
The AICP Awards Honors The Best Advertising of the Year NEW YORK, June 14, 2018 The winners of the AICP Awards were announced this week. The Awards comprise the AICP Show: The Art & Technique of the American Commercial and the AICP Next Awards. The AICP Show premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at The Tishman Auditorium on Tuesday, June 12th. Susan Credle, Global Chief Creative Officer of FCB was the AICP Next Awards Judging Chair, while Robin Shenfield, Co-Founder and CEO of The Mill was the Chairperson of the AICP Show. Following its premiere at MoMA, the Show and Next Awards will tour museums and cultural institutions around the country and abroad. This year's winners along with the entire AICP Show and AICP Next Awards archive are available for viewing at www.aicpawards.com. Each year, the honored work from both awards presentations becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,975 pieces of advertising in the motion image.
Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial, and Advertising Excellence/Campaign, which each may have only one honoree, making those pieces Best in Show. Welcome Home, for Apple out of TBWA\Media Arts Lab and directed by Spike Jonze of MJZ was honored for Advertising Excellence/Single Commercial. The ad features FKA Twigs dancing after a hard day, as her drab apartment is transformed into an endless kaleidoscope by dance and music. Tide's It's a Tide Ad Campaign, comprising the spots It's A Tide Ad, It's Another Tide Ad, and It's Yet Another Tide Ad, was honored for Advertising Excellence/Campaign. Directed by Traktor of Rattling Stick for Saatchi & Saatchi, the campaign, which debuted during the Super Bowl, uses the tropes of Super Bowl ads to sell consumers on using Tide products.
At the AICP Next Awards, the Most Next honor (Best in Show) went to State Street Advisors Fearless Girl, from McCann New York. The statue, which promotes the company's She Fund, was placed on Wall Street opposite The Charging Bull, and helped spark a social movement. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. McCann directed the grant to Girls Who Invest (GWI), a non-profit organization founded in 2015 dedicated to increasing the number of women in portfolio management and executive leadership in the asset management industry. Its mission is to have 30% of the world's investable capital managed by women by 2030.
The AICP Next Awards Curatorial Committee comprised the following Jury Presidents: Winston Binch, Deutsch North America; Jen Dennis, RSA VR; Geoff Edwards, R/GA; Kerstin Emhoff, PRETTYBIRD; Katherine Keating, VICE Impact; Danielle Lee, Spotify; Jaime Robinson, Joan; Jimmy Smith, Amusement Park Universe; Tereasa Surratt, Ogilvy; and Fernando Machado, Burger King. Joining these Jury Presidents were Curators at Large: Rei Inamoto, Inamoto & Co. (2012 AICP Next Awards Judging Chair); Allen Mask, VP/ Marketing, Intelligence and Partnerships, Sonos; Jeff Kling, (2016 AICP Next Awards Judging Chair); and Eric Silver, McCann New York.
The most honored production company in the AICP Awards (across the Show and Next) is MJZ, with 13 honors, followed by m ss ng p eces and Craft New York/Traction Creative, which each earned four honors. The Corner Shop, Furlined, O Positive, and SMUGGLER each received three honors.
Among directors, Spike Jonze of MJZ and Matthijs van Heijningen, both of MJZ, each received five honors. David Shane of O Positive, Malik Vitthal of The Corner Shop, and Dougal Wilson of Furlined each received three honors.
On the agency front, BBDO New York earned 10 honors and Wieden Kennedy earned eight honors, while TBWA\Media Arts Lab had seven honors. McCann New York had five honors, while Saatchi & Saatchi had four. Leo Burnett had three honors, as did the in-house agency at Apple.
The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category.
The Mill created the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music. The AICP Show reel features custom-designed graphics by The Mill, with an original score and sound design by Antfood. The Show Sponsor reel and loop was created by Gentleman Scholar with music by Antfood.
Sponsors help make all of the events during AICP Week possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are: CAPS A Cast & Crew Entertainment Company and Universal Studios (Partners); and Film Offices of The Hawaiian Island; NEED Financial; Sony Pictures Studios; and The TEAM Companies (Supporting Partners).
The AICP Show Corporate Benefactors are: Ad Age; Aspen Travel; AwardCore; Directors Guild of America; Gentleman Scholar; Google Cloud Platform; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London West Hollywood at Beverly Hills; McCann Systems; The Mill; Nice Shoes; SHOOT Magazine / SHOOTonline; Source Slate; S'well; and VER. The Corporate Patrons are: ABK Boagart: Spirits; Adspur; AmericaCine; Antfood; Film Brazil Apex; Filmsupply; FilmUS Virgin Islands; Frankfurt Kurn
Most recent headlines
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
11/03/2025
The solution delivers reliable, scalable and secure connectivity for critical pu...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...
11/03/2025
NEW BERN, N.C. Wheatstone will introduce a Linux audio driver for its WheatNet IP audio network during the 2025 NAB Show, April 5-9, at the Las Vegas Convention...
11/03/2025
NEW YORK A new study finds that as TV viewership for women's sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad im...
11/03/2025
Powerful switcher for news studio
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, has installed its HVS-1200 ...
11/03/2025
Intinor, Sweden's leading developer of high-quality video over the internet, is unveiling significant advancements to its Direkt series at NAB 2025. With a ...
11/03/2025
Glensound, a leader in high-quality audio systems, is bringing yet more innovation to NAB Show 2025 (Booth N2270, Las Vegas Convention Center, 6-9 April). Well-...
