Today, Spotify hosted our second Investor Day, updating the financial community on the progress we've made since our direct listing. Additionally, we shared details about how we'll continue to innovate and grow over the short and long term. The event, which was held at our New York City office, featured presentations by Spotify's Chief Executive Officer Daniel Ek, Chief Financial Officer Paul Vogel, and members of the company's global leadership team.
When Spotify went public in 2018, we were a music-streaming company, but we've evolved dramatically over the last four years-expanding beyond music to become the leading player in audio.
Throughout the event, Spotify executives highlighted the consistency of our financial performance, our strong momentum, and the potential we see ahead for driving meaningful user, revenue, and bottom-line growth. They also built the case for why our future extends beyond music and podcasting, describing a reality where 50 million artists, writers, labels, publishers, studios, and other creators will be able to manage their businesses and monetize and effectively promote their work to more than one billion users.
At the center is a set of software, services, products, and business models tailored for specific verticals and bundled into a single consumer experience: The Spotify Machine.
Read on for top takeaways from our speakers.
Daniel Ek describes the foundations of our strategy and The Spotify Machine
We're really investing in building a fantastic multisided platform that has all the ingredients to become one of the truly unique creative platforms in the world, Daniel shared in his opening remarks. And based on what we see, we are accelerating our moves to seize that opportunity in the near term. And the value creation opportunity is very high.
He then outlined at a high level what Spotify has achieved since 2018 and revisited the three key foundations that continue to differentiate Spotify and drive our long-term strategy:
Ubiquity: It's long been our goal to make Spotify available to anyone on any device. Over the last four years, we've gone from approximately 250 partners to more than 2,000 today, with integrations ranging from wearables like watches to all facets of the connected life-including cars and kitchen appliances. Ubiquity has proven to be a significant driver of new users to the platform, with 28% of all our new registrations coming from these partners, up from 14% in 2018.
Personalization: When you ask listeners what they love most about Spotify, more than 81% cite our personalization, or discoverability. That magic ability to introduce a user to their next favorite song and artist. Spotify listeners view this as the reason not only to sign up for our service, but also to stay.
Freemium: The combination of our free ad-supported tier and our premium subscription tier. It gives listeners a chance to try Spotify risk-free, enables Spotify to build a funnel toward establishing a larger and growing subscriber base, and has enabled our expansion into new markets due to our low price of entry-we've gone from 65 markets around the world to 183 in just four years.
We see the opportunity to continue to imagine and explore new verticals across our platform-within audio, but also beyond. Daniel noted. And for each vertical, we will develop a unique set of software, services, and products and business models that's going to be tailored for that specific ecosystem.
Chief R&D Officer Gustav S derstr m lays out the benefits of a single user experience
Joining the stage after Daniel, Gustav S derstr m, Spotify's Chief R&D Officer, provided a deeper look into that future from a product point of view.
While there's much that goes on behind the scenes of the Spotify app, the end result is a single intuitive experience for listeners that brings the world's audio content together in a relevant and personalized way. And that's what we'll continue to do as we add new format verticals, like audiobooks, to the Spotify app.
Gustav also shared how this strategy has been successful over the last few years in compounding our user base. He noted that in 2019 we integrated podcasts into the main app, making them available to over 200M potential listeners. In 2020, we did the same with video podcasts, in 2021 with Live, and in 2022, we're integrating audiobooks into the main app, making them available to over 400M potential listeners.
Finally, Gustav explained Spotify's personalization engine, which is shared among all of our content formats. Investments in this space allow for the personalization engine to get better and better as new formats are added, ultimately giving us a better understanding of every user and how we recommend to them. To a large extent, the value of a service like Spotify is directly related to how much a consumer feels like that service helps them discover new things, Gustav said. And that's what Spotify enables. In 2018, we had 10 billion artist discoveries every month on Spotify. Today, there are 22 billion and we're nowhere near done.
