Beyond the Sound
10/10/2024
Louis James-ParkerLouis James-Parker is an award-winning freelance filmmaker, videographer, director, cinematographer, and photographer with over a decade of experience operating a video production company. He has a proven track record of delivering exceptional content for a wide range of clients, including prestigious names like Red Bull, Honda and Cambridge University.
link
When Meridian, the renowned British audio company, set out to launch their new high-performance streaming speaker, the Meridian Ellipse, they needed more than just a typical commercial. They wanted a visual experience as immersive as their sound designed and engineered to deliver goosebumps. Director/DP Louis James-Parker and DP Paul Cook were tasked with creating a bold, elegant production that would bring the product to life and capture the powerful emotion of Meridian's audio experience. To achieve this, the team turned to Litepanels' Gemini series for the perfect combination of power, precision, and color accuracy to tackle the creative challenges ahead.
Merging Style with Substance
Louis, an award-winning director and DP with experience working for industry-leading brands like Red Bull, Spotify, and Intel, had established a reputation for delivering exceptional content. With five years of success at Meridian behind him, he had the full support of the team to take his creative vision to new heights.
alt=Louis James Parker filmmaker and director data-nectar-img-srcset=https://www.litepanels.com/wp-content/uploads/2024/10/Louis-James-Parker-filmmaker.jpg 1080w, https://www.litepanels.com/wp-content/uploads/2024/10/Louis-James-Parker-filmmaker-240x300.jpg 240w, https://www.litepanels.com/wp-content/uploads/2024/10/Louis-James-Parker-filmmaker-819x1024.jpg 819w, https://www.litepanels.com/wp-content/uploads/2024/10/Louis-James-Parker-filmmaker-768x960.jpg 768w, https://www.litepanels.com/wp-content/uploads/2024/10/Louis-James-Parker-filmmaker-600x750.jpg 600w sizes=(max-width: 1080px) 100vw, 1080px title=Louis James-Parker, Director & DP />Louis James-Parker, Director & DP
Meridian challenged the team to deliver something distinctly different from their past work. They wanted something bold, something that stood out, Louis shared. The team decided to introduce robots into the shoot, combining dynamic movement with precise lighting to make the static product feel alive.
With only two days of studio time; one for pre-light and robotics testing, and one for shooting, every second mattered. Louis explained, We started by visualizing the robot's movements using my phone. From there, I developed five lighting setups, starting with dark and moody, and building toward a bright, vibrant reveal. Meridian loved the concept and was fully on board.
The next challenge was securing a suitable location. Louis required a space that could accommodate dynamic camera movements and provide bold, vibrant backdrops. The solution? Ember Films expansive 5,000 square foot white cyc studio, equipped with advanced motion control robotics. With a rich history of collaborating with top brands and broadcasters, Ember had a proven track record of delivering ambitious projects within demanding production schedules. With the concept and location in place, Louis brought in DP Paul Cook, who knew that achieving the desired result would hinge on using the right lighting.
alt=Paul Cook filmmaker data-nectar-img-srcset=https://www.litepanels.com/wp-content/uploads/2024/10/Paul-Cook-filmmaker.jpg 1080w, https://www.litepanels.com/wp-content/uploads/2024/10/Paul-Cook-filmmaker-240x300.jpg 240w, https://www.litepanels.com/wp-content/uploads/2024/10/Paul-Cook-filmmaker-819x1024.jpg 819w, https://www.litepanels.com/wp-content/uploads/2024/10/Paul-Cook-filmmaker-768x960.jpg 768w, https://www.litepanels.com/wp-content/uploads/2024/10/Paul-Cook-filmmaker-600x750.jpg 600w sizes=(max-width: 1080px) 100vw, 1080px title=Paul Cook, DP & Gaffer />Paul Cook, DP & Gaffer
Lighting the Scene
Paul, a long-time user of Litepanels' Gemini series, faced a specific challenge: lighting a vast studio space while maintaining high color accuracy and saturation. It's difficult to find RGB LED lights that deliver both rich color and power, he explained. Often, when you go for colored lights, the power drops off significantly, but the Geminis were different.
