Sony Pixel Power calrec Sony

Beans

03/01/2014

Cinesite makes some noise with its hilarious short film as it looks to a future with animated content.

Beans is a short, cheeky, 50-second film with an unexpected ending.

Written and directed by Animator Alvise Avati, it was completed by the London-based team at Cinesite, who were behind the visual effects on World War Z, Skyfall, Iron Man 3 and many other major productions. The studio recently completed work on 300: Rise of an Empire, Jack Ryan, Into The Storm and The Monuments Men. The short features high-quality modeling, texturing and technical effects, but most importantly, it demonstrates the expected high standard of the Cinesite animation team.

According to Managing Director Antony Hunt, over the past few months, the group has been looking at ways of developing and showcasing the skills they have in-house. Animated content is a potential business area that we have been interested in for some time, he adds.

Says Animation Director Eamonn Butler, Developing our own content gave us creative control and proved to be an invaluable way to show what the Cinesite team is capable of. I see shorts and in-house projects like this as essential to our creative development, and its something we are committed to. Weve had a lot of fun making Beans, and I hope people have as much fun watching and sharing it.

Click here to see Beans and the Making of Beans video.

Here, Director Alvise Avati and Producer Eamonn Butler discuss the project Beans. What was the initial premise for Beans, and how did you come up with the idea?

Avati: Ive always been interested in commercials, and this was a way of building my portfolio and developing ideas. What I love about the commercial format is the discipline required to tell a story in just 25 to 30 seconds. Good commercials are like short films; they are a great way to communicate ideas quickly and persuasively.

I was working with Cinesite at the time I was developing the initial idea.

Butler: What appealed to me immediately about Beans was the opportunity for Cinesite to be creative and generate our own content. Alvise had created an animatic by this stage, while he was working with us on Edge of Tomorrow. I knew straight away that it would be perfect for what we were looking to do. Beans is self-contained, short and funny. It could also be completed in a relatively short time frame, so it ticked every box for us. With the skills we have here, I knew we could add great production value and have a lot of fun making it.

We began work in May 2013 and finished it at the end of October.

What concept was there for the look? Was there a specific style you were hoping to achieve?

Butler: Alvise had gathered loads of photographic reference for the look of the astronauts, like NASA photographic footage of the moon landing. He also had some cool jumping off points in terms of the creature design. We jumped straight into designing the creature in a very collaborative way. Alvise was sculpting, I was adjusting, and the whole team had some involvement in generating the look.

How was the alien monster designed? What influences did you use?

Butler: We always knew we wanted him to be big, bipedal, with short, stocky arms and a little head (not too intelligent looking!), but it took us a while to settle on his color. We attempted versions in brown and gray, which blended in too much with the environment. VFX Supervisor Richard Clarke pushed the chroma toward bright red, with a crustacean reference. This was more exciting, but did not sit in the plate well. We added a lot of dirt and dust on the creatures skin, which really helped integrate it into the environment. We settled on a less-saturated red color, so the creature looked suitably alien and other-worldly.

The monsters face is surrounded by mandibles, which are closed when we first see him. When he roars, everything opens up and his mouth looks shocking and big. The gag here was to make his roar as dramatic as we possibly could. When we first see the creature, his mouth looks small because its hidden by the mandibles; but when he roars, his mandibles open up and flap around, revealing a massive gaping maw filled with moving claws. We also added a biological luminescence to the inside of the mandibles to draw attention to his mouth when it opened.

Avati: We see the creature quite briefly, and we were aware that the detail in him could get lost. I had initially wanted his eyes to glow, particularly when he comes out of the shadows at the start. In the end, we added bioluminescence effects to his head to make him stand out.

The monster moves quickly. He crushes the first spaceman, rips the second and crushes the third, but we were concerned not to make the violence too graphic. We softened the effect by covering the astronaut victims with dust and debris. This also added to the creatures overall sense of power, as a huge cloud of dirt explodes every time he slams his fists down on the astronauts.

How much space research did you need to do?

Avati: We looked at NASA footage as a reference for astronauts moving with low gravity. We also referenced the speed of movement and the weight of real dust on the moon. We referenced Lunar Rover footage, which was very useful. We were interested in how motion is affected by gravity. In Beans, the astronauts move very slowly, which is very close to reality and what we would expect to see on the lunar surface.

Unlike the spacemen, the monsters movement is not inhibited by gravity issues. This was a creative decision to have the astronauts impeded by the lower gravity but not the monster. We needed him to look huge, weighty and powerful as he utterly destroys the astronauts.

Butler: At the start of the short, the environment needed to be a realistic representation of the moons surface. We establish the context of the film as almost documentary-like. Then we flip t
LINK: http://www.cgw.com/Press-Center/In-Focus/2014/Beans.aspx...
See more stories from cwg

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

18/04/2025

Everyone Is Cordially Invited to Celebrate Queer Joy in The Wedding Banquet

Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...

18/04/2025

U.S. Judge Rules Google Illegally Monopolized Ad Technologies

In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...

18/04/2025

TV News Outlets See March Spike in Social Media Usage

Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....

18/04/2025

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition. By Maddie...

18/04/2025

Boston Conservatory Alums Bring Real Women Have Curves to Broadway

Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...

18/04/2025

UPDATED: Broadcasters Urge FCC to Hit the Delete Button on Antiquated Regs

WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...

18/04/2025

Federal Judge Rules Google Illegally Monopolized Ad Technologies

In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...

18/04/2025

AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement

PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...

18/04/2025

Netflix Reports Strong Q1 Revenue, Operating Income

Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...

18/04/2025

NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile Units from NEP Group, Game Creek Video

NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...

