N vigo launches Sequoia, a company specializing in interactive solutions La nueva empresa est liderada y participada por Jos Mar a Mac as y Adolfo Fern ndez.
Sequoia Group has launched N vigo, una nueva compa a especializada en marketing digital, webs, apps, consultor a en internet, social media, smart TV, desarrollos innovadores y B2C, entre otras l neas de negocio.
N vigo est participada por Grupo Secuoya, Jos Mar a Mac as, director general, y Adolfo Fern ndez, subdirector de la compa a.
El equipo que encabeza N vigo ha liderado trabajos de gran repercusi n medi tica, como el proyecto mitele.es, la web TV del Grupo Mediaset, que se situ como l der en su segmento; acciones de second screen con Imagenio (Grupo Telef nica) y Fox con el fin de conectar el medio audiovisual con los dispositivos m viles; el primer portal de e-learning en Espa a, AulaFacil.com, nico en su sector en el momento de su lanzamiento, hace 14 a os; y la creaci n de la campa a online para el reposicionamiento de la marca Normaderm de Vichy, Grupo Loreal, con una acci n de enorme repercusi n en internet, entre otros.
Con esta nueva empresa Grupo Secuoya busca posicionarse en un mercado de importante crecimiento, buscando aprovechar las nuevas oportunidades y sinergias derivadas de la conexi n entre el mundo de la televisi n y los nuevos entornos digitales.
An experienced team
Si bien N vigo es una compa a joven, su equipo directivo tiene una dilatada carrera en marketing digital y desarrollos interactivos. Esta experiencia pasa por el liderazgo de agencias digitales, el impulso de proyectos interactivos en multinacionales, o la propia creaci n de empresas de Internet.
Jos Mar a Mac as, director general, posee 17 a os de experiencia en la comercializaci n, direcci n y gesti n de proyectos en Internet, por lo que ha estado a los dos lados: como cliente en multinacional y como proveedor, lo que ha enriquecido su perspectiva del negocio. Ha liderado proyectos estrat gicos en los primeros niveles de direcci n de diversas entidades, participando tanto en el dise o de planes estrat gicos, como en su implantaci n.
Adolfo Fern ndez car, subdirector, lleva 15 a os en el mbito digital, involucrado en pr cticamente todos los mbitos del negocio, lo que le ha permitido adquirir un perfil multidisciplinar en cuanto a desarrollo, conceptualizaci n de proyectos, creatividad , consultor a, negocio y liderazgo de la producci n.
Con la creaci n y lanzamiento de N vigo, Grupo Secuoya incorpora un nuevo eslab n en la cadena de valor de la Industria Audiovisual aportando nuevas l neas de negocio que interact an con el resto de las compa as del Grupo.
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N vigo launches Sequoia, a company specializing in interactive solutions La nueva empresa est liderada y participada por Jos Mar a Mac as y Adolfo Fern ndez. 
