
On the Hardwood: Golden State Warriors Connect Team, Chase Center to Fans at Home Through Dub Hub Experience Digital platform provides unique camera angles, live video chat room By Kristian Hernandez, Associate Editor
Monday, January 25, 2021 - 11:00 am
Print This Story | Subscribe
Story Highlights
The doldrums of 2020 may be in the past, but 2021 is still presenting challenges to in-venue production teams. Now out of the Orlando bubble, NBA organizations are hosting games in their home arenas and navigating the continuing difficulties of the pandemic. Like SVG's At the Ballpark and On the Gridiron series, On the Hardwood will take a look the hardships, creative ideas, and teamwork of NBA franchises.
When people flipped on the TV and watched games being played in the NBA bubble last summer, virtual spectators on an LED screen became less an eyesore and more a part of the overall viewing experience. The Golden State Warriors are adding the same fixture inside Chase Center, the league's newest venue, to bring fans together through a multilayered digital platform called the Dub Hub.
The idea came from the NBA bubble, notes Jen Millet, SVP, marketing, Golden State Warriors. The great thing about the league and teams is that best practices are shared and encouraged. We saw what the NBA did there, and, while we hoped to have fans in our building [for the start of the season], we said that we would consider doing this if we couldn't welcome fans back to Chase Center.
MORE ON THE HARDWOOD INTERVIEWS:
After Assisting Fox Sports Sun, Miami Heat Retrofit Control Room for Games in AmericanAirlines Arena
Atlanta Hawks Honor Legacy of Martin Luther King Jr. in First of Season-Long Unity Nights'
Minnesota Timberwolves Feature On-Court Media Day With Drone Flyover at Target Center
Denver Nuggets Repurpose RSN Broadcast With Some In-Venue Flavor
In the Splash Zone: Four Exclusive Camera Angles, VIP Tunnel Access, Digital Prompts From the beginning of the bubble, the Warriors gained inspiration from its operation at the Wide World of Sports Complex in Orlando. Through a partnership with the league and its teams, playoff-bound franchises could spice up the neutral setting with team-centric content and virtual fans watching from home. With California's strict protocols that disallow gatherings of large groups, the organization decided to take a stab at this technology, using the bubble as a reference and leveraging a relationship with The Famous Group.
We could put our full attention to what was actually happening from an entertainment and execution perspective [in the bubble], says Millet. As the pandemic progressed, we talked about what functionality we would want within the experience and put a lot of emphasis on three key things: maintaining our connection with the fans by giving them access, establishing a home-court advantage for our players, and creating value for our corporate partners and integrating their brand with our platform.
The Dub Hub allowed four unique viewing options: the linear broadcast, behind the basket, the LED screen in Chase Center, and a quad box with statistics.
With technological backing by The Famous Group, the Warriors developed a digital-first environment with plenty of amenities for supporters of all ages. A selected group of 120 fans (season-ticket holders, important groups in the Bay Area, etc.) are able to enter the virtual gathering an hour before tipoff. When camera and microphone capabilities are checked, fans are able to watch pregame warmups, chat with other members in real time, and listen to an exclusive game-day mix from team DJ Derrick DJ D-Sharp Robinson.
During the game, users are able to toggle among four unique viewing options: the linear broadcast on NBC Sports Bay Area, a bird's-eye shot of the Dub Hub videoboard in Chase Center, POV cameras behind each basket, and a quad view that brings together each available angle as well as a screen with statistics on both teams. Fans awarded VIP access receive an additional perk as the players run to the court.
Along with the courtside screen, we also created an experience in the player tunnel, Millet explains. Fans are lined up on screens in the player tunnel, and they're able to have two-way interactions with the players as they take the court. We've seen the players embrace that and become more accustomed to it during our homestands.
Fan participation and the physical screen provide a backdrop for local telecasts and for national games played on ESPN and TNT. The goal is to allow fans to show their support with various digital reactions that flash across their designated box in the mosaic. The selections include a wavy Warriors banner, a three-point hand signal after a made attempt, Warriors-themed thunder sticks, a traditional D # graphic when the players are in the defensive end of the floor, and a cable-car bell symbolizing San Francisco's history and the new pregame tradition at Chase Center. Since the operation is two-way, the fans get to interact with favorite players like Stephen Curry and rookie James Wiseman through microphones in the tunnel and have their chants heard in the venue via speakers behind the bench. Periodically, in-arena host Franco Finn joins the video chat to fuel the high energy.
The biggest driver of this project was to unite the community for its common love and passion for the Warriors. Whether it's with friends or complete strangers, the platform has given fans a chance to enjoy basketball in a new way.
When we host a community or corporate group, they all know each other, and they're able to watch the game together, adds Millet. When we bring average fans together that don't know each other, the thing that we've been most excited about is how there's still a ton of interaction.
Te
Most recent headlines
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...