To light the scene, Paul relied on the impressive power of the Gemini 2 1 Hard, which delivers 23,000 lux at 10 feet (3 meters) while drawing only 500 watts at full intensity. To flood the background with vibrant colors, he used six Gemini 2 1 Hard panels-three on each side of the studio. Paul originally thought he'd need up to 10 lights, but the output from just six was more than enough. For the product itself, a Gemini 1 1 Hard with a honeycomb was mounted on a boom arm to provide a focused, soft wrap of light.
The power of these fixtures was so impressive that we had to dial them down to 50%.
Paul CookDP & Gaffer
alt=Merdian commercial lighting setup data-nectar-img-srcset=https://www.litepanels.com/wp-content/uploads/2024/10/Merdian-commercial-lighting-setup.jpg 1900w, https://www.litepanels.com/wp-content/uploads/2024/10/Merdian-commercial-lighting-setup-300x158.jpg 300w, https://www.litepanels.com/wp-content/uploads/2024/10/Merdian-commercial-lighting-setup-1024x540.jpg 1024w, https://www.litepanels.com/wp-content/uploads/2024/10/Merdian-commercial-lighting-setup-768x405.jpg 768w, https://www.litepanels.com/wp-content/uploads/2024/10/Merdian-commercial-lighting-setup-1536x810.jpg 1536w, https://www.litepanels.com/wp-content/uploads/2024/10/Merdian-commercial-lighting-setup-600x316.jpg 600w sizes=(max-width: 1900px) 100vw, 1900px title= />
Key to the commercial's success was creating separation. We wanted the prod
LINK: | https://www.litepanels.com/en/applications/beyond-the-sound/... |
See more stories from litepanels |
Most recent headlines
09/12/2024
Dalet Named an IDC Innovator in Media and Entertainment
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
09/11/2024
Dalet Expands Leadership Team to Fuel Next Stage of Growth
Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...
16/10/2024
NBCU Local Adds New Dynamic Weather Features to Station Apps
NEW YORK NBCUniversal Local has added several new weather products to the mobile apps of its NBC- and Telemundo-owned stations that feature customization tools,...
16/10/2024
Fox Deportes, Telemundo Will Both Air Super Bowl in Spanish
LOS ANGELES Fox Deportes and Telemundo have inked a deal to put Spanish-language telecasts of this season's Super Bowl, set for Feb. 9, 2025, on both networ...
16/10/2024
NFL Boosts Broadcast TV, Prime Video Viewing in September
NEW YORK As football season kicked off in September, the return of NFL and college games didn't just attract new viewers, according to Nielsen's The Gau...
16/10/2024
IAB Tech Lab Unveils ADMaP for Public Comment
NEW YORK IAB Tech Lab, which sets global digital advertising technical standards, has announced the launch of ADMaP (Attribution Data Matching Protocol) for pub...
16/10/2024
FCC Launches Inquiry Into Broadband Data Caps
WASHINGTON FCC Chair Jessica Rosenworcel said the agency will launch an official inquiry into how data caps impact consumers and competition....
16/10/2024
Hurricane Milton: 2 TV Stations, 12 Radio Stations Still Down
Nearly a week after Hurricane Milton first made landfall on Oct. 9 in Florida, the FCC is still reporting extensive damage to the state's communications and...
16/10/2024
Announcing the RE:Vision Effects 2024 Raffle, Hosted by Creative Cow!
Announcing the RE:Vision Effects 2024 Raffle, Hosted by Creative Cow! Brie Clayton October 15, 2024 0 Comments Beginning Monday, October 21st, enter e...
16/10/2024
Adobe Revolutionizes Professional Video Editing with Premiere Pro Innovations Powered by New Firefly Video Model
Adobe Revolutionizes Professional Video Editing with Premiere Pro Innovations Po...
16/10/2024
October 15, 2024
Scripps Research scientists discover chemical probes for previously undruggable cancer target Scientists uncover how small molecules interact with a cancer-re...
