Sony Pixel Power calrec Sony

Naver launches world's first Dolby Vision-capable live commerce content, opening a New World for online shopping

13/04/2022

13 April 2022, 19:28 (PDT) Naver launches world's first Dolby Vision-capable live commerce content, opening a New World for online shopping

Dolby Vision brings online shopping closer to the in-person experience by giving shoppers a more lifelike video experience with brighter, more accurate colors and richer details

Seoul, Korea, April 14, 2022 - Naver launched a brand-new Naver Shopping Live content powered by Dolby Vision imaging technology for the first time in the world. This integration opens new possibilities for how Dolby Vision can be used, while providing customers a new type of virtual shopping experience.

Dolby Vision is an industry-leading imaging technology developed by Dolby Laboratories and is embraced by the world's top creatives. It delivers ultravivid picture quality filled with incredible brightness, contrast, color, and detail. Dolby Vision expands the palette of colors from millions to billions and provides a brightness range up to 100x brighter than a standard video. This results in deeper contrast, lifelike hues, rich detail, and more textures that bring videos to life.

Naver Shopping Live presents the world's first live commerce content with Dolby Vision, enhancing the experience of consumers and sellers. For sellers and brands, Dolby Vision is a powerful tool for bringing to life the details that make their products unique and are key to the in-person shopping experience, but are difficult to capture and reproduce online - things like colors, textures, materials, and more. Dolby Vision also ensures that videos are recreated accurately and consistently across almost every type of device and playback scenario where shoppers enjoy Naver content, so sellers can be confident that viewers are seeing the products the way they intend.

For shoppers, this means an overall improved online shopping experience by bringing more of the benefits of in-person shopping to ecommerce.

Dolby Vision takes our user experience to a new level as it can reproduce vivid colors and textures of products in various industries, like beauty and fashion, where delivering a product's appearance accurately is critical. We remain committed to developing and advancing technologies to lead the live commerce ecosystem, said Cho Seong-tak, E-Labs Lead, Naver.

With demand for live commerce increasing sharply, it is very significant for us to provide high-quality live streaming content never experienced before along with Naver Shopping Live, the nation's largest live commerce platform, for the first time in the world. Dolby Vision, which provides a more realistic online shopping experience by showcasing real hues and textures of the products, will break new ground in the live commerce industry. said Sang Ho Lee, Country Manager at Dolby Laboratories Korea.

Dolby Vision will be applied first to video content produced at an exclusive studio for Naver Shopping Live, and then will be expanded to other general Shopping Live content. Users can enjoy Shopping Live content in Dolby Vision on diverse enabled devices, through the Naver app for Android or iOS, and Safari browser for Mac OS, while viewing on supported devices.

Naver Shopping Live, a live commerce platform released by Naver in 2020, achieved 700 million cumulative views and about KRW 500 billion in cumulative transaction volume in just 16 months since its launch, positioning itself as the nation's leading live commerce channel. The newly launched app offers greater user convenience with Naver technologies, including artificial intelligence-based personalized recommendation and AR commerce, in addition to the existing high-speed live streaming, ultra-low latency and automatic captioning features.

Copy link

Copy text

Download

About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

Contact details

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Download vCard

Share news release

Related topics

Visual

Technology

Download & Copy

Download PDF

Copy text

Copy link

Contact us

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Share

Related news

24 September 2020

Technology

Megabox to deploy Dolby technologies to provide premium experiences to moviegoers in Korea Dolby and Megabox sign a 5 year agreement for Dolbys Auditorium Packages in Korea.

7 February 2020

Technology

Dolby Celebrates 92nd Academy Awards Nominees in Cinematography, Sound Editing, and Sound Mixing On Thursday, February 6, 2020, Dolby Laboratories celebrated the 92nd Academy Award nominees in the Best Cinematography, Sound Editing, and Sound Mixing categories...

5 August 2019

Technology

The Matrix Returns to the Big Screen for 20-Year Anniversary Exclusively in Dolby Cinema at AMC The Matrix, winner of four Academy Awards including Best Sound, will return to select theaters nationwide for an exclusive one-week engagement in Dolby Cinema at AMC...

18 June 2019

Technology

Dolby and ODEON Cinemas Group expand UK footprint with Dolby Cinema screens launching in Manchester and Birmingham th... Dolby and Odeon Cinemas Group announce Manchester and Birmingham as next two cities for Dolby Cinemas in the UK.
LINK: https://news.dolby.com/en-WW/213282-naver-launches-world-s-first-dolby...
See more stories from dolby

Most recent headlines

17/02/2025

How BBC Wales returned live to 1985

TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night By Jenny Priestley Published: February 14, 2025 ...

17/02/2025

Film studio tax relief programme gets underway in England

Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim By Matthew Corrigan Published: February 17, 20...

