Globo holds exclusive pre-launch for miniseries Justia at the MIP Cancun

Featuring independent but interconnected stories about people in extreme situations, the unique narrative broke the traditional TV programming mold

Today, during the 2016 MIP Cancun, Globo held the exclusive pre-launch for miniseries Justi a' for the Latin American television market. Boasting an original and provocative narrative, crossing over several independent stories, and aired in a way that broke the standards of traditional TV programming, Justi a' won over the Brazilian audience. While it aired, it had a daily reach of approximately 41 million viewers, and a total reach of approximately 134 million viewers. Its star-studded cast includes Adriana Esteves and Cau Reymond (both from Brazil Avenue'), as well as Leandra Leal and Marina Ruy Barbosa (both from Empire'), among many others. The initiative marks the Brazilian company's effort to deliver fresh and innovative content to its partners around the world throughout the year.

Justi a' invites viewers to reflect upon human issues and moral values, opening with the arrest of four people of different origins and backgrounds in 2009, in Recife, northeastern Brazil. The story than fast forwards seven years, as the characters are released from prison after doing their time, and get ready to go back to their lives.

The unique narrative reveals new facets of the kaleidoscope of all four characters, by moving back and forth in time and presenting the different points of view that led them to take extreme and questionable actions. With 16 chapters, the miniseries proposes entices audiences to question what is fair, acceptable, justifiable, and even ethical in extreme situations. Its airing format in Brazil was beyond anything audiences had ever seen. Each day of the week was dedicated to one of the four protagonists.

Written by Manuela Dias ( Dangerous Liaisons') and with art direction by Jos Luiz Villamarim ( Brazil Avenue'), Justi a' featured an unprecedented action: Its first four episodes were made available on Globo Play Globo's VOD application before its premiere on network TV. The strategy designed to bring audiences closer was maintained while the miniseries aired, and Globo Play subscribers had early access to each daily episode. That allowed Justi a' to reach more than 3 million unique users, and more than 25 million video viewers.

Justi a' will be officially launched in January, during the 2017 Natpe.

Sales executives Jo o Fonseca (joao.fonseca@tvglobo.com.br) and Pablo Ghiglione (pablo.ghiglione@tvglobo.com.br) are representing Globo at the 2016 MIP Cancun.

LINK:	http://www.globotvinternational.com/newsDet.asp?newsId=582...
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