Sony Pixel Power calrec Sony

Mayssa Karaa Elevates the Performing Arts in Abu Dhabi

31/03/2023

Mayssa Karaa Elevates the Performing Arts in Abu Dhabi The singer-songwriter serves as artistic director of Berklee Abu Dhabi, where she and her team are breaking new ground and bringing cultures together.

By

Daniel Pesquera

March 30, 2023

Mayssa Karaa B.M. '12 grew up in Beirut, singing along to the Arabic music that would become an inseparable part of her identity. She carried this music on her artistic journey from Lebanon to Berklee, Hollywood, Bollywood, and all the way back to the Middle East, where now she serves as the artistic director of Berklee Abu Dhabi.

Karaa's r sum as an international hitmaker reflects her range as a vocalist and songwriter. She recorded a globally-celebrated version of White Rabbit for the Grammy-nominated American Hustle soundtrack; had a no. 1 hit on Apple Music India with her A.R. Rahman-produced track Hayati, and earned over 34 million views for The Arabic Alphabet Song from Sesame Street.

But many of her proudest achievements have happened outside the studio. Karaa served an instrumental role in the initial negotiations for the 42,000-square-foot Berklee Abu Dhabi Center, which represents the only site of a North American institution for music and performing arts in the Middle East. She was a founding member and artistic director of the Firdaus Orchestra, the first all-women orchestral ensemble in the United Arab Emirates (UAE), which recently accompanied Beyonc at the Expo City Dubai. Karaa will also be involved in an upcoming campaign for breast cancer awareness sponsored by the UAE's Ministry of Health.

While Karaa recognizes that they are still in the beginning of the journey and have a long way to go in terms of raising the profile of the performing arts in the Middle East, she also said that there are many key advancements being made, including the recent launch of the Berklee Abu Dhabi Fellowship Fund. As Berklee celebrates Women's History Month, we dove deeper into what inspires Karaa, her work with Berklee Abu Dhabi, and her role within a community where the arts and cultural expression are making important strides.

You were recently honored with a Pride of UAE award at the Global Business Symposium 2023, held in Abu Dhabi. Congratulations on this accolade! Do you take a special kind of pride in being celebrated by the MENASA (Middle East, North Africa, South Asia) region? The fact that the symposium acknowledges the music business and entertainment industry in addition to people from so many different backgrounds was definitely something encouraging. Being originally from the region and witnessing the growth that has happened here has been pretty fascinating, so I'm happy to be part of this kind of change. It was a great honor and it empowers me to do more and to keep investing in the vision that I have for this industry here.

Have your experiences as an artist, a performer, and a music business entrepreneur impacted how you approach your role at Berklee Abu Dhabi? As an artist, it's all about creating and that is what inspires me to keep doing what I do. I bring a lot of creativity to my job, and pairing it with the work I'm doing as an artist helps me fuel my ideas. I see a great added value to have people who are working within the [academic] establishment to be active in the industry, because they become a good role model for the students. Everyone who has been hired here in Abu Dhabi has this kind of profile.

Mayssa Karaa performs at the Etihad Arena in Abu Dhabi

How has the experience in Abu Dhabi inspired you in ways you weren't expecting? I like the entrepreneurial spirit and I feel like it's something that inspires me every day [at Berklee Abu Dhabi]. When we came here, it was like a start-up. We had to define the direction that we wanted to move forwards with and test the waters with so many different things. We want to make sure we are filling the gaps with what is needed here rather than impose something that we assume is going to function. It has been very inspiring to be part of this study of what it is that Berklee can do in this part of the world. What continues to motivate me is seeing artists that walked into this space and are now either signed to music labels, have high streams on social platforms, or have gotten accepted into other Berklee programs, including Boston, New York, and Valencia. It's a crucial time for Berklee Abu Dhabi to be here because there is nothing like it in the region. I'm looking forward to witnessing more success stories of our students. It's always inspiring to see the things they are achieving.

Your music embodies a cross-cultural philosophy, in both the way you blend styles and the message you put behind the music. What role did your time at Berklee play in helping you to define that idea, and how is it reflected in your work at Berklee Abu Dhabi? I was raised on and grew up singing Arabic music. I was very influenced by the local culture and it's something that was always very relevant to everything I did. Even before moving to the U.S., I was exposed to western music and trained in the classical world. But it was my experience at Berklee that helped me realize we can't put our creativity in a box. I had been struggling to define what it is that I do. Being at Berklee, I was surrounded by people from so many places and so many styles of music that I had never come across. I ended up getting opportunities like singing in a Bollywood movie, and singing Balkan music in Serbia, which came out of a small Balkan group at Berklee. It really helped me free myself from those limitations in terms of my identity as an artist. At Berklee Abu Dhabi, we try to instill that same mindset. The program brings together people of different backgrounds from all over the region, and every semester they end up collaborating with each other. W
LINK: https://www.berklee.edu/berklee-now/news/mayssa-karaa-elevates-the-per...
See more stories from berklee

Most recent headlines

09/12/2024

Dalet Named an IDC Innovator in Media and Entertainment

Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...

