
comScore Continues to Attract New Leadership with Key Additions to Technology & Digital Partnerships Teams Measurement Company Brings in New Talent to Accelerate Strategic Cross-Platform Initiatives on Heels of Appointing its New President
RESTON, Va., Sept. 12, 2018 - comScore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has made several key hires aimed at accelerating key cross-platform and data science initiatives designed to help partners navigate and grow their businesses amid an increasingly complex and splintered media environment.
Ajay Sravanapudi, former CTO of Videology, will join the company as senior vice president of technology architecture and engineering; Kumar Rao, former chief of measurement science at Broadcast Audience Research Council (BARC), as vice president of analytics; and Sumit Shukla, former vice president of strategic partnerships & corporate development at Neustar, as senior vice president of strategic partnerships at comScore. The appointments come on the heels of the announcement that award-winning marketing executive Sarah Hofstetter, current chairwoman of 360i and former CEO of the Dentsu-owned agency, will join comScore as President in October.
Ajay Sravanapudi will play an integral role in streamlining the company's product stacks to enable and accelerate true cross-platform measurement. Sravanapudi joins comScore's development team from Videology, a pioneer in addressable video advertising technology, and has 15 years of experience in building ad tech solutions to solve for complex business challenges. He has a track record as an industry change agent, creating a team culture that inspires a focus on quality, velocity, scale and reliability.
I am excited by the opportunity to join an organization that is dedicated to delivering trusted, innovative solutions that support every part of the media and marketing ecosystem, said Sravanapudi. comScore is ripe to win in the marketplace. I look forward to bringing my expertise in development, implementation and continuous improvement to help streamline comScore's current offerings and accelerate the company's rapid progression.
Commenting on Sravanapudi's appointment, Brian Pugh, executive vice president of product technology at comScore, said, This is a pivotal moment for the comScore development team. Ajay is a critical hire as we advance our mission to be a transformative cross-platform currency. Ajay's extensive experience in pioneering advanced video technologies and dynamic leadership style will help comScore continue to build its momentum in the marketplace. We could not be more elated to welcome him to the team.
Kumar Rao brings over 14 years of data science expertise and practice to help further boost comScore's product innovation and analytical capabilities. Rao has extensive experience designing and developing digital (desktop, mobile, and over-the-top) and television measurement products. As a results-driven data analytics executive, Rao will help lead a team of data scientists to develop new analytical methodologies and solutions designed to solve the unique media measurement challenges born out of an increasingly cross-platform world.
I have a long history of working in the measurement space and I'm looking forward to bringing my skill set to comScore, said Rao. Cross-platform measurement is ready for innovation, specifically when it comes to data science applications, and I know comScore has the assets and talent to lead in the new measurement landscape.
On Rao's appointment, Michael Vinson, senior vice president of statistical operations at comScore commented, Kumar is yet another strategic hire for the comScore technology team. He has been developing measurement solutions across channels (OTT, TV, mobile, desktop) for over 7 years and has a deep understanding of the current complexities that exist in this space. Adding Kumar to the team will continue to enhance our analytical capabilities, especially in regard to data science.
Sumit Shukla joins comScore's strategic partnerships team to lead its relationships and strategic plans with major digital platforms. Shukla has extensive marketing analytics, data and strategic partnerships experience, and most recently led business development, corporate development and strategy for Neustar's Marketing Solutions division. Prior to that, Shukla also worked at Rocket Fuel (now Sizmek), [X+1] and Microsoft in similar functional capacities.
This is an important moment in our industry and I look forward to joining comScore to help strengthen and grow the strategic partnerships that are central to cross-platform measurement, said Shukla. As consumer behavior continues to evolve within a dynamic media environment, building strong and trusted partnerships with the leading digital platforms is increasingly critical to providing actionable reporting and insights.
On Shukla's appointment, Cathy Hetzel, executive vice president of commercial at comScore, said, Sumit has ample experience in building and managing partnerships across the data, identity, media, and walled garden ecosystems. These are complex and ever-evolving ecosystems, so bringing in someone with a deep understanding of the digital space will only help strengthen comScore's position as a trusted currency and partner for both media buyers and sellers.
