Sony Pixel Power calrec Sony

Beans

03/01/2014

Cinesite makes some noise with its hilarious short film as it looks to a future with animated content.

Beans is a short, cheeky, 50-second film with an unexpected ending.

Written and directed by Animator Alvise Avati, it was completed by the London-based team at Cinesite, who were behind the visual effects on World War Z, Skyfall, Iron Man 3 and many other major productions. The studio recently completed work on 300: Rise of an Empire, Jack Ryan, Into The Storm and The Monuments Men. The short features high-quality modeling, texturing and technical effects, but most importantly, it demonstrates the expected high standard of the Cinesite animation team.

According to Managing Director Antony Hunt, over the past few months, the group has been looking at ways of developing and showcasing the skills they have in-house. Animated content is a potential business area that we have been interested in for some time, he adds.

Says Animation Director Eamonn Butler, Developing our own content gave us creative control and proved to be an invaluable way to show what the Cinesite team is capable of. I see shorts and in-house projects like this as essential to our creative development, and its something we are committed to. Weve had a lot of fun making Beans, and I hope people have as much fun watching and sharing it.

Click here to see Beans and the Making of Beans video.

Here, Director Alvise Avati and Producer Eamonn Butler discuss the project Beans. What was the initial premise for Beans, and how did you come up with the idea?

Avati: Ive always been interested in commercials, and this was a way of building my portfolio and developing ideas. What I love about the commercial format is the discipline required to tell a story in just 25 to 30 seconds. Good commercials are like short films; they are a great way to communicate ideas quickly and persuasively.

I was working with Cinesite at the time I was developing the initial idea.

Butler: What appealed to me immediately about Beans was the opportunity for Cinesite to be creative and generate our own content. Alvise had created an animatic by this stage, while he was working with us on Edge of Tomorrow. I knew straight away that it would be perfect for what we were looking to do. Beans is self-contained, short and funny. It could also be completed in a relatively short time frame, so it ticked every box for us. With the skills we have here, I knew we could add great production value and have a lot of fun making it.

We began work in May 2013 and finished it at the end of October.

What concept was there for the look? Was there a specific style you were hoping to achieve?

Butler: Alvise had gathered loads of photographic reference for the look of the astronauts, like NASA photographic footage of the moon landing. He also had some cool jumping off points in terms of the creature design. We jumped straight into designing the creature in a very collaborative way. Alvise was sculpting, I was adjusting, and the whole team had some involvement in generating the look.

How was the alien monster designed? What influences did you use?

Butler: We always knew we wanted him to be big, bipedal, with short, stocky arms and a little head (not too intelligent looking!), but it took us a while to settle on his color. We attempted versions in brown and gray, which blended in too much with the environment. VFX Supervisor Richard Clarke pushed the chroma toward bright red, with a crustacean reference. This was more exciting, but did not sit in the plate well. We added a lot of dirt and dust on the creatures skin, which really helped integrate it into the environment. We settled on a less-saturated red color, so the creature looked suitably alien and other-worldly.

The monsters face is surrounded by mandibles, which are closed when we first see him. When he roars, everything opens up and his mouth looks shocking and big. The gag here was to make his roar as dramatic as we possibly could. When we first see the creature, his mouth looks small because its hidden by the mandibles; but when he roars, his mandibles open up and flap around, revealing a massive gaping maw filled with moving claws. We also added a biological luminescence to the inside of the mandibles to draw attention to his mouth when it opened.

Avati: We see the creature quite briefly, and we were aware that the detail in him could get lost. I had initially wanted his eyes to glow, particularly when he comes out of the shadows at the start. In the end, we added bioluminescence effects to his head to make him stand out.

The monster moves quickly. He crushes the first spaceman, rips the second and crushes the third, but we were concerned not to make the violence too graphic. We softened the effect by covering the astronaut victims with dust and debris. This also added to the creatures overall sense of power, as a huge cloud of dirt explodes every time he slams his fists down on the astronauts.

How much space research did you need to do?

Avati: We looked at NASA footage as a reference for astronauts moving with low gravity. We also referenced the speed of movement and the weight of real dust on the moon. We referenced Lunar Rover footage, which was very useful. We were interested in how motion is affected by gravity. In Beans, the astronauts move very slowly, which is very close to reality and what we would expect to see on the lunar surface.

Unlike the spacemen, the monsters movement is not inhibited by gravity issues. This was a creative decision to have the astronauts impeded by the lower gravity but not the monster. We needed him to look huge, weighty and powerful as he utterly destroys the astronauts.

Butler: At the start of the short, the environment needed to be a realistic representation of the moons surface. We establish the context of the film as almost documentary-like. Then we flip t
LINK: http://www.cgw.com/Press-Center/In-Focus/2014/Beans.aspx...
See more stories from cwg

Most recent headlines

09/12/2024

Dalet Named an IDC Innovator in Media and Entertainment

Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...

