
At this point last week, 100,000 people-give or take-should have been dealing with their hectic 2020 NAB Show schedules. But the COVID-19 pandemic saw to it that that wouldn't happen.
The outbreak and subsequent show cancellation removed the focal point for broadcasters' NextGen TV follow-through, which the industry all but took for granted after a successful 2020 International CES in January where LG Electronics, Samsung and Sony together announced 20 NextGen TV models for 2020.
However, that doesn't mean the Advanced Television Systems Committee isn't doing all it can to make the most of a tough situation. A new website, an ATSC 3.0 progress report, coming participation in NAB Show Express 3.0 sessions and new planning teams tasked with developing strategies for what's next for the standard are all aimed at advancing the progress of NextGen TV.
ATSC President Madeleine Noland talks about these and other efforts in this interview.
(An edited transcript)
TV Technology: If this were a normal year, we would all be recovering from the NAB Show about now. But no such luck this year. In the past, the show has offered a forum for the industry to come up to speed on the latest ATSC 3.0 developments. Could you tell me what would have been at the show from a 3.0 perspective?
Madeleine Noland: It's impossible to fully replace the impact of a real conference, and I think the NAB Show and PBS TechCon tied together are huge opportunities.
But we are pretty excited about NAB Show Express. There will be a lot of ATSC 3.0-related content involved with NAB Show Express. The program schedule will be released soon. There are at least four sessions I will be involved with. I also know I am not the only one involved with 3.0 content.
The sessions include: ATSC: Interactive Signaling from the Executive Layer; Update on ATSC 3.0: Madeleine Noland; and Global Harmonization for Advanced Emergency Alerting: ATSC 3.0, DVB and ISBD.
I am also presenting a paper along with NAB's Lynn Claudy that was going to be presented during the Broadcast Engineering Conference. The two of us will be doing a 15-minute video on our paper, ATSC: Beyond Standards and a Look at the Future.
[Editor's note: Following the interview, more information, which Noland emailed following the interview, is presented.]
So, NAB Show Express is going to have a lot of great content. Along with that, ATSC is going to release an ATSC 3.0 progress report on Monday, May 11, for the spring 2020 timeframe. The idea there is to help ATSC members share the information that they want to share, leading into all of the events that have built up over the spring for ATSC 3.0 announcements.
So, there are going to be quite a number of things available about what would have been at the show if we would have been there to meet face to face and what's going on now.
We are really looking forward to that mid-May opportunity [with the release of the update and at NAB Show Express] to get the word out about what's going on.
TVT: Has the pandemic affected the plans to have 60 markets on-air with ATSC 3.0 by the end of the year?
MN: We're really happy to see that broadcasters are pretty much going to stick to their plan. We know that the pandemic is going to slow things down for no other reason than the repack is slowed down a little bit. But the hope is once tower crews are back in business, and the repack can continue, broadcasters will continue with what they are up to.
So, I was excited to see that despite the delay that is being created right now that they feel 2020 is still a doable project, and that's their plan.
TVT: Ditto the consumer side of the equation. Is the pandemic going to impede the 20 NextGen TV models in 2020 forecast?
MN: I saw an announcement from LG that their sets are shipping. That's not to say anything positive or negative about Samsung's and Sony's plans. I just happened to see the LG announcement. My understanding is the NextGen TV logo is on the box.
TVT: You've updated the ATSC website. What are your goals for the new site, particularly when it comes to ATSC 3.0?
MN: The new website is live. The intent was to go live in time for the NAB Show that was to be. So our go live date was April 1.
We are a standards development organization, so we have members, sponsors, documents-all of that stuff. It's all there-easy to search, easy to find. We also have our news area, which is updated and revamped. It's newly searchable and easy to find everything. We have our new events page, which has featured events as well as industry events we know about.
Then there is Spotlight ATSC 3.0, which has basic information about 3.0 NextGen TV, an area of resources, which are physical layer calculations, spreadsheet tools and handbooks and webinars to learn more about 3.0.
Then there is the deployment section, which essentially is a deployment tracker that includes maps of the United States and South Korea-which cities are deployed and, in the case of the U.S., which DMAs are deployed or being planned.
We are pretty excited about the Spotlight 3.0 section of the website, and we hope people find it a valuable and useful tool.
Details on NAB Show Express ATSC 3.0 Sessions Discussed in this InterviewATSC: Interactive Signaling from the Executive Layer
A high level discussion about the implementation plan for ATSC 3.0, overall trends in the digital broadcasting industry and next steps for new membership-driven ATSC programs.
Moderator: Lynn Claudy, ATSC Board Chair and SVP, Technology, NAB
Panelists: Richard Friedel, ATSC Board Vice Chair and EVP, Engineering, Operations and Technology, Fox Television Stations; Brian Markwalter, ATSC Board Vice Chair and SVP, Research and Standards, CTA; Madeleine Noland, President, ATSC.
Update on ATSC 3.0: Madeleine N
Most recent headlines
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...
12/03/2025
New HVS-Q12 Represents a Quantum Leap in Switcher Design...
12/03/2025
Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...
12/03/2025
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
12/03/2025
Facebook
Twitter
LinkedIn
Moonlight: ESA program to create a satellite con...
12/03/2025
Facebook
Twitter
LinkedIn
In 2025, Thales ranks among the top 0.01% of the...
12/03/2025
Consumer show back following hugely successful first series
10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
11/03/2025
The solution delivers reliable, scalable and secure connectivity for critical pu...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...