Ajay Sravanapudi Bio
Ajay Sravanapudi is a strategic technology visionary and entrepreneur. Prior to joining comScore, he was the CTO of Videology until the company was acquired by Amobee/Singtel. At Videology he led the development of their world class ad decisioning and optimization technologies. Ajay joined Videology when his company, LucidMedia was acquired in 2012. As the CEO of LucidMedia,
Most recent headlines
14/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
14/03/2025
Time flies when you're having fun and we can confidently say that Bill Simmons, founder of The Ringer and Spotify's Head of Talk Strategy, is having not...
14/03/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
14/03/2025
TV Technology: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
14/03/2025
The Dalet NAB 2025 showcase will feature its market-leading enterprise News, Media Management and Supply Chain solutions designed for faster deployment and acce...
14/03/2025
IMAX Corporation (NYSE: IMAX) will debut its latest advancements for premium live streaming at NAB 2025 (booth W1401), introducing new AI-driven technologies d...
14/03/2025
TAG Video Systems, the leader in software-based IP media probing, monitoring, visualization, and analytics, and Harmonic (NASDAQ: HLIT), the worldwide leader in...
14/03/2025
Unicanal and Trece TV, two of Paraguay s leading broadcasters, have successfully launched digital TV services in three main cities: Encarnaci n, Ciudad del Este...
14/03/2025
The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF) today announced that the IP Showcase ...
14/03/2025
Digital Alert Systems, the global leader in emergency communications solutions for media providers, today announced that Nebraska Public Media is deploying the ...
14/03/2025
Interra Systems, a leading provider of end-to-end quality assurance solutions for the digital media industry, today announced that Comcast Technology Solutions ...
14/03/2025
At the 2025 National Association of Broadcasters (NAB) Show, Rightsline will showcase innovations designed to make rights and royalties management smarter, fast...
14/03/2025
PK Sound, the robotic line array company, has formally released the Tx Series of intelligent multi-purpose point source modules, beginning with the ultra-versat...
14/03/2025
Avid today announced the expansion of its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as Chief Technology ...
14/03/2025
DigitalGlue, a trusted systems integrator and provider of end-to-end media solutions, is redefining storage workflows with its innovative platform, creative.spa...
14/03/2025
CVP, one of Europe s leading resellers and providers of professional video and broadcast solutions, is partnering with renowned director and cinematographer Joe...
14/03/2025
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...
14/03/2025
Keepit, a global provider of a comprehensive cloud backup and recovery platform, announced today its success at the Business Awards UK, 2025 Cybersecurity and R...
14/03/2025
Lightware, an industry-leading manufacturer of signal management solutions, has announced its commitment to fostering strong relationships with top technology c...
14/03/2025
Editing and Color Grading Promo Codes
Kasia Jarco March 14, 2025
0 Comments
I wanted to share some promo codes for great tools for your video editing ...
14/03/2025
Singaporean singer-songwriter JJ Lin on Craft, Courage, and Creativity The artist shared candid insights into his musical evolution, personal challenges, and ...
14/03/2025
Three strategic appointments aims to bolster the leadership team at Avid, reinforcing the companys commitment to remain at the forefront of innovation
By Matth...
14/03/2025
Coming at a pivotal time for the sector, the funding underscores Cinesites ambition and confidence in the media and entertainment industry
By Matthew Corrigan ...
14/03/2025
Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next...
14/03/2025
BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...
14/03/2025
CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...
14/03/2025
Telos Alliance To Demonstrate New Next Generation Audio Features at 2025 NAB Sh...
14/03/2025
Live From THE PLAYERS: RED Cameras Help Cosm Capture Unique Looks for Cosm Venue...
14/03/2025
NWSL Kickoff 2025: League Operations Team Preps for NEP-Driven Remote Production...
14/03/2025
NWSL Kickoff 2025: Scripps Sports Introduces New On-Air Team for Second Year of ...
14/03/2025
SVG Sit-Down: Marie Margolius on the Thrill of Directing New Prime Video Docuser...
14/03/2025
Live From THE PLAYERS: NBC Sports Tees Up Drone Tracing, Taps Into NEP Compound ...
14/03/2025
Back to All News
Get a Glimpse of the Epic Battles in First Look at Record of ...
14/03/2025
Back to All News
Celebrating the Italian Historical Drama Il Gattopardo' Across the Globe
The series' creative team speaks at the Rome premiere.
Ent...
14/03/2025
Back to All News
The Electric State' Brings Cosmo and The Billbots to Life...
14/03/2025
Facebook
Twitter
LinkedIn
Thales has reached a historic milestone by deliv...
14/03/2025
2FM's fresh weekend lineup goes live this Saturday as a host of new presente...
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...