Sony Pixel Power calrec Sony

December 07, 2021

07/12/2021

New research consortium to tackle maternal health disparities with digital technologies Mobile app-based research platform aims to engage and empower researchers and participants across the country.

December 07, 2021

LA JOLLA, CA The Scripps Research Digital Trials Center has launched a new research consortium aimed at improving maternal and fetal health outcomes. The PowerMom consortium brings together organizations from a broad spectrum of sectors from health and technology companies to advocacy groups and community health centers to advance research into maternal health.

PowerMom leverages innovative digital and mobile technologies to recruit, monitor and communicate with pregnant study participants. Led by researchers at the Scripps Research Digital Trials Center, the goal is to build the largest, most diverse community of pregnant people and gather valuable health information that will hopefully help guide expectant mothers and care teams toward healthier pregnancies.

The consortium will support efforts to build awareness of the study platform, encourage participation, provide wearable devices to eligible participants, and help guide scientific priorities.

A national public health crisis

The launch of the consortium comes at a pivotal moment. Maternal health in the United States remains in a state of crisis, ranking first in maternal mortality among developed nations. Despite global maternal mortality decreasing over the course of the last few decades, in the United States the rate has been increasing, with 63% of these pregnancy-related deaths being preventable.

Deep inequities across race, socioeconomic status and geography are exceedingly evident. Black, American Indian and Alaska Native mothers are two to three times more likely to die from pregnancy-related complications than their white counterparts, while Hispanic mothers have the highest rates of increase in severe maternal morbidity in recent years.

Historically, pregnant people have been excluded from most clinical research resulting in significant knowledge gaps when it comes to understanding pregnancy on an individual level, says Toluwalas Ajayi, MD, who is a physician and clinical researcher at Scripps Research, and the principal investigator of PowerMom. Staggering racial inequities make it all the more urgent for scientists to help tackle this national public health crisis.

Joining forces

Together with partners across the country, clinical researchers and data scientists at Scripps Research are approaching this challenge through a combination of innovation, crowdsourcing and community outreach. Tapping into the ubiquity of smartphones and improving broadband access, the PowerMom team has developed an app-based research platform that allows pregnant people to share health data through surveys, electronic health records and wearables such as fitness trackers and smartwatches. By enabling participants to enroll and participate in the study remotely, the scientists hope to eliminate some of the barriers that exist for traditional clinic-based studies which have historically lacked diversity. Building a large and diverse community of pregnant people will allow scientists to shed light on the unique characteristics that contribute to healthy pregnancies.

The team is partnering with organizations with a shared commitment to improving the health of mothers and babies. Outreach support will be provided by Microsoft, March of Dimes, WebMD, Mae, Happy Mama Healthy Baby Alliance, and African American Wellness Center for Children and Families all of which are helping build awareness of the study. CareEvolution, a health technology company that enables sharing of health information, developed MyDataHelps , the research platform that powers PowerMom and many other digital studies currently underway. Digital health company Sharecare will assist with the development of digital biomarkers and AI models to track maternal health conditions through Smart Omix, its decentralized clinical research platform. In addition, Woebot Health is supporting a sub-study on postpartum mental health management, and Fitbit is supporting a study on the impact that systemic racism experienced by Black and Hispanic pregnant people may have on their health.

We are incredibly fortunate to be working with an exceptional group of organizations whose support will be invaluable to our goal of building a diverse community of pregnant people and advancing research on health disparities in maternal health, says Katie Baca-Motes, director of strategic initiatives at Scripps Research.

The PowerMom consortium builds on a successful pilot phase of the study which saw more than 3,500 pregnant people share their health data with scientists. The initial findings, published in npj Digital Medicine, demonstrate the utility of a smartphone app-based research platform in enabling the recruitment of a large and diverse population of pregnant people to participate in biomedical research.

Any pregnant person living in the United States who has a smartphone is eligible to start participating today. To learn more, visit powermom.scripps.edu.

A new era of research

PowerMom is one in a portfolio of studies currently benefiting from this robust digital research platform that enables researchers and participants to gather valuable health data and translate that data into new knowledge. De-identified data can be securely analyzed by researchers, while participants gain insights into their own health. Transparency and return of information allow for a unique partnership between scientists and study participants that promotes trust because it's a bi-directional type of communication, explains Ajayi.

The team at the Digital Trials Center aims to further expand their nationwide network of partners, enabling many more studies into different aspects of maternal
LINK: https://www.scripps.edu/news-and-events/press-room/2021/20211207-ajayi...
See more stories from scripps

Most recent headlines

09/12/2024

Dalet Named an IDC Innovator in Media and Entertainment

Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...

23/11/2024

Heartwarming Out of My Mind Highlights the Importance of Disability Advocacy

PARK CITY, UTAH - JANUARY 19: (L-R) Judith Light, Rosemarie Dewitt, Luke Kirby, Michael Chernus, Phoebe-Rae Taylor, Sharon M. Draper, Amber Sealey, and Courtney...

