Leading digital news agency dives deeper into sports content insights by adopting newly-extended Teletrax monitoring network and analytics portal
New York, March 13th, 2013 Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announces an agreement with SendtoNews, the leading digital US news syndication agency.
SendtoNews has been working with Civolution's watermarking technology since June 2012, to create a system which seamlessly integrates into their video management system. This system has been extensively tested over the past few months.
SendtoNews will leverage data from all US and Canadian channelsbeing monitored by Civolution's Teletrax platform through its renewed web-based analytics portal. The broadcast insights provided by Teletrax will allow SendtoNews to more effectively connect sports leagues, news outlets, and leading brands to premium sports video highlights.
We wanted to match the premium quality of our sports video content with equally premium insights into the use of that content," said Greg Bobolo, CEO of SendtoNews. Teletrax is a powerful digital asset management tool that will aid us to better understand precisely the reach of our content. The intelligence gathered will allow us to fine tune our offerings, better allocate our resources which should in turn positively impact our bottom line.''
SendtoNews will utilize Civolution's digital watermarking technology to encode their sports content ingested from various sporting locations. Once it has been distributed across SendtoNews's media delivery network, sports content which includes Professional Golf, Hockey, Soccer and Motorsports highlight videos - will be tracked on the global Teletrax monitoring network. This includes the newly-expanded Teletrax channel line-up with additional TV stations now being monitored across Canada.The combination of both digital watermarking and automated near real-time content monitoring will enable SendtoNews to better understand and confirm usage of their media packages.
We are very pleased that SendToNews, a leading and innovative media delivery platform, chose Teletrax, said Andy Nobbs, CMO, Civolution. Teletrax allows clients to accurately track where, when and how different media content is being used, thereby enabling more efficient asset distribution and better inventory control.
Civolution's Teletrax - Television Monitoring is the premier global television content tracking solution. It is the only global service offering a combination of cutting-edge watermarking and fingerprinting technologies over the world's largest monitoring network. The number of available channels in the Teletrax product has increased to the highest levels yet in the 11-year history of the platform, now with over 2,000 channels including all 210 U.S. DMAs, across over 60 countries worldwide from monitoring stations in Europe, Asia, the Middle East, South and Central America, and Canada.
All this broadcast intelligence is accessible to partners through a recently re-launched online portal, which was developed based on client feedback. The new widget-based dashboard allows for extensive user-customization, and includes the Teletrax OnView plug-in, which enables users to actually view the video as aired on the TV station. Along with the richer, visually driven view of data, and insights which allow clients to grasp at-a-glance the exact reach and usage of their content, clients also have access to new competitive analysis tools, such as content retrotracking'. The Teletrax' retrotracking broadcast monitoring service delivers detailed reports on the reach of past events by retroactively tracking the broadcast of those events
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Leading digital news agency dives deeper into sports content insights by adopting newly-extended Teletrax monitoring network and analytics portal
