. Ent...

14/03/2025

The Electric State' Brings Cosmo and The Billbots to Life for a One-of-a-Kind Worldwide Tour

Back to All News The Electric State' Brings Cosmo and The Billbots to Life...

14/03/2025

Thales Delivers the World's First Autonomous Mine Hunting System to the Royal Navy

Facebook Twitter LinkedIn Thales has reached a historic milestone by deliv...

14/03/2025

RT 2FM's fresh weekend lineup goes live this Saturday as a host of new presenters take to the airwaves

2FM's fresh weekend lineup goes live this Saturday as a host of new presente...

13/03/2025

You Will Leave Opus Singing the Original Bops Performed by John Malkovich

(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...

13/03/2025

How Spotify Is Driving Growth, Discovery, and Innovation in the Audiobook Market

Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...

13/03/2025

Spotify Audiobooks Launches a New Publishing Program for Independent Authors

At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...