23/11/2024

TCLtv+ Adds 23 CBS Fast Channels

LOS ANGELES/NEW YORK TCL's streaming service TCLtv+ has struck a content deal with Paramount Streaming that will add 23 CBS FAST channels to its lineup....

23/11/2024

Viamedia Signs Ad Rep Deals with 7 More Service Providers

LEXINGTON, Ky. The independent advertising rep firm Viamedia has further expanded its sales network with news that it has agreements to manage advertising sale...

23/11/2024

The Trade Desk Jumps Into Streaming TV With Ventura OS

VENTURA, Calif. Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating system called Ventura....

23/11/2024

Writers Guild, 3 PBS Stations Reach Tentative Agreement for New Contract

BOSTON, LOS ANGELES AND NEW YORK The Writers Guild of America has announced that it has reached a tentative agreement with management at PBS member stations WGB...

23/11/2024

Supreme Court to Consider Legality of FCC's Universal Service Fund

WASHINGTON, D.C. The U.S. Supreme Court has agreed to hear an appeal in a case that alleges the FCC does not have the authority to decide how funds from the Uni...

22/11/2024

Michelle Satter to Be Honored at 2025 Sundance Film Festival Gala Celebrating Sundance Institute Presented by Google TV

Sean Wang, Julian Brave NoiseCat, and Emily Kassie to Receive Annual Vanguard Aw...

22/11/2024

Spotify Inks a New Partnership With Bloomsbury To Offer A Greater Assortment of Audiobooks

Our library continues to grow. In 2022, we announced the addition of audiobooks ...

22/11/2024

SBS wins Australian Podcast Publisher of the Year for third year running

SBS wins Australian Podcast Publisher of the Year for third year running 22 November, 2024 Media releases An outstanding slate of multilingual, multicultur...

22/11/2024

Film Lighting: a Cinematic Guide w/ Free Lighting Plots

Home Applications Film Lighting: a Cinematic Guide w/ Free Lighting Plots Your Guide to Film Lighting In this guide, we'll explore the history of fil...

22/11/2024

Fox, Hulu Renew Content Deal

Fox Entertainment and Hulu have renewed a multi-year content distribution agreement that will keep in-season streaming rights for Fox's programming slate on...

22/11/2024

Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA

Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA Brie Clayton November 22, 2024 0 Comments Academy Award-winning independent film stud...

22/11/2024

A Creative Alliance for Black Friday: Independent Software Makers Unite for Photographers

A Creative Alliance for Black Friday: Independent Software Makers Unite for Phot...

22/11/2024

Partial Bold Text using After Effects expressions UPDATED

Partial Bold Text using After Effects expressions UPDATED Graham Quince November 22, 2024 0 Comments Now with an improved expression for Per Word Se...

22/11/2024

John Lawson Steps Down as AWARN Executive Director

WASHINGTON John Lawson, longtime broadcast alerting advocate and founder of the AWARN Alliance, said he is stepping down as its executive director to work full-...

22/11/2024

Red, white and Blue Lucy UK media tech provider reaches across the Pond

Entering the American market follows a period of significant growth for the company By Matthew Corrigan Published: November 22, 2024 Entering the American...

22/11/2024

Warner Bros. Discovery Introduces Shop With Max and Moments

NEW YORK Warner Bros. Discovery Advertising Sales has incorporated Kerv's AI-enhanced technology into its ad-tech platform and launched two new ad offerings...

22/11/2024

EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact

NEW YORK Vizio's Inscape, a smart-TV data provider, and EDO said they have extended their longstanding data partnership....

22/11/2024

New Pixotope Reveal Enables AR, Virtual Production Without Green Screens

OSLO, Norway Live augmented reality and virtual production specialist Pixotope Technologies has launched Pixotope Reveal, an AI-powered background segmentation ...

22/11/2024

Nominations Open for 2025 NAB Technology Awards

The National Association of Broadcasters has opened nominations for the 2025 NAB Technology Awards, recognizing excellence in broadcast engineering, digital lea...

22/11/2024

Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million

In between helpings of turkey and other Thanksgiving Day fare, viewers will see companies dishing up hefty portions of ads on sports programming, with the natio...

22/11/2024

8 Channels Added to MyFree DirecTV Streaming Lineup

Following the recent launch of the MyFree DirecTV free-ad supported package of 70-plus streaming channels, DirecTV has launched eight new channels catering to s...

22/11/2024

Viant, Disney Advertising Expand CTV Ad Collaboration

IRVINE, Calif. Viant Technology said it has expanded its agreement with Disney Advertising that's focused on making premium connected TV, video and display ...

