
Jan 30 2019
New PSA Features a Team of Girls Competing Against Professional Football Players
Click Here to View the PSA
NEW YORK - Jan. 30, 2019 - CBS and Girls Inc. have joined together to create a CBS Cares public service announcement set to air during the CBS Television Network's SUPER BOWL LIII coverage, Sunday, Feb. 3, and after the Super Bowl on the CBS Sports Network. Featuring the voiceover of CBS THIS MORNING co-host Gayle King and players from the New York Giants, the PSA encourages girls to believe they can succeed at the highest levels, especially when they work together.
At the center of the PSA are the Macaroons, a team of girls who score big against the New York Giants, showing that when girls unite, anything is possible.
It is a major priority for our Company to support organizations that are helping to inspire and encourage girls' confidence, development and achievements, said Joe Ianniello, President and Acting CEO, CBS Corporation. We are very pleased to work with Girls Inc., the NFL and the New York Giants to advocate for and affirm the strengths and abilities of girls.
Among the girls who appear in the PSA are four Girls Inc. girls from New York City: Serenity Peralta, Shadiya McNair, Juliana Villaluz, and Markisha Prince. While filming, the girls also had the opportunity to go behind the camera and learn about what goes into making a PSA. It is Girls Inc.'s mission to ensure that girls value their whole selves, discover their strengths, and lift up and support one another.
Girls Inc. is proud to partner with CBS Corporation to deliver this very important message of empowerment for girls, said Judy Vredenburgh, President and CEO of Girls Inc. Too often, girls are told they can't. We all have a role to play in challenging stereotypes and limiting messages. That is why we are deeply grateful to CBS Corporation, CBS Cares, and the New York Giants for their commitment to showing girls that they can in fact achieve at the highest levels. We couldn't be more thrilled to share that message with the millions of viewers who will be tuning in to watch on Super Bowl Sunday.
To learn more about Girls Inc.'s important work, visit girlsinc.org.
CHEAT TWEET: When girls unite, anything is possible, even scoring big against the New York @Giants. CBS and @girls_inc team up for this special #SuperBowl PSA. #strongsmartbold https://bit.ly/2HIjIiW
About Girls Inc.
Girls Inc. inspires all girls to be strong, smart, and bold through direct service and advocacy. Our comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent. These positive outcomes are achieved through mentoring relationships, girls-only safe spaces, and research-based programming. Informed by girls and their families, we also advocate for legislation and policies to increase opportunities for all girls. Join us at girlsinc.org.
About CBS Cares:
At the heart of CBS' public service commitment are the multi-award-winning CBS Cares campaigns, consisting of PSAs that usually feature talent from a wide array of CBS programming. Approximately 200 million viewers see CBS Cares campaigns each year. These PSAs have embraced a number of causes, none more important than diversity and tolerance. The Nelson Mandela Foundation partnered with CBS Cares for Mr. Mandela's first ever PSAs on tolerance in the U.S. These PSAs were seen in the U.S. and 82 other countries. Each year, CBS Cares airs PSAs to honor Black History Month, Asian Pacific American Heritage Month, Hispanic Heritage Month, and Native American Heritage Month. CBS Cares also worked with the NAACP in developing PSAs that marked its 100th anniversary. Additionally, it worked with the Martin Luther King, Jr. Memorial Trust on PSAs to raise funds for the Martin Luther King, Jr. Memorial in Washington, D.C. CBS Cares annually marks the Martin Luther King, Jr. holiday with PSAs featuring Congressman John Lewis, who marched with Dr. King. CBS Cares annually marks Memorial Day and Veterans Day with special PSAs honoring American military veterans. Another set of PSAs honor the victims of the Nazi Holocaust and run annually on International Holocaust Remembrance Day.
* * *
CBS Press Contacts:
Kelli Raftery 212-975-3161 kelli.raftery@cbs.com
Jen Vafidis 212-975-1929 jen.vafidis@cbs.com
Girls Inc. Press Contact:
Veronica Vela 212-509-2000, ext. 227 vvela@girlsinc.org
Posted in Featured News, Press Release
Most recent headlines
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...