Watch As One Curious Bear Tests the Cool Wash Feature Of Samsung s ecobubble Washing Machine

Watch As One Curious Bear Tests The Cool Wash Feature Of Samsung's ecobubble Washing Machine on Feb 01, 2013

Samsung Digital Appliances has launched a viral, created by The Viral Factory, to communicate the cool wash' capabilities of its Ecobubble range of washing machines to its customers.

Picture the scene. A cameraman is filming the set-up of a washing machine shoot in the snow-covered hills of Manning Park B.C in Canada, in a large clearing next to a frozen lake. As the team connects a feed pipe from the ice cold stream into the back of the Ecobubble, one of the crew members points towards a large brown bear which has emerged from the surrounding forest and is heading in their direction.

After retreating a safe distance, the crew watch on as the bear strips down to his boxer shorts and throws his brown coat into the Ecobubble, putting it on a cold wash cycle. After keeping himself busy while he waits by reading a newspaper and building a snowman, when the wash finishes, the bear pulls out his clean coat, which is now white, and puts it back on to reveal he is actually a polar bear. And it's not long before word gets out, as the film ends by cutting to a line of brown bears waiting patiently to use the Ecobubble to wash their own coats.

Watch the drama unfold for yourself http://global.samsungtomorrow.com/?p=21705

Notes to Editor:

Samsung's Ecobubble laundry products produce special bubbles which enable detergent to dissolve faster and deeper into clothes so they come out cleaner. And all on a cold wash, as the bubbles, rather than the heat, do all the hard work.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.

LINK:	http://www.samsung.com/uk/news/localnews/2013/watch-as-one-curious-bea...
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