
Super Bowl LVIII: Rising Women Reporters Get Unique Opportunity Thanks to Partnership Between NBCU Local and Training and Mentorship Group GALvanize Seven emerging sports media professionals are creating Super Bowl Week content for NBC- and Telemundo-owned stations and RSNs By Brandon Costa, Director of Digital
Wednesday, February 7, 2024 - 3:02 pm
Print This Story | Subscribe
Story Highlights
Super Bowl Week and its infamous Radio Row is annually one of the biggest content hubs on the sports calendar. This year, seven young women are getting the unique opportunity to be a part of the action in Las Vegas thanks to a new partnership between NBCUniversal Local's Digital Innovation Team and GALvanize - an organization that offers training and mentoring to women in sports media.
Meghan Caffrey (right) interviews Greg Braggs Jr., a producer from CHGO Sports at the GALvanize booth at Radio Row at Super Bowl Week in Las Vegas. (Photo: @GBraggsJr23/Twitter)
At Radio Row, NBCU Local and GALvanize have set up an interview station where the participants in the program will have the opportunity to shoot, conduct, and edit interviews throughout the week. That content will be prominently featured across NBC- and Telemundo-owned stations and regional sports network platforms.
The participating members are Meghan Caffrey (Basking Ridge, N.J.); Katie Caldwell (Kimberley, B.C.); Myckena Guerrero (Mission Viejo, Calif.); Drew Jones (Alameda, Calif.); Mariah Ross (Greer, S.C.); and twins Amanda van Frankfoort and Brittany van Frankfoort (Ottawa, Ont.).
It's a game changer for every single woman who's doing this program, says Laura Okmin, the veteran NFL on FOX sideline reporter and Founder of GALvanize. It's a game changer for me for getting the support and partnership. It's a game changer for GALvanize being able to say, look at these people who are investing in you; look at this reach we're getting because of them. Honestly, the support and the kindness they've been giving us since this started has been incredible.
The seven GALvanize participants are creating content on-site at Radio Row in Las Vegas prior to
Super Bowl LVIII. (Photo: Laura Okmin)
Okmin, a veteran of the sports media industry and one of the longest tenured sideline reporters in the history of the NFL, first founded GALvanize more than a decade ago and its blossomed into one of the premier training and mentorship organizations in the industry for women in sports media. Okmin says she recalls working her first Super Bowl back in 1992 and how intimidating that experience was for her. She hopes that though this partnership, the seven participants will not only get the opportunity to create content at a Super Bowl but feel empowered and supported while doing so.
When I did my first Super Bowl, I think I was 22 and I was so in over my head and I really messed up, says Okmin. That's still what I feel when I think of my first Super Bowl experience. I recognized that with these women saying, I'm overwhelmed' and I'm nervous,' and I'm excited.' With this, you have a team right next to you. You're not alone doing this. I can't think of a more incredible way or a more meaningful way to tell a group of young people women or men that you're going to do the biggest event that you've ever done, but you're going to be supported in every way. That's pretty cool.
During the Niners presser today longtime GALvanizer @Myckena_G asked Brock Purdy about WHO he is beyond football and the legacy he wants to leave.
This is what makes GALvanize standout - we care about the WHO. pic.twitter.com/4WPQlH9Fao
GALvanize (@GALvanizeLife) February 7, 2024
In addition to the on-site content creation opportunities, NBCU Local has also offered the participants training and networking leading up to the trip to Vegas. According to Jeremy Berg, Director of Digital Video for NBCU Local, his team focuses many aspects of content creation across NBCUniversal, including training for fulltime staff on the ins and ours of digital video production and distribution. Two training sessions, including on their style of editing in Adobe Premiere and shooting workflows, were offered to the GALvanize 2024 group, as was a Q and A with fulltime staff from across the family of NBC Regional Sports Networks.
We were blown away by the level of questions that these women from GALvanize were asking, says Seth Rubinroit, Senior Manager, Audio and Digital Strategy for NBCU Local. t was really cool. It was supposed to be 45 minutes and at the end of it when I went to cut off the conversation all of the executives wanted to stay. I think it's awesome that all of these women are going to get this real hands-on experience at Super Bowl Radio Row.
At Radio Row, participants are also receiving instruction on video editing, graphics creation, interviewing best practices, and social and web publishing. GALvanize and NBCU Local has a booth stationed at Radio Row to serve as the home base for interviews and the group will be traveling to multiple locations throughout Vegas to create content, including at events like Media Day and NFL Honors.
We are committed to supporting the next generation of diverse voices as they pursue careers as content creators and leaders in sports media, said Lora Dennis, EVP of Digital Media for NBCU Local. Working with these women and seeing them support each other's work creates the kind of foundation that will have a lasting impact professionally and personally. We are thrilled to partner with Laura and GALvanize to give them the opportunity to level the playing field on one of sports greatest stages.
The Empower Campaign, an organization established to support women and youth, has invested the funds to make the trip possible for all of the se
Most recent headlines
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...