23/11/2024

Heartwarming Out of My Mind Highlights the Importance of Disability Advocacy

PARK CITY, UTAH - JANUARY 19: (L-R) Judith Light, Rosemarie Dewitt, Luke Kirby, Michael Chernus, Phoebe-Rae Taylor, Sharon M. Draper, Amber Sealey, and Courtney...

23/11/2024

TCLtv+ Adds 23 CBS Fast Channels

LOS ANGELES/NEW YORK TCL's streaming service TCLtv+ has struck a content deal with Paramount Streaming that will add 23 CBS FAST channels to its lineup....

23/11/2024

Viamedia Signs Ad Rep Deals with 7 More Service Providers

LEXINGTON, Ky. The independent advertising rep firm Viamedia has further expanded its sales network with news that it has agreements to manage advertising sale...

23/11/2024

The Trade Desk Jumps Into Streaming TV With Ventura OS

VENTURA, Calif. Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating system called Ventura....

23/11/2024

Writers Guild, 3 PBS Stations Reach Tentative Agreement for New Contract

BOSTON, LOS ANGELES AND NEW YORK The Writers Guild of America has announced that it has reached a tentative agreement with management at PBS member stations WGB...

23/11/2024

Supreme Court to Consider Legality of FCC's Universal Service Fund

WASHINGTON, D.C. The U.S. Supreme Court has agreed to hear an appeal in a case that alleges the FCC does not have the authority to decide how funds from the Uni...

22/11/2024

Michelle Satter to Be Honored at 2025 Sundance Film Festival Gala Celebrating Sundance Institute Presented by Google TV

Sean Wang, Julian Brave NoiseCat, and Emily Kassie to Receive Annual Vanguard Aw...

22/11/2024

Spotify Inks a New Partnership With Bloomsbury To Offer A Greater Assortment of Audiobooks

Our library continues to grow. In 2022, we announced the addition of audiobooks ...

22/11/2024

SBS wins Australian Podcast Publisher of the Year for third year running

SBS wins Australian Podcast Publisher of the Year for third year running 22 November, 2024 Media releases An outstanding slate of multilingual, multicultur...

22/11/2024

Film Lighting: a Cinematic Guide w/ Free Lighting Plots

Home Applications Film Lighting: a Cinematic Guide w/ Free Lighting Plots Your Guide to Film Lighting In this guide, we'll explore the history of fil...

22/11/2024

Fox, Hulu Renew Content Deal

Fox Entertainment and Hulu have renewed a multi-year content distribution agreement that will keep in-season streaming rights for Fox's programming slate on...

22/11/2024

Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA

Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA Brie Clayton November 22, 2024 0 Comments Academy Award-winning independent film stud...

22/11/2024

A Creative Alliance for Black Friday: Independent Software Makers Unite for Photographers

A Creative Alliance for Black Friday: Independent Software Makers Unite for Phot...

22/11/2024

Partial Bold Text using After Effects expressions UPDATED

Partial Bold Text using After Effects expressions UPDATED Graham Quince November 22, 2024 0 Comments Now with an improved expression for Per Word Se...

22/11/2024

John Lawson Steps Down as AWARN Executive Director

WASHINGTON John Lawson, longtime broadcast alerting advocate and founder of the AWARN Alliance, said he is stepping down as its executive director to work full-...

22/11/2024

Red, white and Blue Lucy UK media tech provider reaches across the Pond

Entering the American market follows a period of significant growth for the company By Matthew Corrigan Published: November 22, 2024 Entering the American...

22/11/2024

Warner Bros. Discovery Introduces Shop With Max and Moments

NEW YORK Warner Bros. Discovery Advertising Sales has incorporated Kerv's AI-enhanced technology into its ad-tech platform and launched two new ad offerings...

22/11/2024

EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact

NEW YORK Vizio's Inscape, a smart-TV data provider, and EDO said they have extended their longstanding data partnership....

22/11/2024

New Pixotope Reveal Enables AR, Virtual Production Without Green Screens

OSLO, Norway Live augmented reality and virtual production specialist Pixotope Technologies has launched Pixotope Reveal, an AI-powered background segmentation ...

22/11/2024

Nominations Open for 2025 NAB Technology Awards

The National Association of Broadcasters has opened nominations for the 2025 NAB Technology Awards, recognizing excellence in broadcast engineering, digital lea...

22/11/2024

Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million

In between helpings of turkey and other Thanksgiving Day fare, viewers will see companies dishing up hefty portions of ads on sports programming, with the natio...

22/11/2024

8 Channels Added to MyFree DirecTV Streaming Lineup

Following the recent launch of the MyFree DirecTV free-ad supported package of 70-plus streaming channels, DirecTV has launched eight new channels catering to s...

22/11/2024

Viant, Disney Advertising Expand CTV Ad Collaboration

IRVINE, Calif. Viant Technology said it has expanded its agreement with Disney Advertising that's focused on making premium connected TV, video and display ...