27/11/2024

Give Me the Backstory: Get to Know Astrid Rondero and Fernanda Valadez, the Co-Directors of Sujo

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

27/11/2024

Dinner and a Movie: Katie Arthurs on Top End Wedding and Breakfast Burritos

The author watching a film with her mother and brother....

27/11/2024

Inside the Archives: Showcasing Sundance Talent in Oz and the Colosseum

Denzel Washington at the Piper-Heidsieck Tribute press conference at the 1993 Sundance Film Festival. Photo by Sandria Miller...

27/11/2024

Spotify Teams Up With UK Charity Youth Music To Support Grassroots Youth Spaces

Over the past decade in the U.K., financial constraints and shifting community resources have put many grassroots music spaces under increasing pressure. There ...

27/11/2024

Are You Wrapped-Ready? First Make Sure Your Spotify App Is Up-to-Date

Wrapped is almost here and Spotify is starting to drop hints at what this year's campaign is all about: the fans. To get ready for the big reveal, Spotify i...

27/11/2024

Find Restaurant Recommendations Based on Your Music Taste With Spotify, American Express, and Resy

Dining out for the vibes? You're not alone. According to Resy's 2024 Ret...

27/11/2024

L3Harris' Lou Speaight is a Finalist at Women in Defence UK Awards 2024

The Women in Defence U.K. awards ceremony celebrates the extraordinary contributions individuals and teams make to Defence....

27/11/2024

Tint Boosts Collaborative Workflows with EditShare Storage Across Gothenburg and Stockholm Facilities

Tint Boosts Collaborative Workflows with EditShare Storage Across Gothenburg and...

27/11/2024

Clear-Com Powers Communication at the 2024 Singapore Airlines Formula 1 Singapore...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

27/11/2024

Nielsen launches activation with Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across New Zealand

Auckland, November 26, 2024 Nielsen today announced the launch of Advanced Aud...

27/11/2024

Lynx Technik Adds Vincent Noyer as Director of Product Marketing

WEITERSTADT, Germany Broadcast TV equipment provider Lynx Technik has named Vincent Noyer as director of product marketing....

27/11/2024

NBCUniversal Works With Walmart to Bring Live Shopping to Live Sports

NEW YORK NBCUniversal and Walmart said they are bringing new shoppable experiences and measurement capabilities to live sports coverage. Kicking off on Thanksgi...

27/11/2024

Deadline extended for submissions to Best in Market 2024 Awards

The awards are open to any company that launched a product/service or brought new upgrades to an existing product/service in 2024 By TVBEurope Staff Publishe...

27/11/2024

Marc Allera to leave BT Group

In a nine year career with BT, Allera played a key role in the development of its joint venture with Warner Bros Discovery, TNT Sports By Matthew Corrigan Pu...

27/11/2024

Ross Video Hopes To BHAG Private Equity With Ambitious Strategy Shift

Ross Video has outlined a shift in its strategic approach and announced a significant financial target for 2030....

27/11/2024

Bending Spoons To Acquire Brightcove for $233 Million

BOSTON Brightcove said it has entered into a definitive agreement to be acquired by Bending Spoons in an all-cash transaction valued at about $233 million....

27/11/2024

Transmit, Wurl Partner on FAST Channel Ads

NEW YORK Advanced-advertising solutions provider Transmit and connected-TV tech company Wurl have struck a partnership that will bring Transmit's in-stream ...

27/11/2024

Prime Video Adds More FAST Channels for the Holidays

Amazon's Prime Video continues to bulk up its free, ad-supported streaming TV channels with the launch of holiday-themed channels and other services....

27/11/2024

Sinclair's Chris Ripley Lays Out ATSC 3.0 Challenges, Opportunities

HUNT VALLEY, Md. Earlier this month, Sinclair signed a memorandum of understanding with the Institute of Technology Bombay covering their collaboration on broad...

27/11/2024

Krotos Introduces the Creator Toolkit: Tailored Sound Effects for Content Creators

Krotos Introduces the Creator Toolkit: Tailored Sound Effects for Content Creato...

27/11/2024

First look revealed for third explosive instalment of Sky Original Gangs of London', coming 2025

First look revealed for third explosive instalment of Sky Original Gangs of Lon...

27/11/2024

The Summer Hikaru Died' Set to Bring Eerie Anime Thrills to Netflix

Back to All News The Summer Hikaru Died' Set to Bring Eerie Anime Thrills to NetflixPlay Video Play Video Entertainment 27 November 2024 GlobalJapan ...

27/11/2024

Thales Alenia Space to lead Carb-Chaser project, the first French constellation to monitor human-induced CO emissions

Facebook Twitter LinkedIn Cannes, November 27, 2024 - Thales Alenia Space,...

27/11/2024

RT Radio 1 Folk Awards Tickets on Sale

Awards on Wednesday 26th February 2025 in Vicar Street, Dublin #rtefolkawards | Tickets via Ticketmaster (link below) Tickets for the 7th RT Radio 1 Folk Awa...

27/11/2024

How RTX AI PCs Unlock AI Agents That Solve Complex Problems Autonomously With Generative AI

Editor's note: This post is part of the AI Decoded series, which demystifies...

