Cobalt Digital, designer and manufacturer of award-winning edge devices for live video production and master control, and a founding partner in the openGear initiative, has announced that the Company was one of the technology partners in NBCUniversals Groundbreaking Ultra HD at the Tokyo Olympic Games , recipient of IBC's Special Award.
The award, presented by IBC at a virtual ceremony, honored NBCU for its technical proficiency that brought the Tokyo Olympic Games to its audience, offering them the opportunity to enjoy live action in Ultra HD: 4K resolution, High Dynamic Range (HDR) color, and Dolby Atmos sound. While production processes for recorded, scripted content in Ultra HD are now well established, NBCU has led the way in developing the necessary technology for single-stream production workflows in sport.
NBCU covered the whole content pipeline, from acquisition in HLG and distribution in PQ to a new version of its Skypath distribution system, ensuring the Ultra HD versions were made available to more than 50 local TV stations across the USA. This guaranteed that the full HDR Dolby Vision and Dolby Atmos Ultra HD experience was available to 70% of the country.
NBCU used the 3D LUT processing feature on Cobalt Digital's 9904-UDX audio/video processor cards as the engine for its very own NBCU's LUTS which fed their UHD playout system. Incorporating the Cobalt cards into its workflow allowed NBCU to achieve quality conversion of either SDR to HDR, or HDR to SDR, and cross-conversion from HLG to PQ providing the broadcaster with the enhanced agility to deliver the finest possible video quality to its audience.
Suzana Brady, Cobalt Digital's SVP of Worldwide Sales and Marketing added, We congratulate NBCUniversal and are very proud to be considered a recipient partner of this prestigious IBC Special Award.
About Cobalt Digital
Cobalt Digital Inc. designs and manufactures award-winning IP and 12G/6G/3G/HD/SD conversion, throwdown, and multiviewer technology for the production and broadcast television environment. As a founding member in the openGear initiative, Cobalt offers a full range of openGear compliant solutions as well as video and audio processing products for closed caption compliance, production trucks, master control, HD news, signal transport, audio loudness processing, and color correction. Cobalt's Blue Box Group line of interface converter throwdown boxes streamlines and simplifies a wide range of IP and 12G/6G/3G/HD/SD conversion and processing tasks. In addition, the company's multi-image display processors enable multiviewer capabilities in the most demanding studio and remote production/ broadcasting environments. Cobalt Digital products are distributed through a worldwide network of dealers, system integrators, and other partnerships.
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Cobalt Digital, designer and manufacturer of award-winning edge devices for live video production and master control, and a founding partner in the openGear initiative, has announced that the Company was one of the technology partners in NBCUniversals Groundbreaking Ultra HD at the Tokyo Olympic Games , recipient of IBC's Special Award.
