--
With its cloud asset management service, Denver-based Wazee Digital gives content creators and rights holders a way to enrich, monetize, and share their high-value, branded media with the right people, at the right time, anywhere in the world. The company recently migrated its business operations to a cloud-native transcoding and media processing workflow with Telestream Cloud running on Amazon Web Services (AWS).
Founded in 2003, Wazee Digital's client roster is a Who's Who of the media and entertainment industry, including Steven Spielberg's production company, Amblin Partners, College Football Playoff, FremantleMedia, USA Swimming, and CBS News.
Wazee Digital's cloud-native products, Core, Commerce and Digital Media Hub, enable content creators and media rights holders to make their content available immediately for global publishing, syndication, advertising, and sponsorship. The Wazee Digital business model relies on an intensive transcoding and media processing workflow capable of transforming rich media files into low-res proxies for browser-based searching and live streaming, as well as the many file formats needed for video on-demand and multiplatform distribution.
We currently handle 750,000 transcodes per month, with daily volumes ranging from 25,000 to 50,000 transcodes. And this workload is growing exponentially. Our business model also requires a global cloud strategy that can intelligently distribute this media processing to the data center that's closest to the cloud storage or source media for faster transfer and delivery, explained Brian Noecker, Wazee Digital's Vice President of Information Systems and Services.
To save on the time and money associated with running, upgrading, and maintaining their own physical data center, Wazee Digital has shifted its operation to Telestream Cloud, which provides a full range of media processing services including transcoding, workflow automation, timed text transcription, and quality assurance. Since they now access Telestream Cloud as a usage-based service, Wazee Digital can immediately provision whatever processing power and capabilities they need when they need it, as well as scale back when things slow down to reduce costs.
We must be able to ingest high-bitrate native files, convert them to low-res proxies for browsing and streaming, and quickly spin-up whatever file formats and resolutions are required for an optimal user experience. Telestream Cloud is definitely core' to our platform, no pun intended, adds Andy Hurt, Senior Vice President of Marketing and Business Development at Wazee Digital.
While Telestream Cloud can be set up on any major public cloud platform, Wazee Digital chose to use AWS, Amazon's infrastructure-as-a-service (IaaS) platform. In doing so, Wazee Digital further streamlined its global workflow through localization-the uploading of assets to the AWS data center closest to the customer's location or cloud storage for faster transfer and processing times.
Content owners can either upload their media files to the cloud storage of their choice or upload it to storage buckets associated with Wazee Digital's AWS service. When that media is discovered by Wazee Digital's Core, it's automatically on-boarded for media processing.
With just-in-time cloud provisioning, we're now free to on-board, enrich and output media with the quality and turnaround times today's media market expects. So, while we felt a certain comfort in controlling our own physical data center, we know that we cannot pursue emerging market opportunities and meet our business goals effectively without a holistic solution like Telestream Cloud on the AWS platform, explains Noecker.
By combining Telestream Cloud with AWS, Wazee Digital is realizing greater operational efficiency. Just in terms of localization, Wazee Digital saves time and money by reducing the instances where large media files-especially HD or 4K resolution-must be transported to a centralized center for processing.
Not having to move an asset very far for transcoding is critical to serving our customer base and opening up new international markets. And it's especially important to certain rights holders that don't want their digital properties to leave their home territory or cross international borders. With 85 percent of our customers in the U.S., and 15 percent in the UK and Australia, it was beneficial to us that Telestream engineers worked closely with Amazon to build out their Telestream Cloud service to include the AWS data centers we need in the UK and Australia, adds Noecker.
According to Noecker, the way the Telestream Cloud engineering team makes incremental improvements to its comprehensive cloud platform gives Wazee Digital confidence that this SaaS infrastructure will keep pace with their demands, and scale sufficiently as they grow.
To put a sharper point on our partnership with Telestream, our Wazee Digital Core cloud asset management service simply isn't as powerful without a robust, full-featured transcoding platform like Telestream Cloud, concludes Noecker.
# # #
About Telestream
Telestream provides world-class live and on-demand digital video tools and workflow solutions that allow consumers and businesses to transform video on the desktop and across the enterprise. Many of the world's most demanding media and entertainment companies as well as a growing number of users in a broad range of business environments, rely on Telestream products to streamline operations, reach broader audiences, generate more revenue from and ensure the quality of their media. Telestream products span the entire digital media lifecycle, including video capture and ingest; live and on-demand encoding and transcoding; captioning; playback and inspection, delivery, and live streaming; a
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
-- 
