
Oliver Higgins explains how MAXON CINEMA 4D offered the tools required for a post-planning building animation.
Flash is required! --
By Duncan Evans
Ratcliffe College Preparatory School, near Leicester, was founded in 1847 by Antonio Rosmini, a renowned educational innovator. The school has been a beacon of excellence ever since.
Ratcliffe is a Catholic school that welcomes children of all denominations and faiths whose parents feel they can benefit from and share in their ideals. The ethos of the school is that it caters to the development of the whole person, both academic and personal, through a wide range of extra-curricular activities. That means consistently high academic qualifications with top grades in A-levels as well as featuring a Steinway grand piano in the concert hall, amongst many other attractions.
Recently, the school was looking to expand its campus, by adding a new building and classrooms to update the facilities on offer, but needed to see how the design spaces would work before building even began. The solution was to commission design firm Franklin Ellis Architects to design the buildings and create the views that could then be signed off at the pre-planning stage.
Initially this was done with single image views. But stills arent as good at showing how spaces work so the decision was made to create an animation. This could then also be used as a marketing tool for the school with the aim of hosting it on the website so that it was also available to parents and students.
Oliver Higgins, architect/visualizer of Franklin Ellis explained, The visualization and animation were very much design tools for us as well as the client, as they allowed decisions to be made very early, which otherwise would have had to been made much later in the process. This minimized the risk for the client and allowed for any potential issues to be worked out before the construction process began.
It was important that the animation had a narrative, a journey through the spaces that were being visualized. Essentially, someone would need to be able to watch it and understand where the building was located in relation to the existing school, the general external massing and appearance, and finally, how the spaces would work within the building.
The opening sequence used a Google Earth image mapped onto a plane object. The surrounding white-card buildings were modeled and placed in their respective positions. Basic trees were then added with a displacement modifier that gave them a spongy look. The aim was to replicate the old, physical models from before CG. The style also meant the level of modeling detail could be cut back, as populating the scene with high-res trees and fully modeled and textured buildings was not practical due to time constraints.
The initial sequence was relatively straightforward, but once inside the building, a technical challenge became apparent. All the spaces within the building faced a glazed courtyard. Almost all the camera movements included an element of this courtyard so that the spaces on the opposite side of the courtyard were always visible.
Oliver explained how this situation would normally be resolved: Usually we would break the sequence down into smaller film sets that would allow us to keep scene size down and allow for high details. As most of the building was visible through this courtyard we needed to limit details in the background while having a high amount of detail in the foreground. Eventually, we decided the best way forward was to have a high-res and a low-res classroom space that was swapped into the main model, when needed, using the XRef function. When the view was in the background, we used the proxy function to load the low-res version and then switched to the standard XRef when in the foreground.
The polygon count for the completed scene was on the order of 3.9 million, but if hi-res classrooms had been used for all the spaces, this would have rocketed to around 6 million, placing a significant strain on rendering the final animation. It was this feature that made the project possible in the time available, and is one that gets a lot of use at Franklin Ellis, as Oliver explained, CINEMA 4Ds XRef function is something that we use on a day-to-day basis here. It allows different versions of buildings to be switched almost instantly while still maintaining individual control of their own files.
Towards the end of the animation there are detailed shots within the courtyard. Franklin Ellis used CINEMA 4D's Hair feature to place grass throughout. Combined with global illumination, this produced a lovely, soft grass effect. To further detail the areas of grass, individual daisy models were scattered around using MoGraph. Oliver commented, MoGraph is another invaluable tool as it allows us to clone items such as desks, chairs, small landscape objects, etc. It makes a process that would be very tedious almost instantaneous.
To finish off, the external lighting was created using the Physical Sky object. A simple sun and sky was enough to provide the aesthetic required. The internals used a mixture of spot, omni and area lights. The main corridors were lit using omni lights at about 20% intensity. This provided enough ambient light in the space and, coupled with the rays of sunlight streaming in, provided a soft look to the image. A series of planes were used in the corridors with a simple white illumination to give the impression the light was coming from these objects. Similarly, the classrooms used 600x600 mm ceiling grid lights with an omni light under each to generate the lighting. Various spots were used when specific areas needed highlighting.
The final animation was three minutes long at 1280x720 dpi resolution, but simply panning around spaces for that time is difficult to hold the attention of the audience. To com
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...