22/11/2024

Xumo To Make Ad Inventory Available Programmatically With PubMatic

PHILADELPHIA and REDWOOD CITY, Calif. Xumo, the streaming platform joint venture of Comcast and Charter Communications, has reached an agreement to make its pre...

22/11/2024

Mediaocean To Acquire Innovid, Will Merge It With Flashtalking

NEW YORK Privately-held ad tech giant Mediaocean has inked a definitive agreement to acquire Innovid, an independent software platform for advertising creation,...

22/11/2024

Viz University introduces new Viz Artist certifications aimed at upskilling designers of all levels

Viz University introduces new Viz Artist certifications aimed at upskilling desi...

22/11/2024

NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff Will Impact Sports Ops

NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff W...

22/11/2024

NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts With Saturday's Final in Kansas City

NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts Wi...

22/11/2024

Premier League To Establish In-House Media-Operations Business for 2026-27 Season

Premier League To Establish In-House Media-Operations Business for 2026-27 Seaso...

22/11/2024

SailGP Season 5 Set to Be Most Expansive Yet'

SailGP Season 5 set to be most expansive yet' By George Bevir Friday, November 22, 2024 - 10:34 Print This Story SailGP: The New Zealand Sail Grand P...

22/11/2024

SailGP Season 5: New Broadcasters, New Requirements

SailGP Season 5: New broadcasters, new requirements By George Bevir Friday, November 22, 2024 - 10:34 Print This Story The Germany SailGP team in action a...

22/11/2024

SailGP Season 5: AI Cameras to Get Viewers Closer to the Action

SailGP Season 5: AI cameras to get viewers closer to the action By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Getting viewers closer ...

22/11/2024

SailGP Season 5: Getting Umpires Onscreen and More Studio-Based Content

SailGP Season 5: Getting umpires onscreen and more studio-based content By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Australia SailG...

22/11/2024

SailGP Season 5: Enhanced LiveLine Graphics Bring Augmented Reality to Chase Boats

SailGP Season 5: Enhanced LiveLine graphics bring augmented reality to chase boa...

22/11/2024

Full House: Inside Production of the European Curling Championships

Full house: Inside production of the European Curling Championships By Kevin Hilton Thursday, November 21, 2024 - 12:40 Print This Story Curling star Anna...

22/11/2024

NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff Will Impact Sports Ops

NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff W...

22/11/2024

Sky and Peacock's Original hit drama series The Day of the Jackal scores a second season renewal

Sky and Peacock's Original hit drama series The Day of the Jackal scores a s...

22/11/2024

Rugged Rugby: Conquer or Die' Premieres December 10: A Battle for Supremacy Begins

Back to All News Rugged Rugby: Conquer or Die' Premieres December 10: A Ba...

22/11/2024

Standards Pavilion elevates the role of standards in advancing climate action at COP29

Friday 22 November, Baku, Azerbaijan: As COP29 wraps up in Azerbaijan, the Stand...

22/11/2024

Let's Make Toy Show Day Official

Let's Make Toy Show Day Official The Late Late Toy Show | Friday December 6th | 9:35PM Watch Below The Late Late Toy Show is fast approaching and kids al...

22/11/2024

COOPANS, the Alliance Managing Europe's Largest Air Traffic Volume, Upgrades its Air Traffic Control (ATC) System with Thales

Facebook Twitter LinkedIn COOPANS is a leading international cooperation b...

22/11/2024

Press release

Facebook Twitter LinkedIn Thales confirms that the Parquet National Financier (PNF) in France and the Serious Fraud Office (SFO) in the United Kingdom hav...

22/11/2024

RT General Election 2024: Critical Election Period

The broadcasting regulator, Coimisi n na Me n has removed the traditional broadcast Moratorium for television and radio. In the past, this applied from 14:00 ...

21/11/2024

Neneh Cherry Takes Us on a Musical Journey Inspired by Her Memoir, A Thousand Threads'

Neneh Cherry, a musical trailblazer for more than three decades, is full of stor...

21/11/2024

6 Spotify Audiobook Features That Level Up Your Listening Experience

Since launching our audiobooks offering, we've continuously upped our game on designing a user experience that provides seamless and engaging listening. You...

21/11/2024

SEP 2024 / PAG launches new MPL150 Battery at IBC24

1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end portable power systems for the film and television industry, has announced the introduction...

21/11/2024

SEP 2024 / PAG Introduces new Cinergy Battery

1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end, portable power systems for the film and television industry, has announced the introductio...

21/11/2024

Celebrating The Best Of The Best

The HPA Awards exist to honor and recognize the accomplishments of the talented HPA community and to support their efforts with increased awareness and celebrat...

21/11/2024

L3Harris Co-Founder, Chair and CEO Chris Kubasik: Arsenal of Democracy 2.0 Will Require New Ways of Doing Business

He writes in POLITICO: When it comes to protecting our country, innovation and s...