17/02/2025

Empowering progress from within

As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...

17/02/2025

EIB Global Lends 125 Million To Finance SES's Medium Earth Orbit Satellites

EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...

15/02/2025

Nielsen's Business Resource Groups celebrate inclusion with BRinG It! Campaign

At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...

15/02/2025

Innovation to empower creativity: Explore the latest in Lightroom

Innovation to empower creativity: Explore the latest in Lightroom Rob Christensen February 15, 2025 0 Comments Whether you want to remove distracting ...

15/02/2025

Wisycom Expands Into Argentina and Uruguay With EQUAPHON

Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...

15/02/2025

DPA Microphones Adds to Sales and Marketing Teams

DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...

15/02/2025

Tuxera brings media-optimized SMB technology to NAB Show...

Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...

15/02/2025

Bitmovin Report Ad Insertion Tops Streaming Challenges a...

Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...

15/02/2025

Oberc Lights Michelin-Star Hotel Guide Promo with DoPchoi...

When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...

15/02/2025

Formula E Supercharges Fan Experience with AI-Driven High...

Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...

15/02/2025

Agile Content is Now AgileTV

Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV. The transition to AgileTV stems from a commitment to ...

15/02/2025

Hiltron to Promote Latest-Generation Satellite Communicat...

Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...

15/02/2025

DoPchoice Debuts Airglow Float - Inflatable Round Topligh...

Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...

15/02/2025

Marshall to Debut RCP Plus Controller at 2025 NAB Show

LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...

15/02/2025

Gray Media Names Blake Sebo GM of Stations in Anchorage, Alaska

ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....

15/02/2025

DPA Microphones To Introduce CORE+ Technology at NAB Show

KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....

15/02/2025

QuickLink To Unveil StudioPro-NDI, StudioPro-3 at 2025 NAB Show

SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...

15/02/2025

Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In For Final Production

Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...

15/02/2025

NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season

NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...

14/02/2025

Spotify's Partner Program Helps Creators Increase Revenue and Consumption of Video Podcasts

Last month, we officially launched the Spotify Partner Program, a powerful new m...

14/02/2025

Four Ways L3Harris Targeting and Sensor Systems are Defining the Future of Land Missions

The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...

14/02/2025

ISE 2025: 5 Reasons to Join Calrec at ISE

Here are 5 reasons why you should attend ISE 2025 Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...

14/02/2025

World Radio Day: On the same wavelength

World Radio Day: On the same wavelength By Graham Murray, International Sales Manager at Calrec To mark World Radio Day, Calrec's International Sales Ma...

14/02/2025

Tegna Inks Deal for Dallas Wings Broadcasts

DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...

14/02/2025

Prime Video Makes Significant Upgrades to Its Apple TV App

Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...

14/02/2025

Telos Alliance To Showcase Quasar V3.2 AoIP Software at NAB Show

CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...

14/02/2025

Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puget Bench for Creators

Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...

14/02/2025

Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow

Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow Brie Clayton February 14, 2025 0 Comments 80six deploys Blackmagic URSA Broadcas...

14/02/2025

Paramount, Youtube TV Avoid Channel Blackout, Will Continue Negotiations

A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...

14/02/2025

Stop-motion triumph

Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail By C...

14/02/2025

BitFire appoints Jim Akimchuk as CEO

BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration By Jen...

14/02/2025

Arena TV liquidators dismiss banks' defence as unsustainable'

The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021 By Matthew Corrigan Published: February 14, ...

14/02/2025

YouTube TV Likely To Drop Paramount Channels Today

A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...

14/02/2025

LG Opens Its First Virtual Production Studio

ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...

14/02/2025

CIMM, TVB Release Local TV and Video Innovation Showcase

NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...

14/02/2025

U.S. Senators Blast Weaponization of FCC' Against Broadcasters

WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...

14/02/2025

The Apple TV App Comes to Android

Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....

14/02/2025

Red Adds Nikon Z Mount To V-RAPTOR [X], KOMODO-X Camera Systems

FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...

14/02/2025

Fox Sports Revs Up for Daytona 500 With New NASCAR Deal, Some New Tech

DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...

14/02/2025

Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn

Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...

14/02/2025

2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR Season

2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...

14/02/2025

VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2.6 Million for Demining in Ukraine

14 Feb 2025 VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....

14/02/2025

Max Renews THE PITT, Starring Noah Wyle, For A Second Season

Max Renews THE PITT, Starring Noah Wyle, For A Second Season Max Warner Bros. Television Group The Pitt New Episodes Of The Medical Drama From John...

14/02/2025

110 Years of Love in Every Frame: A Technicolor Celebration of Romance

This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...

14/02/2025

NBA All-Star: More Games, More Teams, More Music, More Sound From the Court

NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...

14/02/2025

LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access Features in Year 4

LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...