
We interviewed in detail the developer of, among others, VSN's BMS solution, VSNCrea, after more than five years of work, experience and constant evolution.
You started in Support, but soon began to develop internal functionalities in the company's systems. What functions do you carry out today? How was your professional journey?
I started at VSN in 2014 helping to perform maintenance operations at the Support Department. However, as soon as I asked the organization if I could help in any aspect related to software development, I was immediately given an affirmative answer and started working on the internal application stack and the corporate website.
It was a very rewarding time, not only because of the kind of challenges in whose solutions I had the opportunity to participate, but also because of my teammates, whose human and professional quality has always been the engine of any achieved goal or milestone, and with whom I have always shared views, experiences and knowledge in a very open way.
Later, in 2018, I was given the opportunity to lead the development of the company's new BMS solution, VSNCrea. Without a doubt, it has been a fantastic experience in all aspects, whether it is for the opportunity to organize and manage an agile, self-organized and jointly responsible development team, for devising and deploying a scalable, robust, and SaaS-compatible architecture, or for participating in the conception and development of the product and ensuring that we provide our clients with the value they need. All these processes have given me a lot at a personal and professional level.
You are now in charge of work teams. What do you think is more important when it comes to managing and collaborating in professional groups?
I think it is difficult to highlight a single point in this context. At VSN we try to permeate ourselves with different values: internal and external transparency, focus on clear and concise objectives, respect for each person, element and process, adaptation to change and periodic self-inspection are some of the values we try to internalize and that are part of our daily work.
However, if there is something that VSN carries in its DNA and that can be easily seen in the results, it is the capacity of each team member to be not only knowledgeable but also to participate in the conception of the solutions from the beginning to the end. Working in multidisciplinary teams and listening to the points of view of people whose areas of work belong to different branches is highly beneficial and rewarding, and has an enormous impact on the final result, which must provide the value that the client needs, and guarantee end-user satisfaction.
If I had to condense it in a single sentence, it would be that at VSN we form teams of missionaries with a lot of faith in what we do, and not teams of mercenaries destined to complete specific tasks in a systematic way.
You are the main developer of VSN's BMS system, VSNCrea. What can you tell us about its creation and development?
We started its development for several reasons, starting with the key role that a BMS system plays in any organization that intends to manage, distribute and monetize content, be it a conventional TV channel, a non-linear media or another type of audiovisual organization. There is no denying the need for a modern, reliable system that gives the end user control not only of the programming and distribution itself, but of all the processes related to it and the company itself.
On the other hand, we also wanted to articulate a completely new system in the cloud that would simultaneously serve more than one organization, which is known as multi-tenant, and also have a highly extensible environment, customizable for each organization without incurring in development costs. In this sense, VSNCrea will continue to evolve to cover the management, distribution, monetization and analysis needs of any audiovisual organization.
In your opinion, what is the most important thing to consider when planning a product development?
Again, it is difficult to highlight just one aspect. It is a multidisciplinary process in which everyone participates, from the Product Manager, designers and UI specialists, developers, etc. Each step of the process is vital for a successful outcome. However, if the definition of the product does not provide the value that the client or end user needs, or is based on erroneous assumptions, everything else may be meaningless. Therefore, at VSN everything starts with a multidisciplinary process of discovery, ideation, validation and finally product development.
We are talking about a scientific, creative and research process, the necessary pillar for everything that comes after, including development, to be prosperous. Whenever we plan a new functionality, we carry out a product discovery process in which people from all disciplines are involved. It is research work, because we must ensure that the problem we want to solve, in addition to being aligned with the needs and trends that the market may demand; creative, because we always try to shape our solution in an innovative way, being disruptive when possible and moving away from dogmatism or pre-established considerations; and scientific, because there is no software development and programming without first having validated, tested and refined the idea based on data and empirical evidence.
How do you think VSN's technology has evolved during your time here? And the company itself?
I believe that VSN has always invested its efforts in creating robust but disruptive technology. The company always tries to maintain a solid foundation from a technical and quality point of view, but one that allows the solutions to evolve towards the changing needs of the industry. In addition, it has undoubtedly invested a great deal of re
Most recent headlines
14/03/2025
BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...
14/03/2025
CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....