
ANAHAIM, Calif.--(BUSINESS WIRE)--Today Adobe (NASDAQ:ADBE) released a study at EDUCAUSE 2016 that provides insights into U.S. student and teacher perspectives on learning, creativity and the future workforce. A central theme that surfaced from the research underscores the increasing importance of creativity and technology in shaping future careers and solving many of the problems the world faces today. In fact, a staggering 85 percent of students and 91 percent of teachers see creativity as essential to students' future careers, and 93 percent of students and 73 percent of teachers view technology as key to their career preparedness. Gen Z students shared that classes focusing on computers and technology are among their favorites to take and will best prepare them for their futures.
The Adobe study, Gen Z in the Classroom: Creating the Future, found that 75 percent of the more than 1,000 U.S. students between the ages of 11 and 17, and more than 400 Gen Z teachers surveyed1 expressed a mutual wish to see an increased focus on creativity in the classroom. When asked if they thought their future careers would involve creating, 83 percent of students agreed, and 94 percent of teachers feel their Gen Z students will have careers that do not exist today.
Gen Z students have all grown up in a tech-enabled and information-driven world, said Tacy Trowbridge, Education Programs, Adobe, while speaking at EDUCAUSE - the leading conference for educators who use information technology to transform higher education. Gen Z and their teachers agree that they learn best through doing and creating, and that the curriculum needs to evolve to let students explore their creative ideas and to prepare them for a rapidly changing world.
While excited about the prospects, Gen Z students - who define themselves as smart, creative and hard-working - express nervousness about their future careers. Almost 30 percent of Gen Z students feel unprepared for the future, and nearly half feel what they learn outside of the classroom is more important to their future careers than what they learn inside.
Although Gen Z students see themselves as more creative than past generations, teachers and students agree that the best method for learning and teaching is through a doing/creating approach. This perspective directly correlates with the 60 percent of educators who look for more opportunities for hands-on learning in their classrooms, and the 52 percent who wish to evolve the teaching curriculum.
Adobe has always been committed to enabling creativity in the classroom, and programs like Creative Cloud for Education bring the best in class creativity tools to schools. I am particularly thrilled to see how the introduction of Adobe Spark has helped even the youngest students tell stories with impact, said Mala Sharma, VP & GM Creative Cloud Product, Marketing and Community.
This study underscores that the vast majority of educators understands the integral role that creativity and creative thinking play in solving many of the world's challenges, said Dr. Gerard J. Puccio, leading creativity researcher and Department Chair and Professor at the International Center for Studies in Creativity at SUNY Buffalo. Teachers, administrators and education leaders face a huge challenge in preparing their students for today's world, and can show they are serious about this duty by taking action to update the curriculum to better reflect 21st century skills and support professional development.
Key Gen Z student and teacher findings include:
76 percent of students and 75 percent of teachers wish there was more of a focus on creativity in the classroom
85 percent of students and 91 percent of teachers see creativity as essential to students' future careers
93 percent of students and 73 percent of teachers view technology as key to their career preparedness
83 percent of students believe their future careers will involve creating
94 percent of teachers feel their students will have careers that do not exist today
27 percent of students feel unprepared for the real world, and 34 percent of teachers agree
78 percent of students and 77 percent of teachers believe Gen Z learns best by creating and hands-on experiences
The full findings from Adobe's survey, Gen Z in the Classroom: Creating the Future, are available for download at www.adobeeducate.com/genz.
To view the findings in infographic form, please visit http://www.adobeeducate.com/genz/genzinclassroom.
1The study was produced by research firm Edelman Intelligence and conducted as an online survey among n=1,000 Gen Z students (ages 11-17) nationwide United States and n=500 teachers of Gen Z students (ages 11-17) nationwide United States. Interviewing took place from September 26 - October 6, 2016.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
2016 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...