
Ooyala Delivers Higher CPMs and Better Ad Decisioning with New Holistic Video Advertising Platform
07 September 2016
Ooyala Pulse now combines direct ad decisioning and programmatic trading into one solution, inclusive of real-time analytics and inventory forecasting simulations
SANTA CLARA, Calif. (September 7, 2016) -- Ooyala, a Telstra subsidiary and a global leader in premium video publishing, production workflow, analytics and monetization, is now the first video-focused ad-tech provider to build a holistic advertising offering, combining its ad server and programmatic platform into a single solution. The company today introduced a new version of Ooyala Pulse, which enables traditionally separated ad sales teams to collaborate and access inventory within the same platform, allowing them to manage both direct-sold and programmatic inventory simultaneously. This gives broadcasters and publishers more control over their entire ad operations to increase CPMs, optimize sell-out rates and help inform which sales channel will return the highest possible yield for every impression, every time.
Ooyala will be demonstrating the new holistic advertising platform at DMexco 2016 in Cologne, Germany in Hall 7, aisle C and stand 41. Arrange a demo or meeting here.
Increase CPMs through competition across sales channels
Ooyala Pulse gives both direct and indirect sales teams immediate access to all available inventory, providing greater oversight across sales teams and letting every sales channel compete for every impression to optimize yield. This new level of visibility and control helps drive up CPMs and revenue with every sale.
With a unified view of both direct and programmatic inventory, ad operations (ad ops) teams can sell inventory for over-the-top (OTT) and video-on-demand (VOD) content, live events, as well as IAB-standard video units for mobile and in-stream display across the entire array of sales channels, including direct-sold, private marketplaces (PMPs), open marketplaces and private deals.
In addition, the new version of Ooyala Pulse also enables support for seamless automated guaranteed transactions. This sales method automates the sale of direct-sold or reserved inventory for which a price has been previously agreed between a buyer and seller. This process has traditionally been handled manually; automation drives greater efficiency across ad ops.
Drive revenue with analytics and more powerful campaign forecasting
To help optimize cross-channel selling, Ooyala Pulse provides real-time analytics and inventory simulations to aid ad sales decisions, helping ad ops teams structure sales efforts and understand potential revenue outcomes with varying inventory allocations through algorithmic-based forecasting, empowering teams to more confidently know when it's more lucrative to sell direct, programmatically or a mixture of both.
As a result, sales teams can more easily identify opportunities and streamline the sales process with greater transparency and communication. This reduces confusion about inventory availability and pricing details as well as minimizes the risk of brand clashing throughout campaigns, while concurrently making ad decisioning more informed, strategic and unbiased.
Once inventory is sold, ad ops teams can actively monitor the success and performance of campaigns, making immediate updates to certain inventory by drawing insights from the real-time dashboard in Ooyala Pulse. The dashboard is also where customers can track the success of current or upcoming campaigns with its algorithm-based simulation forecasting, providing insights into campaign performance for smarter planning. Whether campaigns are active or complete, ad ops teams can produce on-the-fly custom reports for its buyers, for active and completed campaigns, that drill down into specific goals and metrics their clients care about most.
Our customers recognize that programmatic should not be an add-on to direct sales, but an integral part of core ad operations. It is where the market is headed, and Ooyala is ahead of the curve, said Ooyala General Manager of Ad Platforms, Scott Braley. Now as a holistic platform supporting simultaneous direct and programmatic ad decisioning, Ooyala Pulse gives our customers the visibility and cross-channel decisioning they need to execute much more effective and lucrative team-wide selling strategies.
The new holistic version of Ooyala Pulse is an integral part of Ooyala's comprehensive set of technologies designed to solve the largest challenges in online broadcasting today. Those offerings encompass video production, publishing, measurement and monetization. With rich analytics underpinning each product line, customer benefits scale significantly when multiple products are deployed together. When coupled with Ooyala's video publishing and analytics offerings, Ooyala Pulse enables even greater ad targeting and revenue optimization resulting from a deeper understanding of content, ads and data.
Customers can optimize ad targeting by understanding audience engagement for every asset, using real-time video analytics from Ooyala IQ; and can significantly increase available ad inventory with Ooyala Discovery, its content recommendation technology that is proven in market to increase ad revenue.
More Information:
To learn more about Ooyala's solutions for the biggest challenges in video today, including media logistics for video production, its video suite for OTT delivery and analytics, its anti-ad blocking capabilities, as well as its ad-tech platforms, visit Ooyala.com. Also, for further industry trends please visit Videomind and follow us @Videomind and @Ooyala.
About Ooyala
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyalas comprehensive
Most recent headlines
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...