Global Head of Editorial for Music Sulinna Ong, Global Head of Music Content Strategy Madeleine Bennett, and Vice President and Head of Music Product Charlie Hellman share insights on music, our marketplace, and helping artists monetize more fans
First and foremost, Spotify is a music company, Charlie Hellman noted upon taking the mic. All of our music teams' strategies ladder up to two primary goals: making a unique and superior music experience for fans, and creating a more open and valuable ecosystem for artists.
We are by far the most global platform, the most tapped into local scenes, and the most capable of developing opportunities for artists at scale, Sulinna Ong shared. No ot
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
23/04/2025
In 2024, Thomson's Total Turnout project played a pivotal role in elevating ethical election reporting and strengthening journalist safety in Pakistan.
Wit...
23/04/2025
We heard that you could use a little pick-me-up, so get ready to sh-sh-shake it ...
23/04/2025
WBD's Max viewership climbs 6%, boosted by The White Lotus' and The Pi...
23/04/2025
March shows a further downward trend of time spent watching television; following the February period when winter holidays contributed to a shorter time spent. ...
23/04/2025
During March, audiences in Mexico increased their streaming usage by 2.1 points compared to the previous month, accounting for 24.4% of TV viewing.
Disclaimer:...
23/04/2025
AANHPI audiences over index the total U.S. for share of time spent with Netflix ...
23/04/2025
SAN JOSE, Calif. Roku has announced new TVs, new streaming devices and significant upgrades to its user interface and software platforms that are designed to st...
23/04/2025
COW Job Listing: Opportunity for a Passionate Feature Film Editor - London-Based...
23/04/2025
RM Equity Partners Acquires MAGIX Software, Appoints Robert Rutkowski as CEO to ...
23/04/2025
All Men Are Wicked Western Shot with Blackmagic Design
Brie Clayton April 23, 2025
0 Comments
Blackmagic Pocket Cinema Camera 4Ks were put to the test...
23/04/2025
NEW YORK Warner Bros. Discovery captured the largest monthly viewership increase among media distributors in March, according to Nielsen's latest Media Dist...
23/04/2025
MIAMI, Fla. Hemisphere Media Group has inked a deal with Samsung to launch WAPA+ as a FAST channel on Samsung TV Plus, a free TV streaming service that comes pr...
23/04/2025
HEBDEN BRIDGE, U.K. Calrec Audio has promoted Sid Stanley to managing director. Stanley, who joined the company in July 2018 as general manager, has been instru...
23/04/2025
WASHINGTON Federal Communications Commission Commissioner Nathan A. Simington has announced a series of staff appointments made in March and April 2025, includi...
23/04/2025
WASHINGTON The Federal Communications Commission has set its agenda for the Monday, April 28, 2025 Open Meeting, which is scheduled to start at 10:30 a.m. in th...
23/04/2025
COW Job Listing: Full-Time Video Editor, Remote
Brie Clayton April 22, 2025
0 Comments
Full-Time Video Editor
April 23, 2025COW Job Listing: Opportu...
23/04/2025
Berklee Abu Dhabi's Jazz Night Kicks off Global Celebration of Music and Cul...
23/04/2025
The E.W. Scripps Co. said it was shutting down its Scripps News over-the-air channel effective November 15 and eliminating at least 200 jobs....
23/04/2025
Audio Helps Chess.com Checkmate Cheating Matches are produced using REMI workflows By Dan Daley, Audio Editor
Wednesday, April 23, 2025 - 7:00 am
Print Th...
23/04/2025
Tech Focus: Intercoms, Part 1 - Key to Onsite, REMI, Hybrid Operations Intercoms keep increasingly disparate production locations together By Dan Daley, Audio ...
23/04/2025
Speaking my language: Bringing AI to the fore with real time audio translation f...
23/04/2025
Back to All News
Netflix Drops Trailer for Crime Drama Secrets We Keep, Set in ...
23/04/2025
Back to All News
World Book Day: Netflix Announces New TV Adaptations and Impac...
