SVG NEXT Chair Gregg Katano on How the Sports-Media Biz Is Embracing AI, XR, Virtual Production and More By Brandon Costa, Director of Digital
Tuesday, November 26, 2024 - 12:58 pm
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The Sports Video Group debuted a brand new event last month with SVG NEXT: AI, XR, and Beyond. Held in Los Angeles on Nov. 13, the event took attendees on an insightful journey into the future of the media and entertainment industry and how emerging technologies are expected to impact the sports-production community in the coming years. Chaired by Cosmos Collab CEO/Founder Gregg Katano, the program delved deep into the transformative potential of cutting-edge technologies like Artificial Intelligence (AI), Extended Reality (XR), virtual production, real-time fan engagement tools, and other next-gen innovations.
SVG took a moment with Katano - a 30+ year entertainment, media, and tech entrepreneur, international speaker, and educator - at the event to discuss his goal of blending emerging technologies with sports media insights. He hits on how sports media leads in adopting new tech compared to other media sectors, the significance of Apple Vision Pro despite initial criticism, and the need for a 360-degree approach to content consumption that includes emerging devices beyond current platforms.
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SVG NEXT Chair Gregg Katano on How the Sports-Media Biz Is Embracing AI, XR, Virtual Production and More By Brandon Costa, Director of Digital 