15/10/2024
Music Videos in Beta Brings an Improved Viewing Experience to New Markets
Earlier this year, Spotify introduced music videos in beta, giving Premium subscribers in 12 markets another way to connect with the songs and artists they love...
15/10/2024
Revisit Some of Music's Most Iconic Hits With Our Spotify Anniversaries' Video Series
Music serves as a powerful memory booster, and Spotify recently introduced a new...
15/10/2024
Statement on the passing of George Negus
Statement on the passing of George Negus 15 October, 2024 Media releases We are deeply saddened by the passing of George Negus, a giant of Australian journ...
15/10/2024
EXTENSION OF: INVITATION TO SUBMIT DOCUMENTARY SLATE PROPOSALS 2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
15/10/2024
Viasat Selects ST Engineering iDirect's Next-Generation Ground Technology to Accelerate Customers' Digital Transformation
Long-term partnership expands with new technology, paving the way for further ef...
15/10/2024
L3Harris Introduces New Autonomous Ground Vehicle
WASHINGTON, Oct. 15, 2024 - L3Harris Technologies (NYSE:LHX) debuted its new autonomous reconnaissance and security vehicle system, Diamondback , at the Associa...
15/10/2024
Electric vehicle market set for growth as 15% of Aussie car buyers looking to purchase an EV in next 12 months, according to Nielsen
Australia's most desired EV models revealed More than half a million Austra...
15/10/2024
The Gauge: Poland | September 2024
September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to the start of the school year and the end o...
15/10/2024
The Gauge: NFL Scores in September as Audiences Continue to Adapt to Multi-Platform Viewing
Amazon Prime Video exhibits the highest monthly growth among streaming platforms...
15/10/2024
Adobe Brings Generative AI to Premiere Pro
Adobe has expanded its Firefly family of creative generative AI models to video, in addition to new breakthroughs in its Image, Vector and Design models. The Fi...
15/10/2024
Nick Pemberton Joins Lawo as Global Partner Development Director
RASTATT, Germany Lawo said it hired Nick Pemberton as global partner, business development director, responsible for leading the strategic and commercial develo...
15/10/2024
WOWOW's Yours Shot and Graded with Blackmagic Cinema Camera 6K and DaVinci Resolve Studio
WOWOW's Yours Shot and Graded with Blackmagic Cinema Camera 6K and DaVinci R...
15/10/2024
Making the dragons fly
Martin Pelletier, visual effects supervisor at Rodeo FX, explains how House of the Dragon's fantastic flying beasts are able to take to the air By Matthew ...
15/10/2024
Adobe adds Gen AI video extension capabilities to Premiere Pro
The company has also unveiled updates to Frame.io and plans to help 30 million people develop AI literacy and content creation skills by 2030 By Jenny Priestle...
15/10/2024
Watch: What caught our AI at IBC
Watch a panel featuring TVBEuropes content director Jenny Priestley discuss some of the biggest talking points from IBC2024 By TVBEurope Staff Published: Oct...
15/10/2024
Ofcom extends Channel 4's licence for a further decade
The new licence is designed to support Channel 4's digital content and distribution strategy, while safeguarding its investment in UK content, said Ofcom B...
15/10/2024
We Would Like to Achieve Superhuman Productivity,' NVIDIA CEO Says as Lenovo Brings Smarter AI to Enterprises
Moving to accelerate enterprise AI innovation, NVIDIA founder and CEO Jensen Hua...
15/10/2024
Mid-Month Drop: AEAF Awards, Dark Matter, NHL 25, Saudi Film Confex, and more.
We're halfway through a thrilling October, so it's time to take a beat and celebrate our wicked achievements so far. Caroline Parot, CEO Technicolor G...
15/10/2024
Red5's Chris Allen on Syncing Low-Latent Video Feeds to Deliver Unique Experiences to Fans
Red5's Chris Allen on Syncing Low-Latent Video Feeds to Deliver Unique Exper...
15/10/2024
Olympic Gold: Warner Bros. Discovery Sports Europe's Scott Young Breaks Down Summer Success In Paris
Olympic Gold: Warner Bros. Discovery Sports Europe's Scott Young Breaks Down...