11/03/2025
Whittier, Calif.-based Anaconda Street Productions (ASP) is a leading film and television production company known for creating captivating content that resonat...
11/03/2025
DNAV, a full-service systems integrator, consultant, and manufacturer's representative of leading broadcast, AV, lighting, and display equipment, announces ...
11/03/2025
MNC Software Inc., a global leader in network solutions, is pleased to announce the appointment of Darren Frearson as its new Chief Executive Officer, effective...
11/03/2025
Polar Graphics, a UK leading distributor for the broadcast, post and pro-AV industries, has signed a licensing agreement with XenData to include its XenData Arc...
11/03/2025
Chyron PAINT 9.9 Delivers Sharper Visuals and Smoother Workflows for Sports Tele...
11/03/2025
Alice in Wonderlight Filmed with URSA Mini Pro 12K OLPF
Brie Clayton March 11, 2025
0 Comments
Play captured in 8K60p as part of national initiative t...
11/03/2025
Twisting in the Wind - An Apple Motion Tutorial
Simon Ubsdell March 11, 2025
0 Comments
Another very simple text-based project that uses an unusual co...
11/03/2025
The secret to looking inside a Project in Premiere Pro
Colin Smith March 11, 2025
0 Comments
This tutorial demonstrates the incredible capabilities of...
11/03/2025
New Book Explores How the Quiet Storm Shaped Modern R&B In The Quiet Storm, Berklee Online alumnus Amani Roberts explores how the radio format defined America...
11/03/2025
Slapshot aims to make VFX available for a range of users including independent editors, colourists, content creators and established visual effects companies
B...
11/03/2025
Aiming to attract international film production, the 16 million complex is scheduled to open next year
By Matthew Corrigan
Published: March 11, 2025
Aimi...
11/03/2025
Kamil Pietrzyk, support and projects manager at CueScript, tells TVBEurope how an interest in electronics and IT prompted a career in the broadcast industry
By...
11/03/2025
Underwater DoP Ian Seabrook on Last Breath Credit: Jon Borg / 2024 FOCUS FEATURES LLC
Canadian/British Director of Photography, Ian Seabrook is one of the ...
11/03/2025
Originally opened in the early 1960s as Moonglow Records, The Sound Factory name was coined by Producer David Hassinger, who purchased the studio in 1969. A lit...
11/03/2025
BCNEXXT, a trailblazer in virtualized, cloud-native systems for Linear, VoD, and OTT publishing, proudly marks a decade of redefining broadcast playout. This mi...
11/03/2025
Experience Commerce, an integrated marketing agency within the Cheil Network, has been appointed as the official digital partner for Parle Candy Culture, reinfo...
11/03/2025
PORTSMOUTH, N.H. A new survey highlights how far major streaming platforms have come in terms of offering sports, with findings that show the number of people ...
11/03/2025
TYSONS, Va. Tegna Inc. has announced today that John Trevi o has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio, ef...
11/03/2025
BOSTON Brightcove has announced that Canela Media is using Brightcove's technologies to power its streaming operations....
11/03/2025
CESSON-SEVIGNE, France Chunghwa Telecom, the leading telecommunications operator in Taiwan, has selected Broadpeak to provide solutions for its streaming servic...
11/03/2025
Leader sets US debut of LPX500 Waveform Monitor for NAB 2025
Brie Clayton March 10, 2025
0 Comments
Test & measurement innovator, Leader Instruments C...
11/03/2025
The Berklee Institute of Jazz and Gender Justice Presents the Grand Gathering The Signature Series concert will feature performances by all nine of the instit...
11/03/2025
Abu Dhabi, UAE and Carlsbad, California 12 March 2025 Space42, (ADX: SPACE42...
11/03/2025
March 11th, 2025 Tribeca Enterprises, SIC, and the Lisbon City Council Announce...
11/03/2025
Drones, Flycam To Highlight 60+-Camera Coverage of THE PLAYERS This Weekend 60+ cameras, NEP's PGA TOUR fleet, 25 talent will be deployed at TPC Sawgrass B...
11/03/2025
The Art of 9:16: How Corporate Content Producers Have Embraced Vertical Video Leaders from the corporate space share their advice and success stories By SVG St...
11/03/2025
SVG Rewind: NFL's Tim Tubito on Elevating Gameday Activations of Super Bowl ...
11/03/2025
New Sponsor Spotlight: Ventuz's David Paniego on the Increasing Synergy Betw...
11/03/2025
Best Snow Day Ever: NESN, Bruins Roll Out NHL's Latest Animated Data-Visuali...
11/03/2025
To view this content, please enable our use of cookies. To do so, click Privacy ...
11/03/2025
Back to All News
Netflix Reveals Official Trailer for The Ladys CompanionPlay Video
Play Video
Entertainment
11 March 2025
GlobalSpain
Link copied to clip...
11/03/2025
Back to All News
Geeta Gandbhir's The Perfect Neighbor to Release on Netfli...
11/03/2025
The ROI of AI: New research on how AI is transforming B2B sales Published on Mar 11, 2025 Categories: Research, Data and insights
LinkedIn Corporate Commun...
11/03/2025
SAN JOSE, Calif. - March 11, 2025 - Harmonic (NASDAQ: HLIT) today announced that...
11/03/2025
Powerful new switcher for news studio...