23/04/2025
Comscore to Announce First Quarter 2025 Financial ResultsRESTON, VA, April 23, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
23/04/2025
In an email to RT staff today, RT Director-General, Kevin Backhurst confirmed that RT 's Voluntary Exit Programme (VEP) 2025 is open from today, Wednesday...
23/04/2025
RT will air live coverage on television, radio and online of the funeral of Pope Francis which takes place this Saturday, 26 April 2025.
Beginning at 8.30am o...
23/04/2025
As AI models evolve and adoption grows, enterprises must perform a delicate balancing act to achieve maximum value.
That's because inference - the process ...
23/04/2025
Financial services has long been at the forefront of adopting technological innovations. Today, generative AI and agentic systems are redefining the industry, f...
23/04/2025
Facebook
Twitter
LinkedIn
Enables Michelin to focus on development of its ...
23/04/2025
AI is rapidly reshaping what's possible on a PC - whether for real-time image generation or voice-controlled workflows. As AI capabilities grow, so does the...
23/04/2025
An AI agent is only as accurate, relevant and timely as the data that powers it....
23/04/2025
April 23 2025, 02:00 (PDT) Dolby Ushers in the Future of In-car Entertainment at Auto Shanghai 2025
Dolby and industry partners demonstrate robust momentum ...
22/04/2025
Chloe Sevigny at the Magic Farm premiere (photo by Michael Hurcomb/Shutterstock for Sundance Film Festival)...
22/04/2025
Music has the power to connect us to one another and to the world around us. Spotify is once again teaming up with the Museum for the United Nations - UN Live&#...
22/04/2025
Spotify has an unwavering commitment to supporting emerging artists across all g...
22/04/2025
This year marks the 55th anniversary of Earth Day, celebrated annually on April 22. On Spotify, listeners can explore a world of stories about our planet in our...
22/04/2025
McAvaney takes the lead for SBS' Coverage of the World Athletics Championshi...
22/04/2025
Virtual idols are poised to revolutionize entertainment, with the market projected to top $4 billion by 2029. Crafted with motion capture and game engine techno...
22/04/2025
As the audiovisual (AV) industry rapidly evolves, educational institutions are preparing the next generation of AV professionals for the future. Singapore Polyt...
22/04/2025
DENVER A new survey highlights just how important streaming has become in the entertainment landscape. Data compiled by Adtaxi shows streaming isnt just an alte...
22/04/2025
Samsung TV Plus has announced that it is now offering nearly 700 streaming channels in the U.S. more than any of the other major FAST platforms, the streaming s...
22/04/2025
PORTSMOUTH, N.H. New findings from Hub Research's latest survey on sports and television coverage reveal Amazon may have cracked the code of how to use tech...
22/04/2025
DETROIT Rockbridge Growth Equity has sold a controlling stake in GSTV to MidOcean Partners. Rockbridge will retain a minority stake in the video network which i...
22/04/2025
ATLANTA Gray Media has promoted Dana Neves to senior managing vice president, overseeing a number of Gray's television markets in the Northeast and Mid-Atla...
22/04/2025
The Infrastructure of Creative Flow: DigitalGlue's creative.space Wins NAB 2...
22/04/2025
iZotope unveils Equinox: the ultimate reverb plugin for Post and Music productio...
22/04/2025
Every way to export transparent videos from After Effects
Graham Quince April 21, 2025
0 Comments
In this video, I break down each way you can export ...
22/04/2025
April 22nd, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces Short Film Lineup
Featuring How I Learned to Die Executive Produced by Osca...
Today, Spotify hosted our second Investor Day, updating the financial community on the progress we've made since our direct listing. Additionally, we shared details about how we'll continue to innovate and grow over the short and long term. The event, which was held at our New York City office, featured presentations by Spotify's Chief Executive Officer Daniel Ek, Chief Financial Officer Paul Vogel, and members of the company's global leadership team. 
