
NBC Sports Spreads Its Tech Feathers With New Peacock Pit Box' on NASCAR Coverage The pre- and post-race set will provide viewers with inside access to pit road By Jason Dachman, Chief Editor
Friday, June 29, 2018 - 2:30 pm
Print This Story
Story Highlights
While the broadcast debut of Dale Earnhardt Jr. in the NASCAR on NBC booth is creating plenty of buzz around NBC's first races of the season this weekend at Chicagoland Speedway, the uber-popular retired driver isn't the only new addition to the network's NASCAR coverage this year. Echoing its rink-side Inside the Glass position on NHL coverage, NBC will debut the Peacock Pit Box - a remote studio set built within a traditional pit box frame that will be located along pit road for pre- and post-race coverage at each speedway throughout the season.
NBC will debut the Peacock Pit Box - a remote studio set built within a traditional pit box located on pit road for its NASCAR pre/post-game shows
The Peacock Pit Box is going to put us in the middle of the action, says NBC Sports Group Executive Producer Sam Flood. We've had the big set down on the grid for the first three years of [our NASCAR rights] contract. We realized that sometimes the fans departed from that area as we got closer to race time and took away some of the sense of place. So the idea was to have a real sense of place throughout the day, starting with the pre-race show. And most importantly, it gives us a place inside that mayhem that is pit road, which has become one of the most exciting places at the racetrack each week.
Inside the Peacock Pit Box: Two Levels With Plenty of Tech Firepower
The 14-ft.-long x 12.5 ft.-wide Peacock Pit Box (a normal-sized NASCAR pit box is 10 8 ft.) features two-levels and is located in a traditional pit box right along pit road. In addition to serving as the home to NASCAR on NBC's pre-race coverage throughout the season, the structure also features an arsenal of robotic cameras that will aid in NBC's coverage of pit road throughout each race.
Sam [Flood] and Jeff [Behnke, VP, NASCAR production, NBC Sports Group] first had the vision and then there were a lot of great creative and technical people that helped to bring it to life, says NBC Sports Technical Manager Eric Thomas. They wanted to give our announcers a uniqe vantage point of the field of play - and that's obviously pit lane. It's like the 50-yard line in football or center ice in hockey. Our [announcers] will have an elevated position between all the teams right in the middle of the action, so they not only can see the racetrack but also see the competitors on either side of them.
The NASCAR on NBC team worked with the NBC Sports Group design team in Stamford, CT, to design the Peacock Pit Box, while Nitro Manufacturing built the structure and Game Creek Video provided technical support and equipment.
The top level of the Peacock Pit Box will serve as the primary home from NBC Sports' Monster Energy NASCAR Cup Series and Xfinity Series pre- and post-race coverage, with host Krista Voda and analysts Kyle Petty and Dale Jarrett occupying the desk. One handheld and three robotic cameras will be on hand for pre/post-race shows.
The 14-ft.-long x 12.5 ft.-wide Peacock Pit Box (a normal-sized NASCAR pit box is 10 8 ft.) features two-levels and is located in a traditional pit box right along pit road.
It's a nice dance floor that can support our announcers and various different configurations, says Thomas. We have to work within the space of the pit stall, which depends on the track. We have neighbors on either side of us, so we want to really be respectful of the teams and not interfere with them whatsoever. So we're going to fit in our space very neatly and very cleanly without having an impact on the actual event. We wanted to make it as big as we could to make our announcers as comfortable as possible and also provide the technical equipment to produce a quality show.
Meanwhile, the lower level of the Pit Box will provide additional broadcast positions with two wired cameras and an occasionally an RF camera and/or a small jib (depending on the size of pit box at each track). The space features interactive displays and a show-and-tell position for analysts like Daytona 500-winning crew chief Steve Letarte to deliver deeper analysis of the track action.
The technology will be there for Steve to [provide deeper analysis], particularly in the Xfinity races, where he's going to be hanging down on pit road in a pit box, restarting his old career of looking at the race when you only can see half the racetrack on pit road, says Flood. We think by [locating] Steve [there], it will give him more opportunity to focus that unique mind of his on what the heck all the other cars are doing on the track. So we see that as a huge advantage.
The lower level also features a patio position where NBC will look to conduct interviews with drivers, pit crew chiefs, owners, and NASCAR officials throughout its race coverage.
All About Flexibility: Nine Robo Positions Give NBC Plenty of Options
Since NBC's pre- and post-race setup will vary week-to-week depending on the track, Thomas and company were tasked with making the Peacock Pit Box as versatile as possible. With that in mind, the upper level features nine different robotic camera positions. Three robos can be deployed at a time and - thanks to the small, lightweight cameras and custom-developed camera mounts deployed on the Pit Box - the operations team can quickly swap camera positions at any time during NBC's coverage.
Beloved NASCAR driver Dale Earnhardt Jr., who retired after last season makes his broadcast debut as NASCAR on NBC Analyst this weekend at Chicagoland.
If our director wants to change the shot or we want to totally rotate 180 degrees,
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...