Adoption by Broadcasters & Production Companies Accelerates ...

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BBC

Three's Shoplife Moves Media Faster, Saves Storage and Backup Costs, Makes

Media Readily Searchable; Caps A Year of Strong Growth In Major Accounts,

Users, Ground-breaking Deployments

At the IBC 2013 show in

Amsterdam today, Aframe

showcased the far-reaching adoption of its acclaimed cloud video production and

asset management platform among the world's leading broadcasters to

dramatically streamline major TV and film production. The company announced

that the BBC had reprised its work with Aframe on another major production,

this time to expedite Shoplife, a prime time reality TV show, which aired on

Thursday nights at 9 pm on BBC Three over the summer. Shoplife used Aframe to

speed the delivery of rushes from on-location filming to the post house in

London without the need for shipping multiple HD cards, allowing cost saving on

the production from transporting rushes to London.

The BBC's return

engagement capped a strong four quarters for Aframe where its platform helped

save time, hassle and money across a host of global clients - from broadcasters

using Aframe as a cloud-enabled media asset management (MAM) platform, to

prime-time TV productions, independent film makers and corporate brands using

Aframe - across all formats, from drama, factual, reality TV and sports. As

media and entertainment industry leaders look to meet increasingly tight cost

and time deadlines, Aframe's impressive year was marked with its 3 millionth

video file being uploaded into its London datacentre - reflecting both the

industry's confidence in their migration to Cloud and the ability of Aframe's

solution to handle a wide range of camera and broadcast ready file formats.

Aframe customers will be on hand at IBC to narrate the platform's value, including

Sky, Arrow Media, BBC and FOX.

Shoplife typifies

Aframe's value to the entire broadcast production chain. The programme

chronicles a group of young people who work in retail at the Metrocentre, the

UK's largest shopping centre, as they struggle to take their first steps

towards independence. With over 900 hours of footage shot for 6 x 1 hour

episodes, the production quickly accumulated 580 HD cards of content - all of

which needed to get to the London post house on a daily basis.

The schedule saved at

least a full day over the usual 72-hour delivery times of storage media.

Using Aframe for cloud

storage also saved the BBC over 20 TB of capital investment funding for

storage. Since rushes are placed onto Aframe's triple-redundant network, the

BBC could turn on the storage for the duration of the project, and turn it off

when production was complete. A BBC staffer also took advantage of Aframe's

advanced logging capability, so producers and directors could find the footage

they needed, and manage it so the team could do the same. Logging allows users

to tag scenes by keyword and store the tags directly on the footage -saving

significant time over other Word or Excel-based approaches.

The BBC's return

engagement with Aframe after using it on 2011's The Manor Reborn. We have a

long affiliation with the BBC and are proud to help them achieve cost-savings

that otherwise couldn't be accomplished, said David Peto, CEO of Aframe. As

broadcasters cope with the complexities of producing content for traditional TV

channels as well as Web, radio and mobile platforms, they are embracing Aframe

as a powerful way to centralize, simplify and streamline operations with an eye

to the future, he said.

At IBC broadcast and production professionals can see Aframe and its customers

in action at the SVG Europe Sports Production Summit's Cloud panel on Thursday,

September 12 at 17:00 local time; at the IBC Workflow Solutions pavilion on

Saturday, September 14 at 10am and on Sunday September 15 at 10am; and at

Aframe's IBC booth in Hall 9, Stand B13.

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