18/04/2025

EVS's Sbastien Verlaine on U.S. Expansion, Next-Generation Products

EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...

18/04/2025

ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC

ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...

18/04/2025

Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports

Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...

18/04/2025

NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remote-Production Models in U.S., Canada

NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...

17/04/2025

The Ugly Stepsister: A Cinderella Body Horror Story That Will Leave a Crowd in Shambles

Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...

17/04/2025

Why Resilient GPS (R-GPS) Matters for US Military Superiority: We Must Address GPS Vulnerabilities

R-GPS gives warfighters a decisive battlefield advantage by punching through adv...

17/04/2025

What NAB told us about the future of media tech

This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...

17/04/2025

Changing Sustainable Production in Wales and Beyond

class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...

17/04/2025

Roku to Collaborate with Adobe on Real-Time Customer Data

SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...

17/04/2025

IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024

NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...

17/04/2025

SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show

SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show Brie Clayton April 17, 2025 0 Comments Left to right, Geoff Stedman, CMO, SDVI...

17/04/2025

Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions with AJA

Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...

17/04/2025

Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0

Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0 Brie Clayton April 17, 2025 0 Comments Image: The Calrec True Control 2.o on ...

17/04/2025

In Return to Berklee, Lucius Looks Back and Moves Forward

In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...

17/04/2025

MyFree DirecTV Adds 8 NBCU Channels

DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....

17/04/2025

GameChanger Launches in the U.S.

LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...

17/04/2025

IBCAP Launches Automated VOD Monitoring and Takedown System

DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...

17/04/2025

Pixalate: Roku Continues to Dominate U.S. CTV Device Market

Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...

17/04/2025

Edward J. Lewis III Named Senior Vice President of Institutional Advancement

Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...

17/04/2025

The Curling Group Puts On Inaugural Curling All-Star Game in Nashville

The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...

17/04/2025

Tribeca Festival 2025 Announces TV and NOW Lineup

April 17th, 2025 Press Materials Available Here Tribeca Festival 2025 Announces TV & NOW Lineup World Premieres and Exclusive Cast Panels with Apple TV '...

17/04/2025

SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clients, How Industry Trends Impact Workflows

SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...

17/04/2025

FIFA's Oscar Sanchez on the Task of Producing a North American World Cup

FIFA's Oscar Sanchez on the Task of Producing a North American World Cup The head of host broadcast production spoke during SVG Europe's Football Summit...

17/04/2025

NBA Playoffs 2025: As Play-In Tourney Continues, TNT Sports Preps Escalated Game-Day Tech for Postseason

NBA Playoffs 2025: As Play-In Tourney Continues, TNT Sports Preps Escalated Game...

17/04/2025

NBA Playoffs 2025: ESPN's Postseason Run Highlighted by New Cameras, Player Mics, Flagship Mobile Unit

NBA Playoffs 2025: ESPN's Postseason Run Highlighted by New Cameras, Player ...

17/04/2025

Dear Hongrang' Blends Mystery and Romance in New Period Drama Starring Lee Jae-wook and Cho Bo-ah

Back to All News Dear Hongrang' Blends Mystery and Romance in New Period D...

17/04/2025

The Making of Frozen Hot Boys': Real Training, Real Sculpting and Real National Champion Coaching

Back to All News The Making of Frozen Hot Boys': Real Training, Real Sculp...

17/04/2025

A Charming Prince, A Feisty Commoner and One Unexpected Love Story - The Royals' Arrives May 9 on Netflix

Back to All News A Charming Prince, A Feisty Commoner and One Unexpected Love S...

17/04/2025

Made in New Mexico: A Look Behind the Scenes at Our New Drama Series Ransom Canyon'

Back to All News Made in New Mexico: A Look Behind the Scenes at Our New Drama ...

17/04/2025

Si's 50th marathon and Guinness World record attempt

Big shout out for our Managing Director Simon Couchman who is running his 50th and final marathon ahead of his 50th birthday in fancy dress! Simon hopes to ach...

17/04/2025

MXL and the Future of Broadcast: Ushering in a New Era of Open Collaboration and Innovation

The broadcast industry is on the brink of a transformative revolution, and at th...

17/04/2025

Amateur drama takes centre stage as the 2025 RT All-Ireland Drama Festival launches in the Abbey Theatre

Festival programme promises a feast of drama, an action-packed fringe festival a...

17/04/2025

AI Bites Back: Researchers Develop Model to Detect Malaria Amid Venezuelan Gold Rush

Gold prospecting in Venezuela has led to a malaria resurgence, but researchers h...

17/04/2025

MGCS Project Company GmbH (MPC) established in Cologne

Facebook Twitter LinkedIn Thursday, 17 April 2025 - The next step has now been taken in the Franco-German armaments project Main Ground Combat System (MGC...

17/04/2025

RT Wins | Ireland's Wild Islands' Best Series at the 2025 International Wildlife Film Festival

RT 's Ireland's Wild Islands wins Best Series at the 2025 International ...

17/04/2025

Spring Into Action With 11 New Games on GeForce NOW

As the days grow longer and the flowers bloom, GFN Thursday brings a fresh lineup of games to brighten the week. Dive into thrilling hunts and dark fantasy adv...

17/04/2025

April 16, 2025

A better way to predict a patient's risk of coronary artery disease Scripps Research scientists developed a model that more accurately identifies patients a...

16/04/2025

A Voice Amidst Conflict

At a time when Sudanese women journalists face unprecedented challenges, She Speaks Sudan has provided a critical platform for training, mentorship, and collabo...

16/04/2025

Queendom, Sugarcane, and Will & Harper Among Sundance Institute-Supported Films To Earn Peabody Nominations

It's an understatement to say that the Peabody Awards are major. The winners...