15/10/2024
SVG All-Stars: Sarah Backerman, Senior Director, Production Operations, Big Ten Network
SVG All-Stars: Sarah Backerman, Senior Director, Production Operations, Big Ten ...
15/10/2024
New SVG Sponsor Spotlight: Ateliere's Andy Hooper on Tapping Into Artifical Intelligence for More Efficiency, Leaning Into Sustainability
New SVG Sponsor Spotlight: Ateliere's Andy Hooper on Tapping Into Artifical ...
15/10/2024
NBA App Adds Multiview Capabilities on Connected Devices
NBA App Adds Multiview Capabilities on Connected Devices Fans can view up to four games simultaneously on TV with NBA League Pass subscription By Brandon Costa...
15/10/2024
Rohde & Schwarz drives AirFuel Alliance RF standardization efforts with first RF wireless power tester prototype
Rohde & Schwarz drives AirFuel Alliance RF standardization efforts with first RF...
15/10/2024
Top 10 Week of Oct. 7: Outer Banks' and The Menendez Brothers' Debut at #1
Back to All News Top 10 Week of Oct. 7: Outer Banks' and The Menendez Bro...
15/10/2024
HMS Networks changes organization to strengthen customer focus and cross-selling
HMS Networks changes organization to strengthen customer focus and cross-selling 15 Oct 2024 at 07:30 GMT+2 Regulatory press release HMS Networks AB (publ)...
15/10/2024
2024-10-15
CUPERTINO, CALIFORNIA Apple today introduced the new iPad mini, supercharged by the A17 Pro chip and Apple Intelligence, the easy-to-use personal intelligence s...
15/10/2024
Thales radios successfully tested by the German Armed Forces to be deployed within the NATO enhanced Forward Presence
Facebook Twitter LinkedIn The German Armed Forces conducted operational te...
15/10/2024
KNDS selects Thales Power Systems Solution for the Leopard 2 A8
Facebook Twitter LinkedIn KNDS awarded Thales a contract to deliver compact, programable and scalable High-Power Solid-State Power Distribution Boards (SS...
15/10/2024
Thales Alenia Space signs a contract with OHB to develop two radar instruments for ESA's 10th exciting new Earth Explorer Harmony mission
Facebook Twitter LinkedIn Leveraging its longstanding experience in radar-...
15/10/2024
RT Player debuts new original sitcom Good Boy exploring comedy, career and coming to terms with ADHD
RT Player debuts new original sitcom Good Boy exploring comedy, career and comi...
14/10/2024
Indigenous People Will Save the World: A Spotlight on Sundance Institute's Merata Mita Fellowship
Libby Hakaraia speaking at the 2024 Sundance Film Festival. Photo by Jovelle Tam...
14/10/2024
Spotify Launches Audiobooks in France, Belgium, the Netherlands, and Luxembourg-and Premium Listeners Get Instant Access
Since its launch just over a year ago, Spotify's Audiobooks in Premium offer...
14/10/2024
RADAR Artists Give FC Barcelona an Assist With Their Matchday Takeover
Through our first-of-its kind partnership, Spotify and FC Barcelona are committed to uniting the worlds of music and sport. And when the Bar a men's squad r...
14/10/2024
L3Harris and Palantir Demonstrate Successful Integration of New AI/ML Capabilities
WESCAM MX -20 on a fixed wing aircraft....
14/10/2024
UK creative industries named as growth driver' in government's Industrial Strategy
A green paper published today outlines the governments aim to attract investment...
14/10/2024
Tim Kiely, Longtime Producer of Inside the NBA, Returns to TNT Sports as VP & Executive Producer of NBA Studio Production
Tim Kiely, Longtime Producer of Inside the NBA, Returns to TNT Sports as VP & Ex...
14/10/2024
Bring Back the Heat! 'Culinary Class Wars' Returns for a Sizzling Second Season
Back to All News Bring Back the Heat! Culinary Class Wars Returns for a Sizzlin...