26/11/2024

Afghan Reporter Wins Young Journalist of the Year 2024

A woman journalist from Afghanistan has been named Thomson Foundation's Young Journalist of the Year 2024. The journalist, who we are not naming for her ow...

26/11/2024

Audiobook Authors and Publishers Get a New Suite of Tools With the Launch of Spotify for Authors

Spotify's audiobook catalog brings more than 300,000 titles-and counting-to ...

26/11/2024

L3Harris in the UK Achieves Silver ERS Award Status

Jules Ball and Henry Watts, with the award being presented by Brigadier Adam Fraser-Hitchen ADC DL, Deputy Commander of 3rd UK Division....

26/11/2024

Reliable Power for Broadcast Sports Production

Steve ColeFor more than 14 years Steve Cole has been enjoying life in live broadcast, starting as a camera operator and shortly after, adding PTZ/remote camera ...

26/11/2024

Studio Technologies Introduces Model 352A and Model 354A...

Studio Technologies, manufacturer of high-quality audio, video, and fiber-optic solutions, presents the Model 352A and Model 354A Talk Stations. The units suppo...

26/11/2024

TASCAM Sonicview Recording and Mixing Consoles and SMPTE...

TASCAM, renowned for its versatile and adaptable audio solutions, today announced that its TASCAM Sonicview Digital Mixing Consoles and optional IF-ST2110 Expan...

26/11/2024

Blue Lucy takes on The Americas

London-based media technology business, Blue Lucy, has set up a US division of the company and appointed Dina Behar Hevert as VP Americas. The company's ent...

26/11/2024

Leader Experiences 2024 as Year of Ongoing Innovation in...

The American writer William Sydney Porter, better known as O. Henry, wrote of New York City in the early 1900s that It'll be a great place if they ever fin...

26/11/2024

AGILE CONTENT AND TISCALI TEAM UP TO LAUNCH THE TV SERVIC...

Agile Content joins forces with Tiscali to introduce a new platform in Italy, offering a wide range of premium content for all audiences. Agile Content, a Eur...

26/11/2024

Bulgarian Fund for Women made accessible using SubtitleNE...

For immediate release 26 November 2024, Sofia, Bulgaria Profuz Digital recently sponsored the Bulgarian Fund for Women's 20th Anniversary event by donat...

26/11/2024

Ikegami Sees Accelerating Adoption of IP and Mixed-Format...

Ikegami reports an accelerating migration to high-efficiency IP and mixed-format UHD/HD content creation throughout 2024. Product developments announced during ...

26/11/2024

CVP Announces the Second Belgian Production Technology Sh...

The premier event for cutting-edge production solutions, technologies, and industry insights returns to Brussels. CVP, one of Europe's leading resellers an...

26/11/2024

EMG-Gravity Media to deliver more than 350 hours coverage...

EMG / Gravity Media, a leading force in production and content, media services and facilities, today detailed EMG / Gravity Media's expanding broadcast and ...

26/11/2024

iZotope unveils Cascadia, an intelligent tape delay for clear and present mixes

iZotope unveils Cascadia, an intelligent tape delay for clear and present mixes Brie Clayton November 26, 2024 0 Comments Keep your mixes clear and fo...

26/11/2024

Award Winning Memoir of a Snail Finished in DaVinci Resolve Studio

Award Winning Memoir of a Snail Finished in DaVinci Resolve Studio Brie Clayton November 26, 2024 0 Comments DaVinci Resolve Studio used to create uni...

26/11/2024

Ross Video hopes to BHAG private equity with a shift in strategy and ambitious growth plans

Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Pri...

26/11/2024

Bending Spoons dips into enterprise SaaS market with $233 million Brightcove acquisition

Italy-based Bending Spoons suite of digital technology products includes Evernot...

26/11/2024

Nielsen: Fox, Disney Gain Viewing Share in October

NEW YORK In the battle for viewing among the big TV and media players, Fox had a superb October, earning an 8.4% share of total TV viewing in Nielsen's Octo...

26/11/2024

FCC: Jan 1. Deadline to Implement Audio Description Rules in DMAs 101-110

WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in TV markets 101 to 110 must implement its new audio de...

26/11/2024

NBC News Now Expands Into Latin America

NEW YORK NBC News Now has expanded its international distribution into Latin America with launches in Mexico and Brazil on Samsung TV Plus....

26/11/2024

Scripps Sets up AI Strategy Team

CINCINNATI In a notable example of a broadcaster turning to artificial intelligence to improve operations and open up new business opportunities, E.W. Scripps h...

26/11/2024

Cablecast Community Media Bids Fond Farewell to Steve Israelsky

Cablecast Community Media Bids Fond Farewell to Steve Israelsky Brie Clayton November 25, 2024 0 Comments Steve sails into retirement following a colo...

26/11/2024

New Games, New Stakes: Squid Game' Season 2 Main Trailer and Key Art Round and Round' Unveiled

Back to All News New Games, New Stakes: Squid Game' Season 2 Main Trailer ...