Familiar Themes Top the List of Television's Most Anticipated New Fall Series -- San Jose, CA September 16, 2015 TiVo Research and Analytics, Inc., a subsidiary of TiVo Inc., announced today the results of its 2015 Fall TV Survey; the survey revealed the fall TV series to which TiVo subscribers are most looking forward. ABC's revitalized comedy The Muppets tops the list of new series TiVo subscribers intend to watch at least once this fall. Additionally, two shows battle it out for second place, with CBS's Supergirl and NBC's Heroes Reborn in a virtual tie for the silver intends to watch medal. Fall TV series begin airing this week.
It is a drama-heavy fall season, with 12 of the 22 new broadcast series within that genre, and dramas appear to be attracting the greatest attention. Eight of the top ten programs respondents intend to watch are dramas, with exceptions for The Muppets coming in first and NBC's variety offering, Best Time Ever with Neil Patrick Harris, tying for seventh. Here is a full list of the top ten programs respondents are most looking forward to watching:
Rank Network New series subscribers intend to watch (at least once)
1 ABC The Muppets
2t CBS Supergirl
2t NBC Heroes Reborn
4 FOX Minority Report
5 ABC Quantico
6 CBS Limitless
7t NBC Blindspot
7t NBC Best Time Ever with Neil Patrick Harris
9 CBS Code Black
10 ABC Blood & Oil
Although the survey was conducted at the end of August 2015, after extensive promotional activity during the summer for many of the fall TV series, awareness remains low for most of the new fall shows. Of the 22 shows debuting this fall, ten shows remain unknown to more than three-quarters of survey respondents, with only five programs scoring an awareness rating above forty percent.
TiVo's survey data show that most new shows have not yet broken through the awareness barrier for the upcoming fall season, said TiVo Chief Research Officer Jonathan Steuer. However, TiVo's OnePass rankings throughout the fall will provide an ongoing read of what shows viewers are selecting to record. These rankings will provide early and continuous insights into which shows are breaking through in a competitive programming environment where failure is the norm.
Returning Favorites
When asked to name the returning favorite shows to which respondents are most looking forward, each network garnered programs with top scores. The top two programs for each network are ABC's Modern Family and Marvel's Agents of S.H.I.E.L.D; CBS's The Big Bang Theory and Elementary; CW's The Flash and Arrow; Fox's Gotham and The Simpsons; and NBC's The Blacklist and Grimm.
Additional Key Findings
On the cable front, the top overall returning favorite shows among survey respondents are AMC's The Walking Dead, BBCA's Doctor Who, and FX's Fargo.
Nine percent of respondents report they do not plan to watch any of the new fall TV series.
More than half of respondents are aware of the new fall TV series sneak peeks being offered on the TiVo platform.
Close to half of all survey respondents find TiVo's related fall TV information to be useful.
Methodology
TiVo Research conducted the Fall 2015 New Broadcast Series Survey in August 2015. Respondents were part of the TiVo Advisors Panel, an opt-in panel of approximately 30,000 TiVo subscribers whose second-by-second viewing behavior is anonymously tracked on an ongoing basis. This viewing data is merged with TiVo Research's monthly attitudinal surveys, thereby allowing unprecedented insights into U.S. consumers' behavioral habits and television viewing. 12,186 panel members participated in this survey.
About TiVo Research and Analytics, Inc.
TiVo Research and Analytics, Inc., a subsidiary of TiVo Inc. (NASDAQ: TIVO), is a leading cross-media research, measurement and analytics company whose solutions help advertisers, agencies and television networks improve advertising targeting, accountability, and return on media investment. TiVo Research s web-based Media TRAnalytics and TV Health Ratings platforms match the TV and online advertising that households actually receive with the products that the same households actually buy, enabling clients to find "The Right Audience" while providing an unmatched level of transparency, measurement, media planning/selling, and improved ROI. More information can be found at www.tivoresearch.com.
About TiVo
TiVo Inc. (NASDAQ: TIVO) is a global leader in next-generation television services. With global headquarters in San Jose, CA and offices in New York, NY, Boston, MA, Durham, NC, and Warsaw, Poland, TiVo s innovative cloud-based Software-as-a-Service solutions enable viewers to consume content across multiple screens in and out-of-the home. The TiVo solution provides an all-in-one approach for navigating the content chaos by seamlessly combining live, recorded, on-demand and over-the-top television into one intuitive user interface. The TiVo experience provides TV viewers with simple universal search, discovery, viewing and recording from a variety of devices, creating the ultimate viewing experience. TiVo products and services are available at retail or through a growing number of pay-TV operators worldwide. TiVo s multiple subsidiary companies provide the broader television industry and consumer electronics manufacturers with cloud-based video discovery and recommendation options, interactive advertising solutions, and audience research and measurement services. More information can be found at www.TiVo.com.
TiVo, the TiVo logo, the TiVo silhouette logo, and OnePass are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. All other company, product and brand names and trademarks are the property of their respec
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Familiar Themes Top the List of Television's Most Anticipated New Fall Series -- San Jose, CA September 16, 2015 TiVo Research and Analytics, Inc., a subsidiary of TiVo Inc., announced today the results of its 2015 Fall TV Survey; the survey revealed the fall TV series to which TiVo subscribers are most looking forward. ABC's revitalized comedy The Muppets tops the list of new series TiVo subscribers intend to watch at least once this fall. Additionally, two shows battle it out for second place, with CBS's Supergirl and NBC's Heroes Reborn in a virtual tie for the silver intends to watch medal. Fall TV series begin airing this week.