22/11/2024

Xumo To Make Ad Inventory Available Programmatically With PubMatic

PHILADELPHIA and REDWOOD CITY, Calif. Xumo, the streaming platform joint venture of Comcast and Charter Communications, has reached an agreement to make its pre...

22/11/2024

Mediaocean To Acquire Innovid, Will Merge It With Flashtalking

NEW YORK Privately-held ad tech giant Mediaocean has inked a definitive agreement to acquire Innovid, an independent software platform for advertising creation,...

22/11/2024

Viz University introduces new Viz Artist certifications aimed at upskilling designers of all levels

Viz University introduces new Viz Artist certifications aimed at upskilling desi...

22/11/2024

NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff Will Impact Sports Ops

NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff W...

22/11/2024

NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts With Saturday's Final in Kansas City

NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts Wi...

22/11/2024

Premier League To Establish In-House Media-Operations Business for 2026-27 Season

Premier League To Establish In-House Media-Operations Business for 2026-27 Seaso...

22/11/2024

SailGP Season 5 Set to Be Most Expansive Yet'

SailGP Season 5 set to be most expansive yet' By George Bevir Friday, November 22, 2024 - 10:34 Print This Story SailGP: The New Zealand Sail Grand P...

22/11/2024

SailGP Season 5: New Broadcasters, New Requirements

SailGP Season 5: New broadcasters, new requirements By George Bevir Friday, November 22, 2024 - 10:34 Print This Story The Germany SailGP team in action a...

22/11/2024

SailGP Season 5: AI Cameras to Get Viewers Closer to the Action

SailGP Season 5: AI cameras to get viewers closer to the action By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Getting viewers closer ...

22/11/2024

SailGP Season 5: Getting Umpires Onscreen and More Studio-Based Content

SailGP Season 5: Getting umpires onscreen and more studio-based content By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Australia SailG...

22/11/2024

SailGP Season 5: Enhanced LiveLine Graphics Bring Augmented Reality to Chase Boats

SailGP Season 5: Enhanced LiveLine graphics bring augmented reality to chase boa...

22/11/2024

Full House: Inside Production of the European Curling Championships

Full house: Inside production of the European Curling Championships By Kevin Hilton Thursday, November 21, 2024 - 12:40 Print This Story Curling star Anna...

22/11/2024

NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff Will Impact Sports Ops

NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff W...

22/11/2024

Sky and Peacock's Original hit drama series The Day of the Jackal scores a second season renewal

Sky and Peacock's Original hit drama series The Day of the Jackal scores a s...

22/11/2024

Rugged Rugby: Conquer or Die' Premieres December 10: A Battle for Supremacy Begins

Back to All News Rugged Rugby: Conquer or Die' Premieres December 10: A Ba...

22/11/2024

Standards Pavilion elevates the role of standards in advancing climate action at COP29

Friday 22 November, Baku, Azerbaijan: As COP29 wraps up in Azerbaijan, the Stand...

22/11/2024

Let's Make Toy Show Day Official

Let's Make Toy Show Day Official The Late Late Toy Show | Friday December 6th | 9:35PM Watch Below The Late Late Toy Show is fast approaching and kids al...

22/11/2024

COOPANS, the Alliance Managing Europe's Largest Air Traffic Volume, Upgrades its Air Traffic Control (ATC) System with Thales

Facebook Twitter LinkedIn COOPANS is a leading international cooperation b...

22/11/2024

Press release

Facebook Twitter LinkedIn Thales confirms that the Parquet National Financier (PNF) in France and the Serious Fraud Office (SFO) in the United Kingdom hav...

22/11/2024

RT General Election 2024: Critical Election Period

The broadcasting regulator, Coimisi n na Me n has removed the traditional broadcast Moratorium for television and radio. In the past, this applied from 14:00 ...

21/11/2024

Neneh Cherry Takes Us on a Musical Journey Inspired by Her Memoir, A Thousand Threads'

Neneh Cherry, a musical trailblazer for more than three decades, is full of stor...

21/11/2024

6 Spotify Audiobook Features That Level Up Your Listening Experience

Since launching our audiobooks offering, we've continuously upped our game on designing a user experience that provides seamless and engaging listening. You...

21/11/2024

SEP 2024 / PAG launches new MPL150 Battery at IBC24

1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end portable power systems for the film and television industry, has announced the introduction...

21/11/2024

SEP 2024 / PAG Introduces new Cinergy Battery

1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end, portable power systems for the film and television industry, has announced the introductio...

21/11/2024

Celebrating The Best Of The Best

The HPA Awards exist to honor and recognize the accomplishments of the talented HPA community and to support their efforts with increased awareness and celebrat...

21/11/2024

L3Harris Co-Founder, Chair and CEO Chris Kubasik: Arsenal of Democracy 2.0 Will Require New Ways of Doing Business

He writes in POLITICO: When it comes to protecting our country, innovation and s...