
CNN International Commercial nomme Tini Sevak, responsable du p le audience & data Friday, September 14, 2018
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Tini Sevak rejoint CNN pour mener la strat gie data l'international de la marque d'information. Elle aura galement pour mission d' laborer de nouvelles solutions qui alimentent la Business Intelligence, mais aussi d'offrir aux partenaires commerciaux des moyens perfectionn s pour exploiter les insights de leurs campagnes.
En qualit de Vice-Pr sidente Audiences & Data chez CNN International Commercial (CNNIC), Tini Sevak supervise une quipe internationale d'experts data et tudes, en ayant recours aux ressources du groupe Turner mais aussi des comp tences externes.
En combinant donn es d'audience, analyses num riques et innovation, le p le Audiences & Data est au c ur de l'activit de CNNIC. Lobjectif est de permettre CNN International de disposer de donn es mesurables et exploitables, d'optimiser les campagnes de ses clients ainsi que sa propre strat gie commerciale.
Tini Sevak int gre l' quipe de direction de CNNIC et reporte directement au Pr sident de CNNIC, Rani Raad.
Un l ment essentiel de la transformation de notre activit a t de veiller ce que les donn es soient au c ur de tout ce que nous entreprenons , commente Rani Raad. Jai d j pu observer notre division Audiences & Data mettre en place des solutions de veille strat gique et des solutions clients toujours plus performantes. Je me r jouis que Tini soit d sormais en premi re ligne et nous permette d'avancer gr ce des id es et des solutions novatrices qui garantissent une plus grande responsabilisation vis- -vis des clients. Des analyses data plus fines nous permettent d' clairer la prise de d cisions pour les campagnes et les partenariats.
Avant de rejoindre CNN, Tini Sevak a travaill pour le fournisseur de donn es et de services analytiques YouGov, o elle occupait le poste de Directrice Monde des Applications de Donn es. Auparavant, elle a offici pendant plus de 14 ans chez les agences m dias Mindshare et Starcom. Durant cette p riode, elle s'est consacr e au num rique, aux donn es, aux rapports d'analyse et la technologie, a accompagn les clients dans leur transformation digitale. Dans ce cadre, elle a collabor avec des clients appartenant des secteurs aussi vari s que l'industrie pharmaceutique, l'automobile, la finance, les t l communications ou encore les entreprises FMCG.
Experte en data, Tini Sevak s'est illustr e lors d' v nements majeurs tels que DMEXCO, le Festival of Marketing et le Marketing Week Live. Ces deux derni res ann es, elle a t membre du jury du Data Science Hackathon d'i-com. Elle est actuellement pr s lectionn e pour les IT Excellence Awards dans la cat gorie Role Model of the Year d cern par Computing's Women.
contact press:
Julien Tan
julien.tan@turner.com
33 1 72 25 18 10
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